Create Top Converting Landing Pages 2023

published on 27 July 2023

As an entrepreneur in 2023, you know that an optimized landing page is crucial for converting visitors into customers. However, creating a high-converting landing page requires both technical skills and marketing expertise. With so many responsibilities already on your plate, spending days designing and building landing pages may seem like an impossible task. Fortunately, tools like Unicorn Platform provide an easy solution. In fact, Unicorn Platform's AI-powered platform can help you build the best converting landing pages without any technical skills. Check out our article on how to build the best converting landing pages in 2023 to learn more.

What Makes Top Converting Landing Pages 2023?
What Makes Top Converting Landing Pages 2023?

What Makes Top Converting Landing Pages 2023?

To create a top converting landing page in 2023, focus on a few key elements.

Clear Value Proposition

State the key benefit or solution your product or service offers to capture visitors' attention. Use compelling copy and visuals to communicate how you can solve their problems or improve their lives.

Simple and Scannable

Keep your page clean, uncluttered, and easy to scan. Use plenty of white space, headings, bulleted lists, and short paragraphs. Visitors should be able to quickly find what they need.

Strong Headlines and Subheads

Well-written headlines and subheads help visitors navigate your page and draw them in. Pose questions, highlight benefits, use numbers, or make bold promises to capture interest.

Social Proof

Include testimonials, case studies, reviews, or ratings from satisfied customers. This builds trust and credibility, easing concerns for visitors. You can also display logos of well-known companies you work with.

Clear Call-to-Action

Have a highly visible call-to-action, like a button, telling visitors exactly what to do next. The CTA should stand out and use compelling copy like “Start Your Free Trial” or “Buy Now.” Place it strategically so visitors see it as they scroll.


With more people accessing the web via mobile devices, your landing page must be fully responsive and optimized for smaller screens. If it's difficult to read or navigate on a phone, you'll lose many potential conversions.

By focusing on these elements, you'll create a landing page in 2023 that connects with visitors and inspires them to take action. Stay up-to-date with the latest best practices and keep testing and optimizing your page for the best results.

Best Page Builders for Creating Landing Pages

When creating landing pages, the page builder tool you choose is critical to your success. The right builder allows you to easily craft an attractive, cohesive page that effectively converts visitors into leads or customers. Here are some of the best options for building high-performing landing pages:

Unicorn Platform is an intuitive drag and drop page builder ideal for creating landing pages. It offers stylish, customizable templates as well as the ability to build pages from scratch. With Unicorn, you can add elements like countdown timers, contact forms, pricing tables, and more. It seamlessly integrates with email marketing services and CRMs to help you capture and nurture leads.

Instapage is a popular dedicated landing page builder that gives you everything you need to create eye-catching, high-converting landing pages. It provides a library of mobile-responsive templates as well as the option to start from a blank canvas. With Instapage, you can include lead capture forms, videos, testimonials, and other conversion elements. It also allows A/B testing to optimize your landing pages.

Leadpages is an easy-to-use landing page builder with templates for a wide range of uses like promoting an ebook, event, or webinar. It lets you add email opt-in forms, videos, countdown timers, and more to create high-converting pages. Leadpages integrates with major email marketing services and payment processors. It is very affordable and ideal for small businesses.

No matter which page builder you choose, be sure to A/B test different versions of your landing pages to determine what resonates most with your target audience. Pay attention to page load times, mobile-friendliness, and lead capture placement to optimize for the best conversion rates. With a data-driven approach, you'll be designing landing pages that drive major results.

If you're looking for inspiration to create a unique and creative app landing page, check out Unicorn Platform's article on 10 Unique and Creative App Landing Page Designs to Boost Conversions  for some great ideas.  

Unicorn Platform Landing Page Builder

The Unicorn Platform landing page builder makes it easy to create high-converting landing pages in minutes. With its simple drag-and-drop interface, you can build customized pages tailored to your business and marketing needs without any coding required.

