E-Commerce Web Design Services Made Simple: No Coding Required

updated on 24 June 2024

As an entrepreneur, you need an online presence to help your business thrive. However, building a professional e-commerce website requires technical skills and resources which can be challenging when you're focused on running your company. What if you could design an attractive landing page or full online storefront without knowing how to code? With Unicorn Platform, you can.

Unicorn Platform is an intuitive drag and drop website builder tailored for startups and SaaS companies. In just a few clicks, you can choose a stylish template, add images and products, set up an online store, and publish your new website. Unicorn Platform handles all the technical details so you can spend less time struggling with code and more time growing your business. If you're ready to take your company to the next level with a custom e-commerce website, Unicorn Platform makes the process simple with no coding required.

What Is E-Commerce Web Design Services

E-commerce web design services help businesses establish an online presence and sell products or services on the internet. With the rise of online shopping, e-commerce web design has become crucial for companies to reach customers and drive sales.

What E-Commerce Web Design Services Offer

E-commerce web design services build and optimize websites specifically for selling products and services online. They handle tasks like:

  • Developing an intuitive site architecture and user experience flow for browsing products and completing purchases.
  • Incorporating a shopping cart, payment gateway, and checkout process.
  • Optimizing the site for search engines like Google to increase organic traffic.
  • Ensuring the site is responsive so it displays properly on mobile devices.
  • Integrating marketing tools like email capture, social sharing buttons, and retargeting pixels.

Why E-Commerce Web Design Services Are Important

E-commerce web design services are essential for any business selling products or services online. Some of the major benefits include:

  • Increased sales. An optimized e-commerce site makes it easy for customers to find and buy your products, leading to higher conversion rates and revenue.
  • Wider reach. With an online storefront, you can reach customers all over the world.
  • Cost-effectiveness. An e-commerce site is often more affordable than a physical store and has lower overhead costs.
  • Improved customer experience. A well-designed e-commerce site offers a seamless shopping experience that keeps customers coming back.
  • Data insights. You can gain valuable data into customer behavior, shopping trends, and more to improve your marketing and product offerings.

E-commerce web design services are a must-have for any company looking to establish an online presence and boost sales in today's digital world. With the right design and development partner, you can build a high-performing e-commerce website to meet your business goals.

Why You Need E-Commerce Web Design Services
Why You Need E-Commerce Web Design Services

Why You Need E-Commerce Web Design Services

As an e-commerce business owner, you need a professional, user-friendly website to sell your products or services online. However, building an e-commerce website from scratch requires technical web design and development skills that you may lack. E-commerce web design services can help.

Save Time and Money

Hiring e-commerce web designers eliminates the need to learn complex web languages and spend hours building your online store. Their expertise allows them to work efficiently, saving you time and money. They stay up-to-date with the latest e-commerce trends, web standards, and security practices to build you a high-quality website.

Attract and Engage Customers

A well-designed e-commerce website with engaging content attracts more visitors and encourages them to browse your catalog. Strategic product displays, eye-catching images, and a seamless user experience convert visitors into customers. E-commerce web design services help you create a website optimized for lead generation and sales.

Flexible, Custom Solutions

E-commerce web design services offer tailored solutions based on your business needs and budget. They can build you a basic online store or a custom e-commerce website with advanced features like customer accounts, product recommendations, payment processing, and SEO optimization. They work with various e-commerce platforms so you can choose one suited to your technical skills and business model.

Peace of Mind

Reputable e-commerce web designers stay up-to-date with web standards and best practices to ensure your online store is secure and compliant. They test for vulnerabilities, optimize site speed and mobile-friendliness, and make sure your website follows laws like PCI DSS and GDPR. With professional e-commerce web design services, you can have confidence in your website and focus on growing your business.

Benefits of E-Commerce Web Design Services

E-commerce web design services offer many benefits to business owners looking to sell products or services online.

Increased Sales and Revenue

An attractive, user-friendly e-commerce website makes it easy for customers to browse your products, learn about your business, and make purchases. This can lead to higher conversion rates and increased sales, which translates to greater revenue and profits for your company.

