The Simplest Way to Create Power Bi Landing Pages

updated on 08 May 2024

As an entrepreneur launching a new SaaS product or mobile app, you need an effective landing page to capture interest and convert visitors into customers. However, creating a custom landing page can be complicated and time-consuming if you lack advanced technical skills. You want a simple solution to build a professional landing page without needing to code.

Unicorn Platform offers the easiest way for you to design a powerful yet simple landing page to promote your Power BI app. With its drag and drop website builder and no-code approach, you can quickly craft an engaging landing page in minutes. No coding skills or web design experience required. Focus on your product, not wasted time figuring out how to build a landing page.

Unicorn Platform does the work for you. Simply choose from their library of modern templates, drag and drop your choice of elements like images, text, buttons onto the page, then publish. Your new Power BI app landing page will be live and ready to start converting visitors into customers. The only thing missing is your product content - Unicorn Platform handles the rest. Launch your dream with the simplest landing page builder.

For more information on how Unicorn Platform can help you create a high-converting SaaS landing page, check out their article on the simplest way to a high-converting SaaS landing page.

Why You Need a Dedicated Power BI Landing Pages

As a data analytics professional, having a dedicated landing page for your Power BI apps is crucial. Here are a few reasons why:

  • Build credibility and trust. A custom landing page establishes you as an authority in your field and builds confidence in your abilities and offerings. It allows you to showcase your experience, skills, and background to prospective clients.
  • Improve conversion rates. A tailored landing page that highlights the key features and benefits of your Power BI app makes it more likely that visitors will download or purchase your product. You can include eye-catching images, testimonials, pricing, and calls-to-action to drive conversions.
  • Capture leads. With a landing page, you can offer a lead magnet like an ebook, whitepaper, or free trial in exchange for a visitor's email address. This allows you to build your mailing list and nurture leads through email marketing.
  • Optimize for search engines. A dedicated landing page with relevant keywords, internal links, and semantic text helps improve your search rankings in Google and Bing, making you more discoverable to people searching for Power BI solutions.
  • Provide clear next steps. A good landing page highlights what your Power BI app does and the problems it solves for your target customers. It gives visitors a clear path for evaluating or purchasing your product with calls-to-action like "Get Started Now" or "Download Free Trial." This reduces confusion and helps move people through the sales funnel.

In summary, creating custom landing pages for your Power BI apps or services is one of the most effective ways to establish your brand, generate high-quality leads, drive more traffic, and boost conversions. With the right messaging and design, landing pages can be a powerful tool for any data analytics professional.

How to Build a Power BI Landing Page in Minutes with Unicorn Paltform

To build a Power BI landing page with the Unicorn Platform, follow these simple steps:

First, select the “Landing Page” template to get started. This provides a basic one-page layout optimized for promoting and converting visitors. You can then customize the template by adding your app name, logo, and brand colors to match your style.

Next, include images and visuals that showcase your app. You can add screenshots, GIFs, photos, or graphics. Be sure to caption each visual with a brief description of the feature or capability it represents. For Power BI apps, consider including data visualizations, dashboard previews, or report samples.

Then, write a headline and subheading that capture the key benefits and value of your app. Mention how it solves a problem or improves a process. You want visitors to immediately understand what your app does and why they need it.

Following that, add one or two short paragraphs that describe your app in more detail. Discuss the features, integrations, algorithms or technology that make it unique. Share any metrics or statistics that demonstrate real-world impact. Keep the language straightforward yet compelling.

Finally, include call-to-action buttons like “Get Started for Free” or “Learn More” that link to signup forms, demo requests, or your app listing page. Place these buttons prominently below your descriptive content.

With an eye-catching design, powerful visuals, concise copy, and strong calls-to-action, you’ll turn Power BI app visitors into engaged users in no time. The Unicorn Platform makes building a customized landing page fast and simple so you can start promoting your app right away.

Choose From Professionally Designed Templates on Unicorn Platform

To create a landing page for your Power BI app, utilize the professionally designed templates available on Unicorn Platform. This no-code website builder makes it simple to build an optimized landing page in minutes.

