No Skills Required: Make a Landing Page for Your Virtual Event in Seconds

published on 30 June 2023

You have an exciting virtual event coming up and need an eye-catching landing page to promote it, fast. Building a custom page from scratch requires technical skills you may not have, and hiring a web designer is expensive. Fortunately, with Unicorn Platform, a simple yet powerful no-code website and blog builder, you can create a professional landing page for your online summit, conference, or other virtual event in minutes.

What Is Unicorn Platform?

Unicorn Platform is an intuitive website builder that requires no coding knowledge or technical skills. It offers over 50 professionally designed templates to choose from for creating a landing page for your virtual event in a matter of minutes. For instance, you can use their event registration landing page template to get people signed up for your event quickly and easily. To get started, simply select a template that suits your needs. All templates are fully customizable, so you can modify colors, fonts, images, and content to match your brand and the theme of your event. With the drag and drop editor, elements like text boxes, images, videos, countdown timers, registration forms, and more can be added and arranged on the page with just a few clicks of your mouse.

For virtual conferences and summits, Unicorn Platform has templates specifically designed for promoting and facilitating your online event. These provide dedicated spaces for important information like:

  • Event name, date(s) and time(s)
  • Speaker and session details
  • Ticket registration and pricing
  • Call-to-action buttons (e.g. Register Now)
  • Countdown timer to generate excitement leading up to your event
  • Image galleries to showcase previous events or speakers

With no coding required, setting up your landing page is incredibly simple. However, if you do have some technical proficiency, Unicorn Platform gives you full access to the HTML and CSS so you can customize the page even further. You can also connect your own domain, add email marketing integrations, and access detailed analytics on page views and conversions.

For do-it-yourself event organizers, Unicorn Platform alleviates the stress of building a landing page and allows you to focus on planning a successful virtual event. Give your attendees a great first impression and encourage higher registration rates with a professional, purpose-built landing page they'll love. For more information, you can check out their blog post on creating an event registration landing page in minutes.

Why Use Unicorn Platform's Landing Page Builder?

Using Unicorn Platform’s drag and drop landing page builder to create a dedicated page for your virtual event is the smart choice for several reasons:

  • Simple and intuitive interface. Unicorn Platform’s landing page builder is extremely easy to use, requiring no coding or design skills. You can quickly build an attractive page through an intuitive drag and drop interface and pre-made templates.
  • Mobile-friendly. Pages created with the landing page builder are fully responsive, meaning they automatically adapt to mobile devices like smartphones and tablets. This is crucial, as many people will view and register for your event on their mobile devices.
  • Lead generation. The landing page builder allows you to easily add lead capture forms to your page so you can generate registrations and build your email list. You can choose from a variety of form fields like name, email, company, title, etc. to capture the details you need from attendees.
  • Customization. While the pre-made templates provide a great starting point, you have full control over the customization of your page. You can upload your own images, choose your own color palette, add text, change the layout, and more. Your page will reflect your unique brand and event.
  • Analytics. See how people are engaging with your landing page so you can optimize the page for maximum conversions. View details like page views, referral sources, form submissions, and more to gain valuable insight into your audience.
  • A/B testing. Easily create multiple versions of your landing page to see which one performs better. Make small changes to content, images, form placement, or color schemes and then analyze how each version impacts your key metrics like signups or email list growth.

In summary, Unicorn Platform’s landing page builder is the ideal way to quickly and easily build a customized landing page for your virtual event that will generate more leads and drive more registrations. Give it a try today!

Create Your Online Summit Landing Page in 3 Easy Steps

To create an effective online summit landing page in just a few minutes, follow these simple steps:

Choose a Theme

Select one of Unicorn Platform’s professionally-designed themes to give your landing page a stylish look that matches your brand. Themes include:

  • Clean and minimal
  • Bold and bright
  • Fun and quirky
  • Sophisticated and sleek

Customize the theme by changing the colors, fonts, and background to suit your needs. Upload your logo and event images to make it your own.

