The Fastest Way to Build a Newsletter Subscription Landing Page

published on 25 July 2023

When you want to grow your email newsletter fast, the most important thing is to have a dedicated landing page to capture new subscribers. Unicorn Platform's drag-and-drop website builder is a simple and effective tool to create a high-converting newsletter signup landing page in under an hour. You can learn how to create your landing page using Unicorn Platform's intuitive interface and pre-made blocks in this guide on crafting an amazing podcast marketing landing page. With some simple copy, an email signup form, and an incentive for subscribers, you'll have a landing page that can start generating new subscribers right away. The faster you can build your landing page, the sooner you'll start building your email list and engaging with new readers.

What Is a Landing Page and Why Do You Need One?

A landing page is a dedicated web page that allows visitors to sign up for your newsletter. It contains a call-to-action, like a signup form, and convinces people why they should subscribe. You need a landing page because it gives newsletter subscribers a clear place to sign up, rather than just adding a form to your website’s homepage.

An effective landing page should have:

  • An attention-grabbing headline that clearly states what people will receive by subscribing. For example, “Subscribe to our newsletter and get weekly small business tips delivered straight to your inbox.”
  • A hero image that visually represents your content or brand. This could be a photo of you, your product, or your target audience.
  • A brief description of your newsletter that highlights the key benefits and value. Explain how your content will help or entertain the reader. For example, “Our weekly newsletter provides actionable insights to help small business owners improve their marketing, streamline operations, and boost profitability.”
  • Social proof like testimonials demonstrating how your content has helped others. For example, “’This newsletter has given me so many useful tips that have really impacted my business’s bottom line.’ - Amanda, eCommerce Shop Owner”
  • A signup form asking for essential information only, like email address and first name. Keep forms short, simple, and to the point.
  • A clear call-to-action like “Subscribe Now” or “Sign Up Today” encouraging people to take action.
  • Information about your privacy policy and how the data from the signup form will be used. Be transparent to build trust.

With the right elements in place, an optimized landing page can be an incredibly useful tool for building your newsletter list and engaging new subscribers. Keep testing and improving your landing page over time based on performance and subscriber feedback. An attractive, persuasive landing page is well worth the investment for any newsletter program.

Choose a Landing Page Template to Get Started Quickly

To quickly build an effective newsletter subscription landing page, consider using a customizable template. Landing page templates provide a pre-designed structure and layout so you can focus on customizing the content for your specific needs.

Choose a Template

Select a template that is purpose-built for newsletter signup forms. These templates typically feature an eye-catching header image, brief introductory text, a newsletter signup form prominently positioned at the top of the page, and additional content sections below to tell visitors more about your newsletter and build credibility. Some recommended templates include:

  • Newsletter Signup: A simple template with an image header, intro text, centered signup form, and two columns below for additional content.
  • Bold Newsletter: An attention-grabbing template with a full-width image header, signup form with an inset shadow, and cleanly designed content sections.
  • Newsletter Launch: An stylish template optimized for announcing the launch of a new newsletter. It includes image header, signup form, countdown timer, and content sections.

Customize the Template

Once you've selected a template, customize the content and styling. You'll want to choose an engaging header image, write an introductory paragraph briefly describing your newsletter, and fill in the additional content sections with details about your newsletter topic, content, and schedule. You can also change colors, fonts, and other styling to match your brand.

With an effective template and customized content, you'll have a professional-looking landing page up and running in no time. A compelling landing page is a key part of building a successful newsletter, so taking the time to choose an appropriate template and tailor the content to your needs is well worth the effort. Following these tips will help you create a landing page that converts visitors into newsletter subscribers.

Customize Your Landing Page With Unicorn Platform's Drag & Drop Builder

Unicorn Platform offers a drag and drop website builder with pre-designed templates to help you quickly build a stylish newsletter subscription landing page. You can easily customize the template to match your brand using the intuitive page editor.

To create your landing page:

  1. Select a template. Choose from a variety of mobile-responsive templates optimized for lead generation and newsletter signups. Preview the templates to find one that matches your brand identity.
  2. Add your logo and brand colors. Upload your logo and set your brand colors to the theme palette to ensure consistency across your site. These brand assets will automatically apply to your selected template.
  3. Write an attention-grabbing headline. Your headline should capture interest and clearly state the value of your newsletter to compel visitors to subscribe. For example, “Get actionable marketing tips delivered to your inbox each week.”
  4. Add an informative description. Briefly describe your newsletter, including the types of content and frequency of sends. For example, “Join our weekly newsletter for social media tips, content ideas, tools, and resources curated by industry experts.” Keep your description succinct, around 2 to 3 sentences.
  5. Choose a signup form. Select either an embedded or popup signup form. Both are optimized for conversions with an uncluttered design and clear call-to-action. Only require an email address to minimize friction.
  6. Add social proof. Include testimonials or stats on open rates and click-through rates to build credibility. For example, “Join over 10,000 subscribers who get our weekly marketing and social media tips.”
  7. Preview and publish. Preview how your landing page will appear on desktop and mobile. Make any final changes before publishing to your live site.

