Law Website Design Made Easy: Introducing Unicorn Platform

published on 11 July 2023

As an attorney running a busy practice, you understand the importance of an impactful digital presence to attract new clients and build your brand. However, between managing cases, attending court hearings, and keeping up with legal procedures, who has time to become an expert in web design? Unicorn Platform offers an intuitive solution.

This innovative landing page and website builder is designed specifically for legal professionals. With Unicorn, creating a professional law firm website is simple. No technical skills or coding required. Just select one of the professionally-designed law website templates, customize the content and images to reflect your firm's unique brand, and you'll have a stunning, user-friendly site ready to launch in no time. Your new website will convey a sense of competence and authority, allowing you to spend less time attracting new clients and more time serving the needs of existing ones. For busy lawyers and legal teams, Unicorn Platform provides an easy, affordable website design solution to help grow your practice.

Why Your Law Firm Needs a Custom Website

As an attorney, your law firm’s website is one of the most important marketing tools at your disposal. A custom website helps establish your online presence, builds credibility, and attracts new clients. Here are some of the key reasons your firm needs a professional website:

An Informative First Impression. For many potential clients, your website is their first interaction with your firm. A polished, user-friendly website introduces your practice areas, experience, and values at a glance. This initial digital “first impression” can influence a prospect's decision to contact you.

Improved Search Ranking. A custom website, optimized with relevant keywords and content, helps boost your search engine ranking. This makes you more visible to prospects conducting online research. The higher your ranking, the more web traffic and leads you'll generate.

Showcase Your Expertise. A website gives you space to thoroughly explain your experience, credentials, achievements, and practice areas. You can feature attorney bios, case studies, resources, and thought leadership content that establishes your firm as an authority in your field(s) of law.

Generate More Leads. An attractive, mobile-friendly website, integrated with lead capture tools like contact forms, chatbots and call tracking numbers, makes it easy for visitors to reach out to you. This results in more phone calls, form submissions, and new client inquiries.

If you want to compete for clients in today's digital age, an professional website is essential. A custom site tailored to your firm's needs helps to build brand awareness, boost credibility, improve visibility, and win new business. For law firms seeking an affordable, user-friendly website builder, Unicorn Platform is an ideal solution. Check out our article on building your legal services landing page in minutes for more information.

What to Include on Your Law Firm's Landing Page

As a law firm, your landing page is your digital first impression. To convert visitors into leads and clients, your landing page should clearly convey your firm’s expertise and services. Here are the essential elements to include:

  • A brief yet compelling headline. Mention your firm’s name and area of specialty, e.g. “Smith & Doe: Experienced Criminal Defense Attorneys.” Keep it to 3 to 5 words for maximum impact.
  • A paragraph highlighting your experience and credentials. Discuss your years of experience, education, awards, and memberships to establish credibility. For example, “With over 25 years of experience and degrees from top law schools, our attorneys have a proven track record of success.”
  • An overview of your practice areas and services. Use 2 to 3 sentences to describe each major area of law you cover, e.g. criminal defense, family law, personal injury, etc. You might say, “We provide skilled representation for those facing criminal charges. Our family law practice handles divorces, child custody issues, and estate planning.”
  • Attorney biographies and photos. Introduce your key attorneys, their backgrounds, and photos to put a personal face on your firm. Keep bios to 2 to 3 sentences focusing on experience, education, and relevant accolades.
  • Strong calls-to-action (CTAs). Invite visitors to schedule a consultation, call your office, or sign up for a newsletter. Place CTAs prominently on your page, using action-oriented words like “Contact Us Now.”
  • Optional: case results, reviews, or FAQs. You might include summaries of successful case results, client reviews and testimonials, or a list of frequently asked questions about legal issues and your services.
  • Contact information. Prominently display your phone number, email, office address, and hours of operation to make it easy for visitors to get in touch.

With these elements in place, your law firm’s landing page will convey professionalism and encourage more leads and clients. Be sure to optimize your page for search engines by including relevant keywords and metadata. A well-designed landing page is key to growing your practice.

