Student Landing Page Templates for Education

updated on 25 June 2024

As an educator, you want an effective way to capture the interest of prospective students and parents. A custom landing page is key to achieving that goal and converting visitors into leads. With a variety of stunning templates to choose from, building an eye-catching landing page for your school or educational program has never been easier. In this article, we'll explore 10 visually impactful yet simple to customize landing page templates ideal for the education industry. Whether you need a landing page for a tutoring service, online course, private school, or university program, you'll find an option here to suit your needs. Read on to discover beautiful landing pages that will establish your brand's professionalism and help you start converting more leads today.

What Makes a High-Converting Student Landing Page?

To convert visitors into leads and customers, your student landing page needs to inspire trust and clearly convey your offer. Here are the essential elements of a high-converting landing page for the education industry:

To convert visitors into leads and customers, your student landing page must be a beacon of inspiration and clarity, showcasing your educational offerings in the most compelling light. Here are the essential elements that can transform your student landing page into a high-converting asset:

Engaging and Professional Header Image

Choose a header image for your student landing page that not only captures the essence of your brand but also vividly represents your course or topic. For instance, an image showing students actively engaged in a collaborative learning environment can instantly communicate the interactive nature of your courses.

Compelling Headline and Subheadline

Your student landing page should feature a headline that succinctly captures the core benefit of your educational offering. The subheadline should further elaborate, adding context and depth. For example, a headline such as "Excel in Digital Marketing" paired with a subheadline "Interactive Online Courses with Real-World Applications" creates a powerful first impression.

Clear and Concise Feature and Benefit List

Articulate the key features and benefits of your courses on the student landing page. This could include aspects like flexible learning schedules, hands-on projects, or industry-recognized certifications. Use bullet points for easy readability, such as:

Flexible, self-paced learning modules

Project-based curriculum with real-world relevance

Industry-recognized certification upon course completion

Compelling Call-to-Action (CTA)

Your student landing page should guide visitors towards a specific action, be it enrolling in a course, signing up for a free trial, or scheduling a consultation. Use a clear and motivating CTA, like "Enroll Now and Transform Your Career!" to drive engagement and conversions.

Authentic Social Proof

Incorporate genuine testimonials, ratings, and endorsements from past students and reputable partners on your student landing page. Showcasing positive experiences and collaborations adds credibility and trust. Statements like "Join 500,000+ students excelling in data science" can significantly boost confidence in your offerings.

Responsive and Intuitive Design

Ensure that your student landing page is responsive and user-friendly, offering a seamless experience across all devices. A well-designed, intuitive page layout can greatly enhance user engagement and encourage conversions.

SEO-Optimized Content

Craft content for your student landing page that is not only persuasive but also SEO-optimized. This ensures that your page ranks well in search engine results, making it easier for potential students to find your courses.

By focusing on these key elements, your student landing page can become a highly effective tool in attracting and converting potential students. It’s about creating a balance between informative content, visual appeal, and persuasive calls-to-action, all woven together in a user-friendly design.

If you're looking for a simple and easy-to-use e-learning landing page builder, check out the Simplest E-Learning Landing Page Builder by Unicorn Platform.

Drag-and-Drop Landing Page Builder: Unicorn Platform

As an educator, having an attractive and effective landing page is crucial to promoting your institution or program. Unicorn Platform offers drag-and-drop landing page templates specifically geared toward the education industry that make it simple to build a customized landing page for your school or course.

With Unicorn Platform’s landing page builder, you can choose from professionally-designed templates for schools, universities, online courses, and educational apps. These templates provide an esthetically-pleasing layout and structure while allowing you to easily modify and personalize the content. You can swap in your own images, update text, add video, integrate social media links, and more without needing any coding experience.

If you're looking to build a stunning tutoring landing page, Unicorn Platform has you covered. Some key features of the education landing page templates include:

  • Mobile-optimized responsive design: Your landing page will display perfectly on any device.
  • Integrated contact forms: Allow visitors to reach out and inquire directly from your landing page. Forms are pre-built into the templates.
  • Video integration: Easily embed video content like course overviews, student testimonials, or virtual school tours.
  • Customizable design: Change page layouts, update colors, add logos, and modify fonts to match your brand.
  • Analytics: See how people are engaging with your landing page and where visitors are coming from. Track impressions, unique visitors, and conversions.

With a collection of professionally-designed landing page templates and an intuitive drag-and-drop builder, Unicorn Platform makes it simple to create an attractive landing page to promote your educational offerings. Give visitors a great first impression and start converting more leads.

