Build a Pet Grooming Landing Page in Minutes With Unicorn Platform

published on 11 July 2023

As a pet grooming business owner, you know the importance of having an effective online presence to attract new customers. However, building a custom website requires technical skills and time that you likely don’t have, taking you away from operating your business.

Unicorn Platform offers an easy solution. With its simple drag and drop interface, you can create a professional pet grooming landing page in just a few minutes without needing to know how to code. Select from attractive templates tailored for pet businesses, add images of your work, include details about your services and pricing, and publish your new site.

Your clean, stylish landing page will make a great first impression, allowing you to focus on what you do best - providing high-quality care for your clients’ pets. With Unicorn Platform, you have a powerful yet user-friendly tool to establish your brand online and reach more pet owners in your area.

If you are also interested in creating a website for pet sitting, check out our article on how to create a pet sitting website design without any skills for more information.

What Is Unicorn Platform?

Unicorn Platform is an easy-to-use website builder designed for small businesses and startups. With its drag and drop interface, no coding skills are required to create a professional landing page in minutes.

  • Simply select a pre-made template or start from scratch. Unicorn Platform offers stylish templates for service-based businesses like pet grooming, dog breeding, and more. Customize colors, fonts, and add your logo and images.
  • Add sections like About Us, Services, Pricing, Testimonials, FAQ, and Contact. Each section has pre-written content that you can modify as needed. Want to highlight your grooming services or the breeds you specialize in? Easily add additional sections.
  • Include eye-catching media like images, photo galleries, and videos. Unicorn Platform allows you to upload your own or choose from thousands of free stock photos. Videos are a great way to showcase your facilities and introduce your team.
  • Set up an easy contact form so clients can get in touch and book appointments. Collect customer information, service requests, and any other details you require. Form responses are sent directly to your email.
  • Unicorn Platform uses AI to analyze your content and suggest related keywords to improve your search ranking. The built-in SEO wizard provides tips for optimizing page titles, headings, alt text, and more.
  • All sites are mobile responsive so your landing page looks great on any device. You can also create a custom mobile app to help promote your business.
  • 24/7 customer support is available to help anytime you get stuck or have a question. The Unicorn Platform team is dedicated to your success.

With an easy to use interface and powerful features, Unicorn Platform is the perfect solution for creating a professional pet grooming landing page without needing to know how to code. Your new site can be live in under an hour!

Why Use Unicorn Platform for Your Pet Grooming Landing Page?

As a pet grooming business owner, your website acts as a digital storefront, so you'll want to choose a platform that allows you to create an attractive yet high-converting landing page. Unicorn Platform offers many benefits for pet grooming companies looking to build an effective landing page.

  • Easy to Use. With an intuitive drag-and-drop builder, anyone can create a professional landing page in minutes without any coding required. You don’t need any technical skills to get started.
  • Mobile-Friendly. Unicorn Platform creates fully responsive landing pages that look great on any device. Since over half of web traffic now comes from mobile, having a mobile-optimized landing page is essential.
  • Stylish Templates. Unicorn Platform provides tasteful landing page templates tailored for pet grooming businesses and dog breeders. You can select a template and customize it, or build from scratch. Either way, you’ll end up with an on-brand page that resonates with your target customers.
  • Lead Capture. Easily add lead capture forms to your landing page to gather customer information and build your mailing list. Offer an incentive like a coupon or freebie in exchange for an email signup.
  • Integrations. Unicorn Platform integrates with popular third-party services like email marketing platforms, customer relationship managers, and payment processors. Sync your landing page with the rest of your digital marketing stack.
  • Affordable. Unicorn Platform offers simple and transparent pricing without any hidden fees. Plans start at $29/month, including all the features you need to create high-performing landing pages for your pet grooming business.

In summary, Unicorn Platform is an ideal solution for crafting a polished yet conversion-optimized landing page to promote your pet grooming services. With beautiful templates, an easy-to-use builder, and useful integrations, you'll have a new lead-generating landing page up and running in no time.