3 Reasons Unicorn Platform Is Perfect for Law Website Design

Customizable Templates

Unicorn Platform offers professionally designed templates tailored for law firms and legal practices. Choose from a selection of modern templates with bold imagery and typography to make a lasting impression. Fully customize colors, fonts, content blocks, and more without needing any code.

Optimized for Lead Generation

The platform is optimized to capture leads with built-in features like contact forms, call-to-action buttons, and lead magnet offers. Create an enticing free resource like an eBook, checklist or webinar to capture visitor emails in exchange for access. Seamlessly connect your email marketing service to start nurturing leads right away.

Mobile-Friendly and Fast

Over 50% of website traffic now comes from mobile devices. Unicorn Platform law website designs are fully responsive, meaning your site will display beautifully on any screen size. Pages also load extremely quickly due to optimized images, cached data and a content delivery network. Fast load times are important for search engine optimization and user experience.

In summary, Unicorn Platform is an ideal solution for law website design due to:

  • Professionally designed legal templates to choose from
  • Built-in features optimized for generating leads like contact forms and lead magnets
  • Fully responsive and fast loading designs suitable for any device
  • Simple drag and drop interface requiring no coding skills
  • Connections to email services, payment processors, and more

If you're looking for an easy way to create an effective law firm website and landing pages, Unicorn Platform has you covered. Sign up for a free 14-day trial and start designing your new legal website today.

Drag & Drop Website Builder: Unicorn Platform
Drag & Drop Website Builder: Unicorn Platform

Drag & Drop Website Builder: Unicorn Platform

As a law firm, having an attractive yet professional website is crucial to establishing your online presence and attracting new clients. Unicorn Platform's drag and drop website builder makes designing an effective law firm website simple with no coding required.

Intuitive Interface

Unicorn Platform features an easy to use drag and drop interface, enabling you to create a custom law website without technical skills. You can choose from professional law website templates and customize them by adding images, text, videos and more with just a few clicks.


With more people accessing the internet via mobile devices, having a responsive mobile-friendly website is essential. Unicorn Platform's websites are optimized to display perfectly on all screen sizes from desktop to mobile. Your law firm's website will provide an exceptional user experience for visitors on any device.

Robust Features

Unicorn Platform offers powerful features tailored for legal professionals. You can create an attorney bios page to highlight your firm's experience, add a news/blog section to share law updates, and include lead capture forms to obtain new client information. Additional elements like calls to action (CTAs), testimonials, and case study sections can also be added to effectively convey your services.

Affordable Pricing

Unicorn Platform is offered at an affordable monthly price with no long-term contracts required. Plans include hosting, 24/7 support, and automatic backups to ensure your law firm's website is always online and your data is protected. For a low monthly fee, you can have a professional custom website for your firm in a matter of hours.

In summary, Unicorn Platform enables law firms to craft an impressive website with no web design experience required. With an easy to use interface, mobile-friendly templates, and powerful features tailored for legal professionals, Unicorn Platform is the best website builder for law firms and legal practices. Create your law firm's website today and start attracting new clients with an online presence that inspires confidence.

Premium Law Firm Landing Page Templates to Choose From
Premium Law Firm Landing Page Templates to Choose From

Premium Law Firm Landing Page Templates to Choose From

When selecting a template for your law firm’s landing page, you have five professionally-designed options to choose from. Each features elements commonly found on legal websites to establish credibility and authority.


The Traditional template utilizes classic colors like navy blue and gray with serif fonts to convey tradition and experience. A large featured image at the top allows you to highlight your firm’s premises or team. Below are sections for a welcome message, services, testimonials, and call-to-action buttons so visitors can easily contact or find you.


For a contemporary feel, the Modern template incorporates trendy sans-serif fonts, a parallax scrolling effect, and geometric elements. The clean, uncluttered design focuses on your firm’s brand and value proposition. Image carousels highlight accomplishments, and action-oriented callouts direct people to your contact and social information.


If a pared-down esthetic suits your firm, the Minimal template removes excess decoration in favor of a simple and impactful message. A large text header and subheader convey your firm’s mission while still images of your team or previous clients build familiarity. A services section with icons breaks up the negative space before prompting visitors to get in touch.


