Build a Travel Industry Web Design With Unicorn Platform

updated on 26 February 2024

As a business owner in the travel industry, you know how important a professional web presence is to your success. Your website is often the first impression potential customers have of your company, so you need a design that is as unique and memorable as the experiences you offer. However, building an attractive, high-performance website requires technical skills and resources that you may not have access to internally.

Unicorn Platform provides an easy solution. Their drag and drop website builder is tailored to the needs of travel industry professionals. With designer templates, fonts, and color palettes created specifically for tour companies, hotels, cruise lines and more, you can quickly launch a custom site that represents your brand beautifully. Advanced features like online booking, social media integration, and multi-language support ensure your website provides an optimal user experience for visitors from all over the world.

You can build a stunning hotel booking website in minutes with Unicorn Platform. Check out their article on how to build a stunning hotel booking website design in minutes with Unicorn Platform to see how easy it is to create a custom site that represents your hotel brand beautifully.

Focus on growing your business - Unicorn Platform has you covered for an industry-leading web design. Their simple yet powerful toolset makes it possible for companies of any size to build a travel website as unique as their brand. Join the thousands of travel industry professionals who have already trusted Unicorn Platform to establish their online presence. A few clicks is all it takes to get started. Your new website awaits!

Why You Need a Custom Travel Industry Web Design

As a travel company, your website is your digital storefront and a critical component of your marketing strategy. A custom web design tailored to the travel industry can help establish your brand, build trust with customers, and drive more bookings.

A professional travel website should:

  • Reflect your brand identity. Use visuals, colors, and fonts that align with your brand image. Images of exciting destinations or customer experiences help bring your brand to life.
  • Be mobile-friendly. Over half of travelers research and book trips on mobile devices. Your site needs to display properly on smartphones and tablets.
  • Highlight your offerings. Feature photos and descriptions of the destinations, accommodations, transportation options or other services you provide. Give visitors a sense of your inventory and the experiences you offer.
  • Focus on booking. Make it easy for visitors to check availability and rates, select options, and complete a purchase. Prominently display booking forms, package details, and contact information.
  • Share customer reviews and testimonials. Social proof from real travelers builds credibility and reassures potential customers. Include ratings, reviews and authentic customer stories and photos.
  • Load quickly. Visitors expect fast page load times. Reduce image sizes, minimize redirects, compress files and optimize your site speed. Slow travel websites get abandoned quickly.
  • Be secure. Use SSL encryption to protect customer information and any online payments or transactions. Security badges can also provide visual reassurance.

A custom web design is a must-have for any travel company. By focusing your site on your brand, offerings, customers and conversions, you'll provide an experience that fuels your growth and success. Your professional and mobile-optimized travel website will open the door to more bookings and loyal customers.

How to Choose the Right Web Design for Your Travel Company

When designing a website for a travel company, selecting an appropriate style and layout is crucial. As a business owner, you want a site that will resonate with your target audience, convey your brand message, and ultimately drive sales. Here are some key factors to consider when choosing a web design for your travel firm:

A clean, minimalist design tends to work well for travel companies. Keep the layout uncluttered and focused, with ample white space. This makes it easy for visitors to navigate and find the information they need. For a sleek, modern look, incorporate stylish photography, pops of color, and intuitive user experience elements.

Ensure strong visuals that evoke a sense of wanderlust. High-quality images of exciting destinations, beautiful landscapes and cultural experiences will capture attention and inspire your audience. Infographics, maps, and data visualizations are also useful for highlighting facts and statistics about places of interest.

Prioritize a mobile-friendly responsive design. Many travel bookings now happen on mobile devices, so your site needs to display properly across screen sizes. Consider a “mobile-first” approach where you design for mobile, then adapt the site for larger screens.

Include strategic calls-to-action to drive conversions. For example, promote special travel offers and packages, highlight booking tools and forms, and make it easy for visitors to sign up for email newsletters.

An effective web design tailored to the travel industry can help establish your company as an authority, raise brand visibility, and boost sales. By focusing on an intuitive user experience, bold visuals, and strategic conversions, you’ll craft a site that resonates with travelers and compels them to book their next adventure with you.

Key Elements of an Effective Travel Industry Web Design
Key Elements of an Effective Travel Industry Web Design

Key Elements of an Effective Travel Industry Web Design

To build an effective travel industry web design, focus on these key elements:

A Clean, Intuitive Interface

Keep the interface simple and uncluttered. Use a minimalist design with plenty of white space. This makes the site appear more upscale and easier to navigate. Employ a consistent layout across all pages. Place navigation, search bars, contact info, and call-to-action buttons in the same location on each page. Use icons and visuals to help visitors quickly find what they need.