Choose a Template for Your Pet Grooming Landing Page
Choose a Template for Your Pet Grooming Landing Page

Choose a Template for Your Pet Grooming Landing Page

When building your pet grooming landing page, selecting an eye-catching yet professional template is key. The template sets the overall look, feel and user experience for your site visitors. There are a few options to consider:

Basic Templates

If you want a simple, no-frills landing page, a basic template with a centered headline, short paragraph of text and lead capture form may suffice. These minimal templates allow your service offering to shine through without distraction. They work well if you have an established brand and want your landing page to get straight to the point.

Premium Templates

For a more polished look, premium templates incorporate stylish designs with a balance of images and text. Many feature a banner photo at the top, testimonials from happy clients, FAQs, and social proof like review stars or badges. These templates are ideal if you’re launching a new pet grooming business and want to convey your brand story and expertise. Premium templates on Unicorn Platform range from $19 to $49.

Custom Design

If you want full control over your landing page’s appearance, you can opt to build from scratch using Unicorn Platform’s drag and drop editor. Start with a blank canvas and select elements like:

  • A banner image to capture attention
  • An enthusiastic headline with a clear call-to-action
  • Short paragraphs highlighting your services, experience and credentials
  • Bulleted lists of offerings, packages or pricing
  • Social proof like testimonials, reviews and ratings
  • A contact form for visitors to get in touch

With endless customization options, the possibilities are vast. However, building a custom design requires time and technical skills to create an effective landing page. For most pet grooming businesses, a premium template is a balanced choice.

In summary, choosing a landing page template is an important first step in conveying your brand and services to potential customers. Consider your needs, resources and technical abilities to select a basic, premium or custom design for your pet grooming business. With the right template, you'll have a professional landing page up and running in no time.

Recommendations for Dog Breeder Website Design

When designing a website for your dog breeding business, there are several recommendations to keep in mind. Following these best practices will ensure an effective digital presence that appeals to potential customers.

Focus on High-Quality Visuals

Include professional photos of your dogs, your facilities, and happy customers. Visuals are the first thing visitors will notice on your site, so make them compelling. Photo galleries, slideshows, and videos are all great ways to showcase what you offer.

Share Your Story

Tell visitors about your experience, passion for the breed, and commitment to responsible breeding. Share details on your breeding program and how you ensure the health, temperament, and quality of your dogs. This helps establish you as a trusted expert and educates visitors.

Highlight Your Dogs

Feature each dog in your breeding program on their own page. Include details like their show titles, health clearances, accomplishments, and offspring. This transparency builds credibility and gives visitors the information they need to feel confident in your dogs.

List Available Puppies Prominently

Make information on upcoming litters and available puppies easy to find. Share photos and details on the parent dogs, estimated size and coat, and pricing. The easier you make it for visitors to find what they came for, the more likely they are to contact you.

Share Testimonials and References

Social proof from happy customers and references from other breeders/veterinarians builds trust and credibility. Ask satisfied clients if you can share photos and reviews on your website. References from breed organizations or vets speak to your reputation and quality.

Offer Resources

Provide useful information on the breed, training, nutrition, and care. An informed visitor is more likely to become a lifelong customer. Resources also give your site added value, encouraging visitors to bookmark and return.

By following these best practices, you'll create an effective dog breeding website that inspires confidence, builds trust, and highlights why visitors should choose your puppies. An attractive, professional site will set you apart and drive more interest and sales.

Include Engaging Hero Images of Pets

To create an engaging hero image for your pet grooming landing page, you should consider the following tips:

Choose High-Quality Photos of Pets

Select images of groomed pets that showcase your work using high resolution photos. Close-up shots of dogs and cats looking well-groomed and happy are ideal. Make sure any photos you use have been licensed for commercial use to avoid legal issues.

Include Action Shots

Incorporate some images of your groomers actively bathing, brushing, clipping or styling pets. Action shots help demonstrate your team’s experience and skills. They also make for more interesting visuals on your page. You might take photos of your groomers at work in your salon or mobile grooming vehicle.

Represent Different Breeds

Feature photos of a variety of popular dog and cat breeds that you service. This shows your ability to properly groom pets of all shapes, sizes, hair types and temperaments. You want to appeal to owners of many breeds, so make sure your selection of photos represents the diversity of animals you work with.

