No Design Skills? No Problem. Create a Makeup Landing Page With Ease

published on 13 July 2023

As an entrepreneur launching a new product or service, you know that an eye-catching landing page is critical to capturing the interest of potential customers and clients. However, between developing your offering, building your brand, and handling the day-to-day operations of your business, finding the time to design an effective landing page can seem nearly impossible. What if you could create a professional, high-converting landing page in just a few minutes without any design experience? With Unicorn Platform, a simple yet powerful no-code website and blog builder, you can build a custom landing page for your startup, mobile app, or SaaS business in almost no time. In just a few clicks, choose from sleek templates, upload your own images, add content blocks, set up an email capture form, and publish your new landing page. No coding skills required. Now you can focus on what really matters: growing your business. Let Unicorn Platform handle the design work for you.

And if you are launching a hair salon, check out our article on how to launch your hair salon landing page today to learn how to create a stunning landing page for your salon in minutes with Unicorn Platform.

Why You Need a Dedicated Makeup Landing Page

As a makeup artist, having your own dedicated landing page is crucial for establishing your brand and attracting new clients. Here are a few reasons why you need a tailored landing page:

  • Build Authority and Credibility. A custom landing page helps establish you as a professional in your field. You can showcase your experience, skills, and style to build trust in your abilities. Include client testimonials, before and after photos, and information on your training and certifications.
  • Capture Leads. An effective landing page makes it easy for potential clients to contact you for bookings or inquiries. Include an email signup form, contact number, and social media links so visitors can easily get in touch. Offer an incentive like a free makeup tutorial or product sample for signing up to your email list.
  • Improve SEO. A landing page focused on your location and services will rank higher in search engines like Google, helping you get found by clients searching for a makeup artist in your area. Include important keywords in your page title, headers, content, image alt text, and meta description.
  • Target Your Audience. You can optimize your landing page for the specific clients you want to attract, whether that is brides looking for wedding makeup or teenagers interested in prom looks. Choose visuals, content, and offers tailored to your target audience.
  • Upsell Your Services. A landing page is the perfect place to highlight additional services you offer like hair styling, eyebrow shaping, or spray tans. Upselling related services to existing clients is an easy way to boost your revenue and build your business.

With some time and effort, you can create a stylish landing page to help establish your brand, attract new clients, and grow your makeup artist business. The investment will be well worth it.

How to Choose the Right Landing Page Builder

When choosing a landing page builder, you have several options to consider. As a makeup artist, selecting the right platform is key to creating an effective yet affordable marketing tool.

  • Ease of use. Look for an intuitive, drag-and-drop builder that requires no coding skills. As an artist, your time is better spent on your clients, not struggling with complex web design tools. Options like Unicorn Platform, Carrd, and Instapage offer simple, code-free customization.
  • Mobile-friendly. In today’s world, if your landing page isn’t optimized for mobile devices, you’re missing out on a huge portion of potential clients. Ensure any builder you choose automatically creates responsive pages that display beautifully on any screen size.
  • Integrations. The ability to connect your landing page with other business tools is useful. See if the builder integrates with your email service provider, customer relationship management platform, analytics software, and social media accounts. Integrations allow you to capture lead contact information, track visitor behavior, connect with visitors, and more — all without making major changes to your landing page.
  • Affordability. Landing page builders range from free to several hundred dollars per month. As a makeup artist, keeping costs low, especially when first starting out, is important. Look for a reasonably priced builder, or one with a free trial so you can test it out before committing long-term. Some recommended budget-friendly options are Unicorn Platform, Carrd, and Instapage.
  • Customization. An ideal builder for makeup artists offers professional, polished templates and fonts, and the ability to upload your own images, logos, and color schemes to match your brand. Make sure any builder you consider provides enough customization options to create a landing page that is uniquely you.