Expanded Reach

With an online store, you can reach customers all over the world. E-commerce web design allows you to open your virtual doors to a global market of potential buyers. This gives small local businesses the opportunity to become big global players.

Reduced Costs

An e-commerce website eliminates the need for an expensive physical storefront and sales staff. It allows you to sell products at any time of day or night with limited overhead costs. This can significantly reduce operating expenses for your business.

Improved Customer Experience

A well-designed e-commerce website provides an enjoyable shopping experience for your customers. It allows them to easily find what they need, get detailed product information, and make purchases efficiently. This leads to higher satisfaction and loyalty which benefits your business in the long run.

Valuable Data Insights

An e-commerce website generates data on customer behavior, popular products, conversion rates, and more. Analyzing this data can yield valuable insights to help you make smart business decisions, optimize your online store, and boost sales. You can see what’s working and make changes to improve the areas that aren’t.

E-commerce web design services enable you to start or expand an online business with an affordable, user-friendly website. The benefits of increased sales, expanded reach, reduced costs, improved customer experience, and data insights can help set you up for success in today's digital world. With the help of web design professionals, you can have a high-performing e-commerce website up and running quickly and start reaping the rewards.

Types of E-Commerce Websites
Types of E-Commerce Websites

Types of E-Commerce Websites

There are several types of e-commerce websites you can build to sell products or services online. The most common options include:

Product Catalog Website

A product catalog website allows you to showcase items you have for sale, with photos, descriptions, and pricing. Customers can browse through your catalog and place orders via a shopping cart. This type of site works well for businesses selling tangible goods.

Online Store

An online store provides more functionality than a basic product catalog. It includes features like customer accounts, shopping carts, payment processing, and order management. You can sell both physical and digital goods through an online store. Platforms like Shopify, BigCommerce, and WooCommerce make it easy to get started with an online store.

Custom Storefront

For a unique brand experience, you can build a custom online storefront. A custom build gives you full control over the design, layout, and features. However, custom stores typically require technical web development skills and cost significantly more than off-the-shelf solutions. They are best suited for large e-commerce businesses.

Classified Ads or Auction Site

Websites like Craigslist, eBay, and Facebook Marketplace allow you to post classified ads or auction off items. These platforms handle the listings, payments, and communications, making them an easy way to sell used goods, handmade products or services. You can choose to pay listing or selling fees on some sites.

Subscription Website

A subscription website, also known as a membership site, provides paying subscribers with access to premium content, software, training or other benefits on an ongoing basis. The subscription model works well for businesses selling digital goods and services. You build your site and payment forms to handle monthly or annual recurring billing.

In summary, the e-commerce website you choose depends on the types of products you sell and level of functionality you need. With many options available at different price points, you can select a solution suited to your business and technical skills. An e-commerce platform lets you set up a professional online store quickly so you can start selling as soon as possible.

Top E-Commerce Web Design Trends

To succeed in e-commerce web design today, you must keep up with the latest trends. By implementing popular new features and styles, you’ll create an online shopping experience that resonates with customers.

Mobile-Friendly Design

With more people shopping on their smartphones and tablets, your website must be fully responsive and mobile-optimized. Utilize a mobile-first design approach, with large buttons, minimal scrolling, and a simple layout. Ensure images, text, and CTAs (calls-to-action) scale properly on any screen size.


Customers expect an interactive, personalized experience. Use data like purchase history and location to tailor content and product recommendations for each visitor. You might display items frequently bought together, suggested accessories, or location-specific promotions. Personalization significantly boosts sales and customer loyalty.

Visual Rich Media

Engaging visuals stop scrollers in their tracks and bring your products to life. Incorporate high-quality product photos, videos, 360-degree views, and interactive images. Tools like our drag and drop website builder make it easy to add slideshows, lightboxes, image carousels and more. Visuals give customers a sense of what it’s like to own and use your products.

