As an entrepreneur, you know that an effective landing page is crucial for converting visitors into customers or subscribers. However, designing and building a custom landing page from scratch can be time-consuming and require technical skills you may not have. Fortunately, with the right tools and a strategic approach, you can create a high-converting landing page in under an hour. In this article on community building for travel content distribution, we'll show you how to quickly build an adventure landing page using Unicorn Platform, an easy to use drag and drop website builder. By following a few simple steps, you'll have a professional landing page up and running to help you achieve your business goals and start seeing results fast.
What Is an Adventure Landing Page?
An adventure landing page is a standalone web page focused on promoting a specific offer, product, or campaign. It is designed to capture leads or sales for that singular focus. Adventure landing pages are an essential part of any digital marketing strategy because they allow you to laser-target potential customers with a clear call-to-action.
What Makes a High-Converting Adventure Landing Page?
An effective adventure landing page has several key elements:
- A clear headline that grabs attention and communicates the offer. For example, “Get 50% off your first month of ABC service.”
- Benefit-driven copy that sells the visitor on why they need what you’re offering. Focus on how their life will improve or problems will be solved.
- Social proof like testimonials, reviews, or case studies that build trust. Mentions of well-known companies or media outlets you’ve worked with also add credibility.
- A strong call-to-action, like “Sign up now” or “Buy today.” Place the CTA prominently on the page, often both at the top and bottom.
- Minimal navigation or links to other parts of your website. You want visitors focused on the one goal of this page.
- Optional: Images, graphics, or videos demonstrating the product or service. These visual elements make the page more engaging and help sell the benefits.
- Mobile-optimized and fast loading. More than half of web traffic now comes from mobile devices, so your adventure landing page must display well on smartphones and tablets. Quick page load times are also important for user experience and search engine optimization.
With the right elements in place, an adventure landing page can be a powerful tool for generating new leads and sales. Best of all, you can build a basic but high-converting adventure landing page in under an hour using a drag and drop website builder. Adventure landing pages are well worth the time and effort.
Why You Need an Adventure Landing Page
An adventure landing page is essential for showcasing a new product, service or feature on your website. Here are a few reasons why you need one:
Increased Conversion Rates
A dedicated landing page allows you to focus the message on one key goal - getting visitors to convert. By streamlining the content and design for a single conversion goal, you can achieve higher conversion rates than a standard web page. Offer a strong call-to-action to capture leads or sales.
Better Lead Generation
An adventure landing page helps generate more high-quality leads for your business. You can gate some of the content or features behind an email opt-in form to build your mailing list. Provide visitors with a valuable content offer or coupon in exchange for their contact information.
Targeted Messaging
A tailored landing page allows you to create a focused marketing message for your campaign and audience. You can include details, examples and visuals that speak directly to the needs and interests of your target customers. Keep the content concise and avoid distractions to keep visitors engaged.
Improved Analytics
With a dedicated landing page, you can track how well your marketing campaigns are performing. See which social media platforms, ads or referring websites are driving the most traffic and conversions. Then optimize your landing page and campaigns to improve results over time.
Professional Branding
An adventure landing page is an opportunity to strengthen your brand. Use your company logo, brand colors and fonts to create a professional look and feel that matches your website. A polished landing page builds trust in your brand and credibility in the eyes of visitors.
The Anatomy of a High-Converting Adventure Landing Page
To build an effective adventure landing page in under an hour, focus on the key elements that drive conversion. An optimized landing page should have:
A Clear Headline
The headline is the first thing visitors see, so make it count. Use an attention-grabbing headline that communicates the key benefit or transformation of your offering. For example, “Discover the Secret to Creating Viral Content in Just 30 Minutes a Day.”
An Impactful Subheading
A subheading expands on your headline and further draws the reader in. For example, “My proven 4-step formula for creating content that spreads like wildfire.” Use an active, compelling subheading.
A Hero Image
Select an eye-catching hero image that visually represents the transformation or experience you offer. For an adventure service, use an inspiring photo of your destination or activity. The hero image should capture the imagination and emotions of your visitors.
