The Easiest Way to Create Dealer Landing Pages and Websites

published on 27 July 2023

As a dealer, you understand how critical it is to have a professional online presence to attract new customers and showcase your offerings. Building a custom website and dedicated landing pages, however, often requires extensive design and development resources, not to mention a sizable budget. What if there were an easy, affordable way to create stunning yet high-converting dealer websites and landing pages yourself without any coding required? With Unicorn Platform, a simple yet powerful drag and drop website builder, you now have the ability to design custom dealer websites and targeted landing pages in minutes. Forget expensive web designers and developers. With an intuitive interface and pre-built templates tailored for dealers, Unicorn Platform puts you in full control of your online presence so you can get back to focusing on growing your business. Discover how Unicorn Platform makes it effortless to build your dealer website and landing pages from scratch. Check out our article on how to build an irresistible used car dealership website design in minutes to learn more. Your customers are waiting.

Why You Need a Landing Page for Your Dealership

As a dealership, having an effective landing page is crucial to connecting with potential customers and driving sales. Here are a few reasons why you need a custom landing page:

Reach More Local Customers

A dedicated landing page allows you to optimize your SEO for search terms that your target audience is using. By including location-based keywords, you can rank higher in local search results and reach nearby customers.

Showcase Your Inventory

A landing page gives you space to highlight your latest models, feature photos of your pre-owned vehicles, and promote any current sales or incentives. Customers want to see what you have available before visiting your lot.

Capture Leads

The goal of any landing page is to capture contact information from interested visitors. Include lead capture forms where customers can enter their name, email, and phone number to get in touch about a specific vehicle or service. Collecting leads allows you to nurture budding customer relationships through follow-up communications.

Stand Out From Competitors

An eye-catching yet simple landing page helps set you apart. With so many dealership websites offering the same generic experience, you need custom web design and content to make a strong, unique impression. A personalized landing page also conveys that you value building real connections over hard selling.

Drive Conversions

When done well, landing pages can directly turn casual site visitors into paying customers. The right content, offers, and calls-to-action motivate people to take the next step by scheduling a test drive, reserving a vehicle, or booking a service appointment. Create a seamless experience from your landing page to your sales and service processes to keep prospective customers engaged.

In summary, an optimized landing page is one of the most effective digital marketing tools for modern dealerships. Put in the work to build a landing page that makes a great first impression, provides value to visitors, and ultimately drives more sales. The results will far outweigh the effort.

Choosing the Right Landing Page Builder for Dealerships

As a dealership, having an effective digital presence is crucial to reaching new customers and driving more sales. One of the best ways to establish your online presence is through a customized dealer landing page and website. When choosing a landing page builder, there are a few key factors to consider:

Functionality. Look for a flexible builder that provides all the necessary features for an automotive dealership like vehicle listings, contact forms, galleries, and calls-to-action. It should have pre-built templates tailored to dealerships that you can easily customize to match your brand.

Ease of use. The platform should be intuitive and require no coding knowledge to use. You want a drag and drop interface that allows you to quickly build and edit your landing pages and website.

Mobile-friendliness. In today's world, the majority of web traffic comes from mobile devices. Ensure any landing page builder you choose automatically optimizes your pages for mobile viewing. Your pages should load quickly and all elements should display properly on smaller screens.

SEO. Good SEO or search engine optimization helps people find your website online. Select a builder with built-in SEO tools to help boost your search rankings like page titles, meta descriptions, alt image text, and internal linking.

Analytics. Useful analytics provide insights into how people are engaging with your landing pages and website. Look for a builder that offers reports on page views, traffic sources, popular content, and conversion rates so you can optimize to improve performance.

When you find a flexible landing page builder with powerful functionality, simple use, mobile optimization, SEO, and analytics, you'll have a winning solution for creating an impactful digital presence for your dealership. Convert more customers and drive higher sales with a tool built for your needs.

How to Design an Effective Car Dealer Landing Pages with Unicorn Platform

To design an effective car dealer landing page with Unicorn Platform, follow these key steps:

Choose a Template

Select one of Unicorn Platform’s professionally-designed templates to start with. They offer templates specifically for auto dealers and manufacturers with bold imagery and eye-catching calls-to-action. Choose a template that aligns with your brand and the user experience you want to create.

