Unicorn Platform: Web Page Design For the Travel Agency

published on 21 July 2023

As a travel agency, creating an engaging web presence is critical to attracting new customers and growing your business. However, designing and building a custom website requires significant time, money, and technical skill that could be better spent focusing on your core operations.

Unicorn Platform is an easy-to-use website builder that provides pre-made templates tailored for travel agencies and tour operators. With Unicorn Platform, you can quickly launch a professional website to showcase your services, destinations, and travel packages without needing to code or hire a web designer. The simple yet elegant templates, intuitive drag-and-drop interface, and built-in blogging features make it possible for anyone to create a stunning website in just a few hours.

Stop wasting valuable time struggling with technical web design details and start attracting more customers with a custom website from Unicorn Platform. Our platform gives you an affordable, all-in-one solution to build the stunning online presence your travel agency deserves. Let us handle the web design so you can get back to planning amazing travel experiences for your customers.

If you're also looking to build an appointment booking landing page, check out our article on 5 Steps to Build an Appointment Booking Landing Page That Converts for tips and tricks on how to create an effective page that drives conversions.

What Is Unicorn Platform?

Unicorn Platform is an easy-to-use website builder tailored for travel agencies and tour operators. This powerful yet intuitive platform enables you to create stunning web pages to promote your travel business without any coding required.

Unicorn Platform provides a selection of modern templates specifically designed for travel companies. You can choose a template that matches your brand and then customize it to your heart’s content using the simple drag and drop editor. Add images, maps, videos, testimonials, call-to-action buttons, and more to showcase your destinations and highlight what makes your company unique.

With Unicorn Platform, you have total control and flexibility over your site’s content and appearance. You can update pages, posts, images, and other elements with just a few clicks. The platform also has built-in SEO and social sharing features to help increase traffic and raise brand visibility.

Some other useful features for travel businesses include:

  • An availability calendar to display tour dates and allow booking directly through your site.
  • A blog to share travel tips, destination guides, and company updates to engage visitors.
  • An email list builder to capture leads and stay in touch with customers.
  • Google Maps integration to show office locations and destinations.
  • Multi-language support to reach international audiences.

Unicorn Platform gives travel agencies an easy way to establish a professional online presence and tap into new revenue streams. With no technical skills required, you can have an attractive, fully-functioning website up and running in practically no time. Focus on what you do best—crafting amazing travel experiences—and let Unicorn Platform handle the rest.

Why Choose Unicorn Platform for Your Website Design For Travel ?

As a travel agency, your website is your digital storefront and a critical component of your business. Unicorn Platform offers an intuitive drag and drop website builder specifically designed for travel agencies and tour operators. Here are a few reasons to choose Unicorn Platform:

  • Optimized for travel. The platform provides pre-built templates focused on destinations, tours, and travel experiences. You can easily customize the look and feel to match your brand.
  • Integrated booking engine. Allow your customers to book directly on your site. Unicorn Platform seamlessly integrates booking functionality so you can accept reservations and process payments.
  • Responsive design. Your site will display beautifully on any device. The drag and drop editor makes it simple to create a responsive design that engages visitors on mobile, tablet, laptop, and desktop.
  • SEO-friendly. Unicorn Platform generates clean code and includes tools to help improve your search ranking. Add meta titles, meta descriptions, alt text for images, and internal linking to boost SEO.
  • Secure and reliable. The platform is hosted on secure servers with 99.9% uptime. Unicorn Platform safeguards your site and customer data with strong security and built-in backups.
  • Affordable pricing. Unicorn Platform offers simple, transparent pricing starting at $29/month. There are no hidden fees or pricey add-ons. Additional features like custom domains, extra storage, and booking engines are available at an incremental cost.

For a professional, optimized website that will showcase your travel business, Unicorn Platform is an ideal solution. The easy-to-use platform, integrated booking functionality, and affordable pricing make it a perfect choice for travel agencies and tour companies of any size. Sign up today for a free 14-day trial and see how Unicorn Platform can take your website to the next level.

Beautiful Templates for Web Page Design For the Travel Agency

To create an attractive website for a travel agency, selecting visually stunning templates is key. The design of your web pages directly impacts how potential customers perceive your business and the experience you aim to provide.

