Real Estate Website Design Made Simple With Unicorn Platform

published on 30 June 2023

As a real estate professional, you need an effective online presence to attract new clients and showcase your properties. However, building a custom website requires technical skills and time that you may not have. Unicorn Platform offers an easy solution. Their drag and drop website builder allows you to create a professional real estate website in minutes without any coding required. For example, you can check out their article on building a custom real estate website in minutes for more information.

With Unicorn Platform, you have access to designer-made templates optimized for real estate businesses. You can choose a template and customize it by adding images of your properties, writing property descriptions, and including your contact information. Their built-in blog feature also allows you to share market updates, neighborhood highlights, and home tips to establish your expertise.

In today's digital world, your website is often the first impression for potential clients. Using Unicorn Platform, you can establish a strong online presence and turn website visitors into real estate leads with an intuitive website builder made for real estate professionals. Focus on what you do best - selling properties - and let Unicorn Platform handle the website.

Why Use a Real Estate Website Builders?

As a real estate agent, having an effective online presence is crucial to reaching potential clients and growing your business. A professional website dedicated to your real estate services is one of the best ways to establish your digital brand. Here are a few reasons why using a real estate website builder to create your site makes sense:

  • Showcase Your Listings. A real estate website allows you to prominently feature photos and details of properties you currently have listed for sale or rent. This makes it easy for interested buyers and renters to view what you have available and contact you to schedule a showing.
  • Build Your Credibility. A well-designed real estate website helps to establish you as a credible, tech-savvy agent. It allows you to highlight your experience, credentials, testimonials, and track record of success. This can inspire confidence in your abilities and make you stand out.
  • Generate Leads. With the right content and search engine optimization (SEO), your real estate website can drive organic traffic and generate valuable leads. Whether people find you through a general web search or a search for properties in a specific neighborhood, your site is an opportunity to capture their contact information and follow up.
  • Stay Top of Mind. An active real estate website, with regular blog posts, market reports, community news, and property updates helps to keep your name and brand in front of potential and past clients. This ongoing visibility and value-add can lead to repeat and referral business.
  • Control Your Message. Having your own real estate website gives you full control over how you present yourself and your services. You can highlight what makes you unique, your areas of expertise, and your approach to helping clients. This allows you shape your message and brand as you see fit.

In summary, real estate website builders provide an easy way for agents and brokers to establish a professional digital presence, showcase their listings, build credibility, generate leads, stay top of mind, and control their branding. The benefits of having your own real estate website make the investment of time and effort well worth it.

Unicorn Platform: The Best Website Builder for Real Estates

As a real estate professional, having an attractive yet functional website is key to reaching potential clients and growing your business. Unicorn Platform offers an easy-to-use website builder specifically tailored to the needs of real estate agents and brokers.

  • Drag and drop interface. No coding skills required. Unicorn Platform’s intuitive builder allows you to quickly create a professional site through an easy drag and drop process. Simply select layouts, upload photos, add your content, and publish.
  • Mobile-friendly responsive design. Unicorn Platform creates sites that display beautifully across all devices from desktop to mobile. Your site will be optimized for any screen size so you can reach clients wherever they are.
  • Customizable real estate templates. Start with one of Unicorn Platform’s stylish real estate templates, then fully customize it to reflect your unique brand. Change colors, fonts, images, and more with just a few clicks.
  • Built-in lead capture. Easily add lead capture forms to your site so potential clients can quickly get in touch. All leads are saved to your account for easy follow up.
  • Affordable and secure. Unicorn Platform is an extremely budget-friendly option for real estate pros. Plans start at $8/month, and all sites come with free SSL certificates and 24/7 site monitoring.
  • Additional features. Unicorn Platform also offers blogging capabilities, social media integration, email marketing, and more. Take advantage of all the tools you need to build your online presence and connect with clients.

With beautiful templates, an intuitive builder, and powerful features made for real estate, Unicorn Platform is the perfect solution for creating a professional website that will take your business to the next level. Sign up for your free 14-day trial today!

