The Simplest Way to Build Your Healthcare Landing Page

published on 06 July 2023

As a healthcare professional, you know how important it is to have an effective online presence. Your website and landing pages are often the first digital impression for potential patients and clients. However, between managing your practice and staying on top of the latest medical advancements, building an attractive landing page from scratch may seem like an insurmountable challenge.

Fortunately, with the right tools, designing an eye-catching healthcare landing page doesn’t have to be complicated or time-consuming. Using a simple drag-and-drop website builder, you can create a custom landing page for your practice in a matter of minutes without any coding required. With beautiful templates made specifically for healthcare organizations, you can showcase your services, build trust, and start generating more leads right away. Your ideal patients are out there searching online — make sure your landing page is ready to make a great first impression.

For more information on how to create a stunning healthcare landing page, check out this article on medical website design agency secrets that uses Unicorn Platform's drag-and-drop builder to make the process simple and easy.

Why You Need a Healthcare Landing Page

As a healthcare provider, having an effective landing page is crucial for engaging new patients and clients. Here are a few reasons why you need a dedicated healthcare landing page:

  • Build trust and credibility. A well-designed landing page helps to establish your brand as a reputable healthcare provider. Include details about your experience, credentials, qualifications, and patient reviews or testimonials. Use an authoritative and professional tone to build credibility.
  • Educate visitors. A healthcare landing page should inform visitors about your services, areas of expertise, treatment options, and patient outcomes. Provide an overview of conditions you treat, your approach or philosophy of care, and the benefits of your services. Use visual elements like images, graphics, and video to help educate and engage visitors.
  • Capture leads. The goal of any landing page is to capture leads, and healthcare is no different. Include lead capture forms for visitors to request appointments, download materials, or subscribe to your mailing list. Offer resources like ebooks, whitepapers, or webinars in exchange for contact information.
  • Optimize for search engines. Healthcare landing pages should be optimized for search to rank well for relevant keywords and terms. Use important keywords in your page title, headings, content, image alt text, page URL, and meta description. Provide useful, up-to-date content on the conditions and services you offer.
  • Mobile-friendly design. Since many patients search for healthcare providers on mobile devices, your landing page must have a responsive design. Use large text, buttons, and spacing while avoiding crowded layouts that are difficult to navigate on small screens. Keep load times fast for the best mobile user experience.

In summary, a well-designed healthcare landing page is essential for building your online presence, educating patients, generating leads, and optimizing for search engines and mobile visitors. By including the elements discussed here, you'll have an effective landing page working for your healthcare practice.

How to Choose the Right Health care Landing Page Builder

When choosing a healthcare landing page builder, there are several factors to consider:

  • Ease of use. As a healthcare organization, your time and resources are limited. Look for a builder that is intuitive and easy to use without requiring coding skills. Drag and drop functionality and pre-made templates can help minimize the learning curve.
  • Compliance. Your landing page must meet important compliance standards like HIPAA. Select a builder that offers dedicated healthcare templates that are compliant and secure. They should also provide guidance on properly handling protected health information.
  • Customization. You need a builder that offers full customization of colors, fonts, images, and content to match your brand. Look for one with a robust selection of stock photos and the ability to upload your own images. You should be able to edit everything on the page.
  • Integrations. For the best results, choose a builder that integrates with your existing tech stack like your CRM, email marketing service, and payment processor. This enables you to capture lead info, send follow-up emails, take payments, and more without leaving your landing page.
  • Analytics. Built-in analytics allow you to see how people are engaging with your landing page so you can optimize the content and design. View metrics like page views, conversion rates, popular content, and sources of traffic. Look for a builder with robust analytics and A/B testing features.
  • Pricing. Healthcare landing page builders vary in cost. Compare options at different price points to find one that fits your budget while still meeting all your needs. Some offer free trials and discounts for healthcare organizations.

By evaluating builders based on these key factors, you can choose a healthcare landing page solution that will help you achieve your goals and make the process as simple and streamlined as possible. Focus on ease of use, compliance, customization, integrations, analytics, and pricing to find the best fit for your organization.