Add Your Content

Enter the details about your virtual event like the title, date, time, location (if applicable), and description. Be sure to include:

  • An attention-grabbing headline to capture interest
  • A clear event summary highlighting the topic, speakers, activities, and outcomes
  • Specific reasons why people should attend and what they will gain
  • Promotional images and multimedia to increase excitement

List any featured speakers, panelists or guests and provide short bios and headshots. Mention any notable sponsors or partners as well.

Include Call-to-Action Buttons

Add large, prominent call-to-action buttons so people can easily sign up, buy tickets or register for your event. Buttons might say:

  • Register Now
  • Get Your Tickets Here
  • Save My Spot

Offer an incentive like an early bird discount or bonus gift to encourage swift action. Make sure the buttons link directly to your event registration or ticketing page.

Creating an effective landing page for your virtual event is key to attracting attendees and driving registrations or ticket sales. By following these three simple steps, you can have a professional, high-converting landing page for your online summit ready in just a few minutes using Unicorn Platform. Let us know if you have any other questions!

Customize Your Virtual Event Landing Page
Customize Your Virtual Event Landing Page

Customize Your Virtual Event Landing Page

Once you have the basic elements of your virtual event landing page in place, it’s time to customize the design and content to best reflect your brand and event details.

Choose a Theme

Select from a variety of pre-made themes to instantly style your page. Themes offer different color schemes, fonts, and layouts to suit your needs. You can also create a custom theme from scratch using the style editor. Some elements you can customize include:

  • Page background (solid color, gradient, image)
  • Button styles (color, shape, size)
  • Typography (font face, size, color)
  • Form fields (text input, dropdown, checkbox styles)

Add Your Logo and Event Images

Upload your company logo and event images to help visitors visualize what to expect. Images should be high-resolution and eye-catching. You can also add image galleries, sliders and videos to increase engagement.

Event Details and Registration Form

Clearly state your event title, dates, schedule, speakers, and any ticket details or fees. Use the registration form builder to collect RSVPs, tickets sales, emails or any other information from attendees. Be sure to include:

  • Event name and description
  • Location (online or physical address)
  • Important dates and times
  • Ticket options with prices
  • Registration form requesting name, email, ticket type, etc.

Additional Page Content

You may want to add supplementary content to provide more value to visitors. Some options include:

  • About your company or organization
  • Speaker bios and headshots
  • FAQ section answering common questions
  • Share buttons so visitors can spread the word on social media
  • Blog section to post updates and drive traffic back to your page

With some time and customization, you can turn your basic virtual event landing page into a polished digital destination for attendees. Focus on clean layouts, eye-catching visuals, concise copy, and an intuitive user experience. Your customized page will make a great first impression and encourage higher registration and attendance rates.

Use Unicorn Platform's Landing Page Templates

To create an attractive landing page for your virtual event in seconds, utilize Unicorn Platform’s pre-made landing page templates. These templates provide an efficient way to build your page without requiring any technical skills.

Choose From 10+ Customizable Templates

Unicorn Platform offers over 10 responsive landing page templates optimized for virtual events like online summits, conferences, and webinars. Select a template that matches your event’s theme and branding. Each template can be fully customized to your needs.

Edit Content With The Visual Editor

The user-friendly editor allows you to easily modify the template’s content. Change the header text, event details, call-to-action buttons, images, and more using the drag and drop components. You can also add custom sections like schedules, speaker bios, and FAQs.

Customize The Design

Tweak the template’s appearance to suit your brand. Choose a color scheme, upload your logo, change fonts, and edit margins and padding. For those with no design experience, Unicorn Platform has professionally created color palettes, typography selections, and layout options to select from.

Connect Your Tools

Connect the landing page to related software and services. For example, embed a mailing list signup form from an email marketing service, embed a webinar from a live streaming platform, or add social share buttons to promote your event.

