Introduction
Building a professional website without writing any code might seem impossible. But with intuitive no-code website builders like Unicorn Platform, anyone can create a stunning online presence in just a few clicks.
In this post, we'll explore the benefits of using Unicorn Platform to build your startup or small business website. We'll cover choosing templates, customizing your design, integrating key features like blogging and forms, and optimizing for search engines.
Whether you're a non-technical founder, solopreneur, or small business owner, Unicorn makes it easy to turn your vision into reality. With flexible drag-and-drop editing, built-in SEO tools, and seamless functionality integration, you can create a beautiful, functional website tailored to your brand in no time. Let's dive in!
Defining No-Code Website Builders
No-code website builders empower anyone to build professional websites without needing to know how to code. Instead of writing HTML, CSS, and other languages, you can use visual, drag-and-drop editors and pre-made templates to put together a site.
Compared to traditional web development, no-code platforms like Unicorn are far easier to use for non-technical people. They provide intuitive editors, pre-designed templates, and built-in integrations to handle technical aspects in the background. This makes creating a website as simple as customizing content blocks and tweaking designs.
Some popular no-code website builder platforms beyond Unicorn include Wix, Squarespace, and Webflow. While the core benefit of ease-of-use applies across these tools, Unicorn differentiates itself by catering specifically to startups and small businesses.
The key advantage of no-code builders is that anyone can build a website on their own, regardless of technical skill level. These platforms democratize web development and empower entrepreneurs to turn their ideas into reality quickly.
Key Advantages of Using Unicorn Platform
What makes Unicorn Platform the ideal no-code solution for startups and small businesses? Here are some of its standout benefits:
- User-friendly editor: Unicorn's drag-and-drop editor is designed for beginners. Easily customize pages and content blocks through an intuitive visual interface.
- Professionally designed templates: Browse Unicorn's library of over 100 templates across industries to find the perfect starting point for your site.
- Custom branding: Easily tailor any template with your brand fonts, colors, logos and design styles. Change backgrounds, layouts, and more.
- Seamless integrations: Unicorn supports integrated blogging, email forms, payments, analytics, calendars, and more to enhance your site.
- Built-in SEO tools: Edit metadata, build sitemaps, and optimize content for search engines.
- Secure and fast hosting: Unicorn sites load quickly on secure servers with free SSL certificates.
- Responsive mobile design: Sites made with Unicorn look great on all devices thanks to automatic optimization.
- Ecommerce capabilities: Sell products and accept payments directly through built-in Unicorn ecommerce features.
- 24/7 customer support: Get help from friendly experts available around the clock.
With this powerful set of capabilities tailored for startups, Unicorn makes website building easy, efficient, and affordable.
Choosing the Right Template
Starting with the right template is key to quickly building a beautifully designed Unicorn website. Browse the template library first to find an option suited to your industry and brand style.
Picking a template that aligns with your aesthetic and site goals will give you a strong foundation to then customize. Aim for a template design that evokes your brand's look and feel rather than going overly trendy. For first-time users, a basic but modern template is a safe bet.
Types of Templates Available
Unicorn's template library includes diverse options suitable for all types of sites:
- Business templates (corporate, portfolio, agency, restaurant, etc.)
- Ecommerce templates (online store, landing pages, etc.)
- Blog and magazine templates
- Personal portfolio and resume templates
- Nonprofit and community templates
- Coming soon & onboarding templates
Both one-page and multi-page site templates are available. Each template comes in multiple style variants with different color schemes, fonts, and layouts. Spend time previewing templates to decide which options best suit your needs before customizing further.
Customizing Your Template
The beauty of Unicorn is how easy it is to customize any template to match your brand. Simply edit elements like:
- Text blocks
- Images, logos, and videos
- Buttons, icons, dividers
- Color schemes
- Font styles
- Sections and columns
Start by tweaking the pre-populated text and photos, then modify the design with your brand fonts, colors, and logo. Add new sections or rearrange existing ones to fit your goals.