With the multitude of landing page builders available, doing your research to find one tailored to your needs as a makeup artist is key. The right platform can help establish your brand, capture new leads, and boost your business with minimal investment of time and money. Focus on ease of use, mobile-friendliness, useful integrations, affordability, and customization, and you’ll be designing an impactful new landing page in no time.

Unicorn Platform: The Simple Yet Powerful Choice

Unicorn Platform provides an intuitive yet powerful solution for creating your makeup landing page.

Simple Drag and Drop Editor

With an easy to use drag and drop editor, no coding experience is required to build a professional landing page. Simply:

  1. Select from sleek pre-designed templates to get started. Customize the template by adding your brand colors, fonts, and logo.
  2. Drag and drop sections like headers, images, text boxes, buttons, video, and more onto your page. Resize and rearrange as needed.
  3. Connect sections together and create call-to-action buttons that link to your contact, about us or services pages.
  4. Preview how your page will appear on desktop and mobile devices. Make final tweaks to the responsive design before publishing.

Robust Features

Unicorn Platform comes equipped with features essential for an effective landing page:

  • Email capture forms to build your mailing list
  • Countdown timers to create urgency
  • Video integration to demonstrate your products
  • Social media icons to increase traffic
  • Analytics to gain insight into visitor interactions

Affordable and Scalable

Unicorn Platform is an affordable solution for makeup artists and beauty professionals on any budget. Plans start at $8 per month and scale as your business grows. You can upgrade, downgrade or cancel your plan at any time.

If you're looking to build a high-converting landing page for your makeup business, Unicorn Platform can help. Check out their article on how to build a high-converting fashion website landing page in minutes for tips and inspiration.

With an easy-to-use interface, powerful features, and scalable pricing, Unicorn Platform is the simple yet robust choice for creating your professional online presence without any design skills required. Focus on growing your business and let Unicorn Platform take care of the rest.  

Sign Up for Your Free Unicorn Platform Account

To get started with Unicorn Platform, you will need to create a free account. The signup process only takes a few minutes and will provide you access to all of Unicorn Platform’s features.

Visit and click “Sign Up”

Head to and click the “Sign Up” button at the top right of the page. This will take you to the signup form.

Enter Your Email and Choose a Password

Enter your email address and choose a secure password to get started. Your email will be used to verify your account and send any important notifications. Be sure to choose a password that is at least 8 characters long, contains a mix of letters, numbers and symbols, and is not easily guessed.

Select Your Account Type

Next, choose between an individual account for personal use or a business account if you will be using Unicorn Platform for your company or clients. Business accounts provide additional features like team management, client billing, and white labeling.

Check Your Email for a Verification Link

Check your email for a message from Unicorn Platform with a verification link. Click the link to confirm your email address and activate your new account. Your account will now be ready to use!

Explore the Unicorn Platform Dashboard

Once logged in, you will see the Unicorn Platform dashboard. This is your home base and where you can create new landing pages, view site analytics, manage your account settings, and more. The dashboard has a simple, intuitive interface so you can get started with no design experience required.

Unicorn Platform makes it easy for anyone to build a customized landing page. By signing up for a free account, you will have access to all the tools you need to create an eye-catching landing page for your business in just a few minutes. No coding skills are necessary thanks to Unicorn Platform’s simple drag and drop builder. Sign up today and start designing your new landing page!

Select a Pre-Made Landing Page Makeup Template

To design an effective landing page for your makeup business, selecting an eye-catching yet professional template is key.

Pre-made templates

Pre-made landing page templates provide a solid foundation to build upon. They have been designed by professionals to convert visitors into customers or subscribers. All you need to do is customize the wording, images, and color scheme to match your brand.

Options to choose from

There are templates for every kind of makeup business including:

  • Makeup artist portfolios to showcase your work
  • Product launch landing pages to promote a new cosmetic line
  • Service promotion pages for lash extensions, microblading, or makeup lessons
  • Subscription sign-up pages for a monthly makeup box

With a wide range of templates, you're sure to find one that aligns with your business goals and visual style.