Use Large, High-Impact Images

Select 2 to 3 high-quality, engaging photos to use as your hero images. These should prominently feature at the top of your landing page, spanning the full width of the page. They make the biggest visual impact on visitors, so choose images that best convey your business and services at a glance. For the best results, use large landscape-oriented photos that are at least 1000 pixels wide.

Include a Call to Action

Overlay your hero images with a simple call to action like “Book Now” or “Schedule an Appointment”. When visitors click the CTA, it should direct them to your online booking or contact form further down the page. The CTA gives people an instant way to take the next step and inquire about your services.

An effective pet grooming landing page starts with eye-catching hero images. By following these best practices, you can create a visual experience that resonates with your target customers and encourages them to get in touch about your grooming services. Focusing on high-impact, professional photos of well-groomed, happy pets and including clear calls to action will yield the best results.

Showcase Your Services

To attract new clients, you need to clearly showcase the services you offer. On your landing page, include details on:

Grooming Services

  • Bathing: Describe your bathing packages and any add-on services like conditioning treatments, nail trimming, etc. Mention the high-quality shampoos and products you use that are gentle and safe for pets.
  • Hair cutting: Highlight your experience and skills in breed-specific cuts and styling. For example, “Our certified groomers have over 10 years of experience performing breed-standard cuts for dogs of all sizes.” Offer before and after photos of your work.
  • Nail trimming: Emphasize that you use proper techniques and tools to safely trim nails. For example, “We use nail clippers and Dremel rotary tools designed specifically for pets to carefully trim nails without injury.” Mention that you can also file down nails smoothly.
  • Teeth cleaning: Discuss how you are able to gently clean away tartar and plaque buildup using pet toothbrushes and toothpastes. Note the health benefits of professional dental care for pets.
  • Flea dips: Explain your flea dipping process using safe, vet-approved flea shampoos and dips. Reassure visitors that you take precautions to fully eliminate fleas in a single treatment. Mention any guarantees you may offer.

Additional Services

  • You may also offer additional services like dematting, anal gland expression, ear cleaning, dewclaw removal, coat conditioning, etc. Provide details on any extra services to demonstrate your comprehensive care.
  • For mobile pet grooming businesses, be sure to highlight the convenience of your at-home services. Mention any areas you serve and your flexible scheduling options.

By showcasing the many professional grooming and bathing services you offer, you establish your business as a trusted provider of high-quality pet care. Visitors to your landing page will see the value in bringing their pets to you for all their grooming needs. Be sure to also include attractive photos of your work, testimonials from happy clients, and a call-to-action like “Book Your Grooming Appointment Today!” to convert visitors into customers.

Add Testimonials From Happy Clients

To build credibility and trust with potential customers, adding testimonials from satisfied clients to your pet grooming landing page is essential.

Gather Glowing Reviews

Reach out to your happy customers and ask them if they would be willing to provide a review of their experience with your services. Offer incentives like a discount on their next grooming appointment for the best reviews.

  • Ask open-ended questions about their overall satisfaction, the quality of service, friendliness of staff, convenience of booking appointments, cleanliness of facilities, and anything else that would portray your business in a positive light.
  • Request a mixture of short and long form reviews. Some potential customers prefer concise endorsements while others want more details. Aim for 3 to 5 short reviews of 2 to 3 sentences and 2 longer reviews of 4 to 6 sentences.
  • Get photo and video testimonials if possible. Visual media, especially videos, are very persuasive and help to build a personal connection with viewers. Follow up with the customers afterwards to obtain a written version of their review as well for accessibility.

Display Reviews Prominently

Place your testimonials in a prominent position on your landing page, ideally above the fold so they are immediately visible when the page loads. Having reviews visible on desktop and mobile displays is equally important.

  • Format the reviews attractively with the customer’s photo, name, location and star rating if applicable. Use pull quotes to highlight the most compelling parts of longer reviews.
  • Categorize reviews by the type of services the customers used e.g. dog grooming, cat grooming, boarding, daycare etc. This allows potential clients to read reviews most relevant to their needs.
  • Update reviews regularly as you get new ones to keep content fresh. Rotate which reviews are displayed on the landing page and archive older ones to your website’s testimonials page.