Choose a Template

Unicorn Platform offers templates tailored for SaaS, mobile apps, and business tools like Power BI. Select a template that matches your brand and the purpose of your landing page. Some recommended options for a Power BI app include:

  • Analytics Dashboard Template: Features data visualization images, ideal for a BI tool.
  • SaaS Product Template: Clean, minimal design perfect for showcasing an enterprise software product.
  • Mobile App Template: If your Power BI app has a mobile component, this template highlights app images and features.

Customize the Template

Once you select a template, you can fully customize it to match your brand. Change colors, fonts, images, and add your logo and brand assets. Edit or reorganize sections as needed. Some sections you may want to modify or add include:

  • Hero Banner: Feature an eye-catching image, your product name, and a brief tagline.
  • Product Features: Highlight the key features and capabilities of your Power BI app. Use images, icons, and short descriptions.
  • Pricing Plans: Include details on your subscription plans and pricing in an easy to compare table.
  • Testimonials: Add positive reviews from current customers to build trust.
  • FAQ: Answer common questions about your product to address any concerns visitors may have.
  • Contact Us: Make it easy for visitors to get in touch by including a contact form or your company's contact details.

Review and Publish

Once you have customized the template to your needs, review how the landing page looks on both desktop and mobile devices. Get feedback from colleagues as well. When you are satisfied, simply publish your landing page with the click of a button. Your elegant yet simple Power BI app landing page will now be live and ready to attract new customers!

Drag and Drop to Customize Your Landing Page
Drag and Drop to Customize Your Landing Page

Drag and Drop to Customize Your Landing Page

To customize your landing page and make it visually appealing, Unicorn Platform provides an intuitive drag and drop builder. This allows you to easily rearrange sections, add elements, customize the styling, and tweak the content to your liking without any coding required.

Add Sections

The platform comes with standard sections for a landing page like headers, hero images, call to action buttons, testimonials, and more. You can drag these onto your page and fill in the details. Additional elements like pricing tables, FAQ accordions, and contact forms can also be added from the left sidebar.

Change Styling

Once sections have been added, you can fully customize the styling. This includes:

  • Choosing from pre-designed color schemes or selecting your own brand colors
  • Changing the font (size, color, style)
  • Adding padding, margins and column layouts
  • Applying borders, shadows and other effects

Edit Content

All the text and images on your landing page can be edited directly. You can:

  1. Input your own headers, subheaders, paragraphs of text and call outs
  2. Upload your own high-quality images to use as hero images, logos and more
  3. Add captions, alt text and internal links to images
  4. Create buttons with customized text, sizes, colors and link destinations

Preview and Publish

As you build your landing page, you can preview how it looks on both desktop and mobile at any time. Once you are satisfied with the design and content, publish your page with the click of a button. Your page will then become live and start converting visitors!

The easy to use drag and drop builder provides entrepreneurs and small businesses an intuitive way to create customized landing pages that represent their brand. Without needing any technical skills, you can design an attractive landing page in a short amount of time.

Add Images, Videos, Testimonials and More
Add Images, Videos, Testimonials and More

Add Images, Videos, Testimonials and More

To enhance your Power BI app landing page and make it visually compelling, you should incorporate images, videos, testimonials, and other media. These additions help bring your page to life and give visitors a sense of your product’s capabilities and user experience.

Add Images

Include screenshots of your app interface or photos of people using your product. Images should be high quality, oriented correctly, and have alt text descriptions for accessibility. Place images strategically throughout your page, with captions if needed.

Embed Videos

short video, under 2 minutes, is an impactful way to showcase your app in action. You can create an explainer video or record a brief product demo. Be sure to choose an eye-catching thumbnail image for your video to entice visitors to play it.

Share Testimonials

Testimonials from current customers or beta users are social proof that builds trust in your product. Ask happy clients for a 1-2 sentence review of their experience using your app and include their name, title, and company. Display 2-3 testimonials on your page, potentially also using a slider or carousel for more.

