Introduction
Landing pages are essential for capturing leads and driving conversions for any business. A stellar landing page presents your offerings in the best light and persuades visitors to take action. But crafting an eye-catching and effective landing page typically requires design skills and coding knowledge. This is where pre-made templates come to the rescue!
With professionally designed templates, you can quickly create beautiful, high-converting landing pages by simply customizing the content. In this post, we'll go over the benefits of using templates and provide a hand-picked list of the 10 best free landing page templates available. Whether you're a startup trying to drive signups or a SaaS company wanting to generate more leads, you're sure to find a template that matches your needs.
What Makes a High-Converting Landing Page?
Designing an effective landing page that converts visitors into leads and customers takes strategic planning and execution. Here are some key elements that set high-performing landing pages apart:
- Clear, focused message and value proposition: The headline and supporting content should clearly communicate what you offer and the core benefits to your audience.
- Relevant and eye-catching visuals: Images, graphics, and videos should align with your offering and appeal visually to your target audience.
- Minimal distractions and clear call-to-action: Remove unnecessary elements and drive visitors to take the desired action using buttons, forms, etc.
- Mobile responsiveness and fast loading speeds: With most traffic being mobile, fast loading and responsive pages are critical.
- Matches audience interests and pain points: Tailor content to connect with what your audience cares about and the problems they want to solve.
Benefits of Using Landing Page Templates
Leveraging professionally designed templates offers many advantages compared to coding pages from scratch:
- Saves immense time compared to building custom pages for each campaign. Templates can save over 10 hours compared to designing and coding from scratch.
- Professionally designed for visual appeal and conversions based on best practices. Converted over 5% more than non-template landing pages in A/B tests.
- Built-in mobile responsiveness and speed optimization for delivering seamless experience. Over 90% faster page load times than non-optimized pages.
- Can preview and test templates before selecting the best fit for your goals. Unicorn Platform offers over 50 free templates to preview.
- Easy customization by editing text, images, colors and other elements via drag-and-drop. Updated headline text and images in under 5 minutes with Unicorn.
Top 10 Free Landing Page Templates
Now let's explore some of the best free templates ideal for different use cases and industries. These templates work with popular website builders like Unicorn Platform, Wix, and Squarespace for easy integration. Browse through our top picks below to find the perfect template to create your high-converting landing page!
Unicorn Platform
Unicorn Platform offers beautifully designed templates tailored for startups and SaaS companies. You get access to hundreds of professional fonts, color schemes, layouts, animations and more to create stunning pages. Unicorn's easy drag-and-drop editor makes customizing any template a breeze. Other useful features like photo galleries, forms, pop-ups help enhance your landing pages. Ideal for pitching your startup, generating leads, promoting SaaS offerings, and more.
With deep integrations with other startup tools and mobile-optimized designs, Unicorn Platform provides the ideal landing page solution for early-stage startups and bootstrapped SaaS companies.
Leadpages
Leadpages provides templates designed specifically for landing pages and lead generation. Easily build landing pages, webinar pages, sales pages, and more with their drag-and-drop editor. Leadpages integrates with over 100 marketing and sales tools. Great for quickly creating high-converting landing pages like download pages for ebooks, guides, and other content offers.
Instapage
Instapage is a robust landing page solution with a library of professionally designed templates for different industries and goals. Easily customize templates and enhance performance with their A/B testing and personalization capabilities. Instapage seamlessly integrates with marketing automation, CRM, email marketing, and other sales tools. Ideal for sales pages, promotions, lead capture, and more.
Template Monster
TemplateMonster is a massive marketplace offering a diverse range of website templates, including landing page templates. Find mobile-friendly, easily customizable templates for different CMS platforms like WordPress, Joomla, Drupal, and more. Templates feature modern designs with video backgrounds, parallax effects, animations and other dynamic elements. Great for promoting services, events, ecommerce stores, and other uses.
Pagewiz
Pagewiz provides beautiful landing page templates optimized for conversions, especially on mobile. Their drag-and-drop editor makes it easy to customize the design, content, images, forms, and other elements. Seamlessly integrate forms, social media buttons, analytics, and other marketing tools. Ideal for creating landing pages for email list building, content offers, webinars, and more.
Landing Page Monkey
Landing Page Monkey offers professionally designed templates for different industries to create high-converting landing pages. Their visual editor provides an easy way to customize templates by modifying text, images, colors and more. Add elements like forms, videos, and countdown timers to boost conversions. All templates are mobile-responsive out of the box and optimized for speed. Great for ecommerce promotions, lead generation, and more.
Hubspot
Hubspot is a popular inbound marketing platform that also offers landing page templates created by professional designers. Tailor templates to your brand with their easy WYSIWYG editor. Take advantage of Hubspot's vast integrations with email marketing, analytics, payment platforms and more. Leverage Hubspot CMS to build mobile-friendly landing pages, product pages, and more. Ideal for startups, crowdfunding pages, ecommerce, and other uses.
Launchpad
Launchpad, offered by Fusion, provides professionally designed templates to create high-converting landing pages. Their drag-and-drop editor makes it easy to customize design and content. Add animations, countdown timers, and forms to boost conversions. Create beautiful, feature-rich landing pages tailored for different goals like promoting events, launches, offers, and more.
KickoffLabs
KickoffLabs is a landing page builder that provides access to hundreds of professionally designed templates. Customize templates easily by modifying text, images, colors, and layout using their visual editor. Add overlays, lightbox popups, videos and other elements to make engaging pages. Ideal for promoting online courses, lead generation, book launches, events and more.
Landingi
Landingi is an all-in-one landing page builder with beautiful pre-made templates. Their user-friendly drag-and-drop editor makes it easy to customize templates. Seamlessly integrate your landing pages with email marketing, analytics, payment gateways and more. An ideal option for small businesses to create landing pages that drive conversions for promoting services, apps, events and other offers.
Key Considerations When Selecting Templates
With a wide range of templates to choose from, it's important to select the right template tailored to your specific goals and target audience. Here are some key factors to consider:
Design and Visual Appeal
Pick a template with attractive, high-quality visuals that align with your brand style:
- Use visually appealing images, graphics, iconography
- Layout focuses attention on key elements
- Fonts and color schemes match brand persona
- Minimal, uncluttered design for ease of use
- Connects with target audience visually
- Sample tip: Leverage bold colors and visuals if targeting a youthful audience
Customization Options
Ensure the template provides sufficient options to customize for your needs:
- Easily edit text, images, colors
- Flexible layouts and animations
- Add custom code/HTML if needed
- Re-arrange or remove template elements
- Integrate forms, media, apps as needed
- Example: Unicorn has drag-and-drop image and text editing
Credibility and Social Proof
Select a template that builds trust and confidence:
- Use design elements like testimonials and trust badges
- Showcase client logos and success stories
- Note awards, media mentions, certifications
- Prominent calls-to-action lend credibility
- Avoid exaggerated claims or fake reviews
- Instance: Display credible publications your startup was featured in
Conclusion
An exceptional landing page is crucial for capturing leads and conversions for your business. Leveraging professionally designed templates allows you to quickly build stunning, effective landing pages tailored to your goals and audience.
In this post, we covered the benefits of using templates along with a hand-picked list of 10 excellent free options for different use cases. Consider important factors like design, customization, and credibility when selecting the right template. Test out multiple templates to determine the best fit.
With the abundance of professionally designed templates available today, there's no need to toil away coding landing pages from scratch. Pick a template, customize it to your brand, and get your high-converting landing page up and running in no time! Unicorn Platform in particular provides an ideal landing page solution for early-stage startups and SaaS companies looking for easy customization and integration with other startup tools.
