Landing Pages for Lawyers Made Simple

published on 11 July 2023

You've spent years honing your craft as an attorney and building your practice. Now it's time to attract new clients through an engaging website and optimized landing pages. Creating an effective online presence, however, requires time and technical skills that would be better spent serving your current clients.

Unicorn Platform offers an intuitive solution. Their drag and drop website builder requires no coding experience. In just a few hours, you can craft a professional site and landing pages to capture the interest of prospective clients searching online. Highlight your experience, services offered, and unique value proposition. Include client reviews and a clear call to action to schedule an initial consultation.

With an optimized digital footprint, you'll generate more qualified leads and build your reputation as the go-to lawyer in your area of expertise. Unicorn Platform handles the technical details so you can focus on what really matters - practicing law and securing justice for your clients.

For more information, check out how to build an attorney landing page in minutes on our blog.

Why Lawyers Need a Landing Page

As an attorney, your website is critical for attracting new clients and growing your practice. A landing page customized for legal services is essential. Here are a few reasons why lawyers need a dedicated landing page:

  • Focus the visitor's attention. A landing page allows you to focus the visitor's attention on your legal services and practice areas. You can highlight the specific solutions and outcomes you provide to clients. This focused message is more persuasive than a broad law firm website.
  • Capture leads. The goal of a landing page is to capture contact information from visitors interested in your services. You can offer a free resource like a legal guide or checklist in exchange for an email address. This allows you to build your mailing list and nurture leads.
  • Explain your services. Use your landing page to go into more depth about your practice areas and services. Explain how you have helped other clients in similar situations. This helps establish your expertise and experience. You can also include client testimonials and case studies to strengthen your credibility.
  • Optimize for search engines. A dedicated landing page allows you to optimize the content for your target keywords and key phrases. This can help boost your rankings in search engines like Google for your most important search terms. Higher rankings equal more website traffic and leads.
  • Test and improve. You can create multiple landing pages to test different messages, offers, headlines, and calls-to-action. See which page performs the best to maximize your results. Make improvements over time based on real data.

A customized landing page is a small investment that can yield big rewards for your legal practice. It allows you to connect with more of your ideal clients and build a thriving business. For lawyers, a dedicated landing page is essential for growth and success.

How Unicorn Platform Makes Lawyer Landing Pages Easy

Building an effective yet simple landing page for your law firm has never been easier. With Unicorn Platform, you can create a professional landing page in minutes without any coding required.

  • Drag and drop page sections like hero banners, content blocks, contact forms, and more. Choose from stylish templates tailored for lawyers or design your own.
  • Add impactful visuals like photos of your practice areas, office, and team. Studies show that pages with relevant images get 94% more views.
  • Focus on your unique value proposition and services. Share details on your areas of expertise, experience, credentials, and accomplishments to establish credibility.
  • Optimize for search engines and conversions. Unicorn Platform’s SEO wizard helps you choose targeted keywords, meta descriptions, and more to rank higher in search results.
  • Include calls-to-action like “Schedule a Consultation” or “Get a Free Case Review” to capture leads. Place them prominently on your page for maximum effect.
  • View analytics to see how people interact with your landing page so you can make improvements to get more contact requests and clients.

With an effective landing page built on Unicorn Platform, you'll get found more easily online, convey your expertise, and generate more high-quality leads for your law firm. Stop wasting time struggling with complicated website builders. Go from zero to landing page hero in under an hour with this simple yet powerful no-code solution. Your new stream of clients will thank you.

Choose From Pre-Made Lawyer Landing Page Templates

Choose From Pre-Made Lawyer Landing Page Templates

To build your lawyer landing page in minutes, start with one of Unicorn Platform’s pre-made templates customized for law firms and legal practices. These templates provide an excellent foundation you can easily customize to match your firm’s brand and offerings.

Elegant and Sophisticated

For a high-end practice, select a template featuring a minimalistic and polished design with ample white space. This conveys a sophisticated image appropriate for most areas of law. Customize the color scheme and fonts to align with your brand identity.

