Unicorn Platform: The Simple Way to Build Your Volunteer Landing Page

updated on 05 February 2024

As a startup founder or nonprofit leader, attracting dedicated volunteers is critical to your success. However, creating an effective volunteer landing page can be time-consuming and require technical skills you may not have. Unicorn Platform offers an easy solution. Their simple drag and drop builder allows you to create a professional volunteer landing page in minutes without coding.

With Unicorn Platform, you have access to modern templates specifically designed for volunteer recruitment. You can instantly customize colors, fonts, and images to match your brand. Easily add your mission statement, photos of past events, testimonials from current volunteers, and a call-to-action for new volunteers to join your cause. Unicorn Platform’s intuitive editor means you can make updates anytime to keep your page engaging.

Stop struggling with complicated website builders or hiring expensive developers. Unicorn Platform gives you an affordable, no-code way to spread your message and attract dedicated volunteers. Their simple yet powerful platform is the secret to building your volunteer landing page.

And if you're looking to create a fundraising landing page, check out Unicorn Platform's ultimate guide to creating a fundraising landing page template for tips and inspiration on how to make your page effective and engaging for potential donors.

What Is a Volunteer Landing Page?

A volunteer landing page is a dedicated web page that allows you to recruit volunteers for your organization or event. It serves as a centralized place where interested volunteers can learn more about your opportunity and sign up to help.

Creating an effective volunteer landing page is key to attracting dedicated helpers. Here are some essential elements to include:

  • A clear description of your organization or event and your mission or purpose. Explain who you are, what you do, and what you aim to achieve. This helps volunteers understand how they can contribute and why their role matters.
  • Specific volunteer position descriptions and requirements. Provide an overview of available roles, responsibilities, time commitments, and any skills or experience needed. The more details you can include, the more likely you are to find the right volunteers for each position.
  • A simple sign-up or application process. Make it easy for volunteers to register their interest in helping out. Consider using an online form to capture essential details like name, email address, availability, skills, and interests. Review applications and follow up to schedule phone calls or in-person meetings.
  • Logistical details about training, scheduling, and location. Share information about any orientation or training programs you offer, time commitments and scheduling expectations, as well as where activities and events will take place. The more transparent you can be, the more prepared your volunteers will feel.
  • Images and multimedia. Include photos, videos, graphics, or other visuals to make your landing page engaging and help bring your mission and volunteer programs to life. Visuals are highly effective for recruiting and informing volunteers.
  • Social proof. Feature stories, testimonials, reviews, or quotes from current or past volunteers. This social proof shows visitors that others have found value and meaning in contributing their time and skills. It can be very persuasive.
  • A clear call-to-action. Make it obvious how visitors can get involved by including prominent call-to-action buttons, links, or contact information on your landing page. The easier you make it to sign up, the more volunteers you'll gain.

Why You Need a Dedicated Landing Page for Volunteers

A dedicated landing page for your volunteer program is essential. Here are a few reasons why:

  • Targeted Messaging. A specific page allows you to craft messaging that speaks directly to potential volunteers. You can highlight the benefits of volunteering with your organization and the impact they can make. This targeted approach is more compelling than a generic “get involved” page.
  • Convert Interest into Action. An effective landing page makes it easy for interested volunteers to take the next step, whether it’s filling out an application, signing up for an orientation, or registering for your next training. Remove any friction in the process to convert interest into real action.
  • Build Your Audience. When volunteers find value and meaning in their experience with your organization, they become champions and advocates. A well-designed landing page that inspires people is the first step to building that loyal audience. Their word-of-mouth marketing and social sharing will help raise awareness and bring in new volunteers.
  • Appear Established and Professional. A dedicated page for your volunteer program gives the impression that you have an organized and optimized infrastructure in place to properly onboard and support new volunteers. This conveys a professional image and inspires confidence in people interested in donating their time.

In summary, a customized landing page for recruiting and onboarding volunteers should be an essential part of your outreach strategy. When done well, it will make the volunteer experience seamless, build your audience, and strengthen your organization's brand. The extra effort to create a dedicated page is well worth the investment.