Take an iterative approach - start small, preview your changes, and then refine further. With the intuitive editor, you'll have a website uniquely tailored to your brand in no time.
Integrating Key Platform Features
Beyond core content editing, Unicorn makes it easy to integrate powerful features like blogging, forms, analytics, and more right into your site.
Set up an integrated blog in just clicks, without needing a separate website. Embed lead capture forms for email lists, surveys, event signups and more. View built-in analytics to understand site traffic and engagement. Further enhance your site by incorporating social media feeds, calendars, maps, and other tools.
Blog Integration
An integrated blog is a must-have for founders and entrepreneurs. Seamlessly add an SEO-optimized blog to your Unicorn site to share ideas, build your audience, and establish thought leadership.
Simply add the blog page to your site, pick a template, then start publishing posts. A custom blog subdomain comes included free of charge to improve SEO rankings.
Unicorn's blogging features make it easy to schedule posts, categorize content, allow comments, and more. Start blogging early and consistently to maximize search traffic and build loyal readership.
Forms & Analytics Integration
Forms play a crucial role in capturing leads and converting site visitors. Unicorn enables adding forms quickly through the drag-and-drop editor.
Install forms for key conversions like:
- Email newsletter sign ups
- Contact forms
- Online orders
- Product interest surveys
- Event registrations
View form analytics and submissions right within your Unicorn dashboard. Use A/B testing to determine the optimal forms and placements for conversions.
Optimizing for Search Engines
While Unicorn simplifies website building, optimizing your site for search engines takes research and planning. Take advantage of built-in SEO tools and best practices to improve search ranking positions.
Pay attention to page metadata, URL structure, and content keywords. Let's explore some key optimization techniques.
Metadata & URL Settings
Quality page metadata improves SEO rankings by clearly telling search engines what a page is about. Be sure to define unique, keyword-rich page titles and descriptions.
Structure URLs with keywords, especially for important pages like "about us", "contact", etc. Unicorn's SEO tools make it easy to modify all these settings as your site evolves.
Research target keywords, especially for high-value pages like service and product category pages. Optimize priority pages first, then tackle lower-traffic pages.
Content Optimization
Optimize content with relevant keywords naturally woven throughout paragraphs, headers, image alt text, etc. Integrate blogging for fresh, SEO-friendly content.
Share new content frequently, whether blog posts, videos, or new site pages. Promote content on social channels to boost engagement.
Research long-tail keywords in your niche and create targeted content around those terms. This makes it easier to rank highly in search engines.
Marketing Your New Website
With your newly built Unicorn website ready to launch, it's time to get the word out! Combine several marketing tactics to start driving visitors:
- Promote on social media - Share your new site on all your brand's social profiles. Post launch announcements and other content.
- Email marketing - Notify email subscribers about your new website and encourage shares.
- Guest blogging - Reach new audiences by contributing posts to industry blogs. Include a link to your site.
- Press releases - Getting coverage of your new website launch can help drive early traffic.
- Run contests/giveaways - Encourage social sharing of your site for a chance to win prizes.
- Networking events - Spread the word about your new online presence as you meet people.
- Partnerships - Ask business partners to link to or share your new website.
- Influencer outreach - Contact influencers to help spread awareness of your site among their audience.
With persistence and creativity, you can build significant traffic to your new Unicorn site through diverse marketing channels.
Conclusion
Unicorn Platform makes building a custom professional website easy, fast, and affordable. With its intuitive drag-and-drop editor, designer templates, built-in SEO tools, and seamless functionality integration, anyone can turn their idea into a stunning online presence.
Whether you're a startup, small business, or sole proprietor, Unicorn has everything you need to create an effective brand website. Dive in to customize a template, add integrated blogging and forms, then watch your organic traffic and conversions grow.
The days of needing to know coding to build a website are over. With Unicorn Platform, you can turn your vision into reality on the web quicker than ever before. Get started with a free trial today to start creating your dream website!
