How to Build an Attorney Landing Page in Minutes

published on 11 July 2023

As an attorney looking to establish an online presence, an effective landing page is crucial to convert visitors into clients. However, between managing your practice and staying on top of legal matters, finding the time to build a custom website can seem daunting. With a no-code website builder like Unicorn Platform, you can create a professional landing page for your firm in minutes without any technical skills required. By offering pre-built templates tailored to attorneys as well as an easy drag-and-drop editor, Unicorn Platform allows you to get your landing page up and running quickly so you can focus on serving your clients.

If you want to learn more about how to build a landing page specifically for lawyers, check out our article on landing pages for lawyers made simple. It provides valuable insights and tips on creating a landing page that is both aesthetically and functionally effective.

Why You Need a Dedicated Attorney Landing Page

As an attorney, having a dedicated landing page for your law firm is crucial. A landing page allows you to highlight your services, experience, credentials, and expertise to potential clients researching attorneys in your area of law.

  • Build credibility. A landing page establishes you as an authority in your field of law. You can prominently feature client testimonials, case results, awards, certifications, and publications to build trust in your abilities.
  • Capture leads. An optimized landing page makes it easy for visitors to contact you for a free consultation. Include an email signup form or contact form and a clear call-to-action like “Schedule a Free Case Review.” Gathering email leads allows you to build a relationship with potential clients through a nurturing email campaign.
  • Improve search engine optimization. A tailored landing page focused on your specific area of law, like personal injury, employment law or family law, helps you rank higher in related searches. Include your location and practice area prominently on the page. Use keywords in headings, content, image alt text, and page titles.
  • Convert visitors into clients. With a well-designed landing page, you can convert a higher percentage of website visitors into consulting or retainer clients. Explain your experience, credentials, and approach to the specific area of law. Outline the benefits of working with your firm. Highlight successful case results and testimonials to build trust.

In today’s digital age, your law firm’s online presence is vital. A dedicated landing page is an opportunity to make a great first impression, build authority, generate leads, and convert more visitors into clients. With the right content and design, you can create an effective landing page in just a few hours using an intuitive drag and drop website builder. Give your firm the online presence it deserves.

Elements of an Effective Lawyer Landing Page Design

To build an effective attorney landing page, there are several key elements you should include:

  • A clear headline that conveys your area of expertise. For example, “Experienced Criminal Defense Attorney” or “Trusted Estate Planning Lawyer.” Use power words like “experienced,” “trusted,” or “respected.”
  • A professional photo of yourself. Make sure you are dressed in business attire and have a friendly, approachable smile. Your photo helps to build trust and connections.
  • A brief bio highlighting your credentials, experience, education, and accolades. Mention the law school you attended and any awards or peer recognitions you have received. Keep this section concise, around 2 to 3 sentences.
  • A list of the legal services you provide. Use bulleted or numbered lists for easy readability. Some examples include:
  • Criminal law and defense
  • Family law including divorce and child custody
  • Estate planning such as wills and trusts
  • Personal injury and worker's compensation
  • Testimonials or reviews from former clients. Their words help to build your credibility and reputation. Ask happy clients from resolved cases if they would be willing to provide a short review for your website.
  • Contact information including your phone number, email, office address, and scheduling link. Make it easy for visitors to get in touch and book an initial consultation.
  • A call to action like “Contact us today to schedule your free initial consultation.” Tell visitors what they should do next to become your client or learn more about your services.

With these essential elements in place, you will have an attorney landing page that establishes your expertise, builds trust, and converts visitors into new clients.

Choose an Attention-Grabbing Headline
Choose an Attention-Grabbing Headline

Choose an Attention-Grabbing Headline

To attract visitors and capture their attention, your attorney landing page needs an attention-grabbing headline. Your headline should convey the key benefits and solutions you offer to your target clients. Here are some tips for crafting an effective headline:

Focus on Your Audience

Put yourself in the shoes of your ideal clients and address their pain points or needs. For example, “We Protect Small Businesses From Frivolous Lawsuits” or “A Trusted Partner to Navigate Your Complex Legal Issues.”