Simplified Checkout

The checkout process should be as quick and hassle-free as possible. Save customer information for faster future checkouts. Offer guest checkout and “pay with one click” options. Clearly display shipping costs and estimated delivery dates. Simplifying checkout will reduce abandoned carts and encourage more completed purchases.

Social Proof

Build trust and credibility by incorporating social proof on your site. This includes ratings, reviews, testimonials, and case studies demonstrating your product or service in action. You might also display follower counts, likes, and shares from social networks. When customers see others happily using your offerings, they become more confident in their purchasing decision.

By staying on the cutting edge of web design, you'll craft an e-commerce experience that converts visitors into loyal customers. Continuous testing and optimization based on the latest trends will keep your online store feeling fresh, innovative and poised for success.

How to Choose an E-Commerce Web Design Agency

When choosing an e-commerce web design agency, there are several factors to consider to find the right partner for your needs.

First, examine the agency’s experience designing and developing e-commerce websites, online stores and shopping carts. Look for a proven track record of successful e-commerce projects. The more experience, the better equipped the agency will be to handle the complexities of e-commerce design and development.

Next, evaluate the agency’s design skills and portfolio. For e-commerce, a visually compelling and user-friendly design is essential. The agency should have experience designing contemporary, mobile-friendly e-commerce websites with intuitive navigation and layouts. Well-designed e-commerce sites lead to higher conversions and sales.

Consider the platform and technologies the agency employs. For e-commerce, an agency should be highly skilled in platforms like Shopify, WooCommerce, Magento or BigCommerce, as well as related technologies like online payment processing, shipping integrations and SEO. The agency should stay up-to-date with the latest e-commerce tools and features to benefit your business.

Examine the agency’s approach to e-commerce strategy and marketing. A good e-commerce partner will focus not just on design and development, but also on helping you outline an effective digital strategy, optimize the user experience, and drive more traffic and conversions to your online store. Things like SEO, social media marketing, and email marketing are key.

Finally, evaluate overall service, support and pricing. Look for an agency that provides ongoing support and maintenance for your e-commerce website after the initial build. Pricing should be competitive and scalable based on your current needs and future growth. An agency focused on long-term partnerships will be invested in the success and scalability of your e-commerce business.

Choosing the right e-commerce web design agency is crucial to establishing an effective online presence and digital sales channel. Following these guidelines will help you find a partner equipped to maximize your e-commerce opportunity.

Questions to Ask Your E-Commerce Web Designer

When hiring an e-commerce web designer, it’s important to find someone experienced in building user-friendly online stores. Asking the right questions will help determine if a designer is the right fit for your needs.

Do you have experience designing e-commerce websites?

An ideal candidate will have a solid portfolio of professional e-commerce web design projects. Look for sites with intuitive navigation, high-quality product photos, and a smooth checkout process.

What e-commerce platforms do you work with?

Popular e-commerce platforms include Shopify, BigCommerce, and WooCommerce. Choose a designer familiar with your preferred platform or open to learning new systems. Ask about their level of expertise in customizing the platform and integrating third-party apps.

How will you optimize the site for search engines and conversions?

A skilled e-commerce web designer will build a site optimized for search engine optimization (SEO) and high conversion rates. Discuss techniques they use, such as optimizing product pages for local search, implementing a blog, and A/B testing key pages.

How do you approach mobile and responsive design?

In today’s world, a mobile-optimized and responsive site is essential for e-commerce success. Ask how they build sites to display properly on all devices. They should focus on clean layouts, easy tap targets, and a streamlined mobile checkout process.

What is your design and development process?

Understand their typical workflow for building an e-commerce site. A solid process will include steps for wireframing, designing mockups, developing the site, testing, and training you to make updates. Discuss timelines, communication, and opportunities for feedback at each stage.

What ongoing support do you provide after launch?

Post-launch support is important for a successful e-commerce site. Ask about options for technical support, design updates, blog post creation, email marketing, and more. Ongoing optimization and maintenance will help your site continue to thrive.

