Personal Webpages Made Easy: The Best Platforms for Building Your Online Presence

published on 04 November 2023

Having your own corner of the internet provides a place to share who you are and what you do. But choosing the right website builder impacts the experience. This article explores top platforms for personal webpages based on simplicity, customization, SEO, integrations, and use cases.

Top Priorities When Selecting a Website Builder

When creating a personal website, key criteria include:

  • Simplicity of editor: An intuitive interface allows beginners to build sites easily.
  • Customizability: Template and design options to make your site unique.
  • SEO optimization: Features to improve search rankings and traffic.
  • Integrations: Extensions for added functionality like email marketing and analytics.
  • Use case optimization: Specialized features tailored to different goals like portfolios and blogs.

By evaluating builders across these factors, you can determine the best fit for your needs and objectives.

Top Website Builders for Beginners

Those new to building websites often prioritize ease of use over advanced customization.


Wix is extremely intuitive thanks to its drag and drop editor. Just click and place text, images, and elements where desired. Wix provides countless templates for any genre or purpose. Beyond templates, customize colors, fonts, animations, and more. Seamlessly integrate domains, email, and ecommerce. Wix ADI even auto-builds sites with AI. Pricing ranges from free to premium paid plans.


Squarespace also simplifies site building through its slick point and click editor. Their professionally designed templates ensure your site looks polished. Easily customize via the Style Editor. Strong SEO, analytics, and 24/7 support provided. Those monetizing their site will appreciate built-in commerce options like email campaigns and member areas. Free trials and paid subscriptions available.


As an open source CMS powering over 30% of all websites, WordPress offers free core software and thousands of customizable themes and plugins. Hosting is required to run WordPress. There's more learning involved compared to Wix and Squarespace. But with great power comes more customization through code edits and diverse plugin functionalities.

Best for Portfolios

Creatives like artists, photographers, and designers rely on personal websites to display work samples and impress clients. Useful portfolio site features include galleries, lightboxes, multimedia management, and ecommerce.


Wix provides templates optimized for diverse portfolios like photography, video, audio, and design. The Media Manager organizes all your visual assets. Built-in Wix Stores enables selling your creative work online. Portfolios on Wix incorporate image grids, galleries with lightboxes, Instagram feeds, email marketing, and payment integrations.


Squarespace's portfolio templates help creatives share through beautiful galleries, mosaics, slideshows and more. Arranging visuals is simple with the intuitive editor. Physical and digital products can be sold via Squarespace Commerce. Extensions like Calendly, Google Maps, and ShipStation expand capabilities.


In WordPress, portfolio themes with responsive gallery layouts showcase work effectively. The Photo Gallery plugin manages media. WooCommerce integration facilitates building an online store. Image sliders, carousels, and grids arrange projects. Contact forms, MailChimp, and social media plugins add functionality.

Best for Blogs

For individuals and businesses publishing content over time, platforms must simplify posting blogs. Useful features include blog templates, categories, authoring, SEO optimization, and integrations with email, social media, and analytics.


With blogging at its core, WordPress enables easy content creation through its post editor. Native categories, archives, and author tools enhance WordPress blogs. SEO plugins like Yoast optimize blog posts for Google rankings. Email marketing, analytics, and social media plugins expand capabilities.


While not a pure blogging platform, Wix provides beautiful blog templates within its website builder. The Wix editor simplifies adding blog posts. Built-in categories and tags keep content organized. Basic SEO tools plus integrations with MailChimp, Facebook, Instagram are offered.


Squarespace empowers bloggers to build content-rich sites with modern templates. Its user-friendly WYSIWYG editor streamlines posting. Keeping organized is easy with categories, scheduling, and authoring. SEO, analytics, and promotion features ensure your posts are seen. Useful extensions provide email, social, maps, audio, and more.

Best for Small Businesses

For entrepreneurs and small business owners, an online presence builds credibility and generates leads. Important criteria include ecommerce, lead capture, CRM, email marketing, SEO optimization, speed, security, and scalability.


Wix enables small businesses to build complete websites with tools for ecommerce, bookings, memberships, CRM, robust email marketing, SEO optimization, Google Analytics, responsive 24/7 customer support, and easily scalable hosting.


Squarespace provides small businesses powerful options like online stores, bookings, memberships, integrated CRM, native SEO, Google Analytics, email campaigns, promotions, secure and speedy hosting on Google Cloud.


WordPress can become a customizable small business site through plugins like WooCommerce, contact forms, CRM, email marketing, SEO and analytics optimization. The tradeoff is you must handle managed WordPress hosting, configure plugins, and manage maintenance.

Selecting the Best Website Builder for You

When choosing a personal website builder, consider your skills, goals, and needs. Beginner-friendly platforms like Wix and Squarespace allow anyone to create sites through intuitive drag and drop interfaces. WordPress offers advanced customization through plugins and code editing, albeit with a steeper learning curve. Use cases like portfolios, blogs, and small businesses each have specialized features to evaluate. Ultimately the best builder will align with your objectives and empower you to build your effective online presence.

Check out Unicorn Platform for an easy-to-use website and blog builder designed specifically for startups. With customizable templates, integrated blogging, startup-focused components, and AI-optimization, Unicorn Platform simplifies launching your online presence. Start building your site today!

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