Elegant and Minimalistic

For a high-end travel agency catering to luxury clients, an elegant and minimalistic design is ideal. Clean lines, neutral colors, and a simple layout place focus on large, high-quality images to evoke a sense of escapism. Subtle animations and parallax scrolling add depth without distraction. A minimalistic template gives the impression of exclusivity and refinement.

Vibrant and Colorful

A fun, family-friendly travel agency benefits from a more vibrant web page design. Bright colors, playful fonts, and engaging graphics attract attention and convey a sense of adventure. A colorful template with rounded edges, quirky illustrations, and an informal layout appeals to customers seeking an exciting getaway. For destinations like theme parks or all-inclusive resorts, a vibrant template is perfectly suited.

Rustic and Natural

For eco-friendly travel agencies or those promoting outdoor adventures, a rustic, natural template resonates well. Faded colors, textured backgrounds, and earthy tones give the impression of raw natural beauty. Fonts reminiscent of wood or stone and a layout with asymmetric or hand-drawn elements tap into a customer's desire to connect with nature. Photographs of dramatic landscapes and references to sustainability or culture strengthen the rustic feel.

  • Adventure
  • Destination
  • Experience
  • Getaway
  • Journey
  • Trip
  • Voyage

Selecting an appropriate template for your web page design is crucial to attracting your target customers and conveying the right message about your travel agency. With options ranging from minimal to vibrant to rustic, you can find a template to match your brand and the experience you aim to provide. Beautiful templates allow you to make a memorable first impression and set the perfect tone for your website.

How to Build Your Travel Website in 3 Easy Steps
How to Build Your Travel Website in 3 Easy Steps

How to Build Your Travel Website in 3 Easy Steps

Building a travel website has never been easier with the Unicorn Platform. Follow these three simple steps to create a professional web page design for your travel agency in no time.

Choose a Template

The Unicorn Platform offers beautiful, responsive templates tailored for travel companies. Select a template that matches your agency’s brand and style. You can then fully customize the template by rearranging sections, changing colors, fonts, images and more.

Add Your Content

With the Unicorn Platform, adding content to your new travel website is incredibly straightforward. Some suggestions for pages to include:

  • About Us - Share your agency’s story and team.
  • Destination Pages - Highlight popular destinations and trip types you offer. Include enticing photos and details on activities, climate, culture and travel tips.
  • Sample Itineraries - Showcase some recommended multi-day itineraries to inspire customers.
  • Contact - Make it easy for people to get in touch with your agents.

You can also start a blog to share travel stories, news and advice. The Unicorn Platform makes it simple to create posts with text, images, video and embeddable content blocks.

Launch and Promote

Once your travel website is ready to launch, the Unicorn Platform will provide you with professional tools to promote your new site. Some options include:

  • Search Engine Optimization (SEO) - The platform automatically optimizes your site for search engines like Google, helping you rank higher in results for relevant travel keywords and phrases.
  • Email Marketing - Create engaging newsletters and email campaigns to promote your travel website, special offers and blog posts. Target customers based on their interests and browsing behavior.
  • Social Media Integration - Easily share your website content on platforms like Facebook, Instagram and Twitter to increase traffic and brand awareness. The Unicorn Platform also offers tools to manage social media profiles and paid advertising campaigns.

With the right template, compelling content and strategic promotion, the Unicorn Platform makes it possible to build an attractive, high-performing travel website that will have customers booking their next getaway in no time. Let us know if you have any other questions!

Add Images, Videos and Maps to Bring Your Travel Website to Life

To bring your travel website to life, include high-quality images, videos, and interactive maps. Visual content helps to showcase destinations and experiences, allowing visitors to imagine themselves enjoying your services.


Include a variety of images like scenic landscape shots, photos of local culture and cuisine, pictures of activities and attractions, and images of accommodations you offer. For the best results:

  • Use high resolution photos with a minimum size of 1920 x 1080 pixels.
  • Optimize images for the web by compressing file sizes.
  • Include alt text descriptions for accessibility and SEO.
  • Caption photos to provide more details and context.


