Landing Pages for Gyms: How Unicorn Platform Makes It Simple

published on 11 July 2023

As a gym owner, you know that an effective landing page is crucial to attracting new members and clients. However, designing and optimizing landing pages requires significant time, money, and technical skills that you likely don't have. Unicorn Platform is a simple yet powerful website builder tool designed specifically for gyms and fitness businesses. With an intuitive drag-and-drop interface and professionally designed templates, Unicorn Platform makes it easy for you to create high-converting landing pages in minutes without any coding required. You can showcase your gym's offerings, highlight key features and amenities, prominently display membership options, and start generating more leads right away. If you're looking for inspiration, check out these examples you can recreate yourself using Unicorn Platform's easy-to-use design tools. Stop wasting valuable time struggling with complex website builders. Unicorn Platform gives you an affordable, all-in-one solution to design landing pages that will transform your gym's online presence and accelerate growth.

Why Your Gym Needs a Landing Page

As a gym owner, a landing page is one of the most important tools you can have to attract new members and grow your business. Here are a few reasons why your gym needs an effective landing page:

A landing page allows you to highlight what makes your gym unique. You can feature the specialized classes, top-of-the-line equipment, knowledgeable personal trainers, or competitive membership rates that set you apart. By showcasing your strengths, you'll attract clients who value those offerings.

An optimized landing page also makes it easy for people to sign up or get in touch. With clear calls-to-action, contact forms, and lead generation offers, you'll capture contact details from interested site visitors so you can follow up and get them started with a free trial or membership.

A dedicated landing page improves your search engine optimization (SEO). By focusing the page on a few targeted keywords, like "gym membership deals" or "personal training gym," you'll rank higher in searches and drive organic traffic. The higher your ranking, the more visibility you'll gain.

Finally, a landing page allows for A/B testing. You can create different versions of your page to see which layout, content, images, or calls-to-action perform the best. Then make improvements based on concrete data to maximize your conversions.

In summary, a custom landing page is a smart investment that will help you spread awareness about your gym, boost lead generation, strengthen your online presence, and optimize your marketing efforts. For any gym looking to take their business to the next level, a landing page is essential.

Choose a Responsive Theme for Mobile-Friendly Lead Generation

To generate more leads and memberships, your gym needs an effective landing page. With Unicorn Platform, creating a mobile-friendly landing page for your gym is simple. Here are the key steps:

Choose a responsive theme. Select from professionally-designed themes that automatically resize for any device. For gyms, choose an energetic theme with vibrant colors, bold fonts, and images of people exercising. Some recommended themes include Action, Fitness, and Momentum.

Add eye-catching media. Include professional photos of your gym, equipment, classes, trainers, and members. A video overview or virtual tour of your facilities is even better for engaging visitors. Media should take up about 50-70% of the page.

Highlight your offerings. Create sections to feature your gym’s amenities, equipment, classes, personal training, and any other services. Use lists, icons, and buttons to make these scannable. Mention any free trials, discounts, or promotions you offer to capture leads.

Include lead generation forms. Add email opt-in forms, contact request forms, and membership inquiry forms to capture visitor information. Offer a freebie like a workout guide or fitness assessment in exchange for their email address. Forms should be prominently displayed in multiple locations.

End with a strong CTA. Use an attention-grabbing call-to-action button, like “Start Your 7-Day Free Trial” or “Schedule a Gym Tour Now!”. Place the CTA prominently at the top and bottom of the page so visitors can easily take the next step.

With an eye-catching, mobile-optimized landing page, you can start generating more leads and memberships for your gym right away. Let Unicorn Platform handle the technical aspects so you can focus on your business. Our simple yet powerful builder was created specifically for fitness companies and is 100% free to use. Build your landing page today!

Add Eye-Catching Images and Videos to Your Landing Page For Gym

To create an eye-catching landing page for your gym, visually engaging images and videos are a must. Adding multimedia elements to your page will capture visitors’ attention and showcase what your gym has to offer.

