As an entrepreneur building an online business, you know the power of influencer marketing to drive traffic and increase sales. However, to leverage influencers and make the most of their promotional efforts, you need a dedicated landing page that converts visitors into customers or subscribers. While custom coding an influencer marketing landing page may seem daunting, modern website builders now make it possible to create a high-converting landing page without technical skills.
With an easy-to-use drag and drop builder like Unicorn Platform, you can design an eye-catching influencer marketing landing page in minutes. Start with a template tailored for social promotions or build from scratch using pre-made sections. Add images, videos, opt-in forms, and calls-to-action. Choose from stylish fonts and color palettes to match your brand. See your landing page come to life as you build, then publish with the click of a button.
For startups and online businesses, influencer marketing is a growth hack that can yield big results. But to make the most of influencer shoutouts and social posts, you need a landing page optimized to capture leads and sales. A DIY website builder removes the roadblock of technical complexity, allowing you to create a high-impact influencer marketing landing page yourself. With a tool like Unicorn Platform, you have the power to build, launch, and optimize a landing page for your influencer campaigns in minutes.
To get inspiration and ideas for your influencer landing page, check out our article on influencer landing page examples and inspiration.
What Is an Influencer Landing Page?
An influencer landing page is a web page designed specifically to convert visitors referred by social media influencers into leads or customers. The page should be tailored to match the influencer’s brand and content to provide a cohesive experience for their audience.
Components of an Effective Influencer Landing Page
An impactful influencer landing page includes several key elements:
A welcome message from the influencer to build trust and familiarity. For example, “Hi, [Influencer Name] here. Thanks for checking out my friend [Your Company Name].
I think you’ll really like what they have to offer.”Social proof like testimonials, reviews, case studies, or media mentions to demonstrate your product’s value. For example, “As featured in...” or “Here’s what some of my followers have said...”A strong headline and subheading that capture the offer or program being promoted by the influencer.
For example, “Get [Influencer Name]’s Exclusive Discount—Just for You!”Clear calls-to-action like “Sign Up Now” or “Learn More” to direct visitors to convert.High-quality images or video of the influencer using your product or service to visually connect their audience to your brand.An opt-in to capture leads, such as an email signup form.
Offer an additional incentive for subscribers like a coupon, content upgrade, or exclusive access.Links to your influencer’s social profiles so visitors can connect with them on other channels. This also adds credibility by demonstrating your partnership.
By including these key elements on your influencer marketing landing pages, you'll be well on your way to building an effective conversion funnel and gaining new leads from social media influencers. Success will depend on choosing influencers that genuinely match your brand and provide value to their highly engaged followers.
Why You Need a Dedicated Influencer Landing Page
A dedicated influencer landing page is essential for any effective influencer campaign. Here are a few reasons why:
An influencer-specific landing page allows you to track the traffic and conversions driven by your influencer marketing efforts. By using a unique URL or promo code for your influencers to share, you can see how much traffic and how many sales or signups came directly from your influencer partnerships. This data helps you calculate the ROI of your campaigns and determine which influencers drive the most value.
A tailored landing page enhances the experience for visitors coming from influencers. You can customize the page to match the influencer’s audience and the product or service being promoted. The page should highlight the offer or content that the influencer shared to keep visitors engaged. Include eye-catching images, videos, testimonials, or reviews to help convince visitors to convert.
An influencer landing page builds trust between your brand and the influencer’s audience. Visitors will feel like they’re in the right place after clicking from the influencer’s social media profiles or YouTube channel. The page also gives you an opportunity to express gratitude for the influencer partnership. Featuring the influencer on your page, through an image, quote, or video helps validate them in the eyes of their followers.
A well-designed influencer landing page encourages visitors to take action. The page should have a clear call-to-action, like signing up for a free trial, joining a waitlist, or making a purchase. Place the CTA prominently on the page, using an eye-catching button or link. Make the CTA match the offer the influencer promoted to their audience.
In summary, a dedicated influencer landing page allows for better tracking, provides an optimized experience, builds trust, and spurs visitors to convert. For any brand investing in influencer partnerships, an influencer-specific landing page is a must.
