As an entrepreneur in the food delivery space, you need an attractive yet simple landing page to capture customer interest and convey your value proposition. However, between developing your business model, hiring staff, and managing operations, building an eye-catching landing page from scratch may feel overwhelming, especially if you lack design experience. Luckily, tools like Unicorn Platform offer free templates and drag-and-drop interfaces to help you build a landing page for your food business in minutes. Check out their blog post on how to build a landing page for your food business in minutes to learn more about how you can create a professional-looking landing page without any coding or design skills.
Why You Need a Landing Page for Your Food Delivery App
A landing page is essential for promoting your food delivery app and converting visitors into users. Here are a few reasons why you need a dedicated landing page:
Increased Conversion Rates
A landing page focused on your app allows you to tailor the content and design specifically to your target audience and their needs. This results in higher conversion rates compared to directing people to your general website. With a well-designed landing page, you can expect conversion rates of 5-30% or more, compared to 1-3% for most websites.
Focused Messaging
On a landing page, you have space to communicate the key benefits and features of your food delivery app clearly and concisely. You can highlight what makes your service unique, display engaging visuals of your app in action, and convey a consistent brand message. This focused messaging helps visitors quickly understand what you offer and why they should download your app.
Lead Generation
A landing page gives visitors an opportunity to sign up for notifications about your launch or beta test. By offering an incentive like a discount on their first order, you can capture email addresses and gain valuable leads. These leads can then be targeted with launch announcements and special offers to drive early adoption of your app.
A/B Testing
Landing pages allow you to easily test different content, designs, and calls-to-action to optimize your results. You may find that changing the headline, hero image, or button text significantly impacts your conversion rates. A/B testing on landing pages is a simple way to refine and improve your marketing to maximize the success of your food delivery app launch.
In summary, a customized landing page is a must-have for promoting your on-demand food delivery service. With a focused message, clear call-to-action, and built-in optimization, a landing page can help you achieve your most ambitious growth goals.
How to Use Unicorn Platform Landing Page Builder
To build a landing page for your food delivery app without any design experience, use Unicorn Platform’s drag and drop builder. This easy-to-use tool provides pre-designed templates and elements to create an effective landing page in minutes.
Choose a Template
Select from conversion-optimized templates for meal delivery and food delivery apps. Templates feature a hero banner, information sections, contact form, and call-to-action buttons.
Preview templates to find one that matches your brand.
Add Your Content
Customize the template by adding your company logo, app name, tagline, and brand colors. Write benefit-focused headlines and copy in the pre-designed content blocks. Keep text concise while highlighting your app’s key features and value propositions.
Include Visuals
Upload images that showcase your app to increase visual interest. Feature screenshots, photos of meals, or graphics illustrating how your service works. For best results, use high-quality, royalty-free stock photos or custom images.
Set Up Your Form
Connect a contact form so visitors can subscribe to your mailing list or request early access to your app. Select the fields you want to include, like name, email, phone number, etc. Customize the form’s call-to-action text, button color, and set the recipient email address.
Preview and Launch
Preview your landing page to ensure all elements are displaying properly on different screen sizes. Make any final changes before launching your page. Start driving traffic to your new landing page through social media, content marketing, and advertising campaigns.
With some simple drag and drop edits, you can quickly launch an optimized landing page for your food delivery app. Keep testing and improving your page to increase conversion rates over time. Let Unicorn Platform handle the design so you can focus on growing your business.
The Anatomy of a High-Converting Meal Delivery Landing Page
To create an effective meal delivery landing page, you must include certain essential elements. A persuasive landing page clearly conveys your service offerings, highlights your benefits, builds trust, and motivates visitors to sign up or purchase a plan.
Clear Value Proposition
Your value proposition should be prominently displayed and explain what you do in a few sentences. For example, “Get healthy, home-cooked meals delivered daily.” This helps visitors quickly understand your business and its offerings.