Add Your Logo and Branding

Include your dealership’s logo, brand colors, and font styles to build brand recognition and trust. You can customize the template by uploading your logo and changing the color scheme to match your branding. Consistent branding across your website and landing pages helps form a cohesive customer experience.

Highlight Key Features and Offerings

Showcase the makes and models you sell, current sales and financing offers, service department information, or any other features you want to promote. Use large, high-quality images with minimal text to capture attention. You can add image galleries, sliders, icons, and eye-catching CTAs (calls-to-action) to highlight your offerings.

Focus on a Clear CTA

Have a clear call-to-action like “Schedule a Test Drive” or “Apply for Financing” prominently displayed on your landing page. This gives visitors a clear option for engaging with your dealership and moving further into the sales funnel. Track how many people click your CTA to see how effective it is. Consider A/B testing different CTAs to determine which one has the highest conversion rate.

Optimized for Mobile

With more and more people accessing the internet via mobile devices, your landing page must be optimized for mobile viewing. Unicorn Platform’s templates automatically resize and restructure content for mobile devices so your landing page looks great on any screen. Double check that buttons, CTAs, images, and text are still clearly visible and the user experience translates well to smaller mobile screens.

Following these best practices will help you create a high-converting landing page for your car dealership. Be sure to analyze visitor engagement and make changes to continuously improve your results. An optimized, mobile-friendly landing page with a clear CTA is key to driving more sales leads and customers to your showroom floor.

Tips for Optimizing Your Dealer Websites Designs
Tips for Optimizing Your Dealer Websites Designs

Tips for Optimizing Your Dealer Websites Designs

To optimize your dealer website designs, focus on a few key areas.

Content is King

The content on your dealer websites is the most important factor for search engine optimization (SEO) and lead generation. Provide detailed descriptions of vehicles, services offered, staff bios, and any accolades or awards. Include images, videos, reviews, and testimonials from happy customers. Update content regularly to give visitors a reason to return to your site.

Mobile-Friendly and Fast Loading

Over half of all web traffic now comes from mobile devices. Ensure your dealer websites are optimized for mobile, with large tap targets, minimal scrolling, and a responsive design that adjusts to any screen size. Pages should load quickly, in 3 seconds or less. Remove any unnecessary images, videos, widgets or third-party embeds that slow down load times.

Clear Call-to-Actions

Add prominent call-to-action (CTA) buttons, like ‘Get a Quote’ or ‘Schedule Service’. Place CTAs above the fold on page and include them in your page titles, headers, image captions and content. Make it obvious what you want visitors to do.

Optimize for Local SEO

Ranking in local search results is key for dealerships. Include your full business name, address and phone number on all pages. Provide details on the geographic areas you serve. Increase citations by getting listed in local directories like Google My Business, Bing Places, and Yelp. Encourage customer reviews, especially on Google and Facebook.

Track and Improve

Use analytics tools to see how visitors are interacting with your dealer websites. Look for pages with high bounce rates or exit rates and optimize them. Examine which content and CTAs are generating leads and build upon your successes. Continually test different versions of pages or CTAs to improve conversion rates. Make data-driven decisions to enhance your dealer website designs over time.

Following these best practices for optimizing your dealer website designs will help establish your digital presence, attract more targeted traffic, increase lead conversion and ultimately drive more sales. By providing an outstanding user experience through fast loading, mobile-friendly websites with engaging content and clear calls-to-action, visitors will keep coming back and recommending your dealership to others.


5 Must-Have Elements for Dealership Landing Pages

To convert visitors into leads and customers, your dealership landing page needs to have some essential elements. Here are 5 must-have elements to include on your dealer landing pages:

Clear Headline

A strong headline should capture the visitor's attention and clearly state what you offer. For example, "Affordable Pre-Owned Vehicles in [Location]" or "New [Vehicle Make] and [Vehicle Make] Dealership in [Location]". The headline should be in a large, eye-catching font at the top of the page.