Realty Website Design

To design an effective real estate website, you need to consider layout, content, and key features.


The layout of your site refers to how information and elements are organized and presented. For real estate, focus on:

  • Photo galleries: Include large, high-quality photos of properties. Arrange in an easy-to-browse gallery.
  • Simple navigation: Have clear links to listings, about us, contact, and search pages. Use a minimalistic navbar at the top of each page.
  • Responsive design: Optimize your site for mobile devices. About 50-60% of web traffic is now on phones. Your site needs to display properly on smaller screens.


The content on your site educates visitors and promotes your services. Essential content includes:

  1. Listings pages: Detailed descriptions, photos, prices, and contact forms for each property.
  2. About us page: Share your experience, credentials, mission, and team. Build trust and connections.
  3. Location descriptions: Provide an overview of popular neighborhoods and cities where you have listings. Highlight amenities, attractions, and market data.
  4. Blog: Post regularly about local market updates, home selling tips, and community news. A blog boosts your site's search ranking and gives visitors a reason to return.

Key Features

Certain features are necessary for a real estate website to function properly:

  • Property search: Allow visitors to search listings by parameters like price, beds, baths, location, amenities, and more.
  • Lead capture forms: Have contact, email signup, and individual listing forms to capture visitor information.
  • IDX integration: Pull in listings from your local MLS database to keep your site up-to-date.
  • Analytics: Track key metrics like pageviews, time on site, and lead conversions to optimize your site.

By focusing on an intuitive layout, educational content, and essential features, you can design a real estate website that is simple yet high-converting. Keep your site up-to-date, mobile-friendly, and engaging to turn more web visitors into real leads and clients.

Create Impressive Real Estate Agent Bio Pages
Create Impressive Real Estate Agent Bio Pages

Create Impressive Real Estate Agent Bio Pages

Create a Professional Headshot

As a real estate agent, your image is your brand. Include a high-quality headshot on your bio page to build trust and rapport. A professional photographer can capture flattering, natural-looking photos that highlight your friendly smile and approachable demeanor.

Share Your Credentials and Experience

Detail your credentials, experience, qualifications, and areas of expertise. Mention any awards or accomplishments that demonstrate your skill and dedication. Discuss how long you have worked as an agent and your history of success helping clients buy and sell homes. This establishes your credibility and competence.

Highlight Your Services

Elaborate on the specific services you offer to home buyers and sellers. This may include helping with the search process, negotiating the best deal, managing contracts and paperwork, coordinating inspections and appraisals, marketing properties, and more. Mention if you specialize in certain types of properties like luxury homes, condos, new construction, or investment properties.

Express Your Marketing Expertise

Discuss your marketing strategies for attracting potential clients and selling properties. Explain how you leverage social media, email marketing, advertising, professional photography, video tours, and other techniques to gain maximum exposure. Emphasize your commitment to keeping clients' homes in front of the right buyers.

Share Your Personality and Values

Briefly describe your personality, work philosophy, and what clients can expect from working with you. For example, mention how you take the time to understand each client's unique needs, provide honest and ethical advice, work diligently on their behalf, and aim to make the process as smooth and stress-free as possible. Convey your passion for the work and helping people achieve their real estate goals.

Call Them to Action

End your bio with a call to action, encouraging readers to contact you to discuss their real estate needs. For example, you might say something like, "I'd love the opportunity to help you buy or sell your home. Please call or email me today to set up a free consultation." Include your contact information to make it easy for them to get in touch.

Showcase Your Real Estate Properties

Showcase Your Listings Prominently

To effectively market your real estate properties on your website, prominently feature your current property listings. Design your homepage to prominently display listing photos, details and call-to-action buttons so visitors can easily view available properties.

Organize Listings by Category

Group your listings into logical categories to make them easy to navigate. Common categories for real estate websites include:

  • Residential
  • Commercial
  • Land
  • Multi-Family
  • Rentals

You may want to further organize residential properties by type such as single-family homes, condos, townhouses. Include categories for both buying and renting.