Bulleted Benefits
Use 3 to 5 bulleted points to highlight the key benefits and outcomes of your offering. For example:
- Learn the latest growth hacking strategies from industry experts.
- Get access to cutting-edge case studies and examples.
- Join a community of like-minded adventure seekers and entrepreneurs.
- Stay on the cutting-edge of adventure travel trends and innovations.
Social Proof
Include 2 to 3 testimonials or case studies from happy customers or clients. Social proof builds trust and credibility, especially when visitors are still considering an offer. For an adventure service, share stories of meaningful experiences from past participants.
A Clear Call-to-Action
End with a prominent call-to-action, such as “Register Now” or “Learn More.” The CTA should stand out and encourage visitors to take the next step. Link the CTA to your checkout, product page or lead capture form.
Using these essential elements, you can build an simple yet high-converting adventure landing page in under an hour. Focus on a compelling headline and hero image, highlight key benefits and social proof, and end with a clear call-to-action. Keep your content concise and impactful for the best results. With some testing, you'll optimize your page and increase your conversions in no time.
How to Choose the Right Page Builder for Your Adventure Landing Page
When choosing a page builder for your adventure landing page, there are a few key factors to consider:
Ease of Use
As a startup or small business owner, your time is valuable. Look for a page builder that is intuitive and easy to use, with a drag and drop interface. Some options like Unicorn Platform have pre-built templates and sections to help you create a landing page in under an hour. Avoid overly complex page builders that require coding knowledge or have a steep learning curve.
Integrations
Does the page builder integrate with the other tools you use, like your email marketing service, payment processor, or CRM? Integrations allow you to capture leads and customer data seamlessly, and follow up without having to manually export and import contacts. For adventure companies, integrations with booking software are also useful.
Mobile-Friendliness
With more and more web traffic coming from mobile devices, your adventure landing page must be fully responsive and mobile-friendly. Ensure any page builder you choose automatically optimizes pages for any screen size. Your page should load quickly, have large touch-friendly buttons, and be easy to navigate on a small screen.
Customization
While ease of use is important, you also want flexibility and control over the design of your landing page. Look for a page builder that offers:
- A variety of professional templates to choose from
- The ability to change fonts, colors, and layout
- Options to add custom CSS or HTML for advanced customization
- A library of widgets like images, videos, countdown timers, and more
- The freedom to arrange sections and content as needed for your goals
Using a page builder that checks these boxes will allow you to create a high-converting landing page to promote your adventure tours and activities. With the right tool, you’ll have an eye-catching landing page up and running to start capturing leads in no time.
Using Unicorn Platform to Build Your Adventure Landing Page
To build an adventure landing page in under an hour using Unicorn Platform, follow these steps:
Select a Template
Start by choosing one of Unicorn Platform’s pre-made landing page templates. Some recommended options for adventure companies include the ‘Explorer’ or ‘Wanderer’ templates. These provide an action-driven layout with bold fonts and imagery suited to an adventure brand.
Add Your Branding
Add your company logo, brand colors, and fonts to make the template your own. You can also customize the template by changing the background image or video, buttons, icons, and section colors to match your brand.
Write a Hero Header
The hero header is the first thing visitors see, so make it count. Include an attention-grabbing headline or tagline highlighting your adventure or tour. Add a subheading with a clear call-to-action like ‘Book Now’ or ‘Learn More’. You can also include a bold background image that captivates the imagination of adventure seekers.
Highlight Key Details
Use the main content area to highlight important details about your adventure or tour. Mention locations visited, activities included, amenities provided, and what makes your experience unique. Use bulleted lists and keep paragraphs to 3 sentences. Include stunning images of destinations and experiences throughout this section.
Add a CTA Button
End the page with a prominent call-to-action button, like ‘Book Now’ or ‘Get Started’. This makes it easy for visitors to take the next step. You can link the CTA button to your booking or reservation page.