High-Quality Images

Include professional photos of your vehicles, facility, and staff. Images help to build trust and give visitors a sense of what to expect from your dealership. For the best results, use large, high-resolution photos.

Strong Call-To-Action

A call-to-action or CTA tells the visitor what to do next, such as “Shop Our Inventory Now” or “Schedule a Test Drive”. The CTA should stand out on the page and link to your inventory, contact form, or appointment scheduling tool.

Contact Information

Provide your dealership's address, phone number, email address, and a contact form. Make this information easy to find in the top or bottom corner of the landing page. Some visitors may want to get in touch with your sales team right away.

Written Content

Include a brief description of your dealership, inventory, sales, and services. Mention any current promotions or incentives. The content should be concise, persuasive, and help build value in the minds of visitors. Use an active, engaging writing style.

An effective dealer landing page incorporates these key elements to motivate visitors and generate more leads. Be sure to also include your dealership’s logo for brand consistency and optimize the page for search engines to increase traffic. By following these best practices, you'll create high-converting landing pages for your dealership.

How to Drive More Test Drives With Your Website

To increase test drive requests through your website, focus on building trust and capturing leads. Provide details about your inventory and services to establish your dealership as a knowledgeable, customer-centric business.

Highlight Your Selection

Feature photos and details of your current vehicle inventory on your homepage. List makes, models, years, miles, and prices to give visitors an overview of your stock. Use image carousels or grids to display multiple vehicles at once. Update listings frequently to keep your site current.

Emphasize Your Expertise

Include pages highlighting your service center, parts department, and customer reviews. Discuss your factory-trained technicians, state-of-the-art diagnostic tools, and commitment to quality service. Share testimonials from satisfied customers describing their positive experiences. These pages build credibility and reassure visitors you can properly care for their vehicles after the sale.

Capture Contact Information

Add lead capture forms throughout your site, especially on vehicle listing pages and service pages. Offer incentives like coupons or free vehicle inspections to encourage visitors to provide their contact details. Once you have someone's information, reach out quickly with a phone call or email to begin building a relationship and gage their interest in a test drive.

Simplify the Process

Make it easy for visitors to schedule a test drive right on your website. Include a form where they can pick a date and time that suits their schedule. Be available seven days a week and outside of normal business hours when possible. The simpler you make the test drive process, the more likely visitors will be to take the next step.

Driving traffic to your website is important, but converting that traffic into leads and sales is the key to success. By showcasing your inventory, touting your experience, capturing contact details, and streamlining the test drive process, you can transform your site into an effective tool for lead generation and new customer acquisition.

Using Video on Your Dealership's Website to Increase Engagement

Using video on your dealership’s website is an effective way to increase engagement and connect with potential customers. Video content allows visitors to see and experience what your dealership offers in an authentic way. Studies show that people are much more likely to watch a video about a product or service than read about it.

Videos Showcase Inventory

Walk-around videos presenting current inventory allow customers to view vehicles from all angles before stepping foot on the lot. This makes the car-buying process more efficient by only bringing in serious, pre-qualified buyers who have already seen and researched specific vehicles they’re interested in.

Meet the Staff

Having dealership staff, especially salespeople, introduce themselves on video builds familiarity and trust. Customers can see the smiling, friendly faces behind the business and get a feel for the personality and customer service they can expect. These personal connections make people more likely to do business with your dealership.

Customer Testimonials

Video testimonials and reviews from satisfied customers are extremely persuasive. Hearing stories from real people who have had positive experiences at your dealership helps to build credibility and social proof that you provide great products, service and value. Ask happy customers to share a quick video highlighting their experience and why they would recommend you to others.

Virtual Tours

For customers who can’t visit the dealership in person, a virtual video tour allows them to explore your showroom, service center and lot from anywhere. This helps them become familiar with your facilities and offerings so they feel more comfortable contacting you to begin the shopping and buying process remotely. 360-degree video tours are especially immersive, giving viewers a sense of actually walking through the space.

Using a variety of video types on your dealership’s website will allow you to connect with customers and increase engagement in new, compelling ways. By showcasing inventory, introducing your staff, sharing customer stories and providing virtual tours, you can give people a taste of the experience they can expect when shopping and doing business with your dealership.