Appetizing Hero Image
Feature a large, high-quality photo of one of your delicious meals. This visually represents your service and sparks interest in your food. For extra appeal, use an image of your packaging or a photo of someone enjoying your product.
Simple Navigation
Your page should be easy to navigate on both desktop and mobile devices. Use large buttons for “Sign Up” and “Browse Meals” so visitors can easily take action. Ensure each section flows logically into the next. Simplicity and minimalism are key.
Pricing Options
Clearly list your pricing tiers along with details on the number of meals, ingredients, and delivery frequency for each plan. This transparency helps build trust in your service and gives visitors an incentive to sign up. You may offer special introductory discounts for new customers to increase conversions.
Social Proof
Share testimonials from satisfied clients promoting your delicious, high-quality meals and great service. Discuss how you’ve helped customers save time, eat healthier, and discover new recipes. Their stories and reviews build credibility for your brand. You can also note publication features or partnerships.
Strong Call-to-Action
Place prominent “Sign Up” and “Start Today” buttons so visitors can easily purchase a plan or start a free trial. Use action-oriented copy like “Get Started” or “Sign Up Now” to encourage them to take the next step. Make the buttons bold and colorful so they stand out on the page.
Following these best practices will allow you to craft a persuasive landing page that fuels business growth. Paying close attention to elements like your value proposition, hero image, navigation, pricing, social proof, and call-to-action can help motivate visitors to become loyal customers. Focusing on transparency, simplicity and building trust are key to an effective meal delivery landing page.
Food Delivery App Landing Page Insights
To create an effective food delivery app landing page, there are several insights to keep in mind:
Offer a Simple Yet Compelling Value Proposition
Clearly and concisely communicate what makes your food delivery service unique and why customers should use it. Focus on the key benefits and solutions you provide to users’ needs. For example, “Get delicious meals from your favorite local restaurants delivered to your doorstep.”
Highlight Your Key Features
Use images and text to showcase the most important features of your food delivery app. This could include features like:
- Browse menus from popular nearby restaurants
- Place orders directly from the app for delivery or takeout
- Pay securely right in the app
- Real-time order tracking so you know exactly when your food will arrive
- Leave reviews and ratings to help other users find the best eats
Include Striking Visuals
Visuals are essential for an effective landing page. High-quality photos of appetizing food selections from your restaurant partners will capture attention and stimulate appetite. Infographics or icons can also visually represent key features and statistics in an interesting way. For example, you might show the number of restaurant partners or area of coverage in your city using a map graphic.
Offer an Incentive for New Users
Providing a special offer or promotion for new app users is a great way to encourage downloads and trial of your service. For example, you might offer $5 off the first order or a free dessert item with the first purchase over $20. Be sure to prominently display the details of your new user offer and any applicable terms and conditions.
Keep your Call-to-Action Clear
The primary goal of your food delivery app landing page is to get people to download your mobile app. So, be sure to include bold call-to-action buttons that link directly to your app in the Apple App Store and Google Play Store. Phrases like “Get Started” or “Order Now” work well for food delivery app CTAs.
Following these insights will help you create an appetizing landing page that effectively highlights your food delivery service and converts website visitors into new app users. With a simple yet compelling design, impactful visuals, special offers for new users and a clear call-to-action, you'll have people tapping to download and order in no time.
Meal Delivery Landing Page Examples
To create an effective meal delivery landing page, it is important to include certain key elements that will capture the attention of visitors and compel them to take action. Some recommendations for your landing page include:
Clear Value Proposition
Explain your unique selling proposition—what sets your food delivery service apart? Focus on benefits to the customer like convenience, quality, or affordability. Your value proposition should be prominently featured on the page.
Professional Design
A clean, modern design gives a professional impression and inspires confidence in the service. Use high-quality images of appetizing food, an easy-to-read font, and minimal clutter. The overall look and feel should match your brand image.
Simple and Streamlined
Keep your page simple with only essential information. Too many links, buttons or excess content will distract visitors. Focus on a single call-to-action like signing up, downloading an app, or placing an order. Remove any barriers to conversion.
