As a real estate professional, you know how important it is to have an effective online presence to generate high-quality leads. Your website and landing pages are the first digital impression for potential buyers and sellers, so they need to be professionally designed, optimized, and convert visitors into leads. The best real estate landing pages of 2023 feature stunning visuals, compelling copy, and a clear call-to-action that captures attention and spurs visitors to provide their contact information.
In this article, we'll review some of the top real estate landing page examples from 2023 and what makes them so effective. You'll discover trends in design, content, and conversion that you can apply to your own real estate website and landing pages. With the tips and inspiration from these leading real estate landing pages, you'll be equipped to build digital marketing assets that turn more website visitors into real estate leads and ultimately, clients. Check out The Simplest Way to Build a Real Estate Listing Landing Page for more information on how to build an effective real estate landing page.
What Makes a High-Converting Real Estate Landing Page?
To convert real estate website visitors into leads, an effective landing page is essential. Here are the key elements of a high-converting real estate landing page:
- A Clear Value Proposition: Explain how you can help the visitor achieve their goal, whether buying, selling or investing in property. Focus on the key benefits and solutions you provide. Use compelling language that motivates the visitor to take action.
- Professional Yet Engaging Visuals: Include high-quality images of properties, the agent(s), and the local area. Visuals should capture attention while conveying a professional image. Infographics and icons can also be used to break up text and highlight key points.
- A Simple and Intuitive Layout: Organize content in a logical flow that is easy to navigate. Use headings, bulleted lists, and double line spacing to break up sections. Keep the design clean and avoid clutter. The call-to-action should be prominently placed above the fold.
- A Clear Call-to-Action: Direct the visitor to take the next step, whether it's contacting the agent, signing up for a newsletter, or downloading an ebook. The CTA should be compelling yet concise, using an active verb and highlighting the benefit. Repeat the CTA at the bottom of longer pages.
- Credibility Signals: Include trust factors like reviews, ratings, credentials, awards, or certifications. Briefly highlight your or your firm’s experience, expertise and customer service. Social proof helps establish credibility and authority.
- Mobile-Friendly: With more people accessing websites on mobile devices, your landing page must be fully responsive. All elements should display well on smaller screens without compromising the user experience. Keep text concise and avoid complex navigation for mobile visitors.
Following these best practices will help you create an effective real estate landing page that turns more website visitors into valuable leads. Continually test and optimize your landing page to improve conversion rates over time.
Examples of Impactful Hero Images for Real Estate
To attract prospective buyers and generate high-quality leads, real estate landing pages need to make a strong first impression. One of the most impactful elements is a compelling hero image. Here are some examples of hero images that effectively capture attention and convey the right message:
- A scenic, panoramic shot of the property or surrounding area. This gives visitors an immediate sense of the location and visualizes the lifestyle on offer. For lakefront or mountain properties, a scenic landscape photo is ideal.
- A photo of the home’s most appealing architectural or interior feature. For a historic property, an image of intricate woodwork or a stone fireplace may be appropriate. For a modern home, a sleek kitchen or stylish bathroom shot could capture interest.
- A lifestyle image showing people enjoying the property. A photo of a family grilling on a deck or roasting marshmallows over a fire pit helps buyers envision themselves living in the space. Lifestyle images should appear natural and candid.
- An aerial view of the home or neighborhood. Drone photography provides a unique perspective that gives a sense of the property’s size, layout, and surrounding community. For large parcels of land or homes with acreage, an aerial shot is particularly compelling.
Professionally-taken photos are always preferable for hero images. High resolution, color-corrected photos with ideal lighting and composition will make the strongest impact on visitors. Lesser quality images reflect poorly on the professionalism of the agent and agency.
With a memorable and evocative hero image, a real estate landing page makes a stellar first digital impression, captures the imagination of visitors, and inspires them to explore further. When combined with a compelling value proposition and intuitive user experience, impactful hero images are a key part of converting casual visitors into motivated leads.