Promise a Specific Benefit

Rather than a generic headline like “Experienced Business Law Firm,” promise a concrete benefit, e.g. “We Get Small Businesses the Compensation They Deserve” or “We Provide Practical Legal Advice to Help Your Business Thrive.”

Use Powerful and Emotional Language

Words like “protect,” “defend,” “fight for you” convey strength and passion. Emotional language connects with readers on a personal level. For example, “We Stand Up for the Little Guy” or “Your Legal Ally in Times of Crisis.”

Keep it Short and Scannable

Limit your headline to 7 words or less so visitors can read it quickly. Use large text, e.g. H1 size, to make it prominent on the page.

Include Keywords

Naturally incorporate important keywords for your legal services, such as “business law,” “litigation,” “contracts,” “compliance,” etc. This will help optimize your page for search engines.

Once you have a few options, A/B test different headlines to see which one resonates most with your target clients. The headline is the first thing visitors see, so take the time to craft one that makes a great first impression. With an compelling headline and a well-designed page, you'll gain more high-quality leads for your law firm.

Share Your Expertise and Experience

Showcase Your Credentials

To build credibility and trust, prominently display your credentials, education, and licenses on your landing page. List your law degree, bar admissions, and any relevant certifications or memberships in professional organizations. Briefly explain your key qualifications and years of experience practicing law.

Highlight Your Areas of Expertise

Clearly state your areas of legal expertise, such as family law, real estate, or criminal defense. Discuss your experience and background in each area. Explain how you have helped other clients in similar situations. Share relevant case studies or stories of successful outcomes to demonstrate your experience.

Share Client Testimonials and Reviews

Include quotes from satisfied clients describing their experience working with you. Positive reviews and testimonials from real clients are very persuasive for visitors. Ask a few longtime clients if they would be willing to provide a short review or testimonial for your website. You can also display reviews from sites like Avvo,, or Yelp.

Discuss Your Approach or Philosophy

Briefly explain your approach to practicing law or personal legal philosophy. For example, you may focus on aggressive litigation, alternative dispute resolution, or holistic counsel. Discuss how your approach benefits your clients. This helps visitors determine if your style and values align with what they are looking for in an attorney.

Call Visitors to Action

Finally, include clear calls to action, such as requesting a consultation, contacting your office to schedule an appointment, or signing up for a newsletter. Make these actions easy to take by including phone numbers, email addresses, contact forms, or links to your scheduling and newsletter signup pages. If you're interested in learning more about law website design made easy with Unicorn Platform, our article provides valuable insights on this topic. Check out Law Website Design Made Easy: Introducing Unicorn Platform. A persuasive landing page motivates visitors to become clients. Following up with a prompt, personal response to all inquiries and requests is key.

With the right information and persuasive messaging, you can build an attorney landing page in minutes that converts visitors into clients. Focus on establishing your expertise, experience, credentials, and trustworthiness while making it easy for people to contact you. Keep your content concise, compelling, and client-focused. Regularly update your page to keep it current, and track how well it is generating new leads and clients over time.  

Showcase Your Services
Showcase Your Services

Showcase Your Services

To build an effective attorney landing page, you must showcase the legal services you offer to prospective clients. Highlighting your areas of expertise and the specific ways you can help them will demonstrate your value and convert visitors into leads.

Focus on Your Niche

If you have a niche area of law you specialize in, feature it prominently on your landing page. For example, if you focus on employment law, include sections on wrongful termination, workplace harassment, and wage disputes. Explain how you help clients in these situations. This signals to visitors that you have significant experience in these types of cases.

List Your Services

Create a list of the types of legal services you provide, e.g. business formation, estate planning, bankruptcy, divorce, criminal defense, etc. For each service, include 1-2 sentences describing what you offer, e.g. “We handle all aspects of business formation, from LLC creation to partnership agreements and beyond.” Keep descriptions concise while highlighting the key ways you assist clients.

Share Your Credentials

Prospective clients want to know they are working with a qualified attorney. Include details on your education, experience, awards, memberships in professional organizations, and client testimonials. For example, you might state: “With over 15 years of experience as a trial attorney and a degree from Harvard Law School, I have the skills and knowledge to take on even the most complex cases.” Back up such claims by mentioning your track record of success and satisfied clients.

