Building high-converting landing pages is crucial for any startup or SaaS business looking to generate leads and sales. However, coding landing pages from scratch can be complex, time-consuming, and require specialized skills. This is where an intuitive landing page builder like Unicorn Platform can provide immense value.
With its easy drag-and-drop editor, customizable templates, and startup-focused components, Unicorn Platform empowers founders and marketers to create beautiful, optimized landing pages in just minutes, with no coding required. But with so many landing page builders out there, how do you choose the right one for your needs? This comprehensive guide will explore the key factors in picking a landing page builder, best practices for optimizing your pages, and how to launch and promote your pages successfully. Let's dive in!
Choosing the Right Landing Page Builder
Picking the ideal landing page builder for your startup comes down to a few critical factors - ease of use, templates and customization, integrations, pricing, and more. I'll compare some top options like Unicorn Platform, Leadpages, Instapage, GetResponse, and highlight why Unicorn Platform is a great choice for many startups.
When evaluating landing page builders, here are some aspects to prioritize:
💻 Intuitive drag-and-drop editor: Look for a builder with an easy WYSIWYG editor so you can add and customize elements visually. Steep learning curves lead to frustration.
🖼️ Quality templates: Pre-designed templates allow you to build pages faster. Ensure there are mobile-optimized options for your niche.
⚙️ Integrations: Must-have integrations include email, payment processing, live chat, analytics. More expansive options provide greater flexibility.
💰 Pricing: Watch for deceptive "free" tiers with severe limits. Opt for unlimited pages and domains. Consider potential add-on costs too.
📈 Analytics: Usage analytics help you identify areas to optimize for better conversions. Heatmaps, A/B testing are very valuable.
🆕 New feature development: Pick a builder that frequently enhances their platform with new capabilities. Stale platforms stagnate quickly.
Let's explore some top landing page builder options and how they compare:
Top Landing Page Builders
Unicorn Platform - Great for startups with easy editor, templates, integrations, transparent pricing
Leadpages - Popular builder but more complex than Unicorn, pricier
Instapage - Powerful option but steep learning curve, expensive
GetResponse - Integrates well with email marketing platform
Wix - Jack of all trades but master of none, clunky editor
Carrd - Great for simple, one-page sites but limitations beyond that
KickoffLabs - Focused on landing pages but fewer customization options
After comparing the top options, Unicorn Platform is a great choice for many startups due to its combination of easy-to-use editor, beautiful templates, smooth onboarding, and affordable transparent pricing.
Let's explore some of these differentiating factors in more detail:
Prioritizing Ease of Use
For startups without dedicated web developers, ease of use is crucial. You want a landing page builder with an intuitive drag-and-drop editor that lets you quickly build great-looking pages through a visual interface.
Steep learning curves lead to frustration, while a platform like Unicorn allows anyone to build responsive, elegant pages within minutes. With pre-designed templates and clear onboarding checklists, you can launch your first landing page almost immediately.
Here are some ease of use factors to evaluate:
🖥️ Intuitive editor: Look for drag-and-drop simplicity over complex menus and settings.
🏃♂️Fast onboarding: Pick a platform with clear checklists and guidance to start quickly.
🆘 Knowledgeable support: Having reliable technical support and documentation is valuable when issues arise.
🧩 Pre-designed templates: Start with a professionally designed template for your niche to accelerate setup.
🎚️ Customization options: Ensure you can easily tailor templates with colors, text, images, etc.
With its clean drag-and-drop editor optimized for startups, library of conversion-focused templates, and stellar customer support, Unicorn Platform checks all the boxes for ease of use and fast setup.
Evaluating Essential Features
Beyond ease of use, your landing page builder should provide all the essential features required to build fully functional landing pages optimized for conversions.
Here are some key features to evaluate:
🔒 SSL certificates: Built-in SSL helps make landing pages secure and trusted.
📱 Mobile optimization: Pages must look great and convert on mobile devices.
📈 Analytics integration: Usage analytics, heatmaps, and A/B testing are invaluable.
📬 Email integration: Connect your email service to manage lists, send drip campaigns.
💳 Payment processing: Collect payments by integrating Stripe, PayPal and other processors.
💬 Live chat integration: Chatbots or live chat improve engagement and conversions.
For startups specifically, Unicorn Platform offers components like:
📊 Metrics counters, stats graphics to establish credibility
👩💻 Customer testimonials to build trust
🔔 Activity notifications to show social proof
🎯 Highlight features, benefits, and value proposition
All these elements can help improve your startup landing page's conversion rate. Evaluate each builder thoroughly across these facets to ensure they can meet all your needs.
Comparing Pricing and Plans
Pricing is often a major factor when choosing a landing page builder. Be wary of "free" tiers that severely limit what you can do. Make sure to evaluate:
🆓 Deceptive "free" tiers: Many boast a free tier but impose rigid limits on pages, domains, templates.
🌐 Domains and pages allowed: Opt for unlimited domain and page creation to scale freely.
💸 Potential add-on costs: Watch for extra fees for emails, bandwidth, storage, support etc.