Friendly and Approachable

If you have a general practice or focus on family law, a warm and inviting template can help potential clients feel at ease. Templates with rounded edges, warmer color palettes, and casual fonts achieve a friendly and accessible look and tone. Make sure any images also reflect a caring, compassionate brand image.

Bold and Confident

For firms specializing in litigation, corporate, or real estate law, a bold template with strong lines and a striking color scheme projects confidence and authority. Sharp angles, darker colors, and bold sans serif fonts are well suited. Dynamic header images of courtrooms or city skylines reinforce your area of expertise.

Traditional and Established

Convey the stability and experience of an established firm through a classic template featuring traditional serif fonts, muted tones of navy and forest green, and conservative header images of columns or bookcases. This timeless style is suitable for most practice areas and markets.

With a variety of professionally designed templates to choose from, building an effective lawyer landing page on the Unicorn Platform is simple. Select a template matching your desired brand image and practice area, then easily customize the wording and visuals to reflect your firm’s unique strengths, experience, and value proposition. In under an hour, you can have a high-converting landing page to help you attract new clients and grow your law practice.

For more in-depth guidance on creating a compelling attorney landing page in just minutes, check out this informative article on the Unicorn Platform blog: How to Build an Attorney Landing Page in Minutes.

Add Your Law Firm's Logo and Branding

To establish your law firm’s professional brand, incorporate your logo and colors prominently on the landing page. Your logo is a visual representation of your firm’s identity and values. Feature it at the top of the page, ideally centered. Make it large enough to be easily seen but not so large it overpowers the content.

Include Your Logo

Upload your law firm’s official logo to use on the landing page. For best results, use a high-resolution, transparent PNG or SVG file. Your logo should link to your firm’s homepage. Place it at the top center of the landing page so visitors immediately know they are in the right place.

Use Your Brand Colors

Incorporate your law firm’s brand colors, like on your website and marketing materials, on the landing page. Use them for elements like:

  • The call-to-action button (e.g. “Schedule a Consultation”)
  • Headings
  • Bullet points
  • Boxes or banners

Using your brand colors helps the landing page feel cohesive with your overall brand identity and web presence. Visitors will recognize your firm’s signature color palette, building familiarity and trust.

Add a Tagline (Optional)

Consider including your law firm’s tagline or slogan on the landing page, especially if you have a well-known one. The tagline should be prominently placed, such as:

  • Below the logo
  • In a banner at the top
  • In large text centered on the page

A tagline is a quick, memorable way to convey your firm’s mission or area of focus to visitors. However, if you do not have an established tagline, it is better to omit this element rather than create one just for the landing page.

Use High-Quality Photos (Optional)

You may want to include professional photographs of your attorneys, office, or clients on the landing page. Make sure any photos used:

  • Are high resolution for a polished look
  • Relate directly to your law firm and the services discussed on the page
  • Have the proper licensing or consent to use the images
  • Do not seem forced or staged

Photos help humanize your firm and build connection with visitors. But use them judiciously, as too many photos can seem cluttered or distracting on a landing page.

Include Images of Your Office and Team

To build an effective yet simple landing page for your law firm, including visual elements like images of your office and team members is key.

Photos Provide Social Proof

Including photos of your physical office space and attorneys provides social proof to visitors, signaling that you have an established firm and team. Images of a professional yet inviting office and friendly staff will put potential clients at ease, fostering trust in your services.

Headshots Build Credibility

Individual headshots of attorneys allow visitors to put a face to the names and bios on your site. This personal touch builds credibility as people can see the experience and expertise in the faces of your legal team. Headshots should be high quality, professionally taken photos of attorneys dressed in standard business or business casual attire.

Team Photos Showcase Company Culture

Photos of your full legal team together in or around your office help to showcase your firm’s culture. Team photos depicting a collegial, hardworking group of professionals will attract like-minded clients who value such qualities. These images should capture authentic interactions and natural smiles to appear genuinely inviting and relatable rather than stiff or posed.

  • Include captions for all photos to reinforce their purpose, such as “Our dedicated team of experienced attorneys” or “Conveniently located downtown.”
  • Place photos prominently on your landing page, especially above the fold for maximum visibility.
  • Ensure high-quality, professional photos that align with your firm’s brand image. Outdated, blurry, or overly casual photos can negatively impact perception.