Consider Infographics

Infographics are an interesting way to visualize data, statistics, or a process related to your app. Create a custom infographic highlighting key numbers around your product or illustrating how people use your app to achieve their goals. Infographics catch the eye and are easy to understand.

Offer a Newsletter Sign Up

A signup form for your product newsletter gives visitors an easy way to stay up to date with your company and product updates. In exchange for their email, you can provide a content offer like an ebook, white paper, or discount. Place the signup form prominently on your page to capture as many new subscribers as possible.

Following these best practices for adding visual and social elements to your Power BI app landing page will improve user experience, build trust, and boost conversion rates. With a variety of media and content types, you create an engaging page that inspires people to try your product.

Capture Leads and Drive Conversions

Capture Contact Information

To generate leads from your Power BI app landing page, you'll need to capture visitors' contact information. The two most common methods are:

  • Email signup forms: Offer an incentive like an ebook, checklist or video in exchange for their email address. For example, "Download our Ultimate Dashboard Design Guide - just enter your email below!"
  • Demo requests: For SaaS products, capture contact info by offering a product demo. For example, "Request a free demo and see how we can power up your data analytics."

Drive Conversions with a Strong CTA

A clear call-to-action (CTA) button invites visitors to take the next step, whether it's signing up, requesting a demo or purchasing your product. For Power BI apps, effective CTAs include:

  1. Start your free trial - For SaaS products, a free trial CTA leads to a signup form to capture contact info.
  2. Buy now or Purchase - For one-time purchases, a "Buy now" or "Purchase" CTA goes directly to a checkout page.
  3. Download now or Get started - For free tools, a "Download now" or "Get started" CTA leads to a download link or signup form.
  4. Request a demo - As mentioned, a "Request a demo" CTA captures lead info for a product demo.

Place your main CTA prominently on the page, centered both horizontally and vertically. Use an eye-catching button style and size that stands out. For extra conversion power, reiterate the CTA in the closing paragraph of your copy.

Optimize for Mobile

With more and more people accessing the web via smartphones and tablets, your Power BI app landing page must be fully responsive and optimized for mobile devices. This means:

  • Use a mobile-friendly page builder like Unicorn Platform that automatically optimizes for mobile.
  • Keep copy concise so it's easy to read on small screens.
  • Use large text, buttons and CTAs that are easy to tap.
  • Consider using video, infographics and images to visually engage mobile visitors.

Optimizing for mobile is key to capturing leads and driving conversions from all devices. Follow these best practices and your Power BI app landing page will be primed to generate new business.

A/B Test Your Landing Page for Maximum Optimization

To maximize the performance of your Power BI app landing page, it’s important to test different versions to determine which one converts the most visitors into customers or subscribers. A/B testing allows you to evaluate two versions of the same page to see which one performs better based on your key metrics like click-through rate, conversion rate, and customer acquisition cost.

Set Up Your A/B Test

Select two high-potential landing page variations you want to test. The differences between the pages should be minimal, such as changing the headline, using a different image, rearranging the page sections, or modifying the call-to-action button. Launch the two pages at the same time and direct 50% of your traffic to each page.

Determine Success Metrics

Before launching your test, establish the metrics you'll use to determine which page is most successful. The three most common metrics for landing pages are:

  1. Click-Through Rate (CTR): The percentage of viewers who click on your call-to-action button. A higher CTR indicates an engaging, persuasive page.
  2. Conversion Rate: The percentage of click-throughs that convert into customers or subscribers. The page with the higher conversion rate is resonating better with your audience.
  3. Cost Per Acquisition (CPA): The amount you spend on ads or marketing to acquire one customer. A lower CPA means higher ROI and efficiency.

Run the Test and Analyze the Results

Let your A/B test run for at least a week to gather enough data to draw meaningful conclusions. Then, analyze the results to see which page performed better based on your key metrics. The page with the higher CTR, conversion rate, and lower CPA is your winner. Make that your primary landing page and continue optimizing to improve performance.

A/B testing your landing pages is key to maximizing their effectiveness. By determining what resonates most with your target audience, you can create highly persuasive pages that convert visitors into customers and drive business growth. Continuously test new versions of your page to keep improving results over time.