Flexible Templates

Unicorn Platform offers designer-made templates for a variety of uses like lead capture, sales, events, and more. Select a template to get started and then customize everything from fonts and colors to images and content. You have full control over the look and feel of your landing pages.

Easy Editing

The intuitive editor makes editing landing pages a breeze. Simply drag and drop elements like headlines, images, buttons, and video onto the page. You can also add columns, change backgrounds, and include custom CSS and HTML if needed. See your changes in real time with the built-in preview option.

High Converting Forms

Capture more leads with Unicorn Platform’s form builder. Create multi-field forms to gather customer information and power your marketing insights. Choose from a selection of proven high-converting form templates or build your own from scratch. Integrate with email marketing and CRM tools to streamline your workflow.

Mobile Responsiveness

With more and more people browsing the web on their phones, mobile-optimized landing pages are a must. Unicorn Platform’s landing page builder automatically creates responsive pages that look great on any device. Your pages resize and reformat based on the screen size to provide an optimal experience for all visitors.


Connect Unicorn Platform to your existing marketing stack through native integrations with email services, payment processors, webinar tools, and more. Easily pass data between platforms to enhance your landing page results and gain actionable insights into your marketing performance.

Using the Unicorn Platform landing page builder, you can create high-converting landing pages to grow your business and increase sales. With designer templates, an easy drag-and-drop editor, and built-in integrations, landing pages have never been simpler. Start your free trial today and see how Unicorn Platform can take your landing pages to the next level.

High Converting Website Examples

To create a high-converting website, you need to optimize several key elements. An effective website has a clear value proposition, strong calls-to-action, social proof, and a simple yet impactful design.

When building your website, focus on a single, clear value proposition to attract your target audience. Explain exactly how your product or service solves their problems or improves their lives. Use concise yet compelling copy and eye-catching images to convey your key message.

Strategically place strong calls-to-action, like “Get Started Now” or “Learn More”, throughout your site. Link your CTAs to signup forms, product pages or service offerings to facilitate conversion. For the best results, make your CTAs highly visible by using contrasting colors.

Social proof builds trust and credibility. Feature client testimonials, reviews, case studies and media mentions prominently on your website. Stats on numbers of customers, downloads or units sold can also be convincing. People are more inclined to buy from companies with a proven track record of success and satisfied customers.

A simple, uncluttered design makes content easy to read and calls-to-action highly visible. Use plenty of white space, limit the number of fonts, and ensure good contrast between text and background. On mobile, a responsive design is essential, as the majority of web traffic now comes from smartphones and tablets. An intuitive user experience on all devices leads to higher conversion rates.

Following these best practices for high-converting websites will optimize your online presence to attract, engage and convert more visitors. Continually test variations of copy, design and user experience to improve results and achieve maximum conversion. With an effective website focused on the customer journey, you’ll gain more leads and sales.

The Anatomy of a High-Converting Landing Page
The Anatomy of a High-Converting Landing Page

The Anatomy of a High-Converting Landing Page

To create a high-converting landing page, focus on these key elements:

A Clear Value Proposition

State the product or service’s key benefit and value in a clear, compelling way. Explain how it solves the visitor’s problem or improves their life. Use visuals and graphics to demonstrate the value wherever possible.

A Strong Headline

The headline is the first thing visitors see. Make it exciting and highlight the key benefit. Mention the product name and keep it under 70 characters for maximum impact.


Break up the page into sections for easy reading. Use subheadings to highlight features, benefits, calls-to-action and other key points.

Bulleted Lists

Use bulleted lists to highlight key features, benefits, steps and components. Lists make information easy to digest and scannable.


Include 2 to 3 testimonials from satisfied customers describing how the product or service benefited them. Testimonials build trust and credibility.

Clear Call-to-Action

The CTA tells visitors exactly what to do next, such as “Buy Now” or “Start Your Free Trial.” Place the CTA prominently on the page, using a bright color.