In summary, incorporating visual media like professional photos into your law firm’s landing page helps to build trust, credibility and rapport with visitors. People want to see the faces behind the business, so give them a glimpse into your office environment and introduce them to your legal team through images. This simple yet powerful technique helps humanize your firm and sets the right first impression.

Share Your Areas of Expertise

For anyone seeking legal counsel, a lawyer’s website acts as a digital first impression. An effective landing page should convey your expertise and experience in a professional yet approachable manner.

Highlight Your Legal Specialties

Focus on the specific areas of law your firm specializes in, such as family law, personal injury, criminal defense, estate planning, etc. Use clear headers for each specialty along with a brief description of your experience and credentials. You might say something like:

“With over 15 years of experience, I have helped hundreds of clients navigate the complex family court system. I am a certified family law specialist and member of the American Academy of Matrimonial Lawyers.”

Share Your Approach and Values

Discuss your approach to the law and interactions with clients. Emphasize values like diligence, integrity, compassion. For example:

“I believe that the best outcomes are achieved through honest communication, meticulous preparation, and a dedication to my clients’ well-being. My role is to listen, understand your unique situation, and find solutions that align with your priorities.”

Highlight Your Credentials and Memberships

List any advanced degrees (J.D., LL.M.), licenses to practice, and memberships in professional legal organizations. For example:

  • Juris Doctor, Harvard Law School
  • Member, California State Bar
  • Certified Specialist, Estate Planning, Trust and Probate Law, The State Bar of California Board of Legal Specialization

Share Reviews and Testimonials

Feature 3-5 reviews or testimonials from former clients speaking to your expertise, professionalism, and the outcomes you achieved for them. Keep these concise yet compelling. For example:

“John represented me in my divorce and child custody dispute. His knowledge of family law and wise counsel were invaluable. I highly recommend him.” - Sarah D., Former Client

An effective landing page for any law firm should highlight experience, credentials, values, and outcomes. By showcasing your legal expertise and the benefits of working with your firm, you establish credibility and build trust with potential new clients. Focusing on the qualities that make you uniquely suited to serve their needs will set you apart from other attorneys in your area.

Highlight Your Experience and Credentials
Highlight Your Experience and Credentials

Highlight Your Experience and Credentials

To establish credibility and build trust with potential clients, it is vital that you highlight your experience and credentials on your lawyer landing page.

Years of Experience

Emphasize how long you have been practicing law. For example, “With over 15 years of experience as a family law attorney, I have the knowledge and skills to handle even the most complex divorce and child custody cases.” The more experience you have, the more reassurance it provides to clients.

Areas of Expertise

Specify your areas of expertise, focus, and specialization. For example, “I focus exclusively on employment law, including wrongful termination, workplace discrimination, and harassment.” Clients want to know their case is in knowledgeable and capable hands.

Education and Training

Highlight your education, degrees, and any advanced certifications or training. For example, “I earned my Juris Doctor degree from Harvard Law School in 2005. I am also a Certified Specialist in Family Law by the State Bar of California.” Your credentials demonstrate your competence and dedication to the practice of law.

Client Results and Testimonials

Share examples of successful case results and client testimonials. For example, “In over 500 divorce and child custody cases, I have secured millions of dollars in settlements and judgments for my clients.” Offer social proof through verbatim quotes from satisfied clients.

Memberships and Awards

Mention any professional memberships, associations or awards you have received. For example, “I am a member of the American Bar Association Family Law Section. I was also named ‘Top Divorce Attorney’ by my local city magazine in 2016 and 2018.” These help to reinforce your credibility and status.

In summary, do not be shy about showcasing why you are uniquely qualified to represent clients. Highlighting your experience, expertise, credentials, results, and accolades on your landing page will give potential clients confidence in your abilities and make them more inclined to contact you.

Include Testimonials From Satisfied Clients

To build trust and establish credibility with visitors on your lawyer landing page, include genuine testimonials from satisfied clients. Their stories and reviews can help persuade others that you are the right attorney for their legal needs.

