Create a Book Launch Landing Page in Minutes

published on 21 July 2023

As an author, you've spent months or even years pouring your knowledge, stories, and wisdom into your book. Now it's time to share your creation with the world. A stellar book launch landing page is the key to connecting with readers and turning them into loyal fans and customers. But creating an eye-catching, high-converting landing page requires technical skills and hours of work that most authors simply don't have.

Fortunately, tools exist today to make the process fast and painless. With an easy-to-use landing page builder, you can create a professional launch page for your book in minutes, not days. A simple drag-and-drop interface lets you choose from designer templates, pick your colors and fonts, add images and videos, and embed signup forms. Before you know it, you'll have a landing page that captures visitor information, builds excitement, and skyrockets sales on launch day. While you've been focused on writing, technology has made marketing easy. Now it's time to reap the rewards.

And if you're looking for a similar tool to create an Airbnb landing page, check out our article on how to create an Airbnb landing page in minutes with Unicorn Platform.

What Is a Book Launch Landing Page?

A book launch landing page is a dedicated web page focused on promoting your new book release. It allows you to capture email addresses of interested readers, build hype, and drive sales. Creating an effective landing page is crucial to a successful book launch.

To build a book launch landing page, you'll need:

  • An attention-grabbing headline that conveys the book topic or theme
  • An opt-in form to capture email addresses
  • A book cover image and description of the book contents
  • Social proof like reviews or testimonials (if available)
  • A call-to-action button (e.g. Pre-Order Now or Buy Today) linking to book retailers
  • Additional details like the release date, price, page count, and genre

An excellent book launch landing page clearly articulates what the book is about and why visitors should buy it. Keep your message concise but compelling, focusing on the key selling points and benefits to readers. Use visuals to bring the page to life and make a strong first impression.

Drive traffic to your landing page through social media ads, email marketing, guest blogging, and word-of-mouth. Offer an incentive like a free bonus or discount to encourage sign-ups and pre-orders. Capture emails to build your mailing list and continue promoting the book after launch.

With an attractive landing page and marketing push, you can generate substantial interest in your book release. Start building your landing page at least a month before the launch date to allow time for revisions and to drive pre-launch traffic. Keep optimizing and promoting the page to achieve the best results from your book launch campaign.

Why You Need a Dedicated Landing Page for Your Book Launch

To successfully launch your book, you need a dedicated landing page. A landing page is a single web page focused on one specific goal – in this case, promoting your new book. Here are a few reasons why a customized landing page is essential for your book launch:

  • It allows you to capture email addresses. A good landing page will encourage visitors to sign up to receive updates about your book launch. Building an email list of engaged readers is key to establishing a platform and driving book sales.
  • It gives readers a clear call to action. Your landing page should have prominent buy now or pre-order today buttons to make it easy for readers to purchase your book. The more direct the call to action, the more sales you'll drive.
  • It helps you optimize for search engines. By focusing the page around your book title, topic, and keywords, you'll improve your search engine optimization (SEO) and ranking in results for related search queries. This can drive more organic traffic to your page.
  • It lets you provide useful information. Include details about your book like the synopsis, target audience, page count, and reviews or endorsements from other authors. Share what readers can expect to learn or experience. This helps build excitement and credibility.
  • It gives you control over the message. A customized landing page allows you to craft an engaging message about your book and speak directly to your target readers. You can convey the page's theme, tone, and visuals you want associated with your book.

In summary, a dedicated landing page is a must-have for any successful book launch. It provides a space to capture emails, drive sales, improve discoverability, share key details, and spread your message to the right readers. With the right tools, building an eye-catching landing page is easy. So don't miss out on this opportunity to connect with your readers and sell more books.

How to Choose the Right Landing Page Builder for Your Book Launch
How to Choose the Right Landing Page Builder for Your Book Launch

How to Choose the Right Landing Page Builder for Your Book Launch

Simplicity Is Key

When choosing a landing page builder for your book launch, opt for a simple, easy-to-use platform. Complicated tools with a steep learning curve will only slow you down and frustrate you, taking time away from promoting your book. Look for a drag-and-drop builder that lets you create your page in a visual editor, without needing to know how to code. An intuitive builder means you can focus on the creative and strategic aspects of your launch page.

