You've spent countless hours creating an amazing online course, but now you need an e-learning landing page to sell it. As an entrepreneur focused on your content and curriculum, you likely don't have the technical skills or time to build a custom website. That's where Unicorn Platform comes in. This simple yet powerful drag-and-drop builder allows you to create a professional e-learning landing page in minutes without any coding required. With stylish pre-designed blocks for headlines, videos, testimonials and more, you can showcase your course, build trust and start converting visitors into paying students right away. Stop worrying about the tech and focus on what you do best - teaching. Unicorn Platform is the easiest way to get your online course in front of students and start generating revenue.
Why You Need an E-Learning Landing Page
As an e-learning business, having a dedicated landing page is crucial to converting visitors into customers or subscribers. Here are a few reasons why you need an e-learning landing page:
- Focus the message. A landing page allows you to craft a focused message about your online course or training program. You can highlight the key benefits, features, and value to capture the visitor's interest.
- Build trust and credibility. An professional, well-designed landing page helps to establish your brand as a reputable source for online education. Use customer testimonials, reviews, credentials, and media mentions to build credibility.
- Capture leads. The goal of any landing page is to capture visitor information through a lead generation form. Offer a free guide, checklist, or video in exchange for their email address. This allows you to build your mailing list and nurture leads.
- Upsell additional services. A landing page is an opportunity to upsell visitors on related products or services, such as certification programs, consulting services, or enterprise solutions. Cross-promote these additional offers throughout your page.
- Optimize for conversions. An e-learning landing page should be optimized for conversions, whether that is a signup, download, or purchase. Use persuasive copy, eye-catching visuals, and clear calls-to-action to drive the visitor to take the desired action.
- Improve search ranking. By including important keywords, internal linking, and optimized page elements, a landing page can help improve your search engine optimization and ranking in search results. This leads to more organic traffic and exposure for your online courses.
In summary, an effective e-learning landing page is essential for promoting your digital learning products and services. Invest in creating a professional, compelling landing page to capture leads, build trust, upsell customers, and optimize for conversions. The results will fuel the growth of your online education business.
Make E-Learning Landing Page Easy on Unicorn Platform
On the Unicorn Platform, creating an effective e-learning landing page is simple. By following a few easy steps, you can build a page that captures leads and encourages course signups.
To get started, select a pre-designed e-learning template. These templates provide an attractive layout and design elements commonly used on e-learning landing pages. All you need to do is customize the template with your brand colors, logo, images, and text.
Next, craft a persuasive headline and subheading. Your headline should capture interest, while the subheading expands on the key benefits of your course. For example, “Learn Data Science at Your Own Pace” and “A 12-week bootcamp to master data analysis and visualization.”
In the section below the headline, describe your course in more detail. Explain the topics covered, learning objectives, outcomes, and what makes your course valuable. Use bullet points to highlight key features and benefits. For example:
- Self-paced video lessons and interactive exercises
- 1-on-1 support from industry experts
- Practical projects to build your data science portfolio
- Skills and confidence to land a data science job
Be sure to include eye-catching images of your course interface, students, or topics. Images help bring your landing page to life and support the written content.
Finally, add a prominent call-to-action like “Enroll Now.” Place the CTA where visitors will see it, like at the top and bottom of your page. When visitors click the CTA, send them to your course registration or checkout page to capture leads and maximize conversions.
With an attractive e-learning template, persuasive content, and clear call-to-action, your landing page will turn visitors into eager students in no time. Building an effective yet simple landing page on Unicorn Platform is the first step to promoting your valuable online course. For more information on landing page builders, check out The Simplest No-Code Solution for Edtech Landing Pages.
Choose a Template on Unicorn Platform to Get Started Fast
To build an effective e-learning landing page on Unicorn Platform, selecting an appropriate template is an excellent way to get started quickly. Unicorn Platform offers numerous professionally-designed templates catered to e-learning websites and landing pages that you can easily customize to suit your needs.