Customize Your Student Landing Page Design

To maximize the impact of your student landing page, you’ll want to customize its design. A polished, professional design will make your page appear credible and trustworthy to visitors.

Select a Clean, Minimal Template

Choose a simple template with ample white space, minimal distractions, and a clean layout. Some recommended options include:

  1. Column Layout - Features a header with your key message, an image, and a column for additional details. Easy to navigate and consume information.
  2. Video Header - Includes a prominent video header to capture attention, with space below for a brief message, image, and call-to-action button. Modern and engaging.
  3. Full-Width Image - Shows a large, high-quality image spanning the width of the page to visually represent your school or program. Crisp and visually impactful.
  4. Testimonial Layout - Highlights positive reviews from current or former students to build social proof. An authentic way to gain trust and reassure visitors.

Branding and Colors

Ensure your logo, brand colors, and brand fonts are prominently featured on your landing page. This helps to create visual consistency and recognition. You may also want to include images of your school grounds, students, teachers or campus to strengthen your brand identity.

Clear Call-to-Action

Feature one primary call-to-action button above the fold on your landing page, such as “Apply Now” or “Learn More.” Place additional CTA buttons below for visitors to schedule a tour, contact admissions, or download a brochure. CTAs should stand out visually and encourage visitors to take the next step.

An education landing page with a professional design, consistent branding, minimal distractions and a clear call-to-action will make a strong first impression on visitors and compel them to engage further with your school. Paying close attention to these elements will maximize the impact and conversion rates of your landing page.

Integrate Lead Capture Forms and Calls-to-Action
Integrate Lead Capture Forms and Calls-to-Action

Integrate Lead Capture Forms and Calls-to-Action

To maximize lead generation on your education landing page, strategic placement of lead capture forms and calls-to-action (CTAs) is key.

Lead Capture Forms

Include a lead capture form prominently on your landing page to gather contact information from visitors. Place the form above the fold so visitors see it immediately. Keep the form short, asking only for essential details like name, email, phone number, and program of interest. Offer an incentive like a free resource or consultation to encourage form completion.

Primary CTA

Feature a bold primary CTA, such as “Apply Now” or “Request Information,” above the lead capture form. The CTA should link to your application or contact page. Make this CTA large, contrasting in color, and centrally aligned to draw maximum attention.

Secondary CTAs

Incorporate secondary CTAs, such as “View Programs,” “Schedule a Visit,” or “Speak to an Advisor,” throughout the content sections of your landing page. These CTAs allow visitors to take action and should link to the corresponding pages on your website. Place them at the end of sections or lists where they relate to the preceding content.

Trust Indicators

Include trust indicators on your landing page like customer testimonials, case studies, awards or accreditations to build credibility. Featuring a few brief testimonials from current students or alumni along with their photos is an effective way to demonstrate social proof. Mention any prestigious awards or accreditations your school has earned as well.

To optimize for conversions, run A/B tests on different versions of your lead capture forms, CTAs, page layouts and content. Analyze the results to determine which variations produce the highest conversion rates and leads, then make adjustments accordingly. Applying these strategies to your education landing page will significantly impact your lead generation and enrollment success.

Stunning Student Landing Page Templates for Education
Stunning Student Landing Page Templates for Education

Stunning Student Landing Page Templates for Education

When choosing a landing page template for your education website or online course, it's crucial to select one that is not only eye-catching but also professional and tailored to your specific audience. Here are some remarkable templates that can elevate your student landing page, making it both captivating and functional.

Modern and Minimal

For those seeking a sleek, modern look, consider a minimalist template for your student landing page. Templates like ‘Education’ and ‘School’ feature a clean design with ample white space, geometric shapes, and bold typography. Their muted color schemes keep the focus squarely on your content and call-to-action (CTA) buttons, perfect for higher education institutions or online learning platforms.

Vibrant and Engaging

If you aim to create a student landing page that's vibrant and engaging, especially for younger audiences, opt for templates with bright colors and interactive elements. ‘Kindergarten’ stands out with playful blocks of color, whimsical shapes, and handwritten fonts, making it ideal for elementary schools or children's educational programs. Meanwhile, ‘University’ combines colorful graphics, informative graphs, and a slider gallery to showcase campus life or course highlights. These lively designs are perfect for engaging a younger demographic or creating an inviting atmosphere for educational centers.