Collect High-Quality Testimonials

Reach out to past clients who were pleased with your services and ask if they would be willing to provide a short testimonial. Offer to feature their full name, photo, and company name to add authenticity, if they consent. Aim for 3 to 5 high-quality testimonials on your landing page.

Questions to Guide Testimonial Content:

  • How did you help the client achieve their goals?
  • What obstacles or challenges did you help them overcome?
  • How did working with you and your firm make the legal process easier or less stressful for them?
  • What sets you apart from other attorneys they considered?
  • Would they recommend you to others facing similar legal issues? Why or why not?

Design Testimonials for High Visibility

Feature client testimonials prominently on your landing page, such as:

  1. At the top of the page right below your page header. This prime space signals to visitors that these are important social proof points to consider.
  2. Alongside or below service offering sections. Testimonials that specifically mention the services they used will resonate most with visitors interested in those legal areas.
  3. On a dedicated “Client Success Stories” or “Client Reviews” page that you link to from your landing page. This approach works well if you have a large number of quality testimonials to share.

Update Testimonials Regularly

As you gain new clients and complete additional legal work, follow up again for fresh testimonials and reviews. Rotate the 3 to 5 testimonials on your landing page every few months to keep the social proof relevant and impactful. Your satisfied clients will appreciate the opportunity to share their experience, and visitors will value the up-to-date content.

In summary, authentic client testimonials and reviews are one of the most compelling ways to build trust and credibility on your lawyer landing page. With a little time and effort reaching out to past clients, you can gather persuasive stories and social proof to help win new clients. Keeping testimonials updated and prominently featured will ensure maximum impact.

Landing Pages for Lawyers FAQ: Common Questions Answered
Landing Pages for Lawyers FAQ: Common Questions Answered

Landing Pages for Lawyers FAQ: Common Questions Answered

What is a landing page?

A landing page is a standalone web page created specifically for a marketing or advertising campaign. It is designed to convert visitors into leads or customers. Landing pages allow you to focus your messaging and call your visitors to action. For lawyers, an effective landing page can generate more qualified leads and convert website visitors into new clients.

Why do lawyers need landing pages?

Dedicated landing pages for your legal services have many benefits:

  • Focus the message. A landing page allows you to focus on one specific service or area of law. You can tailor the content and call-to-action to your target audience.
  • Improve conversion rates. By optimizing your landing page for a single goal, you can improve conversion rates. Your visitors have one clear way to contact you or schedule a consultation.
  • Generate high-quality leads. Landing pages attract visitors who are interested in a particular legal issue or service. These targeted leads tend to convert at a higher rate.
  • Test messaging and offers. Use your landing pages to A/B test different headlines, copy, images, or calls-to-action. See which variation performs the best before optimizing your website.
  • Track performance. Most landing page builders provide analytics and conversion tracking. See how your landing pages are performing over time and make data-driven improvements.

What should a lawyer's landing page include?

An effective lawyer landing page should include:

  • An attention-grabbing headline focused on your service or area of law
  • A brief summary of your relevant experience, credentials, and approach
  • Clear calls-to-action, like "Schedule a Consultation" or "Get a Free Case Evaluation"
  • Contact information, including your phone number, email, and office address
  • A lead capture form to collect visitor information in exchange for a content offer like an ebook or checklist
  • Trust indicators like badges, client logos, reviews, or certifications
  • A clean, uncluttered design with minimal links or distractions

A well-designed landing page can be a game changer for your legal marketing. By providing a tailored experience focused on your visitors' needs, you'll capture more qualified leads and convert more website traffic into new clients.


Landing pages may seem complicated, but with the right tools they can be simple to create and optimize. Unicorn Platform makes designing an effective landing page for your law firm easy. Their drag and drop builder allows you to choose visually stunning templates and customize the layout, images, text, and more without needing any technical skills. Once your page is live, Unicorn Platform provides analytics to see how visitors are interacting with your content so you can make data-driven improvements. For busy lawyers and small firms looking to attract new clients in a professional way, Unicorn Platform offers an simple, affordable solution to building a customized landing page in minutes. Focus on your practice and let their platform handle the marketing details.

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