Social Proof
Feature ratings, reviews, testimonials, or media mentions from satisfied customers. This social proof builds trust and credibility for potential new users. You might say something like, “Join over 50,000 happy customers who love our service.”
Responsive Design
With many visitors accessing from mobile devices, your landing page must be fully responsive. All content should display properly on any screen size. If your signup or ordering process is mobile-friendly, be sure to mention that as well.
Security Badges
Include badges for any security certifications you may have like SSL or PCI compliance. This signals to visitors that their personal and payment information will be protected.
By following these best practices, you can create an effective landing page for your meal delivery service. An optimized landing page is key to converting more visitors into customers and growing your business. Continually test and refine your page using data-driven insights.
Showcase Your App's Key Features
To highlight your food delivery app’s capabilities, prominently feature screenshots and descriptions of its key features on your landing page. Walk potential users through the main functions and capabilities step-by-step to demonstrate how your app can meet their needs.
Browse Local Restaurants
Allow users to browse photos and menus from restaurants in their area that offer delivery through your app. Describe how they can filter by cuisine type, dietary preferences, price range, and more to find exactly what they’re craving.
Place an Order
Explain how customers can select dishes from a restaurant’s menu, choose extras like sides or drinks, specify cooking instructions, and place their entire order directly through your app. Mention that the process is quick, simple, and secure.
Live Order Tracking
Promote that your app offers live updates on the status of a customer’s order so they know precisely when to expect their food to arrive. Note how they'll receive notifications when the restaurant accepts the order, when the meal is being prepared, when the delivery driver is on the way, and when the driver is arriving. This transparency keeps users informed and puts them at ease.
Contactless Delivery
Highlight how your app enables contactless delivery for safety and convenience. Describe how customers can provide instructions for where to leave their order upon arrival, so they can retrieve it without direct contact. Mention any additional measures taken to ensure hygiene and minimize risk.
Payment and Offers
Discuss how customers can pay quickly and securely in the app when placing their order. Also, promote any discounts, coupons, or loyalty programs you offer to save users money on their meal delivery.
Ratings and Reviews
Explain how your app allows customers to rate and review restaurants, meals, and delivery drivers to help improve the service and experience for all users. Mention that their feedback is valued and helps ensure the highest quality.
By prominently featuring these key capabilities and benefits on your landing page, you'll give potential new users an appetizing first impression of your food delivery app. Describe each feature in an engaging yet professional manner to showcase how your service satisfies customers and meets their needs.
Add Engaging Visuals and Graphics
To enhance your food delivery app landing page, include high-quality images and graphics. Visuals are key to engaging users and conveying your brand identity.
Photos of App Screens and Interface
Include screenshots of your actual app interface. Show how the ordering process will look and function within your app. Images of your app in use on mobile devices are also impactful. These previews allow potential customers to visualize using your service.
Photos of Food Items
For a food delivery app, photos of delicious menu items are essential. Highlight popular or noteworthy dishes from your restaurant partners. Zoom in on ingredients and garnishes. Stylized overhead shots or close-ups from an angle are eye-catching. Use filters and editing to make the images bright and appetizing.
Infographics
Simple infographics with statistics about your business can be an interesting way to convey information. You might include facts like number of restaurant partners, geographic range, total deliveries to date or percentage of on-time deliveries. Keep infographics minimal, using visual elements like icons, charts or graphics in addition to short blocks of text.
Illustrations
Custom illustrations in your brand style can help bring extra personality to your landing page. Consider including illustrated maps showing your delivery range, cartoon characters delivering food by bike or illustrations of restaurant types like pizza, sushi or burgers. Keep the style lighthearted, fun and consistent.
Photo Collages
Grouping several themed photos together in a collage is an easy way to showcase images of food, your delivery fleet, customers enjoying deliveries or behind-the-scenes restaurant shots. Photo collages give viewers lots of visual information at once while keeping the overall look cohesive. Use collages sparingly, placing them in areas where you want to maximize visual impact.