Customer reviews and recommendations are the lifeblood of any pet grooming business. Optimizing your landing page with authentic testimonials from satisfied clients is one of the most effective ways to gain the trust of website visitors and convert them into paying customers.

Include FAQs for Common Questions

FAQs Provide Quick Answers to Common Questions

Including a frequently asked questions (FAQ) section on your pet grooming landing page will help address common questions from potential customers and clarify any points of confusion. An FAQ section demonstrates your knowledge and expertise in the industry. It also shows that you value your prospective clients’ time by anticipating and answering their most pressing questions upfront.

What services do you offer?

List the specific grooming services you provide, e.g. bathing, hair cutting, nail trimming, flea treatments, etc. Mention any add-on services as well. Use this opportunity to highlight what makes your services unique. You might also link to your services page for more details.

What are your hours of operation?

Clearly state your business hours, including any seasonal changes or exceptions. Be sure to note what days you are open and any time slots specifically set aside for grooming appointments. If you offer emergency or after-hours services, highlight that information here.

Do you offer any discounts or specials?

If you regularly run any special promotions, sales or loyalty programs, briefly describe them here. You might say something like: “We frequently offer seasonal specials and bundle packages. Check our Facebook page or sign up for our mailing list to stay up-to-date on current specials.” Link to your social media profiles and email sign-up form.

How do I make an appointment?

Explain your appointment booking process in a simple step-by-step format:

  1. Call [PHONE NUMBER] or contact us through our online booking form.
  2. Provide your name, contact information, the type of appointment you would like to schedule and your preferred date and time.
  3. Our grooming experts will review your request and call or email you to confirm your appointment details.

An informative FAQ section on your landing page will establish your business as a knowledgeable and trustworthy source for professional pet grooming services. Be sure to revisit and update your FAQs regularly based on common questions received from actual clients and website visitors.

Launch Your Pet Grooming Landing Page and Start Driving Leads!

Launch Your Pet Grooming Landing Page

Once you have designed your pet grooming landing page, it is time to launch it and start driving leads! Here are the steps to launch your landing page:

  1. Double check that all links, images, text, and contact forms are working properly. Ensure any integrations with your email marketing or customer relationship management (CRM) software are connected. Fix any issues to provide the optimal user experience.
  2. Submit your landing page to search engines like Google, Bing, and Yahoo to help increase organic traffic. You can do this manually or use a service that will submit to dozens of search engines. Be sure to include strategic keywords related to pet grooming, dog grooming, mobile pet grooming, etc. to improve search rankings.
  3. Start building backlinks to your new landing page. Backlinks are links from other websites that point back to your page. They signal to search engines that your content is authoritative and helpful. Reach out to industry websites, local organizations, breeders, veterinarians, and pet influencers to ask for a link exchange or guest blog post opportunity.
  4. Launch a pay-per-click (PPC) advertising campaign to drive targeted traffic to your landing page. Services like Google Ads and Facebook Ads make it easy to geo-target potential customers in your area. A/B test different ads and landing pages to optimize your results.
  5. Promote your new landing page on social media platforms where your target audience spends time, such as Instagram, Facebook, and LinkedIn. Post updates, share blog posts, run contests, and engage with followers to increase traffic.
  6. Set a goal for lead generation and continuously tweak and optimize your landing page to improve conversion rates. Make changes to the copy, layout, images, color scheme or call-to-action buttons based on the metrics to maximize leads.
  7. Start following up with leads immediately to provide information, answer questions and book appointments. The faster you respond, the more likely you are to convert a lead into a customer.

With some promotion and optimization, your new pet grooming landing page will start generating a steady flow of leads and new customers in no time! Best of luck with your launch!


With Unicorn Platform, you can build a professional pet grooming landing page in just minutes. Their simple drag and drop builder gives you access to designer-made templates, content blocks, and integrations so you can launch your page fast. Whether you're a single groomer promoting your services or a large salon looking to boost bookings, Unicorn Platform provides an easy way to create an attractive landing page to capture more leads and drive revenue for your business. Give your pet grooming company the online presence it deserves with a custom landing page built on Unicorn Platform.

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