For those in the real estate industry, creating a landing page that makes a strong first impression is crucial. One option is to use a landing page builder designed specifically for real estate agents, such as Unicorn Platform's drag-and-drop builder. This tool allows agents to create custom, visually appealing landing pages without any coding knowledge necessary, streamlining the process and freeing up time to focus on other important aspects of the business. For more information on this topic, check out this article on A Landing Page Builder Made for Real Estate Agents.
Headlines That Sell: How to Write Real Estate Landing Page Headlines That Convert
To convert visitors into leads, your real estate landing page needs a compelling headline. The headline is the first thing people see and can make or break whether they engage further with your page. Crafting a headline that sells involves several strategies:
Speak to Your Audience’s Needs
Focus on the needs and desires of your target audience. For real estate, this could be owning a home, building equity, or investing for the future. Phrases like “Ready to Become a Homeowner?” or “Looking to Build Your Investment Portfolio?” capture attention by addressing key motivations.
Highlight a Key Benefit
Share one of the main benefits of working with you or your company. For example, “How I Help First-Time Home Buyers Navigate the Market” or “Discover How to Earn Double-Digit Returns in Real Estate.” Focusing on a single, meaningful benefit will resonate more than vague or generic headlines.
Use Numbers and Statistics
Back up your headline with compelling data and facts. For real estate, you might say “How I’ve Helped Over 500 Families Buy and Sell Homes” or “The Simple 3-Step System for Managing $50M in Property.” Numbers give weight and credibility to your headlines.
Issue a Challenge
Challenge visitors in a way that inspires action. For example, “Are You Ready to Make This Year Your Best Year in Real Estate?” or “Take the 28-Day Real Estate Challenge.” A good challenge motivates people to want to achieve and overcome.
Keep It Short and Scannable
Aim for 6 words or less for the most impact. Shorter headlines are more scannable and memorable. For real estate, consider “Own Your Dream Home in 90 Days” or “Build Wealth Through Turnkey Real Estate.”
Following these guidelines will help you craft real estate landing page headlines that capture attention, highlight your key benefits and expertise, build trust through data, motivate action, and are highly scannable. The end result will be more leads and conversions for your business. Focusing on the needs of your clients and leading with your strengths are timeless principles of effective marketing and sales.
How to Showcase Listings and Properties on Your Landing Page
To effectively showcase property listings on your real estate landing page, there are several best practices to keep in mind:
Focus on High-Quality Photography
Prospective buyers will judge a listing primarily based on photos, so use professional photography to highlight each property. Include exterior and interior shots, capturing the home’s best features and spaces. For the best results, use a wide-angle lens and edit photos to optimize lighting and color balance.
Highlight Key Property Details
Include the square footage, lot size, number of rooms and amenities to give visitors an quick overview of what the property offers. Use bullet points or a table to clearly convey these details. Mention any recent upgrades as well to pique interest.
Share Engaging Property Descriptions
Write a compelling yet concise description for each listing, focusing on desirable attributes like spacious rooms, natural light, storage space or outdoor areas. Mention the neighborhood and proximity to local attractions. Keep descriptions under 3 short paragraphs for easiest reading.
Include Lead Capture Forms
Add lead capture forms like contact us or schedule a showing next to each listing. This makes it easy for interested buyers to take the next step, and allows you to follow up and build your lead pipeline.
Sort and Filter Listings
Allow visitors to sort listings by attributes like price, square footage or number of bedrooms. Also include search filters for location, home type and amenities so they can easily find properties that match their needs.
Promote Open Houses and New Listings
Feature open house dates and times prominently on your landing page. Also highlight any new listings at the top of the page to keep content fresh and encourage repeat visits.
An effective real estate landing page with well-presented property listings, optimized for lead generation, is essential for driving new buyer leads and building your business. By following these best practices, you can create a landing page that converts casual visitors into serious leads.
The Importance of High-Quality Real Estate Landing Page Copy
High-quality copy is essential for real estate landing pages. The written content on your landing page is one of the first impressions potential clients will have of your business, so it needs to be compelling and convey the right message.
Carefully crafted copy helps to build trust and credibility. It should highlight your experience, expertise, and unique value proposition to potential clients. Use a professional yet friendly tone to connect with readers. Focus on benefits and solutions rather than features. For example, say “We help busy professionals find their dream home” rather than “We are the top real estate agents in the city.”