How to Choose the Right Landing Page Builder
When choosing a landing page builder, there are a few key factors to consider:
Ease of Use
As an influencer or business owner, your time is valuable. Look for a landing page builder with an intuitive drag and drop interface that does not require any coding knowledge to use. The platform should make it simple to add elements like text boxes, images, buttons, and more. Opt for a builder with pre-made templates to help you get started quickly.
Integrations
If you use other tools in your business like email marketing services, payment processors, or CRM software, choose a landing page builder that offers integrations with those platforms. Integrations allow you to automatically sync data between the tools and create a seamless experience for your customers. For influencer marketing, integrations with popular social media management tools are useful.
Customization Options
While pre-made templates are helpful to get started, you will want a landing page builder that also provides customization flexibility. Options to change fonts, colors, page layouts, and add your own custom CSS or HTML code are ideal. The platform should give you full control over the look and feel of your landing pages to match your brand.
Pricing
Landing page builder pricing varies but typically ranges from free to a few hundred dollars per month. Consider how often you will use the tool and how many landing pages you need to determine the right pricing tier for your needs. Some builders charge based on page views or contacts collected, while others offer an unlimited monthly subscription. A free trial is helpful to experience the platform before committing to a paid plan.
Mobile Responsiveness
With more and more web traffic coming from mobile devices, a landing page builder must automatically optimize your pages for any screen size. The platform should resize images, text, and other elements to fit everything on the screen nicely for an optimal mobile viewing experience. Your landing pages should render well on both mobile and desktop to avoid losing potential leads or customers.
Choosing a landing page builder that meets your needs for ease of use, integrations, customization, pricing, and mobile responsiveness will allow you to create high-converting landing pages to grow your business and boost your influence. With the right tool, you can build landing pages that match your brand without requiring any technical expertise.
Unicorn Platform No Code Landing Page Builder
To create an influencer marketing landing page without coding, Unicorn Platform offers a simple yet powerful drag and drop builder. Their no-code solution enables you to build customized landing pages tailored to your needs in minutes.
Flexible Templates
Unicorn Platform provides professionally designed templates for you to choose from. Simply select a template that matches your brand and goals, then customize it as needed. You have the flexibility to change fonts, colors, images, and copy to suit your unique needs.
Intuitive Editing Experience
The Unicorn Platform editor is extremely intuitive. You can easily drag and drop elements like images, social media icons, call to action buttons, and more. Edit text, change column layouts, and add new sections with a few simple clicks. No HTML or CSS knowledge is required.
Integrations
Unicorn Platform integrates with various third-party tools to enhance your landing page. Connect your social media profiles to add follow buttons. Embed videos from YouTube or Vimeo. Add popups or slide-ins from software like MailChimp, Drip or Convertkit. Google Analytics integration allows you to track key metrics and see how visitors are interacting with your page.
Mobile-Friendly
All Unicorn Platform landing pages are fully responsive and mobile-friendly. Your page will automatically adjust to fit any screen size for an optimal viewing experience. You can also preview how your landing page will appear on different devices directly in the editor.
Launch and Track Performance
Once your landing page is ready, simply publish it with the click of a button. Unicorn Platform hosting ensures fast page load times and 99.9% uptime. View key stats like page views, referral traffic, and conversion rates to see how your influencer marketing campaign is performing and make data-driven optimization decisions.
In summary, Unicorn Platform is an easy-to-use, no-code solution for building customized landing pages. Their simple drag and drop editor, mobile-friendly templates, and useful integrations make it possible for anyone to create a professional influencer marketing landing page without needing technical skills. For startups and small businesses, Unicorn Platform is an affordable option to reach new audiences and boost conversions.
Create Your Social Media Landing Page
To create an influencer marketing landing page without coding, follow these steps:
Choose a Template
Select a pre-designed template that matches your brand and the look you want for your landing page. Most website builders offer templates for landing pages that can be easily customized. Choose one with an image header, opt-in form, social media icons, and space for text.
Add Your Header Image
Upload a high-quality photo that resonates with your target audience. For an influencer campaign, use an image with your product or a lifestyle photo. The header image should capture attention and convey your brand message.
Write an Engaging Headline
Your headline is the first thing visitors see. Write a headline that is concise, compelling and highlights the key benefit or outcome. For example, “Get Paid to Promote Products You Love” or “Build Your Audience. Make More Money.”