Customization capabilities

While templates provide the overall layout and design, you have full control over the content and esthetics. You can:

  • Upload your own banner image and logo for instant brand recognition
  • Change the color scheme to match your brand palette using a color picker
  • Add or remove sections like testimonials, video, contact form, and social media icons
  • Edit or rewrite all of the text to reflect your unique selling points and voice

Using the provided customization features, you can tweak a template to perfectly match your desired makeup landing page makeup in just a few minutes. The end result will be a polished, high-converting landing page that establishes your authority and professionalism in the cosmetics industry.

In summary, selecting a pre-made landing page template is a time-efficient way to create an impactful digital presence for your makeup business. With abundant options to choose from and full customization capabilities, you can design a landing page that meets all your needs without requiring any technical skills. Using a template, your perfect landing page makeup is just a few clicks away.

Customize Your Makeup Artist Landing Page With Ease
Customize Your Makeup Artist Landing Page With Ease

Customize Your Makeup Artist Landing Page With Ease

To customize your makeup artist landing page, simply select elements from the drag and drop library and place them onto your page. Adjust sizes, colors, images and text as needed to match your brand.

Select a Template

Unicorn Platform offers both pre-made templates as well as a blank canvas. For makeup artists, a clean, minimalist template with large images works well. Choose from options like “Elegant”, “Modern” or “Luxe”. You can always change the template later if needed.

Add Images

Include high-quality photos of your work, tools of the trade like makeup brushes or palettes, and professional headshots of yourself. For the header, use an eye-catching image that represents your style and skills. Photos should take up about 50-70% of the page.

Include a Welcome Message

Add a heading like “Welcome to [Your Name] Makeup Artistry!” and a short paragraph introducing yourself, your experience, qualifications, and services offered. Aim for 2-3 sentences in a friendly yet professional tone.

List Your Services

Use bullet points to highlight the types of makeup you specialize in, such as:

  • Bridal makeup
  • Special event makeup
  • Lessons and tutorials
  • Eyelash extensions
  • Microblading

Include Testimonials and Reviews

Feature 2-3 short reviews or testimonials from happy clients. Keep them to 1 or 2 sentences in length and be sure to include the client’s full name and (optional) photo for authenticity.

Call the Visitor to Action

Add buttons or links prompting the visitor to “Book Now”, “See Portfolio” or “Contact Me”. Place these prominently on your page, such as at the top and bottom.

With some simple clicks and drags, you can design an attractive landing page to help convert visitors into clients. Customize the layout, images, text and other elements to best reflect your unique skills and style as a makeup artist. Your new landing page is sure to capture the interest of potential clients searching online for makeup services.

Add Striking Visuals to Your Landing Page

To create an eye-catching landing page, visually striking and engaging images are key. Images help to capture attention, convey important ideas, and strengthen the persuasive power of your copy. Follow these tips to add impactful visuals to your landing page:

Use High-Quality Stock Photos

Stock photo libraries like Unsplash, Pexels, and Pixabay offer high-resolution, professional images that are free to use. Search for photos related to your product or service like “team collaboration” or “mobile app development”. Choose a photo that showcases your message or brand look and feel. Be sure the image is large enough to span the full width of your page.

Include Captivating Graphics

Graphics like icons, illustrations, and infographics help to break up large blocks of text and communicate complex ideas. Create simple icons or charts to represent steps in a process or the benefits and features of your product. Minimalist illustrations and cartoons also work great for explaining concepts or adding a fun, human touch. Use a graphic design tool like Canva to easily customize the look and feel.

Feature User Photos

Candid photos of real customers or clients using your product help to build trust and social proof. Ask happy users if you can feature them on your landing page. Capture photos of them engaging with your product or service. Pair the photos with a short quote about their experience. User photos showing real people and real results will resonate strongly with visitors.