An effective real estate landing page has a clear call-to-action, such as requesting a consultation or joining an email list. The copy should lead the reader to that conversion goal. Use persuasive language and reiterate the key benefits of working with your agency to motivate readers to take action.
Keep content concise and scannable
On a landing page, less is more. Use bulleted lists, headings, and short paragraphs to make information easy to read quickly. Focus on one key message or theme. Too much text may overwhelm readers and reduce conversions.
Optimizing for search
Include relevant keywords, especially in headings and page titles. Using synonyms and related terms also helps. For example, refer to “real estate professionals” as well as “agents” and “Realtors.” Place keywords strategically in the first and last sentences of paragraphs. Search engine optimization helps drive organic traffic to your landing page from people searching online.
An attractive, user-friendly landing page with compelling copy is essential for converting website visitors into leads and clients. Investing time in crafting high-quality content will help establish your real estate agency as a trusted and knowledgeable resource for potential customers.
How to Include Powerful Social Proof and Testimonials
To build trust and social proof on your real estate landing page, including powerful testimonials and reviews from satisfied clients is key.
Authentic Reviews
Focus on authentic reviews from real clients. Ask for video testimonials if possible, as these are very compelling. Written reviews should be in the client’s own words. Keep reviews up to date by regularly requesting new ones from recently helped clients.
- Video testimonials: Create a personal connection. Viewers can see the person speaking and hear the emotion in their voice.
- Written reviews: Choose reviews highlighting specific ways you helped the client, e.g. “John’s knowledge of the local market helped us get multiple offers and sell our home for over asking price.”
Prominently Display Reviews
Place testimonials prominently on your landing page, not hidden away. Position them above the fold so visitors see them immediately. This builds credibility right from the start.
Quantity and Quality
Aim for a balance of quantity and quality. Having too few reviews may seem suspicious, while having too many generic 5-star reviews may not seem authentic. Focus on reviews highlighting tangible ways you delivered value.
Name, Photo and Location
For written reviews, include the client’s full name, photo, and location. This transparency helps build trust in the authenticity of the reviews. Check with clients first to ensure they consent to having this information displayed publicly.
Curate and Rotate
Continue building your collection of reviews over time. Curate reviews to choose the most compelling and impactful ones to display. Rotate the reviews you show to keep things fresh for repeat visitors. Show a mix of recent and older reviews.
Following these best practices for optimizing the social proof on your real estate landing page will help establish credibility and trust, giving visitors the confidence to contact you to help them with their real estate needs. By prominently displaying authentic reviews and testimonials from real clients highlighting the value you’ve delivered to them, visitors can see you have a proven track record of success.
Lead Generation: The Best Ways to Capture Leads on Real Estate Landing Pages
To generate high-quality leads on your real estate landing page, focus on the following proven techniques:
Valuable Content
Offer useful information that solves common questions and concerns for your target audience. For example, write blog posts on the home buying process, tips for first-time homebuyers, or the latest trends in home design. This approach builds trust and positions you as an expert in the field.
Lead Capture Form
A prominently placed lead capture form allows visitors to submit their contact information in exchange for valuable content or resources. For real estate, this could be a neighborhood guide, list of available properties, or relocation checklist. Clearly state what the visitor will receive to increase the likelihood of form completion.
Calls-to-Action
Strategically placed calls-to-action, like "Schedule a Consultation" or "View Listings," encourage visitors to take the next step. Make these buttons highly visible and compelling. For real estate agents, a call-to-action to view current listings or request a property valuation are effective.
Social Proof
Highlight positive reviews and testimonials from current or former clients on your landing page. This social proof builds credibility and trust in your services. For real estate agents, reviews from recent buyers or sellers resonate well.
Lead Nurturing
Have a plan in place to regularly engage with your leads through email marketing or other channels after they submit their information. Send a welcome message promptly, then follow up with helpful tips, resources and updates on new listings that match their interests. Nurturing leads in this way significantly increases the chance of converting them to clients.
Following these best practices will enable you to generate high-quality leads through your real estate landing page. Focus on providing value, making it easy for visitors to take action, building trust and staying in regular contact with your leads. With the right approach, your landing page can become a lead generation machine for your real estate business.