Integrations & Extensions

The right landing page builder will integrate seamlessly with the other tools you use, like your email service provider, payment processor, and CRM. It should offer extensions, apps and widgets to connect these platforms. Integrating your tech stack creates a smooth experience for visitors and helps you capture more leads by linking tools together. For example, when someone opts-in on your landing page, their info should automatically sync to your email list and CRM.

Lead Capture & Analytics

An effective book launch landing page will make it easy to capture leads and gain insight into how visitors are engaging with your page. Look for a builder with simple lead capture forms that can be embedded right on your page. It should also provide analytics to see metrics like page views, conversion rates, and which content is performing best. These insights allow you to optimize your page and better target your audience.


Your landing page builder should give you the flexibility to create a page tailored to your book and brand. Options like video backgrounds, font changes, color palettes and image galleries allow you to match the style and feel of your other marketing materials. The more customizable the platform, the more you can craft a cohesive experience for your readers and build excitement for the launch of your book.

In summary, keep your options simple but flexible. An easy-to-use landing page builder with strong integrations, lead capture, analytics and customization capabilities is ideal for promoting your new book to readers. Focus on a tool that empowers your creativity while handling the technical details, so you can focus on your launch.

Unicorn Platform: The Simple Yet Powerful Landing Page Builder

Unicorn Platform provides an intuitive yet powerful drag and drop landing page builder to help you create an effective book launch landing page in minutes.


The platform is designed to be simple to use for non-technical users. You don’t need any coding experience to build a beautiful landing page. Just drag and drop elements like:

  • Text boxes
  • Images
  • Buttons
  • Video
  • Countdown timer
  • Email capture forms

onto your page and customize as needed. The minimalistic interface reduces distractions so you can focus on what really matters - your book launch messaging and call-to-action.


While the platform is easy to use, it also provides advanced customization options for power users. You have full control over:

  • Fonts (size, color, style)
  • Page layout (width, columns)
  • Element spacing and sizing
  • Mobile responsiveness
  • And more

You can also insert custom HTML/CSS code if you want even more control over the look and feel of your page. The styling options provide flexibility so you can match your brand colors and create a page that is uniquely you.


Unicorn Platform integrates with many popular third-party services to enhance your book launch landing page. You can easily connect your:

  • Email service (MailChimp, Drip, etc.) to capture leads
  • Payment processor (Stripe, PayPal) to accept pre-orders
  • Social networks (Facebook, Twitter) to increase shareability
  • Analytics (Google Analytics) to track page visitors and conversions


The ultimate goal of any landing page is to get results - more email subscribers, higher conversion rates, increased sales. Unicorn Platform provides everything you need to create a high-performing book launch landing page that will resonate with your readers and drive the outcomes that matter most to you. With an easy to use yet powerful page builder, customizable styling, and useful integrations, you'll be launching your book in no time!

How to Set Up Your Book Launch Landing Page in Unicorn Platform
How to Set Up Your Book Launch Landing Page in Unicorn Platform

How to Set Up Your Book Launch Landing Page in Unicorn Platform

To create an effective book launch landing page in Unicorn Platform, follow these steps:

Choose a Template

Select a pre-designed page template to use as a starting point. Choose between options like “Coming Soon,” “Product Launch,” or “Event.” These provide a basic layout, images and text that you can fully customize.

Add Images

Upload images to help visually represent your book. These could include your book cover, author photo, screenshots or illustrations from inside the book. Images make a landing page more engaging and help convey the topic or genre of your book.

Craft a Compelling Headline

Your headline is the first thing visitors see and is critical for capturing attention. Mention the book title and highlight the key benefit or most interesting aspect. For example, “The Ultimate Guide to Productivity: Learn to Accomplish More in Less Time.”

Describe Your Book

Briefly describe your book, including the topic, what the reader will learn and the primary benefits. Build excitement and intrigue to motivate visitors to sign up or pre-order. You can also include testimonials or reviews from advance readers.

Offer an Incentive

Provide an incentive for visitors to sign up, such as a book excerpt, bonus chapter, checklist or other useful resource. For example, “Sign up below to get the first two chapters free.” Incentives make people more likely to take action.