Preview and Launch

Preview how your landing page will appear on desktop and mobile devices. Make any final changes needed before launching the page. Your professional landing page will be live within a matter of minutes using Unicorn Platform’s seamless publishing process.

With Unicorn Platform’s templates and visual editor, organizing and promoting your virtual event has never been easier. Build your landing page for free today with our simple, code-free website builder. Your attendees will appreciate your well-designed and informative page.

Integrate Your Email Marketing Tool

To maximize the impact of your virtual event, integrate your email marketing tool to promote your landing page and drive registration. Connecting your email service allows you to:

Send Event Promotion Emails

  • Send dedicated emails promoting your event to your list of subscribers and potential attendees. Include eye-catching graphics, key details about your event and a prominent call-to-action to register.

Automate Event Reminders

  • Set up automated email reminders leading up to your event so people don’t forget to attend. Send a reminder 1 week before, 3 days before and the day of the event.

Post-Event Follow Up

  • Send a follow up email after your event thanking those who attended and sharing any resources or recordings from the sessions. This keeps your event top of mind and encourages attendees to take action on what they learned.

Track Email Performance

  • Connecting your email service to your landing page allows you to see metrics like open rates, click-through rates and registrations driven by each email campaign. This helps you optimize future emails to improve performance.

Some popular email marketing tools that integrate directly with Unicorn Platform include:

  • Mailchimp - Free email marketing tool to help you design and send event promotion emails. Offers automation, analytics and more.
  • Drip - Affordable ecommerce email marketing solution with advanced segmentation and personalization features.
  • ActiveCampaign - All-in-one marketing automation platform with email marketing, landing pages, and more. Pricing starts at $9/month.
  • ConvertKit - Simple but powerful email marketing service focused on creators. Easy to use with Unicorn Platform. Plans from $29/month.

Integrating your email marketing is a key step to promoting your virtual event and maximizing attendance and engagement. Choose a tool that meets your needs and budget to start sending event emails, setting up automations and tracking your email marketing performance.

Promote Your Landing Page and Drive Attendee Sign-Ups

To drive attendance and sign-ups for your virtual event, you must actively promote your landing page. Here are some effective ways to spread the word:

Social Media Marketing

Share posts about your event on platforms like Facebook, LinkedIn, and Twitter. Include eye-catching graphics, an enthusiastic description of what attendees can expect, and a link to your landing page. Engage with followers by posting updates, answering questions, and participating in relevant discussions. Build excitement by offering social media contests and giveaways.

Email Marketing

Send a dedicated email campaign to announce your event and promote the landing page to your mailing list. Share the details of what will be covered, the benefits of attending, and a registration link. Follow up with reminder emails closer to the event date. Offer an incentive like a discount code or bonus content to encourage sign-ups.


Reach out to influential organizations, brands, and individuals in your industry to explore partnership or cross-promotion opportunities. They may share information about your event with their networks or even sponsor your event in exchange for visibility. Look for partners with an audience that matches your target attendees.

Influencer Outreach

Connect with thought leaders and influencers in your niche and invite them to help spread the word about your event. Some may agree to share a post about it on their social media profiles or newsletter in exchange for a complimentary ticket. Tap into their established audiences and credibility.

Press Releases

Sending press releases to media outlets, journalists, podcasters, and bloggers that focus on your industry or area of expertise is an effective way to raise awareness and drive high-quality traffic to your virtual event. Getting featured in the media can help you build buzz and interest leading up to your event date. To get started, you can check out this article on comparing webinar landing page builders from Unicorn Platform's blog. Once your landing page is live, be sure to consistently promote it across various channels to achieve maximum visibility and registrations.

Frequently Asked Questions: Online Summit Landing Page Builder

What page builder do you use?