Keeping Your Dealership's Website and Landing Pages Up to Date

To keep your dealership’s website and landing pages up-to-date, making regular updates and improvements is key. An outdated online presence can reflect poorly on your business and turn away potential customers.

Review and Refresh Content

Review all content on your site including page copy, images, and videos. Update anything outdated or irrelevant. Add fresh images and videos to keep things interesting for repeat visitors and search engines. Update product descriptions, user reviews, and blog posts. Keep all information accurate and relevant.

Check for Broken Links and Errors

Scan your site for broken links, missing images or videos, and any error messages. Fix or remove them promptly. Broken links and errors frustrate users and damage their experience on your site. They also negatively impact your search ranking.

Improve Page Load Speed

A fast loading website is essential for user experience and search ranking. Remove any unnecessary plugins, large images, or media files slowing down your site. Consider optimizing images and caching to speed up load times. Page speed is an important factor in search engine algorithms and customer satisfaction.

Strengthen Your Calls-to-Action

Clear calls-to-action (CTAs) guide visitors to take the next step like requesting a quote, booking a service, or purchasing a product. Review your primary CTAs to ensure they stand out, are concise, and lead visitors to high-value actions. Place CTAs prominently on page and in locations where visitors are most engaged. Track how visitors respond to different CTAs to optimize them over time.


With more people accessing the web via mobile devices, a mobile-friendly website is mandatory. Ensure your site is optimized for smaller screens by using a responsive design. All content, images, and CTAs should scale nicely to mobile. If your site isn’t mobile-friendly, you are missing out on a huge number of potential customers. Mobile-friendliness also carries significant weight with search engines.

Keeping your website and landing pages up-to-date requires ongoing time and effort but yields important benefits for your dealership. An optimized online presence builds trust, enhances the customer experience, and drives more high-quality traffic and leads to your business. With regular updates and a focus on speed, usability, and mobile-friendliness, you can keep your site in tip-top shape.

Answers to Common Questions About Dealership Websites and Landing Pages built with Unicorn Platform

Unicorn Platform provides an easy way to create professional dealer landing pages and full dealer websites. Here are answers to some common questions about building dealership websites and landing pages with our platform.

What types of pages can I build?

You can build any type of page for a dealership including:

  • Landing pages to capture leads
  • Full dealer websites with multiple pages
  • About us pages to tell your dealership’s story
  • Inventory pages to showcase current vehicle offerings
  • Service and parts pages to promote your service department
  • Blog pages to share helpful tips and connect with customers
  • Contact pages with easy ways for customers to reach out

How much does it cost?

Unicorn Platform is extremely affordable. Plans start at just $29/month. There are no setup fees or contracts. You can cancel at any time. Our platform is designed to be an easy, inexpensive solution for dealerships of all sizes.

Do I need any coding or design experience?

No coding or design experience is required to build great looking pages and full websites with Unicorn Platform. We provide an easy drag and drop builder, designer templates, and pre-built sections and elements to help you create professional pages quickly. You can simply drag and drop sections onto your page, then customize the content.

How long will it take to build my site?

You can have a basic but professional landing page or website live in just a few hours using Unicorn Platform. Building a more robust site with multiple pages will take a few days to a couple of weeks for most users, depending on how much content and customization you want to include. The easy to use builder and pre-built sections help speed up the process.

Do you provide support?

Yes, we provide helpful support for all plans. You can access our library of tutorials and guides online 24/7. You can also open a support ticket and expect a response within 1 business day. We're happy to help you with any questions you may have about building or optimizing your dealership website.


You now have the power to easily create high-converting landing pages and beautiful websites for your dealership. With Unicorn Platform's simple yet powerful drag and drop builder, you can showcase your inventory, share your dealership's story, and boost your online presence—all without needing advanced technical skills. Their intuitive interface allows you to pick from stylish templates, add images and videos, include customer reviews, set up online appointment scheduling, and more. Unicorn Platform gives you an affordable, all-in-one solution to establishing a professional web presence, driving more traffic, and converting visitors into loyal customers. Take your dealership to the next level and start creating your new website today. The opportunities are endless.

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