Classic and Professional

For a more traditional or professional appeal, templates like ‘Professor’ and ‘Scholar’ offer a classic aesthetic with serif fonts, grid layouts, and neutral color palettes. These templates resemble a scholarly newspaper layout, framing content areas elegantly and using traditional fonts. They are particularly well-suited for student landing pages focused on online courses, vocational training, or professional certification programs, conveying a sense of expertise and authority.

Versatile and Adaptable

If versatility is key, templates such as ‘Principal’, ‘Dean’, and ‘Provost’ provide a simple yet adaptable foundation. These templates feature a basic one-page layout with sections for image galleries, feature highlights, and contact forms. Easily customizable, you can tweak fonts, colors, and images to align with your brand identity, making them a great fit for various educational settings - from primary schools to universities. Their straightforward yet strategic design makes them a reliable choice for any student landing page.

In conclusion, selecting the right template for your student landing page can significantly impact its effectiveness in attracting and engaging visitors. By choosing a design that resonates with your target audience and reflects your educational brand, you can create a student landing page that not only looks stunning but also performs exceptionally in converting visitors into leads or customers.

Template #1: Online Course Landing Page

When building an online course landing page, focus on clearly communicating what the course offers and why visitors should enroll. An effective landing page follows some best practices:

Highlight the Course Benefits

Clearly state the key benefits and outcomes students can expect from the course. For example:

  • Gain in-demand skills that will open up new career opportunities
  • Learn at your own pace with lifetime access to course materials
  • Join a community of like-minded learners for support and networking

Showcase the Curriculum

Give visitors an overview of the course curriculum and topics covered. You might organize this into sections like:

  1. Course Modules: List the names and a short description of each module. For example, “Module 1: Introduction to Coding - Learn HTML, CSS, and JavaScript fundamentals.”
  2. Video Lectures: Highlight the number of video lectures included and their average length. For example, “Over 50 video lectures (30-60 minutes each).”
  3. Assignments: Mention assessments, projects, case studies, and other opportunities to apply what students learn. For example, “5 hands-on coding projects to build a portfolio of work.”
  4. Resources: Discuss any workbooks, cheat sheets, frameworks, or other resources students will receive. For example, “200-page workbook with coding exercises and examples.”

Call Visitors to Action

End the page with a strong call-to-action, like “Enroll in the course today!” accompanied by an eye-catching button. You might also highlight any special offers or discounts to encourage signups.

An educational landing page should be focused yet comprehensive. Following these best practices will allow you to create a page that inspires visitors and converts them into enrolled students. With a well-designed curriculum and persuasive copy, your online course will be poised for success.

Template #2: Tutoring Services Landing Page

For education companies offering tutoring or test prep services, a simple yet compelling landing page is key to converting visitors into leads and customers. Template #2 is an excellent option for highlighting your offerings in a clean, modern way.

Streamlined Design

The minimalistic layout focuses attention on what really matters—your services. A large hero image at the top sets the tone, followed by a brief value proposition and call-to-action button enticing visitors to sign up for a free trial or consultation.

Service Offerings

Below the fold, feature up to six of your most popular tutoring or test prep packages using eye-catching icons and a brief description of each. For example:

  1. One-on-One Tutoring: Personalized support from expert tutors in math, reading, writing, and study skills.
  2. SAT/ACT Prep: Comprehensive test preparation with live online classes, practice exams, and on-demand lessons.
  3. AP Exam Review: Targeted review courses for AP students looking to earn college credits, led by experienced AP teachers.

About Section

Use the about section to establish your expertise and credentials. Discuss how many years you’ve been in business, your accomplishments and results, number of students served, and team of teachers or tutors. Share your educational philosophy or mission to build trust and credibility.

Customer Testimonials

Social proof from happy clients or students goes a long way in persuading visitors. Include 2-3 testimonials describing specific ways your services led to improved confidence, better grades, higher test scores, and a more rewarding learning experience.

Call Visitors to Action

End by re-iterating the benefits of your offerings and prompting visitors to sign up through bold call-to-action buttons. Sweeten the deal by offering a free introductory session or percentage off their first paid package.

The Template #2 landing page is simple yet highly effective. By highlighting your services, establishing authority, and building trust through social proof and customer reviews, you'll capture more leads and turn interested visitors into long-term clients.

Template #3: Private School Admissions Landing Page

For private schools looking to attract new student admissions, a clean, professional landing page template is key. This type of template focuses on highlighting the school’s mission and values, campus features, curriculum, faculty expertise, and student outcomes.