Key Elements to Include on Your Volunteer Landing Page
Key Elements to Include on Your Volunteer Landing Page

Key Elements to Include on Your Volunteer Landing Page

To build an effective volunteer landing page, there are several key elements you should include.

A Compelling Headline

The headline is the first thing visitors see, so make it count. Use an emotive headline that taps into your volunteers’ motivations for wanting to support your cause. For example, “Together, we can change lives” or “Be the difference for those in need.”

An Inspiring Hero Image

Include a large, high-quality photo that helps bring your mission to life and inspires your visitors. For example, show volunteers interacting with people they are helping or capture the impact of the work they will be doing. The hero image should make an emotional connection and motivate people to get involved.

A Clear Call to Action

Explain exactly what you are asking volunteers to do and make it easy for them to take the next step. For example, ask them to sign up for your next volunteer event, fill out an application, or donate their time or skills. Place a prominent call to action button like “Sign Up Now” or “Get Started” that links to your volunteer form or application.

Details About Your Mission and Work

Briefly explain your organization’s mission and the volunteer programs or events you coordinate. Discuss who benefits from your work and the impact volunteers can have. Share specific stories and examples to help bring this information to life for your readers. The more potential volunteers understand your purpose and objectives, the more compelled they will be to contribute.

Testimonials From Current Volunteers

Include enthusiastic testimonials from current volunteers discussing their experience working with your organization. Their stories and recommendations will build trust in your programs and encourage other community members to get involved. Ask volunteers for a 2-3 sentence quote highlighting their favorite part of volunteering or the impact they have been able to make.

Perks and Benefits

Highlight any incentives or benefits you offer to volunteers like skills development, networking opportunities, or service awards. While volunteers donate their time for altruistic reasons, perks show them that you value their contributions. Mention things like mentorship programs, social events, training, and recognition to appeal to a wider range of potential volunteers.

How to Build an Effective Volunteer Landing Page With Unicorn Platform

Choose a Template

To build an effective volunteer landing page with Unicorn Platform, first select an appropriate template. Unicorn Platform offers templates tailored for nonprofits and volunteer organizations to help you get started. Choose from options like “Clean Nonprofit,” “Minimal Volunteer,” or “Modern Charity.” These templates provide a simple yet professional design with sections for your mission, signup form, FAQs, and more.

Add Your Content

Once you have selected a template, it’s time to add your unique content. This includes:

  • Your organization’s mission and vision. Explain your cause and values to build trust with visitors.
  • Opportunities for volunteers. Highlight specific ways individuals can get involved, such as event support, administrative help, mentoring, etc. Provide details on responsibilities and time commitments for each opportunity.
  • Images. Add photos of your organization in action, your volunteers and the people you serve. Images help bring your page to life and create an emotional connection with visitors.
  • FAQs. Address common questions about your organization and volunteer program. This helps establish your credibility and transparency.
  • Signup form. Make it easy for people to express their interest in volunteering by including a simple contact form. Ask for information like name, email, availability, skills, and interests.
  • Social proof. Share testimonials from current volunteers highlighting their positive experiences. This social proof will motivate new volunteers to sign up.

Customize and Publish

Once your content is added, take time to review and customize the page. You can change fonts, colors, and layouts with just a few clicks. When you’re satisfied, simply click “Publish” to make your new volunteer landing page live. Congratulations, you now have an effective page to start recruiting passionate volunteers!

Unicorn Platform makes the process of building a volunteer landing page simple. By selecting an appropriate template and adding your unique content with images and a signup form, you'll have an optimized page to spread your mission and recruit new volunteers. Let us know if you have any other questions!

Choose a Template to Get Started Fast

Unicorn Platform offers pre-designed templates to help you build your volunteer landing page in a flash. Choose from a selection of stylish templates in different colors and layouts to get started.

Elegant Templates

Select a template that matches your brand and the look you want for your landing page. Options include:

  • Clean and minimalistic templates with plenty of white space for a sophisticated feel.
  • Colorful and vibrant templates with eye-catching designs to capture attention.
  • Video-focused templates optimized for prominent video placement and call-to-action buttons.