Minimal Navigation

Remove all unnecessary links and navigation. The landing page should focus the visitor's attention on one clear action.

Mobile-Responsive Design

With more people accessing the web via mobile devices, your landing page must be fully responsive. The elements should resize and reorganize to fit any screen.

Analytics Integration

Integrate analytics software to track how people interact with your landing page. Look for drop-off points and make changes to improve performance over time.

Following these best practices will help you create a high-converting landing page that turns visitors into customers and drives more sales and leads for your business. Focus on a clear value proposition, strong headline, visuals, testimonials and an optimized mobile experience. Continually improve by analyzing user behavior and making data-driven changes.

High Converting Sales Page Examples

To create high converting sales pages in 2023, focus on simplicity, social proof, and a clear call to action. Keep your page clean and minimal, dedicate the majority of space to showing how your product or service solves your customers’ problems.


A simple, minimal design helps your message shine through. Use a simple layout with plenty of white space, an easy to read font, and limit the number of images. Keep your copy concise, around 300 to 500 words for the entire page. Use bullet points and numbered lists when possible to make information easy to digest.

Social Proof

Include testimonials, case studies, customer reviews and ratings to build trust and credibility. Feature logos of well-known companies you work with. Share statistics and facts about your product’s success and customer satisfaction. For a new product, consider offering a limited time free trial or discount for early adopters.

Strong Call to Action

Place calls to action prominently on your page, ideally above the fold so visitors see them as soon as the page loads. Use action-oriented language like “Get started now” or “Join today.” Offer a free trial or coupon code to encourage signups. Make your CTA buttons large, brightly colored and hard to miss.

Page Examples

Some examples of high converting sales pages that nail these elements include LeadPages, ClickFunnels, and ConvertKit. Their pages focus on simplicity, social proof through testimonials and customer stories, and prominent calls to action with free trial offers.

To create a top converting sales page in 2023, keep your design minimal, build social proof and trust, and place a strong, action-oriented call to action front and center. Following the examples of successful SaaS companies, you can craft a landing page that motivates visitors to become customers.

Ecommerce Landing Page Best Practices

To create a high-converting ecommerce landing page in 2023, there are several best practices you should follow:

Clear Value Proposition

State the key benefit of your product or service immediately. Use an attention-grabbing headline and clear, concise copy to communicate how you will solve your visitors’ needs or problems.

Strong Imagery

Include high-quality images that demonstrate the most important features and benefits of your product. Images help visitors visualize how the product can be used and should take up a majority of the page. For ecommerce sites, multiple product images from different angles are critical.

Social Proof

Feature customer reviews, testimonials, or media mentions prominently on the page. This builds trust in your brand and product. Include ratings, reviews, or word-of-mouth from reputable news outlets or industry influencers.

Clear Call-to-Action

Have a highly visible call-to-action like “Buy Now” or “Add to Cart” above the fold on the page. The CTA should stand out and encourage visitors to take the desired action. For an ecommerce site, place the CTA near the product images and pricing.

optimized for Mobile

With more people shopping on smartphones and tablets, your landing page must be fully responsive. Use a mobile-first design approach to ensure all elements display properly on smaller screens. The experience should be seamless across devices.

Security Badges

Include trusted third-party security badges like Norton or McAfee to reassure visitors their information and transactions will be safe. This is especially important for ecommerce sites to build trust.

Countdown Timer

Adding a countdown timer to your ecommerce landing page, especially for sales or limited-time offers, creates a sense of urgency that prompts visitors to buy. However, only use a timer if you are actually offering a limited-time discount or deal.

By following these best practices, you can design an ecommerce landing page in 2023 that is highly optimized to drive more traffic and increase conversions. Focus on clearly communicating your value, building trust, and encouraging visitors to take action.