The Services template puts your legal offerings front and center. A graphical navigation bar at the top links to pages dedicated to your practice areas. Each service page features details on your expertise, case studies, awards, and team members involved to strengthen your authority. Prominent call-to-action buttons drive conversions by making it easy to contact your firm.

About Us

For firms focused on relationships, the About Us template highlights your team, values, and story. Elegant typography and a muted color palette create an intimate feel to bond visitors with your brand identity. Timelines, photos, and bios introduce the people behind your firm. Outline your mission, accolades, and commitment to clients to build trust before prompting calls or consultations.

With Unicorn Platform, you have attractive templates for every type of law firm. Select a template to get started, then customize it to perfectly reflect your brand so you can launch a professional landing page quickly. Focus on serving your clients instead of designing a website from scratch. We have taken care of the details so you can get back to practicing law.

Integrations to Help You Automate Your Marketing

To effectively market your law firm and generate new client leads, utilizing various integrations to automate your marketing efforts is key. By connecting multiple platforms, you can save valuable time while optimizing your strategy.

Email Marketing

Integrating an email service like Mailchimp or Drip allows you to easily build email lists, create drip campaigns to nurture new leads, and send newsletters to your clients. Email marketing is one of the most effective ways to stay in touch with your audience and promote your services.

Social Media

Linking your website to social platforms like Facebook, LinkedIn, and Twitter enables you to automatically post updates, share blog content, and engage with your followers. You can schedule social posts in advance using a tool like Hootsuite or Buffer, then link to your law firm's latest resources and services. Staying active on social media helps to raise brand awareness and connect with potential new clients.


Integrating an analytics service such as Google Analytics provides key insights into how people are interacting with your law firm's website. You can see which content and pages are most popular, track conversions and lead generation, and determine how people are finding your site. Analytics integration is crucial for understanding your audience and optimizing your law firm's digital marketing and SEO strategy.

Live Chat

Adding live chat support to your law firm's website allows potential new clients to easily communicate with you in real time. Live chat services like Drift and Intercom can be integrated directly into your site, enabling you to have engaging conversations, answer questions about your services, and generate new leads. For law firms, live chat is an innovative way to provide helpful information to site visitors and convert them into clients.

By connecting platforms that specialize in areas like email marketing, social media management, analytics, and live chat, you can achieve marketing automation for your law firm. Focus on the integrations that will provide the most value for optimizing your lead generation and client relationships. With the right tools in place, you'll gain useful insights and efficiency while growing your practice.

Built-in SEO Tools to Rank Higher on Google

To rank higher in Google and other search engines, Unicorn Platform comes equipped with built-in SEO tools to optimize your law firm’s website. By following SEO best practices, you can increase organic traffic to your site and position yourself as an authority in your market.

Keyword Research

Conducting keyword research is vital to an effective SEO strategy. The Unicorn Platform’s keyword research tool provides search volume data to determine which keywords and phrases are most relevant to your firm’s practice areas. Focus on long-tail keywords with high search volume and low difficulty.

Page Titles and Meta Descriptions

Page titles and meta descriptions are displayed in search results, so optimizing them is key. The page title should be 55-60 characters and include your target keyword. The meta description, 155-160 characters, should be a compelling summary to encourage clicks. Unicorn Platform allows you to easily customize page titles and meta descriptions for each page.

Internal Linking

Internal links connect the pages of your website and help search engines discover all your content. Unicorn Platform's drag and drop interface makes it simple to create internal links between service pages and blog posts. Aim for 1-2 internal links per page, using relevant anchor text.

Blog Content

A blog is essential for building authority and ranking higher in search results. The Unicorn Platform blog feature facilitates the creation of optimized blog content. Write blog posts around your target keywords, with word counts of at least 500 words. New blog content also gives you an opportunity to gain high-quality backlinks.

Schema Markup

Schema markup uses microdata to provide additional details about your web pages to search engines. The Unicorn Platform allows you to implement schema for your services, team profiles, blog posts, and more. Schema markup can enhance your listings in search results, so it’s worth the extra effort.