A/B Testing Your Real Estate Landing Page: Why It Matters
Why A/B Testing Matters for Real Estate Landing Pages
As a real estate professional, driving qualified leads to your website is critical to your success. Your landing pages are the first impression for many potential clients, so optimizing them can have a significant impact. A/B testing different versions of your landing page is one of the best ways to improve conversions and increase the number of leads.
A/B testing involves creating multiple versions of the same landing page, then routing traffic to each version to see which performs better. You test two pages (A and B) against each other, measuring key metrics like conversions, click-through rates, and time on page. The version with the best performance “wins” and becomes your new landing page. Some elements you can test include:
- Headline: Try different headlines to see which resonates most with visitors. Headlines with superlatives like “#1 in Real Estate” or “Top-Rated Agents” often do well.
- Hero image: Test different images of listings, your team, or your service area. Images with people and emotive elements tend to be most engaging.
- Call to action (CTA): Try different CTAs like “Request a Consultation”, “Book an Appointment” or “Call Us Today”. Place the CTA in different locations on the page to see what gets the most clicks.
- Content: Test shorter vs. longer content, bulleted lists vs. paragraphs, stats and facts vs. stories and examples. Keep testing to optimize both content and placement.
- Trust elements: Add or remove elements like logos, testimonials, awards, or certifications. See which build the most credibility and trust with visitors.
Continually testing and optimizing your landing pages will allow you to improve the user experience, better meet expectations, build trust, and generate more high-quality leads. A/B testing is a simple process but can yield significant benefits, so make it an ongoing part of your real estate marketing strategy.
How to create Real Estate Landing Pages on Unicorn Platform
To create high-converting real estate landing pages on Unicorn Platform, follow these steps:
Select a template
Unicorn Platform offers gorgeous templates designed specifically for real estate businesses. Choose one that matches your brand and the properties you want to feature. Some excellent options for lead generation include the “Property Listing” and “Property Search” templates.
Add images of your properties
High-quality photos are essential for any real estate landing page. Upload multiple photos of each listing to give visitors a complete sense of the home or building. For the best results, use professional photos that showcase the property attractively and truthfully.
Describe the properties
Under each photo set, include details on the amenities, features, square footage, and location of the property. Mention room counts for homes. For commercial properties, list details like the building class, available space, and key attributes that would interest potential buyers or tenants. Keep your descriptions concise but compelling.
Highlight what makes your services superior
Discuss what sets your real estate business apart and the level of service clients can expect. For example, mention if you have expertise in a particular neighborhood or building type. Discuss your track record of satisfied clients and ability to get the best deals. Share any awards or accolades your firm has received.
Provide lead capture forms
The primary goal of your real estate landing page is to generate leads. Include a contact form on the page where visitors can enter their name, email, phone number, and the property they are interested in. You may want separate forms for buyers, renters, and commercial clients. Offer an incentive like a free property valuation or neighborhood guide in exchange for their information.
Mobile-optimized
With Unicorn Platform, you can easily create landing pages that display beautifully on any device. Your real estate landing page should be fully responsive to provide an excellent user experience for visitors on mobile phones, tablets, and desktop computers. Optimize your page for speedy loading to keep visitors engaged.
Track your results
Use Unicorn Platform’s analytics to see how many visitors your real estate landing page receives and how many submit the lead capture forms. Tracking these metrics will help you optimize your landing page for even better results over time. Make changes to the design, content, or call-to-action based on what you learn from the data.
Conclusion
With Unicorn Platform, you can build stunning real estate landing pages and capture more leads in under an hour. As you have seen, the top real estate landing pages of 2023 make a strong first impression, clearly articulate your value proposition, and have an easy lead capture form. Whether you are advertising luxury homes, rental properties, or commercial real estate, you need an eye-catching yet simple landing page to convert visitors into leads and ultimately clients. Unicorn Platform gives you the tools to create high-converting landing pages for your real estate business so you can focus on what really matters - finding the perfect properties for your clients. Start your free trial today and discover how easy it can be to build landing pages that deliver real results. The future of your real estate business is just a few clicks away.
