As an Airbnb host, you know how important it is to have an effective booking landing page. Your landing page is the first impression potential guests will have of your listing and can make or break their decision to book with you. If you want to increase your bookings and stand out from other hosts, you need a landing page that is visually compelling and persuasive. In this article, we will analyze 5 of the best booking landing page examples from top Airbnb hosts. By showcasing their successful landing page designs, you'll discover strategies and ideas you can implement on your own page to start attracting more guests and boosting your bookings.
Booking's Beautiful Yet Simple Design
As a Booking host, creating an effective booking landing page is key to attracting potential guests and increasing reservations. A well-designed landing page helps you stand out from other listings and boosts your chances of gaining more bookings. Below we examine one of the best booking landing page examples.
Booking.com has a simple yet visually stunning booking landing page. Their minimalistic design makes it easy for visitors to find the information they need to make a reservation. Some of the elements that make their landing page effective include:
High-quality images of the property: Booking.com displays multiple professional photos of the actual rental unit and any amenities. This gives guests an accurate preview of what to expect, which builds trust in the listing.Clear listing details: Booking.com provides the essential details for each property like room types, sizes, features, and prices in an easy-to-read format. They also highlight important details like check-in/check-out times, house rules, and cancelation policies upfront.Reviews from previous guests: Booking.com prominently features reviews and ratings from previous guests. This social proof helps to build credibility and reassure potential guests about the quality and experience of staying at the property.Prominent call-to-action: Booking.com has a large, eye-catching "Reserve or Book Now" button at the top of each listing page. This makes it extremely easy for interested visitors to make a reservation for their desired travel dates.Trust badges: Booking.com displays their own verified reviews badge as well as trust seals from independent review platforms. These help to establish authority and build additional trust in the booking platform.
In summary, the Booking.com landing page is a stellar example of an effective yet simple booking page that converts visitors into customers. By implementing some of these best practices, you can create a landing page that boosts your bookings and revenue.
Airbnb’s Visually Appealing Landing Page
As an Airbnb host, having an attractive landing page is key to gaining the interest of potential guests and increasing bookings. Airbnb’s own landing page is a prime example of an effective booking page. Some of the elements that make their page successful include:
- Professional, high-quality photos. Airbnb’s page features stunning, professional photos of various rental properties. As a host, including eye-catching photos of your space is essential. Make sure photos are well-lit, clutter-free, and showcase the best features of your listing.
- A compelling headline and subheading. Airbnb’s main headline “Book unique homes and experiences all over the world” is intriguing and descriptive. The subheading “Feel at home anywhere” further captures the spirit of adventure and comfort. Develop a persuasive headline and subheading for your own page.
- A clear call-to-action. Airbnb’s page has a prominent search bar and “Explore” button, making it easy for visitors to start searching for their next destination. Include a clear call-to-action on your page, such as a “Book now” or “Check availability” button.
- Trust indicators. Airbnb displays trust indicators like verified photos, reviews, and a secure payment badge to put visitors at ease. As a host, build up genuine reviews and ratings, and be transparent about your policies and credentials.
- A simple, uncluttered design. Airbnb’s landing page has a clean, minimalist design without excessive text or cluttered images. For your own page, choose a simple template and only include necessary information and media. An uncluttered, easy-to-navigate design will make a good impression.
In summary, a visually stunning, persuasive booking landing page with a clear call-to-action and trust-building elements can help increase interest in your listing and drive more bookings. Model your page after Airbnb’s successful example.
Hipcamp’s Nature-Inspired Booking Landing Page
A Nature-Inspired Design
Hipcamp’s booking landing page features beautiful nature photography and earthy colors to evoke a sense of outdoor adventure. The simple yet striking design helps set the right expectations for potential guests interested in camping and glamping experiences.
Easy to Navigate
Hipcamp’s landing page is very intuitive to navigate. A large search bar at the top allows visitors to quickly enter their desired location and dates. Below the search bar are categories like “cabins & cottages,” “tents & yurts,” and “RV parks” to easily browse different accommodation types.
Compelling Copy
The copy on Hipcamp’s landing page is concise yet compelling. Phrases like “discover your outdoor happy place” and “find your perfect nature escape” capture the essence of the Hipcamp experience. A few short testimonials from real guests discussing memories made while staying at Hipcamp listings help to build trust and social proof.
Responsive Design
Hipcamp’s landing page features a responsive design that displays well on both desktop and mobile devices. The simple, uncluttered layout translates nicely to smaller screens. Easy-to-tap buttons and a minimal number of form fields make it simple to search and book accommodations on the go using a smartphone or tablet.
Clear Call-to-Action
A prominent “Search & Book” call-to-action button at the top of the page makes it obvious how visitors can take the next step. The button leads to a listing search page where potential guests can enter more details about their trip to view available accommodations matching their needs.
In summary, Hipcamp’s nature-inspired booking landing page is a stellar example of an effective yet simple design. The intuitive layout, compelling copy, and clear call-to-action combine to create an enjoyable user experience that inspires visitors to book their next outdoor adventure.