Call Them to Action

Your landing page should prompt visitors to take the next step, whether it’s calling to schedule a consultation, filling out a contact form, or signing up for a newsletter. For example, you might say: “If you need legal counsel you can trust, call our office today at 123-123-1234 for a free 30-minute consultation.” A clear call to action is key to converting website visitors into potential clients.

Following these steps will allow you to build an attorney landing page that inspires confidence, establishes your expertise, and motivates prospects to get in touch. By showcasing what you do best, you open the door for new clients and opportunities. Focusing on your niche, listing your services, sharing credentials, and providing a strong call to action are the pillars of an effective landing page.

Add Strong Calls-to-Action

To convert visitors into clients, your attorney landing page must contain clear calls-to-action (CTAs). CTAs urge visitors to take the next step, whether it’s booking a consultation, signing up for a newsletter, or following you on social media.

Book a Free Consultation

A prominent CTA like “Book Your Free Consultation Now” invites visitors to schedule an initial meeting with you. Make this CTA highly visible by placing it at both the top and bottom of the page. Explain that the consultation will allow you to review their legal concerns confidentially and propose solutions.

Subscribe to Our Newsletter

Offering a newsletter subscription allows you to stay in touch with visitors and build trust over time. Phrase the CTA as “Get Legal News and Updates” or “Stay Informed of Important Law Changes.” In exchange for their email address, describe the type of useful content and resources they will receive.

Follow Us on Social Media

Social media CTAs, such as “Connect with Us on LinkedIn” or “Follow Our Legal Blog,” enable you to engage visitors on the platforms of their choice. Explain how following you on social media will provide legal tips, case updates, and community connections. Include social media icons with links for easy following.

Ready to Get Started?

An open-ended CTA like “Ready to Discuss Your Legal Needs?” invites interested visitors to contact you for a consultation. Briefly reiterate your services and experience to inspire confidence. Provide multiple contact options, such as a contact form, email address, and phone number for maximum accessibility.

Using persuasive and action-oriented language, CTAs motivate visitors to become clients or part of your online community. Be sure to place them prominently near the top of your page, in eye-catching buttons or text links. Repeat your CTAs at the bottom of longer pages as visitors may have scrolled past the initial ones. With engaging calls-to-action, your attorney landing page will convert curious visitors into committed clients and connections.

Include Reviews and Testimonials

To build credibility and trust with visitors, include reviews and testimonials on your attorney landing page.

Client reviews

Display reviews from current or former clients discussing their experience working with your firm. Keep reviews positive and authentic. Ask happy clients if they would be willing to provide a short testimonial for your website.

  • “The attorneys at [Law Firm Name] were knowledgeable, responsive and helped resolve my legal issue in a timely manner. I highly recommend them.” - [Client Name], [Location]

Peer reviews

Peer reviews from other legal professionals in your area of law can also help establish your firm’s reputation. Reach out to respected colleagues and ask if they would be willing to provide a brief review for your website.

  • “[Attorney Name] is one of the preeminent [area of law] attorneys in our region. [He/She] has a proven track record of success and the highest ethical standards.” - [Peer Name], [Law Firm Name]

Industry rankings and awards

If your firm or any of your attorneys have received honors or top rankings from legal industry publications like Super Lawyers, Best Lawyers or Martindale-Hubbell, feature them prominently on your landing page. Awards and rankings are a sign of excellence and credibility.

  • [Law Firm Name] selected for U.S. News – Best Lawyers® “Best Law Firms”
  • [Attorney Name] named to [Location] Super Lawyers® list for [Consecutive Year] year

Badges and certifications

Any badges, certifications or memberships your firm holds with professional legal organizations should also be displayed, as they demonstrate your commitment to ongoing education and the highest standards of practice.

By including authentic reviews, testimonials, rankings and credentials on your attorney landing page, visitors will gain confidence in your services and be more inclined to contact your firm. Establishing credibility and trust are key to generating high-quality leads.