Choose From Pre-Made E-Learning Templates
Unicorn Platform provides templates for landing pages, course pages, webinar pages, and more. For an e-learning landing page, focus on options labeled as ‘course landing page’ or ‘online course page’. These templates are pre-optimized for e-learning and include elements like:
- Eye-catching hero images to prominently feature your course
- Spacious page sections to highlight key course details, features and benefits
- Integrated lead capture forms to build your email list
- Promotional elements like countdown timers, social proof, and scarcity
- Mobile-friendly and responsive designs to capture leads from any device
Customize the Template With a User-Friendly Builder
Once you select a template, Unicorn Platform’s drag and drop builder makes customization simple. You can:
- Upload your own images, change colors, fonts, and add your logo
- Add, remove or rearrange sections as needed
- Include additional details about your course like modules, instructors, testimonials, etc.
- Connect email marketing, payment and affiliate tools to create a fully optimized funnel
- Preview your page on multiple devices to ensure it displays properly before publishing
Launch Your Page and Start Collecting Leads
When your e-learning landing page is ready, simply publish it with the click of a button. Your page will be live, and you can start driving traffic to capture leads and sell your online course. Monitor how your page is performing using Unicorn Platform’s analytics and make tweaks as needed to optimize conversions.
Unicorn Platform provides a variety of templates for different types of e-learning landing pages, including templates for online courses, tutoring services, and art classes. If you're looking to create a high-converting Udemy landing page, check out their drag-and-drop builder for an easy solution.
With a professionally designed template and an easy to use page builder, Unicorn Platform makes it simple to create a high-converting e-learning landing page to grow your online course business. Select a template, customize it to match your brand, and launch your page to start gaining new students.
Create Eye-Catching Online Learning Landing Page
To create an eye-catching online learning landing page, there are several best practices to keep in mind. Following these guidelines will ensure your page is professional, compelling, and optimized to convert visitors into customers.
Focus on Benefits
Clearly articulate the key benefits of your course or program. Explain how it will help students achieve their goals or solve their problems. Use bullet points or numbered lists to highlight the main benefits and make them easy to scan.
Include Engaging Visuals
Incorporate high-quality images that reinforce your course topic or theme. Photos of people actively engaged in the subject matter are especially effective. Infographics, charts, or other data visualizations are also useful for quickly conveying key points. These visual elements make your page more dynamic and compelling.
Share Incentives
Offer incentives like a free preview lesson, coupon code for a discount, or bonus materials for signing up. This gives visitors a concrete reason to take action right away. You can also highlight your refund policy or money-back guarantee to alleviate any hesitance.
Keep It Simple
A clean, uncluttered design is essential for an online learning landing page. Use plenty of white space and limit the number of sections, columns, images, videos, and other page elements. A simple page is easier to navigate and less overwhelming for visitors. Focus on your single call to action like signing up for your course.
mobile-Friendly
With many people accessing the web via mobile devices, your landing page must be fully responsive and optimized for smaller screens. Test how it displays on multiple devices to ensure all content is readable and your call to action buttons are clearly visible. A mobile-friendly design is critical for capturing leads and conversions.
By following these best practices, you can create an online learning landing page that is compelling, focused, and primed to convert visitors into students. Keep your content concise, highlight the benefits and incentives, include visuals, optimize for mobile, and drive visitors to your single call to action. With an eye-catching landing page, you'll attract more leads and build your student base.
Engaging Images and Videos on your E-Learning Landing Page
Images
On your e-learning landing page, visuals are key to capturing visitors’ attention and conveying information. High-quality images, screenshots, illustrations or photos relating to your course topic will make an impact. For example, if teaching photography, feature images of stunning landscape shots. If teaching software skills, include screenshots of the interface and tools users will learn to navigate.
Videos
Short videos are another way to engage visitors and give them a preview of your course content. Embed videos directly on your page or link to your course promo videos on platforms like YouTube or Vimeo. Keep videos under 2 minutes for the best results. Some options include:
- Course overviews or trailers highlighting key topics and skills students will learn.