Unicorn Platform’s simple yet powerful drag and drop builder allows you to quickly customize a stylish landing page without any coding required. Follow these steps to create a high-converting newsletter signup page that will grow your email list and better engage your audience.

Create Your Newsletter Subscription Landing Page

To build your newsletter subscription landing page, follow these steps:

  1. Select a page template. Choose between a variety of simple and sleek templates that are optimized for newsletter signups. The “Basic” template works well.
  2. Add an eye-catching header. Compose a compelling headline and subheadline to capture interest. For example, “Subscribe to our newsletter and never miss an update again.”
  3. Include an email signup form. Place a signup form prominently on the page. You can customize the form to match your brand. Make the form as simple as possible by only requesting an email address and first name.
  4. Highlight key benefits. Explain the benefits of subscribing, e.g. receiving the latest news and updates, access to exclusive content or resources, notifications about sales or events. Use bullet points to make these concise and scannable.
  5. Add social proof. Include testimonials or quotes from current newsletter subscribers highlighting the value they get from your newsletter. Social proof builds trust and credibility.
  6. Keep page content concise. Focus the page content on explaining the newsletter and convincing visitors to subscribe. Keep paragraphs short, around 2 to 3 sentences. Use a friendly and engaging tone.
  7. Include a call to action. Place an obvious call to action, such as “Subscribe Now,” near the signup form. The CTA should stand out on the page to prompt visitors to take the desired action.
  8. Provide an email confirmation. Once a visitor submits the signup form, display a confirmation message on the page thanking them for subscribing. Let them know what to expect next and when they’ll receive their first newsletter issue.
  9. Test and optimize. Continuously test different aspects of your landing page like headlines, copy, form placement, and CTAs to optimize conversion rates over time. Make incremental improvements based on the data to maximize newsletter signups.

With an effective landing page optimized for conversions, you'll start building your newsletter list and engaging your subscribers in no time. Let me know if you have any other questions!

Landing Page Newsletter Template on Unicorn Platform

To build a newsletter subscription landing page on Unicorn Platform, follow these steps:

Design Your Page

Select a pre-made landing page template or start from scratch. The drag and drop builder makes it easy to add elements like:

  • Headlines
  • Subheadings
  • Images
  • Text boxes
  • Call-to-action buttons
  • Email signup forms

Arrange these elements attractively on your page. Use the styling options to choose fonts, colors, and sizes that match your brand.

Create an Eye-Catching Headline

Your headline is the first thing visitors see. Make it compelling to capture interest. Some examples include:

  • “Subscribe Now and Receive Our Top Tips for [Your Niche]”
  • “Join Over 10,000 Readers Who Receive Our Weekly Newsletter”
  • “Don’t Miss Out! Sign Up for the Newsletter and Get a Free Gift”

Explain the Benefits

Briefly describe the key benefits and value in your newsletter. For example:

  • Curated insights and actionable tips
  • Industry news and trends
  • Exclusive discounts and promotions
  • Sneak peeks at new products/services

Add an Email Signup Form

Include a signup form for visitors to enter their email address. You can connect the form to an email marketing service like Mailchimp, Drip or ConvertKit to automatically add new subscribers.

Include Social Proof

Add elements like:

  • Testimonials from current subscribers praising the value of your newsletter.
  • Statistics on your number of subscribers and open rates to build credibility.

Call Visitors to Action

Finish with a strong CTA like “Subscribe Now” or “Join the Newsletter.” Place the CTA button prominently on your page to prompt visitors to sign up.

Test and Optimize

Check how your page looks on mobile and desktop. Send test traffic to the page and see how well it converts visitors into subscribers. Make changes to improve the headline, copy, design or CTAs based on the results. Continuous optimization will increase your signup rates over time.

With some time and testing, you can build a high-converting newsletter landing page using Unicorn Platform. Keep making improvements and your list will grow steadily.