📈 Scalability: Pick a solution that can grow with your expanding needs down the road.
Unicorn Platform offers transparent pricing tailored to early-stage startups. Their free trial lets you test drive the platform fully before committing.
Starting with a monthly plan provides flexibility as you validate the solution. You can switch to discounted annual plans later once confident it meets your ongoing needs.
Comparing pricing in detail initially prevents surprises or limitations down the road. Choose a builder aligned with your budget and scale.
Optimizing Your Landing Pages
Now that you've chosen a landing page builder, let's explore best practices for creating high-converting pages that maximize leads and sales.
Crafting compelling headlines, benefit-driven copy, strategically placed CTAs, trust-building elements like testimonials, and clear page hierarchy all contribute to optimization.
Unicorn Platform provides templates and components to accelerate building optimized pages for your startup. Let's dive into tactics for headlines, copy, forms, and more.
Crafting Compelling Headlines
Your headline is often the first thing visitors see on your landing page, so making it catchy and descriptive is crucial. Here are some tips for writing great headlines:
🎣 Use emotional hooks - Trigger excitement or curiosity relevant to what your audience wants to achieve.
📐 Keep it scannable - Convey the gist in 5-7 words. Avoid lengthy headlines.
💬 Communicate benefits - Summarize how you can help visitors attain their goals.
✅ Test different options - Try split testing various headlines to see which convert better.
Unicorn Platform has a built-in headline analysis tool to help craft and test better headlines based on emotional appeal, word count, and other factors. This can significantly boost conversions.
Writing Effective Sales Copy
Compelling sales copy focuses on communicating benefits to prospects rather than just features of your product. Here are some copywriting best practices:
🎯 Highlight customer benefits - Explain how you solve pain points and achieve goals.
📋 Use concise paragraphs - Break up copy into short, scannable paragraphs for readability.
🤔 Address questions and objections - Anticipate and answer visitor concerns upfront.
🤖 Leverage AI copy assistance - Unicorn Platform provides AI tools to generate and refine copy.
🆚 A/B test copy variations - Try slightly different copy to see which variant performs best.
By focusing copy on meaningful customer benefits and overcoming objections, you can craft high-converting sales copy for your landing pages.
Optimizing Forms and Calls-to-Action
Forms and calls-to-action (CTAs) are key conversion drivers on landing pages. Ensure they are optimized by:
📌 Placing forms above the fold - Visitors should see forms without excessive scrolling.
✂️ Limiting fields - Only collect essential info like emails, names, companies.
🔶 Make CTAs stand out - Use contrasting colors and buttons that attract attention.
📍 Strategic CTA placement - Test placing CTAs above or below the fold, inline, etc.
Unicorn Platform's form builder simplifies creating customized forms with just the fields you need, while providing design options to make them more engaging. Experiment with CTA placement and wording to maximize conversions.
Launching and Analyzing Your Page
You've built an amazing, high-converting landing page - now it's time to launch it and start driving traffic. Unicorn Platform streamlines launching with integrated performance monitoring to optimize your page.
Monitoring and Improving Performance
Once your page is live, leverage Unicorn Platform's built-in analytics to understand your page's performance:
📊 Track key metrics - Monitor bounce rate, time on page, conversion rate.
🎯 Set up goal tracking - Measure conversions for emails, sales, etc.
🔍 Analyze heatmaps - See exactly where visitors click and scroll.
📈 A/B test variations - Continuously experiment with page elements to improve.
With clear analytics, you can identify quick wins to optimize landing page performance. Then iterate based on data to maximize conversions over time.
Promoting Your Page through Marketing
To turn your high-performing landing page into a lead generation machine, you need to drive targeted traffic to it through marketing and promotions:
📧 Email marketing - Send broadcasts, automations, and nurture flows to your email lists.
📣 Paid ads - Run Facebook, Instagram, Google Ads targeted to your audience.
🤝 Partnerships - Recruit relevant partners to promote your landing page.
🌐 SEO - Optimize your page for keywords your buyers search for.
Start small, measure ROI, and double down on the most effective channels. Unicorn Platform's smooth marketing integrations facilitate execution.
Conclusion and Key Takeaways
Creating high-converting landing pages is crucial for startup growth, but coding complex pages is difficult. Unicorn Platform's landing page builder provides the perfect solution with its easy drag-and-drop editor, customizable templates, and startup-specific components.
By following the recommendations in this guide including choosing the right builder, optimizing your page elements, launching with integrated analytics, and driving targeted traffic, you can quickly build landing pages that maximize conversions.
The key takeaways are:
🖼️ Use pre-made templates to launch quickly with proven page layouts
📝 Craft compelling headlines and benefit-focused copy that convert
✏️ Customize forms and CTAs for higher conversions
📈 Optimize page with integrated analytics and A/B testing
🚀 Drive targeted traffic from digital marketing and partnerships
Start building high-converting landing pages today and propel your startup's growth! Try out Unicorn Platform's free trial to experience the benefits firsthand.