Explain the Opportunity
Briefly describe your influencer program and campaign in 2-3 short paragraphs. Mention the specific products they will promote, requirements to join, and potential earnings. Keep this high-level, focusing on key details that will motivate influencers to sign up.
Add Social Proof
Include testimonials or stories from successful influencers in your program. This social proof builds trust and credibility, showing visitors that real people have achieved results. Quote influencers on their experience and results from working with your brand.
Create an Opt-In Form
Add a form for influencers to submit their information to apply for your program. Request essential details like name, email, social profiles and audience demographics. Let influencers know what to expect after signing up, e.g. "Join our network to get exclusive products, promotions and collaborations."
Add Social Media Links
Include links to your Facebook, Instagram and other social media profiles. This gives influencers an easy way to connect with you and see your brand in action. It also provides another way for them to engage with and promote your products to their followers.
Review and Launch
Review all elements of your landing page for any issues. Ensure the design, messaging, headlines, images, and calls-to-action are clear and consistent. Make any final changes needed before linking to your landing page from social media, email campaigns, and your website. Start promoting your influencer program and watch the signups roll in!
Share High-Quality Visual Content on your Social Media Landing Page
To create an effective social media landing page, focus on sharing high-quality visual content. Visuals attract attention and engage your audience.
Images
Include professional photos that evoke emotion and bring your brand to life. Stock photos can work, but authentic images of your team, product, and customers are ideal. Keep images high resolution for the best quality.
Videos
Short videos, 15-30 seconds in length, are perfect for social media. Create tutorials, behind-the-scenes clips, customer testimonials or explainer videos. Videos allow you to show how your product or service works in an engaging way. Be sure any text in the video is large enough to read on a mobile device.
Infographics
Infographics take information and data and present it in a visually appealing, easy-to-understand format using charts, graphs, maps, and illustrations. Create infographics to illustrate key facts, statistics, timelines, or processes related to your business and industry. Infographics are highly shareable on social media.
GIFs
Animated GIFs bring motion and life to your landing page. Use GIFs to demonstrate an interesting product feature or show a quick tip. Look for GIFs that loop seamlessly for the best effect. GIFs under 3 seconds in length work well for social media.
To maximize shares and traffic to your page, post new visual content regularly and be active in engaging with your followers. Respond to their comments and messages, like and share their posts, and join in relevant conversations. Building real connections and relationships on social media will make your influencer marketing efforts much more effective.
A social media landing page full of high-quality, visual content and genuine social interactions is key to running an successful influencer marketing campaign. Keep your audience engaged by giving them informative and interesting content worth sharing with their own networks.
Make It Easy to Sign Up or Purchase
To maximize conversions, your influencer marketing landing page should make it extremely easy for visitors to sign up or make a purchase. Remove any friction or obstacles in the conversion process.
Simplify the Sign-Up or Checkout Process
Keep your sign-up or checkout form short and straightforward. Only ask for essential information like name, email, and payment details. The more fields you add, the more likely visitors are to abandon the process.
Offer clear calls-to-action like “Sign Up Now” or “Complete Your Purchase” buttons. Place these CTAs prominently on your page, such as at the top and bottom of your content.
Provide Multiple Payment Options
Give customers a choice of payment methods like credit cards, PayPal, Apple Pay or Google Pay. The more options you provide, the more likely a conversion will be. However, only display payment methods that you actually accept to avoid confusion.
Offer Free Trials or Demos
A free trial allows potential customers to experience your product before committing to a purchase. This helps alleviate skepticism and builds trust in your brand. Limit the trial period to 7 to 14 days so customers feel urgency to convert before the offer expires.
Provide Live Chat or Quick Support
Include options for live chat, email or quick phone support on your landing page. This allows visitors to get answers to any questions immediately and feel supported, increasing the chance of conversion. Be sure to have a team member monitoring communication channels and able to provide fast, helpful responses.
Reassure with Security Badges
Display security badges for any payment platforms or ecommerce providers you use. These help establish your credibility and reassure customers their information will remain private and secure. Common security badges include McAfee Secure, BBB Accredited Business and SSL Certified.