Add a Contact Form

Include a contact form so visitors can sign up to receive book updates, preorder information or claim their incentive. Ask for their name and email address at a minimum. You can also offer an option to preorder the book.

Countdown to Launch

If pre-launch, add a countdown timer to build anticipation and a sense of urgency. Set the timer to end on your official book launch date. This motivates visitors to take action before time runs out.

Following these steps will allow you to quickly build an effective book launch landing page on Unicorn Platform. A compelling page with strong visuals, copy and incentives can help spread the word about your new book and generate more pre-orders and sales. Please let me know if you have any other questions!

Design Tips for an Effective Book Launch Landing Page with Unicorn Platform

When designing an effective book launch landing page with Unicorn Platform, keep the following tips in mind:

Choose an Engaging Page Template

Unicorn Platform offers many professionally-designed page templates to choose from. Select one that is clean, minimal, and suited for the book genre. For a nonfiction book, consider a template with an image of the book cover and space for an email signup form. For fiction, an evocative template with atmospheric images works well.

Include a Striking Book Cover Image

Feature an high-quality image of your book cover prominently on the page. This helps visitors instantly recognize what the page is about and captures their interest. Scale the image to at least 1000 pixels wide for the best resolution.

Write an Compelling Page Title and Headline

Your page title and headline should capture the essence of your book and draw the reader in. For a nonfiction book, include the book title and subtitle. For fiction, a short, dramatic headline with emotional language works well. Examples: "Discover the Secret to Transforming Your Life" or "A Love Story More Powerful Than Death Itself."

Share the Book Summary and Benefits

Briefly describe your book's topic or story, key benefits, and what readers will learn or experience. Focus on the reader and their needs. Mention any special features like workbooks, audio, video, or supplemental resources. Keep this high-level at 3 to 4 sentences.

Add Strong Calls-to-Action

Encourage visitors to preorder or purchase the book with clear calls-to-action like:

  1. Preorder the Book Today
  2. Buy Now on Amazon
  3. Download the First Chapter Free
  4. Sign up for Notifications

Include Social Proof and Reviews (If Any)

Build credibility and trust by including any advance reviews, endorsements or media mentions for your book. Also display the bestseller categories your book is in or its Amazon ranking. This social proof shows visitors that others are interested in your book.

In summary, an effective book launch landing page should capture interest, build excitement and encourage visitors to buy or preorder your book. By following these key design tips, you can create a high-converting page that helps launch your book to success.

Optimizing Your Landing Page for Conversions

To optimize your landing page for conversions, there are several key steps you can take:

Focus on a Single Call-to-Action

Have a prominent call-to-action button that stands out on your page. Place it in a visible area like at the top right of the page or center page. Keep your CTA concise, such as “Sign Up Now” or “Get Started.” Only include one primary CTA to avoid confusion.

Use Eye-Catching Visuals

Include high-quality images, graphics, or video that capture the reader’s attention and visually represent your service or product. Images should be relevant and help to emotionally resonate with your audience. For a book launch, you could include the book cover, author photo, or images related to the book topic or theme.

Share customer stories and reviews

Build credibility by sharing testimonials from happy customers. Choose reviews that speak to the benefits and results of your product. For a book, share reviews from advance readers. Reviews should be authentic and genuine.

Keep Content Scannable

Use bulleted lists, numbered lists, headings, and paragraphs to make your content easy to scan. Break up chunks of text to make it skimmable. For a book landing page, share the key highlights, benefits, and takeaways from your book in list form. Keep sentences and paragraphs short and impactful.

Include a Clear Value Proposition

Explain exactly what readers will get from your product and how it will benefit them. Focus on specific problems it solves and results it delivers. For a book, share what lessons readers will learn or how their life may change after reading it. Your value proposition should be compelling while avoiding hype.

Optimize for Mobile

With more people accessing the internet via mobile devices, your landing page must be optimized for mobile viewing. Use a responsive website builder and large font sizes that are easy to read on a small screen. Place important elements like your CTA button in an area that displays prominently on mobile. Keep page load times fast for mobile users.