Unicorn Platform: The Simplest Builder for Health and Wellness Landing Page
Unicorn Platform: The Simplest Builder for Health and Wellness Landing Page

Unicorn Platform: The Simplest Builder for Health and Wellness Landing Page


Unicorn Platform offers the simplest way to build your healthcare landing page without any coding experience required. You don't need a developer to help you build and launch your page. Unicorn Platform is completely no-code, so you can do it all yourself.

Customizable Templates

Choose from beautifully designed templates tailored for health and wellness websites. Select a template that matches your brand and then customize it as needed. Easily add your logo, images, text, and more. Change colors, fonts, and other elements with just a few clicks.

Drag and Drop Editor

The intuitive drag and drop editor makes it easy to add and arrange content on your page. Simply drag text boxes, images, buttons, and other elements onto your page. Drop them into place and then customize them to fit your needs. You have full control over the layout and design.


Unicorn Platform integrates with many of the tools you already use like email services, payment processors, live chat, and more. Connect your page to a custom domain, mailing list, online booking system, and other integrations to provide a complete solution for your visitors.


Gain insight into how people are engaging with your landing page. View details like page views, unique visitors, bounce rates, and conversion rates. See how visitors are flowing through your page and where they are clicking. Make data-driven decisions to optimize your page for the best results.


Your healthcare landing page will display beautifully on any device. Unicorn Platform creates a responsive design that automatically adapts to mobile phones, tablets, laptops, and desktops. You don't have to make a separate mobile version of your site.

Unicorn Platform provides an easy way for healthcare professionals to create an effective landing page to promote their business online. The simple drag and drop editor, customizable templates, and useful integrations give you everything you need to build your page in a few minutes without advanced skills. Launch your healthcare landing page today with this no-code website builder.

Select a Healthcare Landing Page Template to Get Started Fast

To build an effective healthcare landing page, selecting an appropriate template is key. Templates provide a pre-designed structure and layout, allowing you to focus on customizing the content to match your brand and offerings.

Choose a Template Tailored to Healthcare

Unicorn Platform offers templates specifically geared toward healthcare organizations and practitioners. Options include:

  • Doctor/Physician Website Template: For private practices or clinics. Includes areas for services, staff profiles, booking, and blog.
  • Healthcare App Template: Optimize your mobile app landing page. Highlight features, screenshots, and call visitors to download.
  • Therapy/Wellness Template: Ideal for counselors, physical therapists, nutritionists, and other wellness professionals. Focus on your philosophy of care and areas of expertise.
  • Healthcare SAAS Template: For digital health companies selling software or other solutions to medical organizations. Emphasize your product, features, security, and benefits.

Customize the Content and Branding

Once you select a template, you can easily customize it to reflect your brand and services. Add your logo, color scheme, images, and the copy you want to include on the page. Consider including:

  • An eye-catching header highlighting your mission or philosophy of care. For example, “Compassionate Care Right in Your Neighborhood.”
  • An introduction to your practice, services offered, and what sets you apart. For example, “Serving the community for over 20 years with a holistic, patient-centered approach.”
  • Calls-to-action like “Book an Appointment Now” or “Download Our Mobile App.” Place these prominently on the page.
  • Information on accepting insurance plans to build trust, if applicable. For example, “We accept most major insurance plans including UnitedHealthcare, Aetna, and Blue Cross Blue Shield.”
  • Reviews or testimonials from happy clients or patients. For example, “Dr. Smith has been my doctor for 10 years. The care I receive is exceptional. I highly recommend this practice.”

A custom healthcare landing page built on the Unicorn Platform can establish credibility, connect with your target patients or clients, and drive more bookings and sales for your organization. Selecting an industry-specific template and customizing it to reflect your unique brand is the simplest way to create an effective landing page.

Customize Your Healthcare Landing Page With Drag and Drop
Customize Your Healthcare Landing Page With Drag and Drop

Customize Your Healthcare Landing Page With Drag and Drop

To customize your healthcare landing page, utilize the drag and drop builder. This intuitive page editor allows you to quickly and easily design an attractive landing page tailored to your needs.


Add sections like “About Us,” “Services,” “Contact,” and “Blog” with just a click. Each section comes with pre-built page elements you can then customize. For example, in the “Services” section, add images, descriptions, and calls-to-action for the healthcare services you provide.