High-Quality Visuals

Include eye-catching photos and videos of destinations, hotels, and experiences. This gives visitors a taste of what you offer. For the homepage, use a large, panoramic photo that conveys a sense of adventure. Include photos of any locations you specialize in, e.g. beach, city, eco-tourism. Ensure all images are high resolution.

Valuable Content

Provide details on locations, activities, lodging options, travel tips, etc. This content should be well-written, informative, and optimized for search engines. Use location names, activity names, and descriptive keywords throughout. Include specifics on things like best times to visit, must-see attractions, recommended itineraries or tours. Mention amenities, pricing, reviews or ratings of any hotels or services you offer.

Booking Functionality

For the best user experience, incorporate booking functionality right on your site. Allow visitors to check rates, view availability, and book rooms, tours, or other services. Integrate with hotel booking engines and tour operators’ reservation systems. Make the booking process simple, secure, and mobile-friendly. Offer package deals and promotional codes to encourage direct bookings.

Responsive Design

With the rise of mobile devices, your site must be fully responsive to provide an optimal viewing experience on any screen size. Use a mobile-first design approach. Keep pages lightweight and load quickly. Ensure booking and payment functionalities work seamlessly on mobile. Stay up-to-date with the latest web standards and technologies to keep your site looking modern.

Following these best practices will result in a professional, user-friendly travel website that ranks well in search engines and converts visitors into customers. Build your site on a flexible platform that can grow with your business.

Best Practices for Travel Industry Web Design

To design an effective travel industry website, following some best practices will help you connect with customers and boost conversions.

Focus on Visuals

  • Include high-quality images that capture the experience of your destination or service. Help visitors visualize what they can expect.
  • Include photo galleries, video clips, and virtual tours.
  • Optimize all media for mobile devices and faster load times.

Structure Content Strategically

  • Group related content together under intuitive menus and categories. Make it easy to navigate.
  • Include separate sections for destinations, accommodation options, experiences, travel tips, etc.
  • Add internal links between related content to keep visitors engaged on your site.
  • Include calls-to-action prominently on each page to encourage conversions.

Write Compelling Copy

  • Describe destinations, tours, and experiences in an exciting, evocative way. Discuss what makes them unique and appealing.
  • Focus on the benefits and experience for the customer. What will they discover and gain?
  • Use a friendly, approachable tone as though speaking directly to the reader.
  • Include details on pricing, schedules, and availability to set proper expectations.

Optimize for Search

  • Include important keywords in page titles, meta descriptions, headers, and content.
  • Make sure keywords are relevant for your specific niche and location in the travel industry.
  • Build internal links between relevant content using anchor text with keywords.
  • Generate fresh content regularly to give search engines a reason to rank your pages higher.

Mobile-Friendly Design

  • Use a responsive theme that automatically adjusts to the proper layout for any screen size.
  • Ensure images, video, menus, and all other elements display properly on mobile devices.
  • Make calls-to-action, contact information, and key details easy to find and tap on mobile screens.

To summarize, a successful travel web design requires stunning visuals, strategic content structure, compelling copy, search optimization, and a mobile-friendly responsive build. By following these best practices, you'll craft a user experience that fuels inspiration and action. Customers will stay engaged, discover what they need, and be more inclined to book their next adventure with you.

How Unicorn Platform Makes Travel Website Building Easy

Intuitive Drag & Drop Interface

The Unicorn Platform features an intuitive drag and drop website builder that makes designing a travel website easy. Simply select pre-made sections like image galleries, call to action buttons, contact forms, and blogs posts and drag and drop them onto your page. Then customize the sections by uploading your own images, changing the text, fonts, colors, and more. No coding required.

Mobile-Friendly Responsive Designs

Unicorn Platform offers responsive templates that automatically adapt to mobile devices like smartphones and tablets. Your travel website will look great on every screen size. You can also preview how your site will appear on different devices right in the editor. Considering over half of web traffic now comes from mobile devices, a responsive design is essential for any travel website.

SEO-Optimized Structure

Unicorn Platform builds your website on an SEO-optimized structure with semantic HTML markup. This helps search engines efficiently crawl and index your website content. The platform also allows you to customize page titles, meta descriptions, and include target keywords to improve your search rankings. For a travel website, optimizing for search is key to driving more organic traffic and conversions.