Provide Robust Property Listing Pages

Each individual property listing page should include:

  • Multiple high-quality photos showcasing the home’s best features.
  • The full address and location on an embedded map.
  • Square footage, number of rooms and amenities.
  • The asking price or rental rate.
  • A detailed description highlighting attributes and upgrades.
  • Virtual video tours (if available).
  • Agent contact information for scheduling a private showing.

Enable Advanced Search Functionality

Allow visitors to easily search your property listings by:

  • Location (city, zip code, neighborhood, etc.)
  • Type (house, condo, commercial space, etc.)
  • Price range
  • Number of bedrooms
  • Key amenities (garage, yard, etc.)

An advanced search feature helps connect motivated buyers and renters with properties that match their needs.

Promote Your Listings on Social Media

To increase exposure for your property listings, share details on your company’s social media profiles. Post photos, descriptions, and links to individual listing pages on platforms like Facebook, Instagram, and Twitter. Paid social media advertising is also an option to boost visibility. Additionally, having an attractive, easy-to-navigate website combined with social media marketing is key to success in today's real estate industry. If you're looking for a way to build a real estate website without coding, check out this beginner's guide to no-code estate agency web design.

Add an Informative Resources and Blog Section

To provide value for your readers and establish your website as an authority in the real estate industry, include an informative blog and resources section.

Blog Posts

A blog is essential for any real estate website. Regular blog posts demonstrate your industry knowledge and expertise. They also improve your search engine optimization (SEO) by frequently updating your site with fresh content.

Write blog posts on popular real estate topics such as:

  • Buying vs. renting a home
  • How to prepare your home for sale
  • Current interest rates and what they mean for buyers
  • Local real estate market updates and trends

Aim for 2-3 blog posts per month, around 500 to 700 words each. Keep your writing casual yet professional, and be sure to include images to break up the text.

Resources and Tools

In addition to blog posts, provide other resources to establish your website as a helpful reference for clients and site visitors. For example:

  1. A mortgage calculator to help buyers determine affordability.
  2. Information on the home buying and selling process, from start to finish.
  3. Local information like average home prices, tax rates, and school district rankings.
  4. A real estate glossary to define common industry terms.
  5. Recommendations for home inspectors, mortgage lenders, title companies, and more.

The resources and tools section gives readers practical information and demonstrates your knowledge of the local market. Be sure all information is up-to-date and from reputable sources.

An informative blog and resources section is key to a successful real estate website. Regular blog posts, combined with helpful tools and reference materials, establish your authority and keep visitors engaged. With consistent updates, these sections will become a valuable resource for your clients and community.

Use Professional Real Estate Website Templates
Use Professional Real Estate Website Templates

Use Professional Real Estate Website Templates

When designing a professional real estate website, pre-built templates can save you valuable time and resources. Using templates specifically tailored for the real estate industry will give your website an attractive yet serious design that establishes your brand as a reputable agency.

Choose a Clean, Minimalist Template

For real estate, a clean, minimalist template with plenty of white space is ideal. These templates allow property photos and listings to take center stage, rather than competing with loud colors or busy patterns. A simple yet modern font and muted color palette give a sleek, high-end feel.

Include Key Sections

Look for templates that incorporate must-have sections for real estate websites like featured properties, property search, about us, contact, and blog. The template should make these sections prominent and easy to navigate to provide a good user experience. For search engine optimization, the template should also utilize keywords related to real estate in headings, page titles, alt text, and content.

Optimize for Mobile

With more and more people accessing real estate websites from their mobile devices, it’s crucial to choose a template optimized for mobile. The template should have a responsive design that automatically adjusts for mobile screens. All images, text, and navigation elements should resize and reorganize to fit smaller displays while still being legible and user-friendly.

Customize to Suit Your Brand

While templates provide a solid foundation, look for options that also allow ample customization to match your unique brand identity. You may want to change fonts, colors, header images, and the layout of certain sections. The template should give you creative control over the overall look and feel of your real estate website.