- Testimonial videos of past students sharing their experiences and results from taking your course.
- Screencast tutorials giving a quick walkthrough of your course platform and tools.
Calls-to-Action
With visuals and videos capturing interest, be sure to give visitors clear calls-to-action (CTAs) to sign up or purchase your course. CTAs like “Start Your Free Trial”, “Enroll Now” or “Buy This Course” should be prominently placed on your page, ideally below key content sections. For the best results:
- Use contrasting colors for your CTAs like green, red or orange.
- Make CTAs large enough to stand out, at least 2 to 3 times the size of your body text.
- Place CTAs strategically near the top, middle and bottom of long-form pages so visitors have multiple opportunities to click.
- Consider A/B testing different CTAs to see which ones resonate most with your audience.
With a mix of visuals, videos and strategic CTAs, your e-learning landing page will capture attention, build excitement about your course offering and motivate visitors to take action. Keep refining and improving your page over time through testing and analytics to achieve the best results.
Explain Your Course Offering in Detail
To effectively explain your course offering, provide details on what students can expect to learn and accomplish.
Course Objectives and Outcomes
Clearly define the goals and objectives of your course. For example:
- Gain a foundational understanding of [topic/subject area].
- Learn practical skills and techniques to [achieve X goal or outcome].
- Build expertise and confidence through interactive exercises and assessments.
Curriculum and Topics Covered
Give an overview of the main themes, subjects and topics included in your course curriculum. For instance:
- [Topic 1]: [Short description and list of 3-5 subtopics]
- [Topic 2]: [Short description and list of 3-5 subtopics]
- [Topic 3]: [Short description and list of 3-5 subtopics]
- Provide a high-level summary of what is included in each topic or module. Mention any interactive components, media or resources.
Learning Materials and Resources
Describe the learning materials, media and resources that supplement your course content. Some options could be:
- Video tutorials and lectures
- Downloadable workbooks, worksheets and infographics
- Quizzes and assessments
- Recommended tools, apps, equipment or supplies
- Access to an online community or forum for peer support
- Certification or badge upon successful completion (if applicable)
Be specific in explaining how these additional resources will enrich the learning experience and support students in achieving the stated goals and outcomes. Mention any options for accessing materials offline or on mobile devices for convenience.
In summary, giving a comprehensive overview of your course offering and detailing what students can expect at each stage of the learning journey will build trust in your expertise and confidence in the value and benefits of your program. Provide enough information to demonstrate your course is well-developed, while highlighting key points to make this content easy to read and understand.
Highlight the Key Benefits and Features
To highlight the key benefits and features of the Unicorn Platform, it's important to understand what it offers and how it can help your e-learning business.
Easy to Use
The Unicorn Platform is completely no-code, requiring zero technical skills to build a professional e-learning landing page. With an intuitive drag-and-drop builder, you can create an eye-catching landing page in minutes without knowing how to code.
Mobile-Friendly
Your landing page will be fully responsive, adapting to mobile devices and tablets to provide an optimal experience for all visitors. Over 50% of web traffic now comes from mobile devices, so having a mobile-friendly landing page is crucial.
Customizable Templates
Choose from beautifully designed templates tailored for e-learning landing pages and online course promotion. Customize the template by rearranging sections, changing colors and fonts, adding your logo and images, and modifying the wording to match your brand.
Lead Generation
Capture leads with an email signup form. Offer an incentive like a coupon or free mini-course in exchange for a visitor's email address. All leads are automatically stored in your account dashboard for easy follow-up.
Analytics
View key metrics like page views, conversion rates, traffic sources, and signup rates to optimize your landing page. See what's working and make data-driven decisions to improve results.
Affordable and Scalable
Plans start at $12/month, making high-converting landing pages accessible for e-learning businesses of all sizes. As your needs grow, easily upgrade to a higher plan for more features and resources.
The Unicorn Platform provides an all-in-one solution for creating an effective e-learning landing page. With its simplicity, customization options, and powerful features, you'll have an optimized landing page ready to start generating leads and sales for your online course.