Using Video on Your Landing Page for Higher Conversions

Using video on your landing page is a highly effective way to increase conversions. According to studies, including video on a landing page can increase conversions by up to 80%. Here are some best practices for incorporating video into your landing page:

Keep it Short

Aim for a video that is 30 to 90 seconds in length. This is long enough to communicate your key messages but short enough to maintain the viewer's attention. Keep your video concise and avoid unnecessary details.

Showcase Your Product

Your landing page video should demonstrate how your product or service works. Show viewers exactly what they will receive if they sign up or make a purchase. Visuals are extremely persuasive, so showing your product in action is much more compelling than just describing it.

Tell a Story

Rather than just listing product features, tell a story to connect with your audience on an emotional level. Explain the problem your product solves and how it helps your customers. Stories are highly memorable and can inspire viewers to take action.

Use an Attention-Grabbing Opening

Your opening seconds are critical for capturing the viewer's interest. Use an eye-catching visual, ask an engaging question, share an interesting stat or story—whatever will instantly grab attention and draw the viewer in. Once you have their attention, you'll only have a few more seconds to make a good impression, so make them count!

Place the Video Above the Fold

Position your video prominently at the top of your landing page, in the area that is visible without scrolling (known as "above the fold"). This prime real estate will ensure the maximum number of visitors watch your video and engage with your message.

Include a Strong Call-to-Action

End your video with a clear call-to-action, telling viewers what you want them to do next. For example, ask them to sign up for a free trial, book a demo, download a resource or make a purchase. A compelling call-to-action can translate the interest generated by your video into real conversions.

Using these video best practices on your landing page will significantly boost engagement and conversion rates. Video is a powerful tool, so make sure you are using it strategically to achieve your business goals. Keep testing different variations of your landing page video to find what resonates most with your audience.

FAQs: How Do I Create a High Converting Landing Page with Unicorn Platform?

To create a high-converting landing page with Unicorn Platform, follow these key steps:

Choose an eye-catching template. Select from the gallery of landing page templates to find an attractive, professional design that matches your brand. Ensure the template is mobile-responsive and contains clear calls-to-action.

Craft a compelling headline. Your headline should capture attention, promise a key benefit, and draw the visitor into the page. Use power words and numbers, asking a provocative question or making a bold statement.

Highlight your key benefits. Explain how your product or service can help the customer in 3 to 5 concise points. Use bullet points, images, stats, or quotes to bring these benefits to life.

Build social proof. Include testimonials, customer reviews, case studies, or media mentions to build credibility and trust. People want to see that others have tried your product or service and were satisfied.

Offer a free trial or demo. Allowing visitors to try before they buy is an excellent way to convert them into paying customers. Provide details on how they can sign up for a free trial, live demo, or other sample of your product.

Use a strong call-to-action. Place large, eye-catching buttons throughout your page that prompt the visitor to take action, like “Start Your Free Trial” or “Buy Now.” The CTA should stand out and match your page template.

Answer common questions. Address frequently asked questions about your product, service, pricing, support, or other topics. This content helps build visitor confidence and can preempt objections, leading to higher conversions.

Optimize for conversions. Pay attention to page load times, mobile-friendliness, and SEO to get more traffic. Test different page elements like headlines, CTAs, or content to see how visitors respond. Make data-driven decisions to optimize your landing page for the best results.

With the right combination of persuasive content, social proof, and an optimized user experience, you can create a high-converting landing page using Unicorn Platform. Keep testing and improving your page over time to turn more visitors into customers.


After reviewing the key elements that make for high converting landing pages in 2023, you now have actionable insights to implement with your Unicorn Platform account. Focusing on a simple, clean design, strong headline and copy, social proof, and a clear call-to-action, you can create landing pages that motivate visitors to convert. With some testing and optimization, your landing pages can achieve conversion rates well above industry averages and drive significant growth for your business. The tools are at your fingertips - now get started building your top converting landing pages for 2023!

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