Once you select a template, you can easily customize the content, images, text, and more to make it your own using the intuitive drag and drop editor. There’s no need to deal with complicated code – just click, drag, drop and you’re done.

Fully Customizable

Every element on the page can be modified to your liking. Some of the changes you can make include:

  1. Uploading your logo and brand images to establish your visual identity.
  2. Changing the color scheme to match your brand palette using the color picker tool.
  3. Adding, rearranging or deleting sections as needed for your desired page layout.
  4. Inputting your own text content in the text, headline and call-to-action areas.
  5. Choosing from a selection of fonts to complement your brand style.


All Unicorn Platform templates are responsive, meaning they automatically adapt to fit any screen size for an optimal viewing experience on both desktop and mobile devices. Your landing page visitors will enjoy easy reading and navigation whether they access your page on a smartphone, tablet, laptop or desktop computer.

With a variety of stylish templates, full customization options and responsive designs, Unicorn Platform makes it simple to create an attractive volunteer landing page that will impress your visitors and get them excited to sign up. Select a template and start building your landing page today.

Add Impactful Images and Video


High-quality images are essential for an impactful volunteer landing page. Relevant images help visitors quickly understand what your organization is about and the volunteering opportunities available. You’ll want a mix of:

  • Action shots of volunteers engaged in meaningful work. These establish an emotional connection and help potential volunteers visualize themselves contributing.
  • Images of the people and communities you serve. Helping visitors understand the impact of volunteering with your organization.
  • Logos of well-known partners or sponsors (if applicable). Lends credibility and trustworthiness.

For the best results, use authentic images of real volunteers and people in your community. Stock photos tend to appear staged and inauthentic. Keep images recent, high resolution, and visually cohesive for the most professional look.


Video is an extremely compelling way to draw visitors in and share your mission. A short video, between 1 to 2 minutes, introducing your organization and key volunteer opportunities is ideal for a landing page. You might consider:

  1. Interviewing a long-time volunteer to share their experience and the impact they’ve made. Hearing directly from a volunteer is highly persuasive.
  2. Showcasing a community member whose life has been changed through your work. But do so respectfully and with their full consent.
  3. Filming “a day in the life” of a volunteer role. Follow a volunteer as they carry out a regular day of service with your organization. This helps bring the work to life in an authentic way.

Whatever approach you choose, be sure your video is professionally produced, optimized for web viewing, and includes captions for accessibility. A compelling video, combined with impactful images, will transform your volunteer landing page into a hub of inspiration that turns visitors into volunteers.

Keep Your Message Clear and Concise

When creating your volunteer landing page, keep your messaging clear and concise. Your visitors will appreciate straightforward copy that respects their time.

Focus on One Goal

Decide on the single goal or call-to-action for your page. Do you want visitors to sign up for your newsletter? Volunteer their time? Donate money? Focus all of your copy and visuals around achieving that one objective. Trying to accomplish too many things on a single page will confuse your readers and dilute your message.

Use a Simple Page Layout

A clean, minimal design helps to highlight what's most important. Include:

  • An eye-catching header image
  • A brief explanatory introduction
  • Bulleted sections outlining volunteer opportunities, responsibilities, and requirements
  • A prominent call-to-action button, like "Sign Up to Volunteer Today"
  • Optional: testimonials from current volunteers, FAQ section, contact information for follow up questions

Write in a Friendly Yet Professional Tone

Address your readers as educated and thoughtful individuals. Use an active voice and speak conversationally, but avoid being too casual. For example:

  • Active: "You can make a difference in your local community by volunteering your time."
  • Too casual: "Hey guys, come join us and help out - it'll be fun!"

Use Keywords for Search Engine Optimization

Include relevant keywords, such as "volunteer opportunities," "community service," "nonprofit organizations," and your location, in your page content and page metadata (title, URL, headers). This will make it easier for people to find your page when searching online.

Keep Content Brief and Scannable

Online readers have short attention spans, so keep sentences and paragraphs short. Use numbered or bulleted lists whenever possible. Your readers should be able to quickly scan and understand the key details about your volunteer program. Keep the total word count under 500 words for maximum impact.