Choose High-Quality Photos of Your Gym and Equipment

Include professional photos of your gym space, workout equipment, trainers, and members exercising. Select images that are well-lit, in focus, and highlight the key features of your facility. For example:

  • Photos of your weight training area, cardio machines, and circuit training equipment
  • Images of group exercise rooms for yoga, Pilates, spin class, etc.
  • Pictures of personal training sessions and members working with trainers

Feature Short Videos of Classes and Testimonials

In addition to still photos, embed short videos on your landing page. Some suggestions include:

  1. Video previews or highlights of different classes you offer like kickboxing, CrossFit, or TRX suspension training. Keep them under 30 seconds.
  2. Testimonial videos from members sharing their experiences at your gym and the results they’ve achieved. Authentic member stories are highly persuasive. Keep these under 60 seconds.
  3. A welcome video from your gym’s owner or manager. Put a friendly face to your business and share your gym’s mission and values. Aim for a length of 30 to 90 seconds.

Use an Image Slider or Video Gallery

For the most visual impact, incorporate an image slider, video gallery, or both on your landing page. These features allow you to showcase multiple multimedia elements in one space. Visitors can easily browse through the images and videos to get a well-rounded sense of your gym.

Implementing these visual strategies will make your gym’s landing page eye-catching, engaging, and effective at conveying why members should join your facility. Compelling photos and videos are key to making a great first impression and setting you apart from competitors.

Include a Clear Call-to-Action to Drive Conversions

To maximize the effectiveness of your gym's landing page, be sure to include a clear call-to-action (CTA) to prompt visitors to convert into leads or customers. A CTA should be prominently featured on your landing page, typically in the upper right area.

Choose an Appropriate CTA

Select a CTA that matches your business goals, such as:

  • Sign up for a free trial - Ideal for promoting a trial of your services.
  • Book a free consultation - Works well for personal training or classes.
  • Join now - Use for a straightforward membership sign-up.

Make the CTA Obvious

Use buttons, bold text, and contrasting colors to make your CTA stand out. For example, a large red "Join Now" button will capture attention. You can also draw the eye to the CTA using whitespace and page placement.

Offer an Incentive (Optional)

You may choose to provide an incentive for users who click your CTA, such as:

  • A free introductory personal training session
  • One month of membership at a discounted rate
  • A free protein shake or smoothie

Incentives make your offer more compelling and increase conversion rates. However, for a simple membership sign-up, an incentive may not be necessary.

Drive Urgency (Optional)

Creating a sense of urgency can motivate visitors to act quickly. You might note that rates are increasing soon, spots are filling up fast, or a promotion is ending. However, urgency should only be conveyed if truthful and may not suit all gym marketing approaches.

An effective CTA with a compelling incentive (if appropriate) and sense of urgency (if used) is key to maximizing lead generation and conversions on your gym's landing page. With a well-designed CTA, you'll be on your way to attracting more members and building a successful business.

Provide an Email Opt-in to Build Your Email List
Provide an Email Opt-in to Build Your Email List

Provide an Email Opt-in to Build Your Email List

To build your email list and stay in contact with interested prospects, you should provide an email opt-in on your gym's landing page. This allows visitors to submit their email address to receive updates, newsletters, promotions, and other communications from your business.

Offer an Incentive

Providing an incentive encourages visitors to opt-in to your email list. Offer something of value to them in exchange for their contact information, such as:

  • A free 7-day gym pass
  • A personalized workout plan
  • Nutrition tips and recipes
  • Access to an exclusive monthly prize draw

Place the Opt-In Form Prominently

Position your email opt-in form prominently on the page so visitors notice it easily. Place it above the fold, at the top of the right sidebar, or center it on the page. Use an eye-catching call to action button like "Sign Up Now" or "Get Your Free Gift" to capture attention.

Keep the Form Simple

A simple opt-in form with a single field for entering an email address converts the best. Don't ask for more information than necessary. You can collect additional details once the visitor joins your email list.

Double Opt-In for Verification

Use a double opt-in process to verify email addresses. Once someone submits their email, send them a confirmation message with a link to click to confirm their subscription. This helps ensure email validity and compliance with anti-spam laws.

Provide Value and Build Trust

Send a welcome email immediately with the promised incentive. Then follow up regularly with helpful content to provide value, build trust and keep your gym at the top of subscribers' minds. Share blog posts, class schedules, health tips, and promotions.