Short videos, virtual tours, and live streams are engaging for travelers and help build trust in your brand. Consider creating:

  • Destination highlight reels showing must-see attractions
  • Walking tours of popular neighborhoods
  • Live streams of local events and cultural activities
  • Interviews with past clients sharing their experiences

Interactive Maps

Embed interactive maps to allow visitors to explore destinations and points of interest. Some recommended mapping tools for travel websites include:

  • Google My Maps which allows you to create customized maps with markers, descriptions and photos. You can then embed the maps on your site.
  • Mapbox which has tools for designing interactive maps with custom markers, callouts, and layers. They have map styles tailored for travel and tourism.
  • Leaflet which is an open-source mapping library with various plugins for callouts, search, geolocation and more. You have full control over the map design and functionality.

Using a strategic combination of visual content, your website will capture the essence of sought-after destinations and inspire visitors to book their next memorable trip. By showcasing the experiences that make each place unique, you’ll have travelers eager to explore all you have to offer.

Include an Engaging Blog to Share Destination Guides and Travel Stories

To boost interest and engagement with your travel agency website, include an informative blog. Regular blog posts sharing destination guides, travel stories, and tips will establish your agency as an authority in the travel industry and give potential clients a reason to return to your site.

Share Location Guides

Publish blog posts highlighting popular destinations and locations that your agency covers. For example, create a “72 Hours in Paris” guide recommending must-see attractions, restaurants, and nightlife spots for a short trip. A “Hiking the Inca Trail: Everything You Need to Know” post could provide an overview of permits required, how strenuous the hike is, and what gear is essential. These types of posts position your agency as a helpful resource for travelers.

Tell Authentic Travel Stories

Share stories from your own travel experiences or those of clients who have journeyed with your agency. Describe what they enjoyed most about the location and include photos to bring the story to life. For example, a post on “Our Client’s Family Adventure in New Zealand” could detail the activities they participated in, their favorite memories made, and reasons why the destination is perfect for families. These personal stories attract readers and build a connection with your brand.

Provide Tips and Advice

Blog posts offering practical tips, advice, and recommendations are always helpful for travelers. For example, write posts on “10 Ways to Save on Airfare,” “Packing Light: A Capsule Wardrobe for Any Getaway,” or “Avoiding Pickpockets: How to Protect Your Valuables on Vacation.” This type of content shows you have valuable expertise to share.

An active, engaging blog is a key part of any travel agency’s digital marketing strategy. By consistently publishing a variety of destination guides, travel stories, and tips, you can establish your agency as a leading resource for travelers and drive more website traffic and new clients. Share your blog posts on social media to expand their reach and encourage subscribers so readers will continue returning to your site for the latest content.

Offer Online Booking to Sell Tours, Hotels and Activities

To increase revenue, your travel agency website should offer a simple way for customers to book tours, hotels, and activities online.

Offering an online booking system on your website has several benefits:

  • Convenience for customers. An online booking engine allows customers to easily check availability and rates, select options, and complete their purchase on their own time. This convenience and flexibility is appealing to today’s travelers.
  • Increased bookings and sales. By making the booking process quick and simple, you will likely gain more bookings and revenue. According to studies, over 60% of travelers say they are more likely to book if they can do so on a company’s website.
  • Improved efficiency. An online booking system reduces the need for staff to handle bookings over the phone or in person. This allows your agents to focus on other important tasks like customer service or marketing.

To implement online booking, you will need a few key components:

  1. Inventory management system. This system stores details about the hotels, tours, and activities you offer so you can display availability and rates on your website. Popular options for travel companies include Rezdy, FareHarbor, and Checkfront.
  2. Booking engine. The booking engine is the interface on your website that allows customers to search, select, and purchase the products in your inventory system. Many inventory management systems offer a built-in booking engine you can embed on your site. Some popular standalone booking engines are Hotelogix and Traveltek.
  3. Payment gateway. A payment gateway securely processes customer payments on your website. It sends the payment details to a merchant account which deposits the funds into your business bank account. Popular options include PayPal, Stripe, and Braintree.

By implementing the right online booking solution for your travel agency, you will open up a new revenue stream and gain a competitive advantage. Your customers will appreciate the convenience and you will reap the rewards of increased sales and efficiency. With the systems now available, adding online booking to your website has never been easier.

Accept Payments Securely Right on Your Website
Accept Payments Securely Right on Your Website

Accept Payments Securely Right on Your Website

To accept payments on your Unicorn Platform website, you'll want to set up a merchant account and payment gateway. This allows you to securely process customer payments directly on your site.