Using a well-designed real estate template will establish a professional image, highlight your listings, and improve the user experience on your website. With the right template customized to your brand, you'll have a simple yet powerful web presence for your real estate business.

Customize Everything Without Coding

To create an effective real estate website without coding, Unicorn Platform provides a drag and drop builder with numerous customization options.

Choose a Template

Select from professionally-designed templates tailored for real estate websites. Templates offer full responsiveness for mobile devices, clean layouts, and eye-catching styles.

Add Content with the Visual Editor

The visual editor allows you to add and format text, images, galleries, call to action buttons, and more by simply dragging and dropping elements.

  • Add property descriptions, agent bios, services pages, and blog posts.
  • Easily resize, reposition and edit photos.
  • Create image galleries to showcase properties.
  • Add call to action buttons to capture lead information.

Set Up Lead Capture Forms

Create customized lead capture forms to gather information from website visitors interested in buying, selling or renting property. Forms feed directly into your CRM or email marketing service.

Customize Colors and Branding

Change template colors, fonts, and add your own logo and favicon to match your real estate brand. Update the header, footer, page backgrounds, button styles, and any other element.

Add Advanced Features

Use the built-in features or integrate third-party tools for additional functionality. Some options include:

  1. Property search tool to allow visitors to filter listings
  2. Blog to share real estate news, tips and market updates
  3. Email capture popups
  4. Social media feeds to display your latest posts
  5. Google Maps to provide location information for properties and your office.

Unicorn Platform is designed to simplify website building for real estate professionals. Without needing to code, you can create a custom property website to effectively promote your business and listings online. Let your creativity shine through with the flexible tools for designing an eye-catching and high-performing website.

FAQs: Common Questions From Real Estate Agents About Unicorn Platform

What is Unicorn Platform?

Unicorn Platform is a simple yet powerful website builder tailored for real estate agents and brokers. It provides an easy drag-and-drop interface to create professional real estate websites without any coding required.

How much does Unicorn Platform cost?

Unicorn Platform offers affordable monthly subscription plans starting at $8/month. Yearly subscriptions are also available at a discount. There are no setup fees or hidden charges. All plans include unlimited pages, blog posts, photos, and email support.

Do I need any technical skills to use Unicorn Platform?

No, Unicorn Platform is completely code-free. You do not need any web design or development experience to create a beautiful real estate website. Simply drag and drop pre-built sections like photo galleries, property listings, agent profiles, and more. Edit everything directly in the visual editor.

Can I import my listings and agents into Unicorn Platform?

Yes, Unicorn Platform makes it easy to import your existing real estate data. You can upload property listings in bulk using a CSV file. You can also create agent profiles quickly by importing agent photos, bios, and contact information.

Will my website be responsive?

All websites created with Unicorn Platform are fully responsive. They automatically adapt to any screen size, whether desktop, tablet or mobile. Your real estate website will look stunning and display properly on any device.

Do you offer any integrations?

Unicorn Platform currently offers integrations with several popular real estate platforms like Zillow,, Homesnap and more. Property listings and agent info can be imported directly from these sources into your Unicorn Platform website. Additional integrations are planned for future platform updates.

Can I get help if I have any other questions?

Yes, Unicorn Platform provides helpful support resources including:

  • Email support from our customer success team
  • An extensive knowledge base with step-by-step guides
  • Video tutorials covering all areas of the platform
  • A friendly Facebook community to connect with other real estate website owners

We are always here to help you succeed with your real estate website. Please contact us anytime with any questions you may have!


That covers the basics of using Unicorn Platform to build a real estate website. With its simple drag and drop interface, attractive templates, and useful features like an integrated blog, lead capture, and SEO optimization, you have everything you need to establish an effective online presence for your real estate business. Unicorn Platform makes the technical aspects of building a website easy so you can focus on what really matters: providing great service to your clients, growing your business, and achieving your goals. Start your free trial today and see how easy it can be to take your real estate website to the next level. The future of your business is just a few clicks away.

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