By asking targeted questions, you can find an e-commerce web designer passionate about crafting a high-performing online store tailored to your needs. Be sure to discuss any additional priorities or concerns you have to build a site you will be proud of for years to come.

E-Commerce Web Design Services Packages and Pricing

E-commerce web design packages offer tiered pricing levels depending on your business needs and budget. We offer three packages:


The Basic package includes a 5-page custom designed e-commerce website with up to 10 products. It features a simple yet modern design, mobile-optimized and responsive layout, secure SSL certification, and a basic product catalog. This package starts at $999.


The Plus package provides an 8-page e-commerce website with up to 50 products and additional features like customer reviews, social media integration, email signup forms, and blog integration. It allows for more customization and branding options with original graphics. Pricing for the Plus package begins at $1,999.


Our Premium package offers a custom 10-page e-commerce website with up to 100 products and full e-commerce functionality. It includes features such as coupon codes, customer accounts, shipping estimates, and analytics integration. The Premium package provides the most design customization with multiple layout options, original graphics, and custom coding. Pricing starts at $2,999.

For all packages, we offer:

  • Responsive and mobile-friendly design
  • Secure payment gateway integration
  • Product catalog with photos, descriptions and pricing
  • Contact and About pages
  • 1 year of web hosting
  • 6 months of support and updates

Additional products, pages, features, and design elements can be added to any package for an extra fee. We also provide discounted rates for nonprofits and small businesses.

To get started with your e-commerce web design project, please contact us to discuss your needs, budget, and schedule a free 30-minute consultation. We look forward to helping you build an impactful online presence for your business.

E-Commerce Web Design Services FAQs

Frequently asked questions about e-commerce web design services:

What are e-commerce web design services?

E-commerce web design services are the creation and development of an online store website. Services include planning, designing, and building a custom e-commerce website tailored to your business needs. Professionals will handle technical aspects to ensure your online store is optimized for search engines and user experience.

Do I need coding skills?

No, e-commerce web design services utilize website builders and content management systems that do not require knowledge of web programming languages like HTML or CSS. Services leverage drag and drop website builders, requiring no technical skills. Professionals will handle all technical aspects.

How much do e-commerce web design services cost?

Costs will vary depending on the specific services and features needed for your online store. Basic packages start around $500 to $2,500 for a simple but customized e-commerce website. More advanced websites with additional functionality like a blog, email newsletter, and social media integration typically range from $2,500 to $10,000 or more. Ongoing maintenance and support plans are also available for an additional monthly fee.

What are the benefits of e-commerce web design services?

The benefits of e-commerce web design services include:

  • Increased online sales and revenue through an optimized checkout experience and professional design.
  • Improved search engine optimization resulting in higher rankings in search results and more organic traffic.
  • Enhanced user experience leading to higher conversion rates and customer loyalty.
  • Reduced workload as professionals handle all technical aspects of building and managing your online store.
  • Access to the latest e-commerce tools and features to keep your website up-to-date.

How long does an e-commerce website take to build?

The timeline for building an e-commerce website can range from 3 to 8 weeks on average, depending on the complexity. Basic websites with standard features can take around 4 to 6 weeks. More advanced websites typically require 6 to 8 weeks. Timelines will vary for each project based on specific needs and requirements. Professionals will provide an estimated timeline for your custom e-commerce website.


With Unicorn Platform, you now have an easy way to create a professional e-commerce website to sell your products and services online without needing to code. Their simple drag and drop builder allows you to choose from designer-made templates and customize everything to match your brand in just a few clicks. You can add products, customize checkout, accept payments, and track analytics to see how your site is performing and make data-driven decisions to improve conversions. For a low monthly price, Unicorn Platform gives entrepreneurs and small businesses an affordable way to establish an online presence and start selling right away. If you're looking for an easy, no-code solution to build a stunning e-commerce website, Unicorn Platform is the tool for you. Start your free trial today and see how much time and money you can save.

Read more

Built on Unicorn Platform