Following these best practices will result in an effective volunteer landing page that inspires action and achieves your goal of gaining new supporters for your cause. Keep experimenting and optimizing over time based on the results you see.

Include an Easy Sign-Up Form
Include an Easy Sign-Up Form

Include an Easy Sign-Up Form

To allow volunteers to easily sign up to help with your cause or project, be sure to include a simple yet effective sign-up form on your landing page.

Keep the Form Short and Simple

A long, complicated form can deter volunteers from completing it. Only ask for essential information like:

  • Name
  • Email address
  • Phone number (optional)
  • Areas of interest

You can gather additional details once they have signed up and expressed interest in specific opportunities. Keep the form to 3 or fewer fields for the best conversion rates.

Clearly Explain How Information Will Be Used

Be transparent about how you will use the information provided and your privacy policy. For example, note that you will only use phone numbers to contact volunteers regarding opportunities they have expressed interest in. Let them know you will not share or sell their information to third parties.

Make Signing Up Easy

Place the form prominently on your page with a bold call to action like “Sign Up to Volunteer Today!” Consider offering options to sign in with social media to save time. Be sure the submit button is clearly visible and says something compelling like “Submit and Get Started!”

Send an Automated Welcome Email

Once someone submits the sign-up form, send an automated welcome email thanking them for their interest and providing next steps, such as links to view and sign up for upcoming opportunities. This helps to engage new volunteers right away and keep your cause or project at the top of their mind.

Following these best practices will ensure your volunteer landing page signup process is as simple and effective as possible. Make it easy for people to raise their hands to help support your important work. Keep volunteers engaged from the first click by providing a great experience all the way through the sign-up process and beyond.

FAQs About Using Unicorn Platform to Build Your Volunteer Landing Page

Using Unicorn Platform to build your volunteer landing page is simple and straightforward. However, you may have some questions about getting started or best practices. Here are answers to some frequently asked questions.

What templates are available for volunteer landing pages?

Unicorn Platform offers pre-built templates specifically for volunteer landing pages that you can customize to match your organization's brand. These include:

  • Simple Sign-Up: A basic template with sign-up fields for volunteer name, email, availability and interests.
  • FAQ and Sign-Up: Combines an FAQ section with a sign-up form. Great for addressing common questions upfront.
  • Stories and Sign-Up: Features profiles of current volunteers along with a prominent sign-up call-to-action.
  • Events Calendar: Highlights upcoming volunteer events and opportunities in an interactive calendar. Includes a sign-up form.

How do I customize the template?

You can easily customize any template using Unicorn Platform's drag and drop editor. Some options include:

  • Change page sections by adding, removing, or rearranging them.
  • Modify content like text, images, and buttons. You can also change fonts, colors, and styles.
  • Add custom CSS or HTML for advanced customization. No coding skills required.
  • Connect with 1,000+ apps to enhance your page. For example, add a contact form, social media feeds, or a mailing list sign-up.

How do volunteers sign up on the page?

You can add a sign-up form to your volunteer landing page that connects to your CRM or email marketing service. Volunteers enter information like:

  • Name and contact details
  • Areas of interest or expertise
  • Availability and time commitment preferences
  • Any questions or comments

Their information is automatically collected in your CRM or email service where you can view, organize, and follow up with new volunteers.

Unicorn Platform makes it simple to build an customized volunteer landing page. With easy-to-use templates, drag and drop editing, and seamless integrations, you'll have a great landing page up and running in no time! Let us know if you have any other questions.


In summary, Unicorn Platform offers an easy way for you to create an attractive landing page to recruit volunteers for your cause or campaign. With its simple drag and drop interface and variety of pre-built templates, you don't need any technical skills to design an effective page. You can have your volunteer recruitment page up and running in just a few minutes. Unicorn Platform provides an affordable, user-friendly solution so you can focus your efforts on promoting your initiative and engaging new supporters. If recruiting and managing volunteers is critical to the success of your organization, Unicorn Platform deserves your consideration as a valuable tool to help you achieve your goals.

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