Showcase Your School’s Mission and Values

Clearly state your school’s mission statement and core values at the top of the page. This helps visiting parents and students understand your school’s vision and educational philosophy right away. You may want to include images of students engaged in activities that embody these values.

Highlight Campus Amenities and Features

Prominently feature high-quality images of your campus buildings, classrooms, athletic facilities, performance spaces, libraries, and any other amenities that set your school apart. Provide brief captions describing each space. You can also include a campus map for visitors to explore the layout of your facilities.

Emphasize Your Curriculum and Faculty

List the courses, programs of study, and extracurricular activities offered at your school. Highlight any special or unique programs in your curriculum. Also, introduce some of your experienced faculty members, their credentials, expertise, and achievements. This helps build confidence in the quality of education and instruction students will receive.

Share Student Outcomes and Success Stories

Include statistics on college acceptance and scholarship rates, standardized test scores, competition results, or other metrics that demonstrate student achievement. You may also want to feature stories of standout students who have gone on to success at prestigious universities or in their careers. Their stories help bring to life the kind of opportunities and outcomes students at your school can aspire to.

An admissions landing page following these best practices will convey your school’s strengths, set proper expectations about what you offer, and motivate prospective families to learn more and apply. Be sure to include strong calls-to-action, like booking a campus tour, applying online, or contacting the admissions office. With an informative yet concise landing page, you'll gain quality leads and build your next class of students.

FAQs: Using Student Landing Page Templates

When utilizing student landing page templates for educational purposes, it's essential to tailor them to meet the unique needs and preferences of your target audience. Here are some guidelines to make your student landing page more effective and engaging:

Content Strategies for Student Landing Pages

Highlight Benefits and Solutions: Clearly articulate how your educational product or service addresses the specific challenges faced by students or educational institutions. This helps in positioning your offering as a valuable solution.

Detail Key Features and Offerings: On your student landing page, succinctly outline the most critical aspects of your educational programs or tools. This could include unique course offerings, innovative teaching methods, or state-of-the-art learning resources.

Use Compelling Visuals: Enhance your student landing page with relevant visuals, like images of interactive classroom settings, happy students, or snapshots of your educational platform. Visuals can significantly reinforce your message and make the page more relatable and engaging.

Design Best Practices for Student Landing Pages

Opt for Simplicity: Choose a template that's clean and uncluttered. Avoid overly complex animations or a layout that could distract from the main message.

Intuitive Layout: On your student landing page, organize content logically, ensuring key information is immediately visible. Prioritize the flow of information to guide visitors naturally through the page.

Leverage White Space: Utilize white space effectively to create a visually appealing and easy-to-navigate student landing page. This approach helps in avoiding information overload.

Mobile Optimization: Given the high mobile usage among students, ensure your student landing page is responsive and displays well on various devices, particularly smartphones and tablets.

SEO Considerations for Student Landing Pages

Keyword Integration: Incorporate relevant educational keywords into your student landing page's titles, headers, and body content to enhance its search engine visibility.

Craft Compelling Meta Descriptions: Create engaging and keyword-rich meta descriptions for your student landing page. This small snippet of text is crucial for attracting clicks from search results.

Image Alt Text: Use descriptive alt text for all images on your student landing page, aiding both search engine optimization and accessibility for users with screen readers.

Testing and Feedback for Student Landing Pages

Thorough Review and Testing: Before launching your student landing page, conduct a comprehensive review to identify any content, design, or technical issues.

Gather External Feedback: Seek input from educators, students, or colleagues to gain diverse perspectives on your student landing page. This can provide valuable insights into user experience and content relevance.

Ongoing Optimization: Post-launch, monitor key performance metrics like engagement, time spent on the page, and conversion rates. Use this data to continually refine and improve your student landing page.

By adhering to these guidelines, you can create a student landing page that not only looks appealing but also effectively communicates your educational offerings, resonates with your audience, and drives engagement and conversions. Remember, the goal is to create a seamless and informative experience that encourages students and educators to explore and engage with your educational products or services.


As you have seen, there are many visually appealing options for creating an educational landing page to capture interest and drive conversions. With a variety of layouts, color schemes, and content sections to choose from, you can find a template that aligns with your brand and resonates with your target audience. Using a simple drag and drop builder makes the design process accessible for those without technical skills so you can get your page up and running quickly. An eye-catching yet focused landing page is a key part of any digital marketing strategy, so take the time to evaluate different templates and pick one tailored to your needs. With the right design and messaging, you'll be on your way to boosting lead generation and improving your customer acquisition.

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