Share Authentic Testimonials and Social Proof
To build trust and credibility for your e-learning course or program, sharing authentic testimonials and social proof is key. ###Real Reviews from Real Customers
- Ask happy customers if they would be willing to provide a testimonial about their experience. Explain that their feedback will help others discover how your course can benefit them.
- Feature 4-6 compelling testimonials on your landing page, including a photo of the customer, their full name, title and company (if applicable), a quote from them, and a star rating.
- In addition to testimonials, display social proof like student numbers or completion rates. For example, you might say “Over 500 students have enrolled in our program” or “95% of students complete all course modules.”
Build a Presence on Third-Party Review Sites
- Encourage customers to leave reviews on sites like Trustpilot, Facebook, Yelp or Google Reviews. Provide a link directly to your profiles on these platforms. The more reviews, the more compelling your social proof becomes.
- Respond to both positive and critical reviews. Thank happy customers for their feedback and address any concerns from less satisfied students. Your professional, caring responses will make a good impression on visitors.
- Feature selected reviews and your average star rating prominently on your landing page. The validation from these independent third-parties carries a lot of weight with visitors.
Leverage the Power of Social Media
- Share updates, resources and student success stories on social platforms where your audience spends time. Engage with followers by liking and commenting on their posts as well.
- Build a community on Facebook Groups or LinkedIn by starting discussions and answering questions. An active, helpful social presence establishes you as an authority in your field.
- Make social sharing easy by including buttons on your landing page and in your course materials. When visitors share your content, it expands your reach and influence. Their friends and followers become potential new students.
Using authentic testimonials, social proof and an active social media presence, you can build the trust and credibility necessary to convince visitors your e-learning course is worth their time and money. By following these best practices, you'll turn more website visitors into enrolled students.
FAQs for Your E-Learning Landing Page: Common Questions From Visitors
FAQs About Pricing
When building an e-learning landing page, you’ll want to anticipate and address common questions visitors may have about your pricing and costs. Provide clear answers to frequently asked questions (FAQs) to build trust in your program and improve conversion rates.
- How much does your course cost? Provide specifics about the total cost as well as any installment payment options. For example, “Our 12-week certification course costs $997, paid in full upfront or in three monthly installments of $349 each.”
- Do you offer any discounts or promotions? Mention any current discounts, bundles, or promotions to encourage sign-ups. For example, “We frequently offer bundle discounts when you enroll in multiple courses. Sign up for our email list to get notified about special promotions.”
- Is there a free trial or money-back guarantee? Offering a free trial, demo, or money-back guarantee can help mitigate perceived risk. For example, “We offer a free 7-day trial of the course so you can see if it’s the right fit. If you’re not satisfied after the trial, you can cancel at no cost.”
- What payment methods do you accept? List the payment methods you accept to make the purchasing process as simple as possible. For example, “We accept all major credit cards (Visa, Mastercard, American Express), PayPal, check, and wire transfer.”
Other FAQs
Include other common questions in additional sections, such as:
- Course logistics: start dates, access period, platform/technology used
- Instructor/team background and credentials
- Accreditation or certification
- Job/career support
- Refund policy details
A well-crafted FAQ page addressing pricing, course, and company details will instill confidence in your program and increase the likelihood of visitors becoming students. Provide thoughtful yet concise answers to common questions from your target audience. With an informative FAQ section, you’ll be able to preemptively address many of the questions in your visitors’ minds and move them closer to becoming students.
Conclusion
As an entrepreneur, your time is valuable and limited. The last thing you want to do is spend hours coding an e-learning landing page. With a simple, intuitive solution like Unicorn Platform, you can build a professional landing page in minutes without any technical skills. Focus on creating a great course and converting students, not on web design. Unicorn Platform gives you an easy, affordable way to launch your online course and start achieving your vision of educating students around the world. Stop dreaming and start building — your new landing page is just a few clicks away.