Following these best practices will transform your influencer marketing landing page into a conversion machine. Keep optimizing and simplifying the experience based on visitor feedback and analytics to improve your results over time.
Drive the Influencer's Audience to Take Action
To drive the influencer's audience to action on your landing page, you'll want to provide clear calls-to-action (CTAs) and lead them down a conversion funnel.
Craft a Strong CTA
Your primary CTA should encourage visitors to sign up for your offer or service. Place this prominently at the top of your page, such as "Sign Up Now" or "Get Started Today." Use an eye-catching button or link in a contrasting color to make it stand out.
Below your main CTA, include secondary CTAs for social sharing to help spread the word. For example, "Share this offer on Twitter" or "Post about this on Facebook." Also add links to share the page on LinkedIn, Pinterest or email. The more people share your offer, the more potential leads and customers you'll gain.
Build a Conversion Funnel
Don't expect all visitors to convert on the first visit. Guide them through a conversion funnel with different offers and CTAs at each stage.
For example, start with a lead magnet like a free guide, checklist or video in exchange for their email address. Thank them for subscribing and let them know the next step to access the content.
Then, in your email sequence, make additional offers to move them closer to a sale. This could be a product demo, free trial or discounted first purchase. Be sure to also include social sharing links in your emails for more exposure.
Finally, to maximize conversions, use scarcity and social proof on your landing page. For example, note that the offer is for a "limited time only" or that "over 10,000 people have already signed up." Urge visitors to join now before the opportunity is gone.
Driving traffic to your landing page is important, but converting that traffic into leads and customers is the ultimate goal. By crafting a conversion funnel with strong CTAs and social sharing, you'll turn influencer marketing into measurable ROI. Focusing on providing value, building trust and giving visitors an easy path to becoming a lead or customer will optimize your influencer campaign.
About Building an Influencer Marketing Landing Page With Unicorn Platform
To build an influencer marketing landing page with Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers pre-made templates to get you started. Choose one that suits your brand and influencer marketing campaign. Some good options for influencer marketing include:
- Clean and Simple: A minimal design with an image header, text sections and a contact form. Easy to customize for any influencer marketing campaign.
- Bold and Colorful: A vibrant template with an eye-catching image slider, bold fonts and colors. Perfect for fashion, beauty or lifestyle brands.
- Video Focus: A template optimized for video with a large media area for your influencer’s video review or tutorial. Ideal if video content is a key part of your campaign.
Add Your Content
Now it’s time to add content to your selected template. This includes:
- Header image: Upload an eye-catching photo related to your influencer marketing campaign. For example, you could feature your product or an image of your influencer.
- Page title: Choose a title for your landing page like “[Influencer Name] Loves [Product Name]!” or “[Influencer Name] Tries [Product Name]: An Honest Review”.
- Introduction: Briefly explain your influencer marketing partnership and campaign. Mention your influencer by name and what content they will be creating, e.g. a blog post, video, social media promotion.
- Influencer bio: Include a short biography of your influencer including their area of expertise, number of followers and social media links. Help build trust in your influencer and campaign.
- Call-to-action: Add buttons leading viewers to shop your product, watch the influencer’s video or read their blog post. Give clear instructions on how people can engage with your influencer marketing campaign.
- Contact form (optional): Include a contact form for people to get in touch and ask questions about your influencer partnership or product. Build your email list and customer leads.
Customize and Publish
Make any final changes to colors, fonts, sizing or layout to match your brand. Then preview your page and publish when you’re satisfied. Your influencer marketing landing page is now live and ready to start driving traffic and conversions!
Promote your new landing page on social media, your website and via your influencer to spread the word about your exciting new influencer marketing collaboration. Track traffic, contact form signups and any product sales or downloads to measure the success of your campaign.
Conclusion
At this point, you have a fully functional influencer marketing landing page to capture leads and build your email list. The next step is driving traffic to the page through social media promotions and influencer collaborations. Be sure to track key metrics like page visits, time on page, and conversion rates to optimize the page and improve results over time. With some testing and tweaking, an influencer landing page can become a significant lead generation channel for your business. The tools and techniques discussed here provide an easy way to create a high-converting landing page without technical expertise. Now you have the blueprint - go build your influencer marketing landing page and start growing your business.