Integrate With Zapier and Over 1,000+ Apps

To maximize the functionality of your Power BI app landing page, integrate it with Zapier to connect with over 1,000 other business apps and automate workflows.

Sync Data and Streamline Processes

Connecting your landing page to other services allows you to automatically sync data between apps and set up multi-step zaps to handle repetitive tasks. Some examples include:

  • Updating contact info in your CRM when someone fills out a form on your landing page.
  • Adding new subscribers to your email marketing service when they sign up for your newsletter.
  • Posting new blog content to your social media channels.

Seamless Integrations

Zapier offers pre-built integrations for many popular business tools like:

  • Salesforce
  • Mailchimp
  • Slack
  • Google Sheets
  • Dropbox
  • And hundreds more

You won’t need any technical skills to set up these connections. Zaps can be built in a simple, intuitive interface by selecting your landing page app, the other service you want to integrate, and what action should trigger the integration.

Customize Your Workflows

In addition to the pre-made zaps, you have the option to create custom multi-step zaps tailored to your exact needs. Build sequences that include conditionals, filters, and multiple connected services all activated by a single action on your landing page.

Integrating other platforms with your Power BI app landing page via Zapier opens up a world of possibilities for streamlining your operations, saving time, and boosting productivity. Connect as many or as few other services as needed to build the custom workflows that will benefit your business the most. With an ever-growing catalog of apps, the options for automation and integration are nearly endless.

Landing Page FAQs: Common Questions About Power BI App Landing Pages

What is a Power BI app landing page?

A Power BI app landing page is the first page visitors see when they access your Power BI app. It introduces your app, highlights the key benefits and features, and convinces users to sign up or download the app. An effective Power BI landing page should:

  • Explain the app's purpose and key features
  • Highlight the main benefits and value to users
  • Have eye-catching visuals like images, graphics or video
  • Include clear call-to-action buttons (e.g. Sign Up, Download)

Why do you need a Power BI landing page?

A dedicated landing page for your Power BI app serves several important purposes:

  1. It gives your app a professional appearance and branding. Without a landing page, users would just see the raw Power BI report.
  2. It allows you to highlight the key features and benefits of your app to capture users' interest. You can use visuals and compelling copy to showcase what your app offers.
  3. It gives users a clear call-to-action to sign up, download or access your app. The landing page should make it very easy for people to get started using your app.
  4. It helps with search engine optimization (SEO) by giving search engines more content to index for your app. The landing page content, page title and meta description can all help with ranking in search results.
  5. It provides an opportunity to capture user information like emails for mailing lists through signup forms. This allows you to market to and engage your users over time.

How do you create a Power BI landing page?

There are a few options for building a landing page for your Power BI app:

  1. Use the Power BI embed sample - Power BI provides an embed sample with a basic landing page template you can customize. However, the customization options are limited.
  2. Build your own custom landing page - You can build a landing page from scratch using HTML, CSS and a framework like Bootstrap. This requires web development skills but gives you full control over the design and content.
  3. Use a no-code landing page builder - Services like Unicorn Platform, Leadpages and Instapage provide drag and drop landing page builders with pre-made templates. You can easily customize the content and design without needing to code. These tools integrate with Power BI to embed your reports and dashboards.
  4. Hire a developer to build the landing page - If you lack the skills or time to build the landing page yourself, you can hire a freelance web developer to design and develop a custom landing page for your Power BI app.

In summary, a well-designed Power BI app landing page is important for appearing professional, engaging users, driving conversions and improving searchability. With the right tools


You now have the knowledge and tools to create professional landing pages for your Power Bi apps in minutes. With a simple drag and drop builder, impactful templates, and engaging elements, you can build high-converting landing pages to attract more qualified leads and grow your business. Landing pages have been proven to increase conversion rates, and with Unicorn Platform it has never been easier to create them. Stop wasting time and money on complicated website builders and get started making landing pages that will take your Power Bi apps to the next level. The power is now in your hands to build the future of your dreams. What are you waiting for? Get started today.

Read more

Built on Unicorn Platform