Share the Benefits of Subscribing to Your Newsletter
Share the Benefits of Subscribing to Your Newsletter

Share the Benefits of Subscribing to Your Newsletter

To build a successful newsletter subscription landing page, you must clearly convey the benefits of signing up to your target audience. Share how subscribing will help them solve a problem or achieve a goal. Some key benefits to highlight include:

Access to Exclusive Content

Promote that subscribers will get access to content not published anywhere else. This could be industry insights, how-to guides, or first looks at new products or features. Explain the types of useful information they will receive.

Stay on the Cutting Edge

Emphasize that your newsletter will keep readers up to date with the latest trends, news, and innovations in your industry. They will be among the first to know about new technologies or practices that could impact their business or role. Staying well-informed is a top priority for most professionals.

Make Better Decisions

Discuss how the knowledge gained from your newsletter will help subscribers make more informed choices. They will have the context and background to determine the best solutions, tools, or strategies to implement. Decision making is challenging when you lack key details or insights. Your newsletter aims to provide the information they need.

Save Time and Money

Point out how subscribing can help readers avoid costly mistakes and wasted effort. The guidance and recommendations you provide will help them choose the most effective approaches right from the start. They can leverage your experience and expertise to optimize their time and resources.

Build a Community

Highlight the opportunity to connect with other industry professionals facing similar challenges or interested in the same topics. Your newsletter can become a hub for sharing questions, insights, and creating mutually beneficial partnerships or collaborations. Community support can be invaluable for any role or business.

In summary, focus on articulating the meaningful ways your newsletter can positively impact and add value to your audience. A compelling list of benefits is the most persuasive element you can include on your landing page. Keep refining and improving your benefits section based on feedback and subscriber numbers over time. The more targeted and relevant the benefits to your particular audience, the higher your conversion and engagement rates will be.

Keep Your Landing Page Copy Concise and Compelling
Keep Your Landing Page Copy Concise and Compelling

Keep Your Landing Page Copy Concise and Compelling

To build an effective newsletter subscription landing page, keep your copy concise and compelling. Focus on clearly articulating the benefits and value of subscribing in a succinct yet persuasive manner.

Highlight the Benefits

Explain how subscribing will help the reader. For example, “Subscribe to receive actionable content marketing tips delivered straight to your inbox each week.” List 3-5 specific benefits to underscore the value.

Share Features and Details

Give the reader a sense of what they can expect from your newsletter. For instance, you might say “Each issue features:

  • 3 curated articles on content creation, promotion and analytics
  • Actionable tips and how-to’s to boost your content marketing
  • Resources and tools to streamline your efforts
  • Q&A section to get your questions answered

Build Trust and Social Proof

Establish credibility by briefly sharing your experience and expertise. Mention well-known companies you’ve worked with or link to media mentions. Include testimonials from happy subscribers. For example, “Over 10,000 marketers rely on our newsletter for the latest strategies and insights.”

Call the Reader to Action

End with a strong CTA like “Subscribe today for free to receive the latest issue!” Place subscription forms prominently above the fold on the page. Keep fields limited to name and email to minimize friction. Offer an incentive like a free ebook or resource guide for subscribers.

By focusing your landing page copy on articulating a clear value proposition, highlighting key features and benefits, building trust through social proof, and ending with a compelling call-to-action, you will maximize your newsletter signups and build a loyal subscriber base. Keep your content concise yet persuasive and be sure to optimize your page for conversions. With an effective landing page, your newsletter is primed for growth and success.

Include Visuals to Capture Your Reader's Attention

To capture the attention of readers and encourage them to subscribe to your newsletter, visuals are key. By including eye-catching images, you make your landing page more engaging and scannable. Visuals should be relevant, high-quality, and help reiterate or emphasize your key message.

Consider using:

  • Photos: Select photos that showcase your product, team, workspace or customers using your product. For a newsletter focused on a specific industry or niche, choose photos representing that area. Ensure any photos you use are high resolution, eye-catching and help strengthen your branding.
  • Icons: Icons are a simple way to draw attention to key points or sections on your page. Use icons that are thematically related to your content or product. For example, an envelope icon next to your signup form or a letter icon representing your newsletter. Icons should be a consistent style and help guide the reader through your page.
  • Graphics: Simple yet compelling graphics, like charts, graphs or illustrations, help demonstrate key data or concepts in an easy to understand visual format. For a newsletter, you may want to show the industries or topics you cover. Or growth metrics to highlight the success and impact of your newsletter. Any graphics should have a consistent style, include clear labels and be easy to understand at a glance.
  • Video: An explainer or introductory video is an engaging way to grab attention while also educating readers about your newsletter and the value it provides. Keep videos under 2 minutes in length, with high production quality, and place prominently at the top of your page.
  • Testimonials: Don’t just tell readers about the benefits of your newsletter, show them. Share glowing testimonials from current subscribers highlighting exactly what they enjoy and gain from your content. Testimonials, especially with photos, help build trust and credibility.