Page Elements

The page element options include:

  • Images - Upload photos of your facilities, staff, patients, etc. Images help bring warmth and establish credibility.
  • Text - Add headings, paragraphs, lists, quotes, and testimonials. Vary text size and style to make it visually interesting.
  • Buttons - Include call-to-action buttons like “Schedule an Appointment” or “Learn More” to prompt visitors to take action.
  • Video - Embed videos to give an overview of your practice or spotlight patient stories.
  • Galleries - Create image galleries or “Meet Our Staff” profiles.
  • Pricing Tables - For service-based businesses, add pricing tables with your healthcare packages and rates.
  • FAQ - An FAQ section answers common questions and builds trust.
  • Forms - Embed contact forms, appointment request forms, and email signup forms.
  • Maps - Display an interactive Google map with the locations and contact info for your healthcare facilities.


Select from professional designer-made templates or start from scratch. Change colors, fonts, spacing, and more. For a healthcare site, choose a clean, minimalist design with calming colors. Add your logo and brand elements for visual cohesion.

With the drag and drop builder, you have full control over the content and design of your healthcare landing page. Create a page that inspires confidence and compels visitors to become patients. Provide the information they need and make it easy for them to get in touch or schedule their first appointment with just a click. An optimized landing page is key to growing your healthcare practice.

Add Healthcare Content Like Blog Posts, Videos, and More

To keep visitors engaged on your healthcare landing page, incorporate helpful content like blog posts, videos, images, and more. Adding this type of content helps establish your expertise and authority in the industry.

Blog Posts

Publish blog posts discussing common health issues, new treatments or technologies, healthy lifestyle tips, and other topics relevant to your field. Link to these posts on your landing page. Some suggestions include:

  • The Top 5 Exercises for Improving Mobility After 50
  • New Medical Breakthrough Offers Hope for Alzheimer’s Patients
  • Healthy Meal Planning for Busy Professionals: A Guide


Embed videos right on your landing page. You might feature:

  • A welcome message from your practice founder or lead physician.
  • Patient testimonials discussing their experience with your services.
  • Explanatory videos on common medical procedures you offer.
  • Health and wellness tips for your target audience.


Include high-quality images to visually engage visitors. You could add:

  • Photos of your staff, office, or clinic.
  • Infographics with healthcare statistics and facts.
  • Pictures of people from your target demographic engaging in healthy behaviors.
  • Professionally designed healthcare-themed graphics and illustrations.

Downloadable Resources

Offer free resources like ebooks, meal plans, exercise guides, or symptom checklists that visitors can download in exchange for their email address. For example:

  • The Complete Guide to Lowering High Blood Pressure Naturally
  • A 4-Week Plan to Reduce Stress and Anxiety
  • Checklist: Signs You Should See Your Doctor Right Away

Adding valuable and relevant content to your healthcare landing page helps establish your credibility and gives visitors a reason to convert into leads or patients. Focus on a variety of content types like blog posts, videos, images, and downloadable resources to keep people engaged with your site.

Include Healthcare Offer or Call-to-Action on Your Landing Page

To encourage visitors to take action on your healthcare landing page, be sure to include a clear call-to-action (CTA). This could be requesting contact information in exchange for a free resource like an e-book or checklist, or prompting them to schedule an appointment.

Focus Your CTA on the Visitor’s Needs

Tailor your CTA to focus on how your service or product will benefit the visitor. For example, include phrases like “Download our free guide to eliminating back pain” or “Schedule your consultation today.” Keep your CTA concise and action-oriented using an active verb like “download,” “schedule” or “sign up.”

Place Your CTA Prominently on the Page

Position your CTA prominently on the page, such as at the top right, so visitors see it as soon as they land on the page. You can also reiterate the CTA in the body content and at the bottom of the page. Use buttons, links or images to make the CTA stand out and capture the visitor’s attention.

Offer a Valuable Incentive (Optional)

Consider offering something of value for free in exchange for the visitor’s contact information. This could be an educational resource like an e-book, video course, or checklist. The incentive should provide helpful information related to your field of healthcare. Let visitors know what they will receive by providing details on the specific resource.

Keep Your Form Short and Simple

If collecting contact information, use a short web form with only the necessary fields, such as name, email and phone number. The fewer fields the form contains, the more likely visitors will complete it. You can always request additional details once you have made initial contact.