Review and Publish
Finally, review your adventure landing page and make any last changes before publishing. Double check for any spelling, grammar or punctuation errors. Ensure the page is mobile-friendly, and all links are working properly. Then publish your page and start promoting it on social media and your website!
In under an hour, you can have a professional landing page for your adventure company up and running using Unicorn Platform. Customers will be booking in no time! Please let me know if you have any other questions.
Selecting a Template for Your Adventure Landing Page
When building an adventure landing page, selecting an eye-catching yet simple template is key. Templates provide the basic structure and design for your page so you can focus on customizing the content. For adventure companies, the following types of templates tend to work well:
Outdoor Themed Templates
These templates feature natural landscape photos and earthy color schemes that evoke a sense of exploration. They convey your brand’s rugged, adventurous spirit while still appearing polished and professional. Some options incorporate tents, campfires or forest imagery. These nature-inspired templates are ideal if your company offers activities like hiking, camping or rock climbing.
Action-Packed Templates
For thrill-seeking activities, an action template with dramatic fonts and bold photography is impactful. Options centered around skydiving, whitewater rafting or mountain biking feature photos of people engaged in the activity with overlaid text highlighting its excitement. The energetic designs match the fast-paced, adrenaline-fueled experiences you offer. These choices capture the exhilaration of adventure for potential customers.
Minimalist Templates
A minimalist template with a clean layout and ample white space is versatile and allows your adventure imagery and calls-to-action to shine through. The simplicity of these designs conveys a sophisticated brand and places the focus on your content and offerings. For adventure companies concerned with appearing too rugged, a minimalist template strikes a polished, professional tone while still being visually compelling.
The template you select for your adventure landing page should reflect your brand's spirit of thrill-seeking or exploration while also appealing to the desires of your target customers. By choosing a design with a natural, dramatic or minimalist style, you can build a landing page in under an hour that makes a lasting impression and compels people to embark on an adventure with your company.
Adding Images and Graphics to Money Pages Adventure Landing
To enhance your adventure landing page and make it visually compelling, adding images and graphics is essential. Carefully selected photos and graphics help tell your story and reinforce the theme of adventure. When choosing images, keep the following tips in mind:
Select High-Quality Photos
Choose photos that are high resolution, visually interesting, and evocative of adventure. Images of outdoor landscapes, activities like hiking or climbing, scenic natural wonders, and travel destinations are all excellent options for an adventure landing page. Ensure any photos you use are licensed for commercial use to avoid legal issues.
Use Graphics to Supplement
In addition to photos, consider including graphics like icons to help break up sections of text or draw attention to calls-to-action. For example, you might use a compass icon to point to your signup form or newsletter subscription. You can find many free icon sets online. Just be sure any graphics you use match the overall style and color scheme of your page.
Apply Photo Editing
Once you have selected your photos, you may want to apply some basic editing to improve them. Cropping, adjusting brightness and color, adding filters, etc. Even subtle changes can help make the images more visually cohesive and impactful. You may also want to consider resizing some photos to create a mosaic or collage effect.
Include Captions
Adding captions, alt text, or brief descriptions for each photo helps provide context for viewers. Captions should be concise but capture the essence and emotion of the image. They also make the page more accessible for those using screen readers.
Find the Right Balance
Be careful not to overwhelm the page with too many large photos or images. Aim for a good balance of text and visuals. As a general rule of thumb, include one striking, large photo at the top, a few medium-sized photos distributed throughout the main content section, and possibly a few small icon graphics. The photos and graphics should enhance the user experience, not distract from it.
By following these best practices for selecting and including compelling images and graphics on your adventure landing page, you'll create an eye-catching page that tells a cohesive visual story. Adventure-seekers visiting your page will be eager to join the journey.
Optimizing Your Adventure Landing Page for Conversions
To optimize your adventure landing page for the highest conversion rate, there are several key steps you should take:
Focus on a Single Call-to-Action
A good landing page has a clear next step for visitors to take. Add a prominent call-to-action like “Book Now” or “Learn More” that stands out on the page. Place it at the top of the page or in another area where visitors will see it immediately. Keep your CTA concise and action-oriented using an imperative verb.