Plum Guide’s Luxurious Dark-Themed Booking Landing Page
A Luxurious Dark-Themed Landing Page
Plum Guide’s booking landing page features a dark color scheme with gold accents that evoke a sense of luxury and high-end style. The dramatic use of black, dark gray and gold creates a sophisticated look and feel that is well-suited for attracting guests interested in a premium travel experience.
- The large hero image at the top of the page features a stylish living room illuminated in a warm glow, setting the right ambiance and expectations for the type of accommodations on offer.
- Enticing copy like “London’s Most Stylish Homes” and “Stay in the City’s Most Inspiring Spaces” convey a sense of exclusivity that will resonate with the target audience.
Below the hero section are additional details on the homes and host benefits in a clean, uncluttered layout with plenty of negative space.
- Home photos are large, high-quality and artfully styled to highlight the luxurious and fashionable decor. Short descriptions for each home provide guests with a sense of what they can expect.
- A section on host benefits outlines the advantages of listing properties with Plum Guide, including higher earnings potential, dedicated account management and home styling services. This information is aimed at attracting high-quality hosts with premium properties.
- Simple booking buttons and call-to-action links allow guests to easily view homes and dates available or list their property. The minimal, unobtrusive design keeps the focus on the stylish imagery and enticing copy.
In summary, Plum Guide’s booking landing page is a stellar example of a luxury-focused booking site. The dark color palette, premium photography, selective wording and minimalist layout all work together to convey an elite experience and attract upscale guests and hosts. The dramatic and polished design is well-suited for high-end accommodations and clientele. Overall, this landing page achieves an ideal balance of visuals and content to capture interest and drive bookings and new listings.
One Fine Stay’s Elegant and Polished Landing Page
One Fine Stay’s landing page is a prime example of an elegant yet polished design. Their minimalistic page focuses on high-quality images of their luxury properties to capture viewers’ attention.
Large Hero Image
The first thing you notice on One Fine Stay’s landing page is a large, high-resolution photo of one of their luxury vacation rentals. This hero image gives visitors an immediate sense of the style and caliber of their properties. The image spans the width of the page, drawing the viewer in.
Clear Value Proposition
Directly below the hero image is One Fine Stay’s value proposition in large text: “Beautiful homes. Handpicked for you.” This succinctly communicates their unique value to visitors in an impactful way.
Curated Property Images
Below the value proposition are additional photos of One Fine Stay properties in a curated gallery. Each image links to the listing page for that specific property. This gallery gives visitors a sense of the variety and style of homes they offer without having to search through listings.
Simple Booking Form
At the bottom of the page is a straightforward booking form to search for available properties by location and dates. The form has a clean design with only the necessary fields to get started, including:
- Location
- Check-in date
- Check-out date
- Number of guests
Once dates and location are entered, the results page displays photos and details of available properties that match the search criteria. From there, visitors can easily book their desired rental.
Final Call to Action
At the very bottom of the page is one final call to action: “Find your perfect place to stay.” This reinforces One Fine Stay’s value proposition and encourages visitors to search their curated properties for their ideal luxury vacation home.
The polished yet simple design of One Fine Stay’s landing page, along with impactful photos and clear calls to action, make this an excellent example of an effective booking landing page. Their page is optimized to capture attention, communicate their unique value, and drive conversions.
Include High-Quality Photos of Your Space
Include High-Quality Photos of Your Space
To attract potential guests, you need to include professional photos that accurately showcase your space. High-quality photos are essential for any booking landing page. Here are some tips for featuring photos on your page:
- Include photos of every room and area of your listing. Provide a visual tour of the entire space so guests know exactly what to expect.
- Use natural lighting when taking photos. Open the blinds and turn on the lights to make the space appear bright and inviting. Natural light also shows the true colors of the furnishings and decor.
- Capture photos from multiple angles. Take wide shots to show the layout and flow of the space as well as close-ups of any notable features. Different perspectives give guests a better sense of what your place is really like.
- Keep your photos up to date. Update your photos regularly, especially if you make any changes to the furnishings or layout. Outdated photos can be misleading for guests and result in poor reviews.
- Choose high resolution photos. Low quality, grainy photos reflect poorly on your listing and hosting abilities. Invest in a quality camera or hire a professional photographer to capture photos that do your space justice.
- Include photos of any amenities. If you offer any amenities like a pool, hot tub, gym, or common area, be sure to include photos of those as well. Photos of amenities attract guests looking for those specific features.
- Caption your photos. Add captions to provide context for each photo. Briefly describe the room or area shown in each photo so guests know exactly what they're looking at. Captions also help with search engine optimization.
Following these best practices for featuring high-quality photos on your booking landing page will allow potential guests to get an accurate sense of your space and what you have to offer. Professional photos are key to attracting more interest and increasing your bookings.
Share Details About Amenities and Location
To attract potential guests, provide details about your amenities and location. Share specifics about what guests can expect to find in your listing and the surrounding area.