Integrated Booking Functionality

Easily add booking functionality to your travel website with the Unicorn Platform. Use the booking section to showcase tour dates, destinations, prices and allow visitors to book directly on your site. The book now call to action button lets them select options and complete their booking, all without leaving your website. Offering booking on your own website, rather than redirecting to a third-party site, leads to a better user experience and higher conversion rates.

Blog Integration

Unicorn Platform seamlessly integrates blogging functionality so you can publish blog posts on your travel website. Add blog posts to share travel stories, destination guides, tips, news, and more. A blog helps to increase organic traffic, build authority, and engage your audience. Unicorn Platform makes it easy to create, edit, and upload blog posts with an intuitive editor and ready-made blog templates.

In summary, Unicorn Platform packs the essential features for building an attractive, functional travel industry web design. The drag and drop editor, responsive templates, SEO-optimized structure, integrated booking, and blog integration enable you to create a website that will impress visitors and drive more traffic and conversions.

Create Stunning Travel Website Sections With the Drag & Drop Builder
Create Stunning Travel Website Sections With the Drag & Drop Builder

Create Stunning Travel Website Sections With the Drag & Drop Builder

To build a stunning travel website with Unicorn Platform, leverage the drag and drop builder to create visually compelling sections.


Include high-quality images of destinations, attractions, and experiences. Upload your own photos or choose from thousands of free stock photos. Display images prominently at the top of pages and sections.

Descriptive Content

Write content that inspires and informs. Describe locations and activities in an exciting yet realistic way. Mention amenities, highlights, transportation options, ideal times to visit, and more. Use an engaging yet professional tone and share recommendations based on personal experiences. Add destination guides, travel tips, packing lists, and other resources to establish your site as an helpful planning tool.

Attractive Layouts

Select pre-made section layouts that draw the eye and keep visitors scrolling. For example, use:

  • Image galleries with captions
  • Icon lists (e.g. suitcase, plane, map pin) indicating number of destinations, tours, hotels, etc.
  • Testimonial sections with quotes from happy clients
  • Countdown lists (e.g. “Top 5 Beaches to Visit Now”)
  • Video sections to bring locations to life

Customize With Ease

Unicorn Platform’s drag and drop builder makes customizing your travel website simple. Change fonts, colors, and section styles with the click of a button. Rearrange sections and add elements like photo galleries, videos, contact forms, and more using the block editor. Create a unique look and feel or choose a designer-made template to save time.


Over half of all travel bookings now happen on mobile devices. Ensure your website displays beautifully on all screen sizes by using Unicorn Platform. Sections and elements will automatically resize and reorganize to fit desktop, tablet, and mobile displays. Provide an enjoyable viewing experience for visitors on any device.

Building an attractive travel website has never been more simple. With Unicorn Platform, you can create stunning sections, pages, and entire websites in minutes. Showcase locations and experiences, spread helpful information, and inspire wanderlust in each visitor.

Design Your Travel Website Mobile-First With Unicorn Platform's Flexbox Grid

To design an effective travel industry website, it’s critical to optimize it for mobile devices first. Unicorn Platform’s flexbox grid system makes it easy to build responsive layouts that look great on any screen size.

Start with a mobile-optimized theme

Choose a theme from Unicorn Platform’s travel section that is designed to work seamlessly on mobile and desktop. These themes use a mobile-first approach, with column layouts and large tap targets perfect for small screens.

Add sections with the flexbox grid

The flexbox grid allows you to easily add and rearrange sections while maintaining a responsive design. For a travel site, essential sections include:

  • About Us: Share your mission and expertise. Use a lead paragraph, bullet points, and images to engage visitors.
  • Destinations: Feature popular destinations and travel packages. Use a grid of images linked to individual destination pages.
  • Latest Posts: Highlight recent blog posts or news articles. A list of post excerpts with images will entice visitors to read more.
  • Contact: Make it easy for visitors to get in touch. Include a contact form, phone number, email, and physical address.

Optimize content for mobile

When adding content to your sections, keep mobile users in mind:

  1. Write short paragraphs, around 2 to 3 sentences. Long blocks of text are difficult to read on small screens.
  2. Use large font sizes, at least 16px for body text. Anything smaller can strain the eyes.
  3. Include plenty of negative space. Don't crowd too much content into one area. White space makes a design appear clean and organized.
  4. Place important information “above the fold”. The area visible on first load should contain essential details and a call to action to scroll for more.
  5. Use a simple and consistent navigation menu. A menu with too many options or a complex hierarchy won't work well on mobile.