Merchant Account

A merchant account is a type of bank account that allows your business to accept credit and debit card payments. You'll need to apply for a merchant account through a bank or merchant services provider. They will evaluate your business and, if approved, provide you with a merchant ID to connect your website to a payment gateway.

Payment Gateway

A payment gateway acts as an intermediary between your website and the merchant account, securely transferring customer payment information. Unicorn Platform integrates with major payment gateways like Stripe, Authorize.Net, and PayPal. You'll need to register an account with your chosen payment gateway, provide your merchant ID details, and follow their instructions to connect your Unicorn Platform website.

PCI Compliance

To securely accept payments online, your website must meet Payment Card Industry Data Security Standard (PCI DSS) compliance. Unicorn Platform websites are PCI compliant out of the box. However, you'll need to complete a Self-Assessment Questionnaire (SAQ) through your payment gateway to validate compliance. Follow their guidelines to keep your website and merchant account in compliance.

Refunds and Chargebacks

Issuing refunds and handling chargebacks are important parts of accepting payments. Most payment gateways allow you to easily issue customer refunds right from your Unicorn Platform dashboard. However, chargebacks occur when a customer disputes a charge with their bank. Be prepared to provide evidence to challenge chargebacks to avoid penalties and fees. Carefully tracking orders and customer service interactions can help reduce chargeback rates.

Accepting payments on your website provides a seamless customer experience and opens up opportunities for ecommerce. However, it also comes with responsibilities. Following security and compliance standards, providing quality customer service, and carefully managing your merchant account are all part of running an ethical business online. With the right tools and practices in place, you'll be able to securely accept payments and build customer trust.

Web Page Design for the Travel Agency FAQs

As a travel agency, your website is your digital storefront and a critical component of your business. Carefully designing your web pages will help provide the best experience for your customers and optimize your site's performance.

What should I include on my web pages?

The pages on your site should be clean, concise, and easy to navigate. Include the following elements:

  • Your agency name, logo, and contact information prominently displayed. This builds brand recognition and makes you easy to reach.
  • Striking, high-quality images that capture the essence of the destinations you offer. Images are essential for sparking interest and conveying the experience of a location.
  • Descriptive yet succinct content highlighting what makes each destination unique. Mention points of interest, available activities, cuisine, culture, natural scenery, and history. Keep paragraphs to 3 to 4 sentences.
  • Clearly displayed package or tour options and pricing. Use bullet points to make options easy to scan. Hyperlink to more details on each tour.
  • An easy to spot call to action, such as a "Book Now" or "Contact Us" button. Place these prominently on each page to encourage conversions.
  • Consistent navigation linking to other important pages like "About Us," "FAQs," "Blog," and "Contact."
  • Optimized loading speeds through compressed images, limited redirects, and minimal plugins. Quick loading pages improve user experience and search engine rankings.

How can I optimize my web page design?

To optimize your web page design:

  1. Choose a minimal, uncluttered template with ample white space. This makes content easy to read and navigation intuitive.
  2. Use high-contrast color schemes for easy readability. Combine complementary colors or shades of one color.
  3. Format content with headings, bulleted lists, and short paragraphs. This structure is easy to scan and digest.
  4. Place important information and calls to action "above the fold." This means at the top of the page where it is immediately visible without scrolling.
  5. Ensure your content works on both desktop and mobile. Use a responsive design or build separate mobile versions of each page.
  6. Check that all links, images, plugins, and other elements load properly. Fix any broken components.
  7. Review pages for any spelling, grammar, or consistency errors. Well-written, professional content builds trust in your services.
  8. Consider search engine optimization. Use relevant keywords, internal linking, and fast page load times to rank higher in search results.

Following these best practices will result in an attractive, user-friendly website that inspires confidence in your travel agency and converts more visitors into customers. Continuous improvement and monitoring of your web pages is key to success.


In summary, Unicorn Platform provides an intuitive solution for travel agencies and startups looking to establish an online presence. With its simple drag and drop interface, visually stunning templates, and powerful features, you'll be able to create a professional website to attract new clients and grow your business. Whether promoting destination tours and travel packages or showcasing your agency's unique offerings, Unicorn Platform gives you the tools to design an eye-catching site that brings your brand to life. For an affordable monthly fee, you can tap into the platform's capabilities and join the ranks of its many successful users. The next trip your agency books could be just a click away.

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