Amenities
List the amenities you offer so guests know exactly what’s included. For example:
- Wi-Fi
- Kitchenette with mini-fridge, microwave, and coffee maker
- Flat-screen TV with cable
- Private bathroom
- Parking on-site
Also mention any extras you provide like toiletries, linens, towels, etc. The more details the better!
Location Details
Give an overview of your location and what’s nearby. For example:
- Located in the heart of City Name, within walking distance of popular attractions like Museum Name and Park Name.
- A 5-minute drive from the airport and convention center.
- Surrounded by highly-rated restaurants, cafes, and nightlife. Some recommendations would be Restaurant Name, Cafe Name, and Bar Name.
- Close proximity to public transit for easy access around the city. The nearest bus/train stop is only 2 blocks away.
You can also include the specific address and a map showing points of interest around your listing. The location details, combined with listing photos, help give guests a sense of exactly what to expect from the neighborhood and surrounding area during their stay.
Providing a comprehensive overview of your amenities and location helps build trust in your listing and gives potential guests all the details they need to make a booking decision. Be as transparent and descriptive as possible to set the right expectations and attract guests looking for what you offer.
Highlight What Makes Your Place Unique
To attract potential guests, you need to highlight what makes your place unique. Focus on the key features and amenities that set your listing apart and would appeal to your target guests.
Location and Views
If your place has a great location or stunning views, showcase them prominently. Mention proximity to attractions like beaches, hiking trails or city centers that would interest guests. Include photos of the views from your windows and balconies. Location and views are major factors for many travelers when choosing a place to stay.
Decor and Furnishings
Describe the style, decor and quality of furnishings in your space. Mention high-end details like granite countertops, hardwood floors or designer decor that would impress guests. For a cozy cabin, focus on rustic wood accents and a stone fireplace. For a beachy condo, highlight coastal-inspired decor and furnishings. The overall look and feel of a space is very important to guests.
Amenities
Call out amenities that would make a guest’s stay more enjoyable and convenient. Some examples include:
- A fully equipped kitchen for cooking meals
- Laundry facilities (in-unit washer/dryer or on-site)
- Parking (free on-site parking or garage)
- Entertainment options (cable TV, WiFi, books, games, streaming services)
- Recreational facilities (pool, hot tub, gym, playground)
The more amenities you can offer, the more value you provide to guests. But only highlight what is genuinely available for guest use.
Reviews and Ratings
If you have strong reviews and ratings on other sites, feature some of the best comments from past guests. Positive reviews from other travelers are very persuasive and help to build trust in your listing. Mention your average star rating and number of reviews to demonstrate an established track record of happy guests.
Following these tips will help you create an effective booking landing page that spotlights why your place is special and worth booking for any traveler. Focusing on location, decor, amenities and reviews will allow potential guests to quickly see the value and appeal in staying at your listing.
How to Create an Effective Booking Landing Page using Unicorn Platform
To create an effective booking landing page using the Unicorn Platform, follow these key steps:
Choose an Appealing Design Theme
Select a theme that reflects your property’s style and atmosphere. Themes like “Modern Chic,” “Beachy Retreat,” or “Rustic Cabin” can help convey the experience guests can expect. Keep the color palette cohesive and minimal for a polished look.
Highlight Amenities and Features
Call out important amenities, features, and details that would appeal to potential guests. For example, mention if you offer Wi-Fi, parking, kitchen facilities, scenic views, or recreational activities. Use visuals like professional photos to showcase the space and any standout attributes. Keep descriptions concise but compelling.
Set an Appealing Price
Research comparable properties in your area to determine a competitive price range. You want to find the “sweet spot” that maximizes bookings while still being profitable. Consider offering weekly and monthly discounts for longer stays. Be transparent about additional fees for things like cleaning, pets, or extra guests.
Share Glowing Reviews
Feature 3 to 5 of your best reviews from satisfied guests. Keep reviews short but enthusiastic. Mention how the guest loved the space, found it cozy yet modern, or would book again in a heartbeat. Reviews help build trust and credibility, reassuring potential guests they can expect a great stay.
Offer an Easy Booking Process
The booking process should be as seamless as possible. Provide options to book instantly online, or inquire for more details. Be responsive to any questions or requests. Once a guest books, reach out promptly to confirm details and welcome them, setting the right tone for their upcoming stay.
An effective booking landing page allows you to showcase your property in the best possible light. By following these key steps, you can create a page that captures interest, builds trust, highlights your space, and makes the booking process simple and appealing for guests. The end result will be increased bookings and more satisfied visitors.
Conclusion
As an Airbnb host, you want to make the booking process as seamless as possible for your potential guests. An effective booking landing page is key to achieving this and maximizing your bookings. The examples we explored demonstrate how a clean layout, compelling images, clear calls-to-action, and a simple booking form can create an experience that motivates visitors to complete a booking. By following the best practices highlighted in these examples, you'll be well on your way to boosting your bookings and providing a great first impression for your guests. Success is just a few clicks away.