Thank Visitors and Follow Up Promptly

Be sure to thank visitors as soon as they complete your CTA, whether scheduling an appointment or downloading an incentive. This acknowledgement builds goodwill and the relationship. Follow up with visitors promptly to address any questions and to schedule consultations or appointments. Nurturing these new leads will help convert them into long-term clients or customers.

In summary, to build an effective healthcare landing page with a clear call to action, focus on the visitor's needs, make the CTA prominent, offer a valuable incentive, keep web forms simple, thank visitors for their interest, and follow up promptly. By guiding visitors to take that important first step, you can provide the helpful information and high-quality service that will turn them into loyal clients.

Mobile-Friendly Healthcare Landing Pages for the Best User Experience

To provide the best user experience, your healthcare landing page should be fully optimized for mobile devices. According to Google, over 60% of web traffic now comes from mobile phones and tablets. If your landing page is not mobile-friendly, you risk losing a significant portion of your potential customers and patients.

Responsive design

A responsive landing page design automatically adjusts to fit the screen size of any device. Images, texts, and page elements are resized to be easy to view and interact with on mobile screens. A responsive design is the best way to ensure your healthcare landing page displays properly on all devices.

Large buttons and tap targets

On mobile devices, users interact by tapping and swiping the screen. Make sure all interactive elements like buttons, links and contact forms have large tap targets that are easy to press. As a general rule, tap targets should be at least 44px x 44px in size.

Minimal scrolling

On mobile, excessive scrolling is frustrating and can make it difficult to find information. Keep your healthcare landing page concise by including only essential information and minimize the need for scrolling. Place your most important details, services, and calls-to-action above the fold so they are immediately visible when the page loads.

Loading speed

According to research, 53% of mobile visitors will leave a page that takes longer than 3 seconds to load. Optimize your healthcare landing page for speed by compressing images, eliminating code bloat, and choosing a high-performance web host. Faster loading times lead to higher engagement and conversion rates.

To summarize, an effective healthcare landing page should have a responsive design, large tap targets, minimal scrolling, and fast loading speeds to provide an optimal experience for mobile users. By optimizing for the mobile platform, you gain access to the large and growing base of mobile healthcare consumers.

Health Care Landing Page FAQs: Your Questions Answered

What is a healthcare landing page?

A healthcare landing page is a dedicated web page focused on converting visitors into leads or customers for your healthcare business or service. It provides an overview of your offerings and a clear call-to-action to capture contact information from interested visitors.

Why do I need a healthcare landing page?

A tailored landing page for your healthcare organization has several benefits:

  • It allows you to optimize your messaging and value proposition for your target audience. You can focus the copy and visuals on the specific solutions and benefits that will resonate most with your customers.
  • It improves conversion rates. By directing traffic to a page customized for your offer, you make it easy for visitors to understand what you provide and take the next step. This can significantly increase the percentage of visitors who convert into leads or sales.
  • It enables lead generation. The primary goal of most healthcare landing pages is to capture contact information from visitors through a signup form. This allows you to build your email list and nurture new leads.
  • It enhances your credibility. A professional, well-designed landing page helps to establish your brand as an authority in the healthcare field and builds trust in your services.
  • It supports your digital marketing campaigns. Landing pages are an integral part of strategies like content marketing, pay-per-click advertising, and email marketing. They provide a destination to send traffic to from your promotional efforts.

What should I include on my healthcare landing page?

Some essential elements for an effective healthcare landing page include:

  1. An attention-grabbing headline that communicates your value proposition
  2. A brief overview paragraph highlighting your key services or products
  3. Compelling visuals like photos, infographics or icons to demonstrate how you help patients
  4. Social proof from testimonials or case studies showcasing the results and experiences of your actual customers
  5. A call-to-action, like a sign-up form to capture lead information
  6. Your company's contact information and logo


By using a simple drag and drop landing page builder like Unicorn Platform, you can create a professional healthcare landing page in minutes. Focus your time on what really matters - building your business and helping more patients. With beautiful templates, customizable designs, and easy to use features, you have everything you need to launch a successful healthcare landing page. Stop wasting time struggling with complicated website builders and get started with an intuitive solution that was built for business owners and entrepreneurs like yourself. Your healthcare practice and patients will thank you for choosing an easy to use platform that allows you to spend less time building your landing page and more time devoted to providing high quality care.

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