By designing your travel website mobile-first with Unicorn Platform, you'll provide the best possible experience for your visitors, no matter what device they're using. Optimizing for mobile is critical to success in today's travel industry.

Boost Your Travel Website's SEO With Built-in Optimization Tools

To improve your travel website's search engine optimization (SEO), utilize the built-in optimization tools. By optimizing your content and technical elements, you can increase organic traffic from search engines like Google.

Content Optimization

Incorporate important keywords related to your business and location in your page titles, headers, content, image alt text, and meta descriptions. Use synonyms and related terms as well. Write compelling content that provides value to users. Keep your content focused and avoid being spammy.

Technical Optimization

Ensure your website has a mobile-friendly responsive design. Mobile searches account for over half of all Google searches. Your site should load quickly, in 3 seconds or less. Improve page speed by compressing images, reducing redirects, and streamlining code.

  • Submit your sitemap to Google Search Console and Bing Webmaster Tools so search engines can discover your new and updated content.
  • Create an XML sitemap that includes all pages on your site.
  • Add your website to Google My Business and complete your business profile. This helps searchers find accurate information about your company.
  • Use structured data markup to provide details about your business, address, and contact information to search engines.
  • Monitor your search rankings and traffic in Google Analytics. See which pages are performing well and make improvements to underperforming pages.

By optimizing your travel website's content and technical elements, you'll provide a great experience for search engines and users. Focus on creating high-quality content, improving page speed, following SEO best practices, and utilizing the tools available to build a search-friendly website. With time and consistency, you'll achieve higher rankings in search results and increase traffic and conversions.

FAQs: Does Unicorn Platform Offer Free Travel Website Templates?

Unicorn Platform offers both free and paid travel website templates to help you build an attractive web design for your travel agency or tour company.

Free Templates

Unicorn Platform currently provides 6 modern and mobile-friendly travel website templates at no cost. These templates include:

  • Adventure Travel: For adventure tour companies and thrill-seeking travel agencies. Features scenic nature images and an energetic design.
  • Beach Vacation: Ideal for promoting beach getaways and oceanfront resorts. Includes a relaxing coastal color scheme and tropical beach photos.
  • City Break: Perfect for city travel and short getaways. Showcases cityscape images and a stylish urban design.
  • Family Travel: Targeted at family-friendly travel brands. Features a playful design with images of happy families enjoying vacations.
  • Luxury Travel: Crafted for upscale travel agencies and 5-star experiences. Boasts an elegant design with photos of premium resorts, fine dining, and lavish getaways.
  • Road Trip: Created for self-drive tours, RV rentals, and road trip adventures. Highlights scenic highway photos and a fun, casual design.

The free templates provide a visually impactful web design with sample content to help you get started. You can then customize the template by adding your company branding, tailoring the content, and enhancing the design as needed to best reflect your unique travel brand.

Unicorn Platform’s simple yet powerful editor makes it easy to modify the templates without any web design experience required. You have full control over colors, fonts, images, and content using an intuitive drag and drop interface.

Paid Templates (Optional)

In addition to the free options, Unicorn Platform offers paid pro templates with premium designs and additional features for travel industry web design. Paid templates start at $49 and include commercial licensing so you can use the template on client websites. The pro templates provide an affordable way to create a high-quality web presence for travel brands on a budget.

Unicorn Platform aims to provide useful and budget-friendly solutions for travel industry web design. Our free and paid website templates help you craft an attractive web design so you can focus on what really matters: promoting your travel experiences and serving your customers. Please let us know if you have any other questions!


The travel industry is a competitive space, so building an attractive, user-friendly website is key to standing out. With Unicorn Platform’s simple yet powerful drag and drop builder, you have the tools to create a professional web design for your travel business in no time. Their library of stylish templates and elements make it easy to showcase visually stunning images of destinations and build an intuitive user experience. Whether you need an eye-catching landing page, an informative blog, or a full website, Unicorn Platform provides an affordable, no-code solution to help launch your travel brand online. Now you can focus on what really matters: crafting amazing travel experiences for your customers. With the right digital presence powered by Unicorn Platform, the sky is the limit for growing your travel venture.

Read more

Built on Unicorn Platform