Use Visuals to Convey Emotion
Include high-quality images and videos that evoke emotion and excitement about the adventure experience. Zoom in on faces, capture scenic vistas, or get action shots of the activity. The visuals on your page should align with the overall adventure and brand positioning.
Share Specific Details About the Adventure
Provide an enticing description with plenty of details about what the customer will experience. Mention the location, duration, gear or equipment provided, level of difficulty, sights they’ll see, and any other highlights. This helps set the right expectations and address any concerns visitors may have about what’s involved.
Highlight What Makes Your Adventure Unique
Focus on differentiators and selling points that make your adventure stand out. Emphasize attributes like exotic locations, once-in-a-lifetime experiences, highly rated guides, special amenities, or custom options. This gives people a reason to book with you over competitors.
Include Reviews and Social Proof
Feature reviews, ratings, and testimonials from past customers prominently on the page. This social proof builds credibility and trust in your adventure product. Mention any media features or partnerships you have as well.
End with Another Strong CTA
Reiterate your call-to-action at the bottom of the page to spur visitors into taking the next step. For example, “Are you ready for an unforgettable experience? Book your adventure today!”
Following these best practices will optimize your adventure landing page and turn more visitors into customers. Keep testing and improving your page over time based on key metrics like conversion rates, bounce rates, and click-through rates. With an effective landing page, you'll gain more bookings and grow your adventure business.
FAQs About Building an Adventure Landing Page
Building an adventure landing page for your business allows you to capture leads and generate sales. Here are some frequently asked questions about creating an effective adventure landing page:
What is an adventure landing page?
An adventure landing page is a simple one-page website focused on promoting a single offer, product, or service. It is designed to capture leads or generate sales. Adventure landing pages provide visitors with a clear call-to-action to sign up or buy now.
What are the key elements of an adventure landing page?
The key elements of an effective adventure landing page include:
- An eye-catching headline that captures attention
- Compelling copy that describes the offer in detail
- Strong visuals like images, graphics or video to demonstrate the offer
- Social proof like testimonials, reviews or case studies that build trust
- A clear call-to-action like “Sign Up Now” or “Buy Today” that prompts visitors to convert
- Limited navigation and minimal links to avoid distracting visitors
How long should an adventure landing page be?
An adventure landing page should be concise while still being persuasive. Aim for a page length of 500 to 700 words. Be succinct but provide enough details about the offer to convince visitors of its value. Use visuals and formatting like bullet points to make the page easy to read at a glance.
What is the purpose of an adventure landing page?
The primary purposes of an adventure landing page are:
- To generate leads by capturing visitor information like email addresses
- To increase sales by prompting visitors to purchase a product or service
- To promote a new offer, product launch or upcoming event
- To build your email list by offering a lead magnet like a coupon or free trial
What tools can I use to build an adventure landing page?
Some simple tools you can use to build an adventure landing page in under an hour include:
- Unicorn Platform - Drag and drop website builder with lead generation tools
- Mailchimp - Free landing page templates and lead capture forms
- HubSpot - All-in-one marketing platform with landing page builder
- Wix - Website builder with designer templates and ecommerce options
- Carrd - Minimal portfolio and landing page builder
An adventure landing page is a simple but powerful way to turn website visitors into new leads and customers. With the right tools and strategy, you can build an effective landing page for your business in under an hour. Let me know if you have any other questions!
Conclusion
As you've seen, with the right tools and a strategic approach, building an effective landing page doesn't have to be time-consuming or complicated. Using a simple drag and drop builder like Unicorn Platform, you can quickly create an adventure landing page in under an hour that captures your audience's attention and moves them closer to conversion. By focusing on a simple but compelling layout, an emotive and benefit-driven headline, high-quality visuals, and a clear call-to-action, you'll have an adventure landing page that drives real results for your business in no time. The key is simply getting started - open your builder, choose an eye-catching template, add in your unique brand elements, and publish. Before you know it, you'll have an adventure landing page that's converting visitors into customers and fueling your growth.
