Integrate Forms and Payments into Your Wix Landing Page

published on 27 October 2023


Landing pages are focused, single-purpose pages meant to convert visitors into leads and customers. They are an essential tool for startups and small businesses looking to grow. By integrating forms, payments, and other tools, landing pages become even more powerful lead capture and conversion machines.

Wix makes it easy to create great-looking landing pages with its drag and drop editor. However, to unlock the full potential of your Wix landing page, some additional setup is required to connect it to forms, payment processors, email services, and other third-party platforms.

In this guide, we’ll walk through the steps for integrating the essential lead capture and payment processing capabilities into your Wix landing page. By the end, you’ll have a fully-functional landing page collecting leads and accepting payments. Let’s get started!

Choosing the Right Form Builder

Forms allow you to capture visitor information on your landing pages. There are many form builder options to choose from that integrate with Wix. Some popular choices include:

  • JotForm: Offers a generous free plan with unlimited forms. Excellent for basic contact forms and lead capture.

  • Typeform: Creates mobile-friendly, conversational forms with beautiful design. Provides a great user experience.

  • Wufoo: Simple drag and drop forms with built-in PayPal integration. Suited for accepting payments.

  • Formstack: Advanced form builder with conditional logic and workflows for complex multi-page forms.

  • Unicorn Platform: An integrated form builder with email notifications, Zapier triggers, and multi-page support.

  • Google Forms: A basic free form builder with seamless Wix integration. Limited customization options.

When choosing a form builder for your Wix site, consider key features like:

  • Drag and drop interface: Allows easy form building without coding.

  • Mobile responsiveness: Ensures forms look great on all devices.

  • Number of fields: More fields enable capturing comprehensive lead data.

  • Conditional logic: Branching logic creates multi-page forms with personalized experiences.

  • Notifications and integrations: Connect to email, CRM, and other platforms.

  • Analytics: Crucial for optimizing conversion rates.

  • Spam filtering: Prevents bot signups and fake leads.

  • Styling options: Match forms to your brand with colors, fonts, and more.

For most use cases, I recommend Typeform for beautiful, mobile-optimized forms or JotForm for easy drag and drop forms with generous free plans. Unicorn Platform is also a great choice if you are already using it, thanks to the built-in multi-page form builder.

Accepting Payments

To sell products, services, events or take donations on your Wix landing page, you need to integrate a payment processor. Top options like Stripe, PayPal, and Square all seamlessly integrate with Wix.

Here's an overview of some of the most popular payment processors and their key features:

  • Stripe - 2.9% + 30¢ per successful card charge. Supports subscriptions and recurring billing. Offers strong reporting.

  • PayPal - 2.9% + 30¢ per transaction in the U.S. Accepts credit cards and PayPal. Limited reporting.

  • Authorize.Net - Pay as you go plans start at $25/month. Integrates with major shopping carts. More advanced features.

  • Square - 2.6% + 10¢ for in-person and online payments. Excellent for retail businesses.

  • Braintree - Owned by PayPal with similar pricing. Strong recurring billing and global coverage.

  • Unicorn Platform - Built-in Stripe integration with volume discounts. Recurring billing support.

When comparing options, look for:

  • Pricing - transaction fees and monthly costs
  • Recurring billing - subscriptions and memberships
  • Global coverage - accepting international cards
  • Reporting and analytics - sales data and insights
  • Security compliance - PCI, GDPR etc.

Based on these criteria, Stripe and PayPal tend to be the best fit for most Wix users given easier integration, competitive pricing, and smart optimized checkout experiences.

Connecting Your Form and Payment Processor

Follow these steps to install and connect your chosen form builder and payment processor with your Wix landing page:

  1. Login to your Wix account and go to your landing page. Click "+" to add an element.

  2. Search for your form app e.g JotForm, and install it. Follow the setup prompts.

  3. Build your form in the app with desired fields and settings. Get the embed code.

  4. Paste the form code into a text element on your Wix landing page.

  5. Repeat steps 2-4 to install your payment processor e.g. Stripe and get the payment button code.

  6. Add the payment button code to your page in a text element.

  7. In your form builder, connect form submissions to CRM, email marketing, etc using built-in integrations or Zapier.

  8. Test the full form and payment flow before publishing your page.

Your Wix landing page can now collect leads and payments!

Connecting Your Form to Email Marketing Platforms

To drive more value from form leads, connect your form to email marketing platforms like Mailchimp, Constant Contact or ConvertKit.

For example, to integrate with Mailchimp:

  1. Install the Mailchimp app in your form builder

  2. Select your Mailchimp audience and desired opt-in settings

  3. Map your form fields to corresponding Mailchimp merge fields

  4. Activate the integration and test form submissions

Now leads will be automatically added to your Mailchimp email lists when they submit the Wix landing page form!

Optimizing Your Landing Page

Here are some tips for optimizing your Wix landing page performance:

  • A/B test form fields, headlines and call-to-action copy
  • Ensure fast page load speeds using Wix AMP
  • Track conversion rates and tweak page based on data
  • Improve organic rankings with Unicorn Platform's SEO tools
  • Update images and videos to increase engagement
  • Use popups and exit offers to reduce abandonment

Continuous optimization is key to maximizing landing page results. Consider using the integrated optimization features in Unicorn Platform for easy landing page testing and improvement.


Integrating forms, payments, email marketing and other tools into your Wix landing pages helps capture more leads and drive conversions. In this guide, we covered choosing the right solutions, step-by-step setup, making connections, and optimization best practices.

With the right platform like Unicorn Platform and integrations, your Wix landing page becomes an effective lead generation and conversion machine. Keep testing and optimizing based on data to maximize performance. Check out Unicorn Platform's built-in lead capture capabilities for easy landing page creation, or let me know if you have any other questions!

Related posts

Read more

Built on Unicorn Platform