Unicorn Platform uses a simple drag and drop page builder that requires no coding experience. You can easily add elements like:

  • Text boxes
  • Images
  • Buttons
  • Spacers
  • Dividers
  • Countdown timers
  • Pricing tables
  • Testimonials
  • FAQ sections

And arrange them on the page with a click and drag interface. Our page builder is intuitive and easy to use for beginners, yet robust enough for professionals.

Do I need to know how to code to use Unicorn Platform?

No, Unicorn Platform is completely code-free. You do not need any technical or coding skills to build beautiful landing pages, websites, and blogs on our platform. We have designed it to be used by anyone, regardless of their technical background.

How much does Unicorn Platform cost?

Unicorn Platform's drag and drop page builder is free to use. We offer both free and paid plans depending on your needs:

  • Free: Great for personal use. Includes limited storage and pages.
  • Pro: For freelancers and small businesses. More storage, pages, and advanced features for $8/month.
  • Business: Additional storage, pages, and functionality for $12/month.
  • Enterprise: Custom pricing based on your company's unique needs.

We have plans for every budget and use case. You can start for free and upgrade at any time as your needs grow.

How do I get started with Unicorn Platform?

Getting started with Unicorn Platform is simple:

  1. Sign up for a free account on our website. Just enter your email and password.
  2. Once logged in, you will be prompted to create your first landing page, website, or blog. Select a template to start from or build from scratch.
  3. Use the drag and drop builder to customize your page by adding and arranging elements.
  4. Preview and publish your page with the click of a button.
  5. You now have a beautiful landing page, website, or blog live on the internet! You can go back and edit it at any time.

We have helpful documentation and resources in our knowledge base to assist you as you build out your online presence. Let us know if you have any other questions!

What Our Customers Say About Unicorn Platform's Landing Page Builder
What Our Customers Say About Unicorn Platform's Landing Page Builder

What Our Customers Say About Unicorn Platform's Landing Page Builder

Simplicity is Key

The landing page builder makes it easy to create an eye-catching page for your virtual event without needing any technical skills. You have full control to make your page look exactly how you want using the simple drag and drop interface. With elegant templates and full customization, your page will be up and running in minutes.

Rave Reviews From Our Customers

Our customers love how fast and simple it is to build a professional landing page with Unicorn Platform. Here are a few of their reviews:

“I have no coding experience at all, but I was able to make a great looking landing page for my summit in literally 5 minutes. This tool is a game changer!” - Sarah M., Online Business Owner

“The landing page templates are gorgeous and so easy to customize. My attendees were really impressed with how professional my event page looked. I'll definitely be using Unicorn Platform again for my next conference!” - John S., Event Organizer

“As a non-techie founder, Unicorn Platform has been a lifesaver. I can build high-converting landing pages for my SaaS apps without needing a developer. The interface is super intuitive, and the pages look amazing. Highly recommended!” - Jenny C., SaaS Founder

Optimized For Conversions

The landing page builder is designed specifically for virtual events, online courses, and SaaS apps. The templates are optimized for high conversions, with proven elements like:

  • Eye-catching hero images
  • Clear value propositions
  • Social proof with reviews and testimonials
  • Scarcity signals like countdown timers
  • Easy calls-to-action to drive signups and sales

With built-in integrations, you can also connect your landing page to your email marketing, affiliate, and payment platforms with just a few clicks.


In closing, it has never been easier to set up a professional landing page for your online event. With tools like Unicorn Platform, anyone can create an eye-catching summit or conference landing page in just a few minutes without any technical skills. Simply drag and drop the elements you want, customize the design and content to match your brand, add your event details and calls-to-action, then publish - your stylish landing page will be live and ready to start promoting your event and collecting registrations. For startups, busy entrepreneurs, and companies on a budget, a no-code website and landing page builder is a game-changer. Stop wasting time struggling with complicated web design tools and start creating your event landing page today using this simple yet powerful platform. Your attendees will appreciate your polished digital experience, and you'll gain valuable time to focus on the important details that will make your virtual event a success.

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