Following these best practices will help you create an effective landing page optimized to drive conversions and achieve your goals. Continually test and optimize your page for the best results.

Driving Traffic to Your Book Launch Landing Page

Once your book launch landing page is live, it’s time to drive traffic to the page so prospective readers can learn about your new release. There are several effective ways to increase visibility and generate interest in your book.

Build an email list and notify subscribers

If you’ve been building an email list in anticipation of your book launch, notify your subscribers as soon as the page goes live.

Share the link on all your social media profiles

Post about your new book and share the link to the landing page on platforms like Facebook, Twitter, LinkedIn, and Instagram. Engage with anyone who comments or shares your post.

Run a social media ad campaign

Boost key social media posts or run dedicated ads to increase reach. Even a small ad budget can help get your message in front of more potential readers.

Reach out to influencers and media

Connect with bloggers, podcasters, journalists, and other influencers who cover your genre or topic. Provide them with details about your book and offer to do an interview or guest post. Getting coverage from influential media sources is an excellent way to drive traffic and build credibility.

Submit to book review sites and blogs

Seek out book reviewers and bloggers who cover your genre and pitch them to review or feature your new release. Getting reviews and mentions from these sources will drive referral traffic to your landing page.

Optimize for search

Use search engine optimization (SEO) best practices to help your landing page rank higher in search results. Include your primary keyword, the book title, prominently on the page. Use it in your page title and headers, and sprinkle it naturally throughout the content.

Participate in book launches and events

Take part in book launch events on platforms like Goodreads and LibraryThing. Run a Goodreads giveaway contest. Participate in genre-specific online events and chats. Engage with readers and promote your new book and landing page everywhere possible.

By implementing several of these traffic-driving tactics, you can generate buzz around your book launch and direct interested readers to your landing page. The more people visit the page, the more potential buyers you'll have for your new book.

FAQs About Building a Book Launch Landing Page with Unicorn Platform

Building a book launch landing page with Unicorn Platform is simple and straightforward. However, you may have a few questions about the process. Here are some frequently asked questions and answers to help you create an effective landing page for your new book release.

What is a book launch landing page?

A book launch landing page is a dedicated web page promoting your new book upon its release. It serves as a centralized hub providing readers with details about your book, ways to purchase or pre-order it, and any special offers or bonuses for early buyers. An effective landing page helps generate excitement, drive sales, and boost your book's success.

Do I need any technical skills?

No technical skills are required to build a landing page with Unicorn Platform. Our drag and drop website builder is intuitive and easy to use, even for beginners. You can create an eye-catching landing page in minutes using our designer tool and pre-made templates. Simply pick a template, customize the content and design as needed, and your landing page will be live.

What should I include on the landing page?

You'll want to include essential information like your book title and cover image, synopsis, author bio, purchase links, endorsements or reviews, and any special offers. You may also want to add email signup forms, social sharing buttons, and additional images or videos. Keep your landing page focused and avoid cluttering it with too much content.

How do I drive traffic to the landing page?

Promote your book launch landing page through social media platforms like Facebook, Twitter, and Instagram using hashtags and tagging influencers. Email your mailing list and ask friends and family to share it. Run a Facebook ad campaign targeting readers interested in books similar to yours. Leverage your author platform and any connections with media outlets to spread the word. With consistent promotion, you'll drive high quality traffic to your landing page.

Can I create landing pages for ebooks or audiobooks?

Yes, Unicorn Platform can be used to build landing pages for ebooks, audiobooks, or any other digital product launch. The process is very similar. Be sure to include download links, file formats available, and any special offers on your landing page to boost sales and email opt-ins. Launching a new book in any format is exciting, so create some buzz and watch the success of your release unfold!


You now have the tools and knowledge to build an effective book launch landing page in just a few minutes. Using a simple yet powerful drag and drop website builder like Unicorn Platform, you can create a stylish page to start promoting your new release, capturing emails, and generating buzz. With eye-catching templates, integrated forms, and seamless email marketing, Unicorn Platform provides everything you need to hit the ground running. Stop making excuses and start building — your readers are waiting. A few short minutes of work today can lead to new fans discovering your book tomorrow. Launch your page and watch as the visits, shares, and signups start rolling in. Success is just a click away.

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