Implementing visuals on your landing page, with a focus on photos, graphics, icons, video and social proof through testimonials, creates an eye-catching page that will capture attention and drive more newsletter signups. Readers today want information fast, so give them what they want in a visually compelling way.

Newsletter Subscription Landing Page FAQs: Common Questions Answered

When building a newsletter subscription landing page, there are a few common questions that may come up. Here are some of the most frequently asked questions and their answers:

How do I choose a template?

Unicorn Platform offers professional newsletter subscription landing page templates to choose from. Select a template that aligns with your brand and the overall style of your website. The template should be clean, simple, and focus the visitor's attention on the newsletter signup form.

What content should I include?

The page should briefly explain the benefits and value of your newsletter to build interest. You may want to include:

  • A headline highlighting the key benefit or main topic of your newsletter
  • A short paragraph expanding on the key benefit and value for subscribers
  • Sample newsletter content (optional)
  • Social proof like a testimonial (optional)
  • Clear call-to-action asking visitors to subscribe

How do I get visitors to subscribe?

To maximize subscriptions, focus the page on the key benefits of your newsletter and include an attractive incentive for signing up, such as a content upgrade, coupon, or other free resource. Place the signup form prominently at the top of the page, and reiterate the incentive near the form. Use action-oriented language in your calls-to-action like “Subscribe Now” or “Sign Up Today”.

What tools do I need?

To build an effective landing page, you will need:

  • A landing page builder like Unicorn Platform to design and publish the page
  • An email marketing service to manage your list and send newsletters
  • A lead capture form, like embedded in your landing page, to collect email addresses
  • Email signup incentives (optional) to encourage subscriptions

With the right tools and a focused approach, you can quickly build an optimized newsletter subscription landing page. Let me know if you have any other questions!

Email Subscription Landing Page Best Practices

To build an effective email subscription landing page, there are several best practices to keep in mind:

Ensure a clear call-to-action. The primary goal of your landing page is to get visitors to subscribe to your newsletter. Make this easy by including a prominent call-to-action, such as a bold “Subscribe Now” button at the top of the page.

Highlight the benefits. Explain the key benefits of subscribing to your newsletter to give visitors a reason to sign up. For example, mention how your newsletter provides valuable content, insider insights, or the latest news updates.

Keep content concise. On a landing page, less is more. Keep paragraphs and sections short and succinct. Use bullet points and numbered lists when possible. Visitors should be able to quickly scan the page and understand the purpose.

Build trust and credibility. Include information establishing your authority and expertise on the topic. You might feature a brief bio, testimonials, media mentions, or links to your social media profiles.

Offer an incentive. Consider offering an incentive for subscribers like a coupon, resource, or free trial. This can increase sign-up rates, especially if you have a new or relatively unknown product or service.

Focus on design. Pay close attention to the visual design of your page. Use professional yet visually appealing stock photos, bold and legible fonts, and follow the best practices of web page layout. The page should appear polished, clean, and be mobile-responsive.

Double opt-in. Require subscribers to confirm their email address to comply with anti-spam laws. This also helps ensure you have permission to send them emails and newsletters.

Test and optimize. Continually test different versions of your landing page to find what works best. Try different headlines, calls-to-action, images, and incentives. See what increases your sign-up and conversion rates over time. Make changes accordingly to optimize the page.

A well-designed email subscription landing page that follows these best practices will capture more subscribers and build your mailing list. With regular testing and optimization, you can significantly improve the performance and results of your landing page over time.


In summary, creating an effective newsletter subscription landing page has never been easier. With the simple yet powerful Unicorn Platform, you have everything you need to design, build and launch a high-converting landing page in minutes. By choosing one of their ready-made landing page templates, customizing it to match your brand, and integrating your email signup form, you'll be acquiring more newsletter subscribers before you know it. The days of needing an advanced degree to build a custom landing page are over. Now anyone, regardless of technical skill, can create a stylish landing page to start growing their email list and engaging with readers. The key is choosing a tool that simplifies the process while still producing professional results. For fast and easy landing page creation, Unicorn Platform is the obvious choice.

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