Add Video

Video is an extremely compelling way to showcase your product and company culture. Create a short video walking through how your product works or interviewing team members and clients. Keep videos under 2 minutes for the best engagement. Feature the video prominently on your landing page with an eye-catching thumbnail.

Using a combination of high-quality images, graphics, user photos, and video on your landing page, you'll capture attention, strengthen your key messages, build trust, and keep visitors engaged. With the variety of free and low-cost tools available today, creating visual content has never been easier for landing page makers and website creators of all skill levels.

Include a Lead Capture Form on Your Page
Include a Lead Capture Form on Your Page

Include a Lead Capture Form on Your Page

To capture leads and build your email list, you'll want to include an opt-in form on your landing page. This gives visitors an opportunity to sign up to receive more information from you.

Place the Form Prominently

Position your opt-in form prominently above the fold on your landing page. This means including it within the top part of the page that is visible without scrolling. Studies show opt-in rates are higher when forms are placed above the fold versus below. Consider putting your form in the top right section of the page.

Offer an Incentive

Provide an incentive for people to sign up, such as a coupon, discount, or free resource like an ebook or checklist. For example, you might offer "Sign up today and receive 20% off your first purchase!". Incentives can increase your opt-in rates by up to 30%.

Keep the Form Simple

Your opt-in form should be short and simple. Only ask for essential information like first name, email address, and possibly last name. The more fields you require, the less likely people are to submit the form.

Double Opt-In

Use double opt-in to confirm email addresses. This means sending an email to confirm the subscription before adding the contact to your list. Although this may slightly reduce your opt-in rates, it helps ensure you have a high-quality list of genuinely engaged subscribers.

Make it Stand Out

Use an eye-catching call-to-action button like "Subscribe Now!" or "Sign Me Up!". Place the button prominently next to the opt-in form. You can also use contrasting colors to make the form stand out on the page.

Following these best practices will allow you to create an effective opt-in form to start building your email list. An email list gives you a direct line of contact to your audience and allows you to build lasting relationships.

Launch Your Makeup Landing Page and Start Collecting Leads

Once your makeup landing page is designed and content added, it’s time to launch it and start collecting leads! Here are the steps to launch your page:

Double check your page

Review your page one more time to ensure all images are optimized, content is aligned, and forms are functioning properly. Test it on multiple devices to guarantee mobile responsiveness.

Connect your domain

If using a custom domain, connect it to your page. This establishes your brand and credibility. You can purchase an affordable domain and easily link it in your page builder.

Enable lead captures

Double check that your lead capture forms are enabled and connected to your email service provider or CRM to start collecting new leads as soon as you launch.

Set up analytics

Install analytics software like Google Analytics to track key metrics such as page views, visitor locations, device usage and form completion rates. Analyze data to optimize your page for the best results.

Promote your page

Launch your page by promoting it on social media platforms, email newsletters, blog posts, online media, and word-of-mouth. Drive targeted traffic to start generating leads.

Monitor and improve

Monitor your page analytics and lead capture data regularly. Look for any issues or opportunities for improvement to conversion rates or user experience. Make changes to optimize your page and continue promoting to keep driving high-quality traffic.

Consider paid advertising (optional)

For an additional boost, you may want to invest in paid advertising on platforms like Facebook or Google to increase exposure and generate more leads from your makeup landing page. Start with a small budget and scale up as you gain data on high-converting audiences and effective creatives.

With your makeup landing page launched and promotion underway, you'll be collecting client leads and growing your business in no time! Stay on top of page performance, make ongoing optimizations, and keep driving traffic to achieve the best results from your simple yet high-converting landing page.


You now have all the tools you need to create a makeup landing page that converts visitors into customers. With an intuitive drag-and-drop builder, professionally designed templates, and a library of images, there's no need for coding or design experience. In just a few minutes, you can have a custom landing page published and start driving more traffic and sales. Don't let a lack of technical skills hold your business back. Take advantage of the simple yet powerful features offered to build your online presence and achieve your goals. The only limit is your imagination. Now go forth and create!

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