Make Your Contact Information Prominent

To convert visitors into clients, your attorney landing page must prominently feature your contact information. Potential clients need to know how to reach you and schedule an initial consultation.

Include phone number, email, and physical address

List your law firm’s phone number, email address, and office address clearly at the top of the page. Many visitors will want to call or email you directly with questions before scheduling a meeting. Your physical address also establishes your credibility and local presence.

Add an email signup form

Include an email signup form, like Mailchimp, near the top of the page as well. Some visitors may want to sign up for your newsletter to receive legal tips and updates before contacting you. Make the form short, around 3 fields at most, to maximize signups. Offer an incentive like a free guide to encourage signups.

Promote free initial consultations

If you offer complimentary initial consultations, promote them prominently on the landing page. Explain the consultation process and what clients can expect. This allows visitors to contact you risk-free to discuss their legal matter. Mention that the consultation can take place over the phone or in your office.

Include social media links

Add links to your law firm’s profiles on LinkedIn, Facebook, Twitter, and Avvo. Some visitors may want to connect with you on social media and see recommendations from past clients before contacting you directly. Social media also helps to build trust and establish your online presence.

Make contact details easy to find

Repeat your contact information at the bottom of the landing page for visitors who scroll down. Use a large, bold font for your phone number and include call to action buttons like “Call now to schedule a consultation.” Make all links and buttons prominent and easy to click on mobile devices.

With these steps, you can create an attorney landing page that encourages visitors to contact you right away. Well-placed contact details and a clear path to scheduling an initial consultation will help convert more website visitors into real clients.

FAQs: Using Unicorn Platform to Build Your Attorney Landing Page

To build an effective attorney landing page using Unicorn Platform, follow these guidelines:

Select an Appropriate Template

Unicorn Platform offers designer-made templates specifically for attorney websites and landing pages. Choose one that aligns with your firm’s brand and the desired user experience. The “Law Firm” and “Legal Services” templates are ideal for most attorneys.

Add Compelling Copy

The content on your landing page is critical. Include details about your experience, credentials, practice areas, and the value you provide to clients. Write in a friendly yet professional tone using straightforward language. Discuss how you can help solve your prospective clients’ legal issues.

Include Relevant Images

Feature professional photos of yourself, your team, and your office space. Images help humanize your firm and build trust. They also make your page more visually interesting. For the best results, use high-quality photos with a consistent style.

List Your Services and Areas of Expertise

Clearly outline the legal services you offer, such as criminal defense, family law, personal injury, estate planning, etc. This helps visitors quickly determine if you meet their needs. You can include this information as a bulleted list, a grid of service icons, or short service descriptions.

Prominently Display Contact Information

Make it easy for visitors to get in touch by including your phone number, email address, office address, and contact form in multiple places. Place this information at both the top and bottom of your landing page.

Add Social Proof

Feature client testimonials, case studies, awards, and reviews to build credibility. Mention any relevant associations or memberships as well. Social proof shows visitors that you have a proven track record of success and satisfied clients.

Track and Optimize

Use Unicorn Platform’s built-in analytics to see how people are interacting with and converting on your landing page. Make changes to continually improve the page’s effectiveness at generating qualified leads and client inquiries. Update content, switch templates, add new features, and test different calls-to-action to optimize your results.

With the right design, messaging, and features, you can create an attorney landing page in Unicorn Platform that converts visitors into clients. Focus on clearly communicating how you can address people’s legal needs and build a sense of trust and credibility. Keep optimizing your page over time for the best performance.


In summary, creating an effective attorney landing page is now within your grasp. With the Unicorn Platform's easy-to-use tools, you have everything you need to build a professional landing page to attract new clients in just minutes. Focus on showcasing your credentials, experience, and expertise to build trust. Include clear calls-to-action so visitors can easily contact you. Keep your content concise while highlighting the benefits and value you provide to clients. An optimized landing page is one of the best ways to generate new leads and grow your law firm. Using a simple drag and drop website builder eliminates the need for any technical skills so you can get started right away. What are you waiting for? Build your attorney landing page today.

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