Overall, the built-in SEO tools in Unicorn Platform provide law firms a streamlined solution to strengthen their search engine optimization efforts and reach more potential clients online. By optimizing page titles, meta descriptions, internal linking, blog content, and schema markup, you can achieve higher rankings and drive sustainable traffic and leads.

24/7 Customer Support Whenever You Need Help

24/7 Customer Support

When building your law firm's website, questions or issues may arise at any time regarding the Unicorn Platform interface or features. Our team of customer support specialists are available around the clock to provide prompt assistance.

Submit a Support Ticket

You can submit a support ticket through your Unicorn Platform account dashboard at any hour of the day or night. Our support staff monitor tickets continuously and will respond to new requests within 30 minutes or less during business hours. For after-hours support, expect a response within 2 hours. All support interactions are tracked to ensure any follow up questions receive a quick response and your issues are resolved satisfactorily.

Live Chat With an Agent

For real-time help, use the live chat feature to connect directly with a customer support agent. Our agents can walk you through any questions you have about building your law firm's landing page or website. Live chat is available 24 hours a day, 7 days a week. There are no limits to the number of chats you can initiate.

Check Our Help Center

Unicorn Platform's Help Center contains step-by-step guides, video tutorials, and a knowledge base with answers to commonly asked questions. The Help Center is available anytime should you prefer to find answers to your questions independently. However, our support staff are always on standby if you require any clarification or have additional questions.

Priority Phone Support

For our Enterprise customers, we offer priority phone support with reduced wait times and direct access to senior support specialists. Phone support is available during extended hours from 8am to 8pm, Monday to Friday.

Unicorn Platform is dedicated to providing an exceptional customer experience. Our 24/7 multi-channel support, rapid response times, and depth of knowledge in website building tools and services for legal professionals will give you the help you need whenever you need it. Let our customer support team assist you in creating an impactful web presence for your law firm.

FAQs: Common Questions From Law Firms About Unicorn Platform Website Builder

As an attorney looking to build a website for your law firm, you likely have some questions about Unicorn Platform and how it can benefit your practice. Here are answers to some of the most frequently asked questions from law firms.

What features does Unicorn Platform offer for law firm websites?

Unicorn Platform provides law firms with useful features like:

  • Drag and drop landing page and blog templates specifically designed for law firms. These templates include areas for highlighting your areas of practice, attorney bios, latest blog posts, contact information, and more.
  • An easy to use page and blog builder so you can create customized web pages and blog posts without needing any coding experience. You have full control over layout, design, content, and SEO optimization.
  • Integrations with legal practice management software like Clio and MyCase. Display your latest blog posts, news, and events directly on your website.
  • top-notch security and compliance. Unicorn Platform websites meet high standards for security, privacy, and ADA compliance so you can rest assured your firm's website is legally sound.

How much does Unicorn Platform cost?

Unicorn Platform offers simple and affordable pricing. Plans start at $29/month and include unlimited pages, storage, bandwidth, and access to all features. Discounts are available for annual billing. There are no hidden fees or transaction costs.

Do you provide customer support?

Yes, Unicorn Platform provides 24/7 customer support for all plans. You can reach our support team via live chat on our website, email, or phone. We are happy to help you with any questions you have about building or managing your law firm's website.

Can I import my existing website into Unicorn Platform?

If you have an existing website, Unicorn Platform makes it easy to import all your content and design into our website builder. Simply provide us with your current website files and we will migrate everything into your new Unicorn Platform website, optimizing content and design in the process. Most law firm website migrations take 3 to 5 business days to complete.


As you've seen, Unicorn Platform provides an intuitive solution for building a professional law firm website without any coding required. Their pre-built law website templates and drag and drop editor make it simple to create an effective landing page that will impress your clients and drive more leads. For any solo attorney or small firm looking to establish an online presence, Unicorn Platform is an easy, affordable option to get started. Stop wasting time trying to learn web design or hiring expensive agencies. Sign up for a free Unicorn Platform trial today and launch your law firm's new website in just a few hours. The only thing you have to lose is the opportunity cost of not having a website—and there are too many benefits to miss out on that any longer. Take your firm's online marketing into your own hands with Unicorn Platform.

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