By incorporating high-quality and relevant visuals into your food delivery app landing page, you’ll capture attention, convey your brand message and get potential customers excited about using your service. Engaging graphics are key to a successful landing page and a winning user experience.
Include Social Proof and Testimonials
To build credibility and trust in your food delivery app, include social proof from happy customers. Feature customer testimonials, reviews, and ratings prominently on your landing page. Studies show that over 70% of people read reviews before making a purchase, so don’t miss this opportunity to gain their confidence.
Testimonials
Obtain written testimonials from your happiest clients and include 2-3 of them on your landing page. Have them describe their experience with specifics about the quality of food, delivery, and service. For example:
"The pizza was hot and delicious when it arrived, and the delivery person was friendly and efficient. 5 stars for XYZ Food Delivery!" - John S., Customer
Ratings and Reviews
If your app already has a number of reviews, display your overall rating prominently along with the number of reviews. For a new app, aim to get at least 10-15 reviews as quickly as possible to establish credibility. You can prompt new customers to leave a review with a follow-up email after their first delivery. Offer an incentive like a discount on their next order to increase the response rate.
Social Media
Embed latest tweets, Instagram posts, or Facebook reviews from customers who have tagged your business. This shows visitors that real people are talking about and recommending your food delivery service on social media. Just be sure the content is positive and reinforces your brand message!
The key to effective social proof is making it easy for visitors to see that others have tried your service and been highly satisfied. When potential customers read multiple convincing testimonials and see strong ratings, their uncertainty will decrease and their interest in becoming a customer will increase. Leverage this persuasive technique on your landing page to turn visitors into subscribers and loyal clients.
FAQs: Common Questions About Building a Meal Delivery Landing Page
Building an effective meal delivery landing page doesn’t require advanced design skills. With the right tools, anyone can create an eye-catching page to convert visitors into customers.
What is a meal delivery landing page?
A landing page is a standalone web page separate from your main website. It is dedicated to converting visitors into leads or sales for a specific campaign or promotion. A meal delivery landing page markets your food delivery service and encourages people to place an order or sign up for a subscription.
Do I really need a landing page?
Yes, a dedicated landing page is essential for any meal delivery service. It allows you to:
- Focus your messaging on a single offer or promotion.
- Optimize the page for a high conversion rate.
- Drive traffic to the page through social media ads, Google Ads, email campaigns, and more.
- Track the performance and ROI of your marketing efforts.
What elements should I include?
The key elements of an effective meal delivery landing page include:
- An attention-grabbing headline that describes your offer or promotion.
- High-quality images of your food to stimulate the senses.
- A brief description of your service and what makes it unique.
- The details of your current offer to motivate people to take action.
- Social proof like photos of happy customers or reviews and testimonials.
- A call to action like “Order Now” or “Sign Up Today” prominently displayed.
- Your contact information and links to your website and social media profiles.
Do I need coding skills to build a landing page?
No, you don’t need any technical skills to build a high-converting meal delivery landing page. Services like Unicorn Platform offer simple drag and drop builders that provide pre-designed templates and elements to choose from. You can easily customize the template by uploading your own images, changing the text, and rearranging or deleting sections. Then simply connect your domain to publish the page. With an intuitive landing page builder, anyone can design an effective page in just a few hours.
Conclusion
You now have the tools and knowledge to build an attractive landing page for your food delivery service in minutes. With Unicorn Platform's drag and drop builder, you can showcase mouthwatering photos of your cuisine, highlight your business' unique selling points, and start converting visitors into customers right away. The simple yet powerful editor allows you to make changes on the fly without any coding required. Join the thousands of food entrepreneurs who have used Unicorn Platform to launch and grow their delivery businesses. Take your food delivery service to the next level with an eye-catching landing page - you have nothing to lose and more customers to gain. Start your free trial today.