An effective email opt-in on your landing page, combined with a valuable newsletter, allows you to build a lasting relationship with your audience and keep them engaged with your gym. Consistently delivering useful information to subscribers will establish your expertise and position you as a trusted resource in the health and fitness community.

Share the Benefits on Your Landing Page For Gym

To maximize the effectiveness of your gym's landing page, prominently feature the main benefits of your services. Clearly articulating the advantages of joining your gym will motivate visitors to sign up for a trial or membership.

Convenience and Flexibility

Highlight convenient features like 24/7 access, numerous location options, and flexible membership plans. For example:

  • 24/7 access to facilities and equipment
  • Multiple gym locations across the city for added convenience
  • Membership options to suit any schedule or fitness level

Professional Guidance

Promote the expert guidance and support members will receive from your trained staff. For example:

  • Certified personal trainers available to help members meet their fitness goals
  • Group exercise classes led by skilled instructors in various disciplines like yoga, pilates, kickboxing, etc.
  • Ongoing support and advice from nutritionists and wellness coaches

Cutting-Edge Amenities

Feature state-of-the-art equipment, facilities, and amenities to showcase your gym as a premier fitness center. For example:

  • The latest cardio machines, weight training equipment, and functional training rigs
  • Heated swimming pools, rock climbing walls, boxing rings, and sports courts
  • Steam rooms, saunas, massage therapy, and other wellness services

Motivating Community

Emphasize the motivating community members will join. For example:

  • A diverse community of like-minded individuals focused on health and wellness
  • Optional fitness challenges and competitions to increase motivation and accountability
  • Opportunities to take group exercise classes together and bond over shared interests

Highlighting these types of benefits on your landing page will demonstrate the value of a membership at your gym and motivate visitors to sign up. Be sure to prominently feature engaging images and videos to bring the benefits to life for readers. With a compelling presentation of how your gym can improve members' wellbeing and fitness, you'll drive more conversions on your landing page.

Include Reviews and Testimonials From Happy Members
Include Reviews and Testimonials From Happy Members

Include Reviews and Testimonials From Happy Members

To build trust and credibility, include reviews and testimonials from satisfied gym members on your landing page. Their stories and experiences provide social proof that others have benefited from your gym, which encourages new prospects to sign up.

Gather Glowing Reviews

  • Ask happy members if they would be willing to provide a testimonial for your website. Explain that their review could help motivate others to join.
  • Request details about their experience at the gym, the results they have achieved, and what they like most about the facility and training.
  • Get permission to use their full name and photo on your landing page. Authentic reviews with real member details are most persuasive.

Curate the Best Testimonials

Choose 3 to 5 of the most enthusiastic yet realistic reviews to feature prominently on your landing page.

  • Focus on members with a range of fitness goals and experience levels. Their diversity shows your gym appeals to many different people.
  • Select reviews highlighting specific benefits and outcomes, e.g. “I’ve lost over 50 pounds and dropped 6 dress sizes since joining last year!” or “My strength and endurance have skyrocketed thanks to the personal training.”
  • Look for reviews mentioning standout aspects like the variety of equipment, cleanliness of the facilities, expertise of the staff, or convenience of class schedules.

Display Reviews Prominently

Place the testimonials in a visible area of your landing page, such as next to your gym photos or membership plans.

  • Include a professional headshot of the member along with their full name and review quote.
  • Use a pull quote to highlight the most impactful 1 or 2 sentences from their testimonial. Make these lines bold to draw attention.
  • Add a brief biography for context, including how long the member has been with your gym and their key accomplishments.
  • Include links to share the reviews on social media to increase visibility.

Testimonials from real members are a powerful way to build trust in your gym and give prospects confidence in your ability to deliver results. Their stories and achievements are the best possible endorsement of the value and life-changing impact of your facility.

FAQ: Common Questions From Potential Gym Members

As a potential new member, you likely have several questions about what a gym membership entails. Here are some of the most frequently asked questions and their answers:

What are your operating hours?

Our gym is open 24 hours a day, 7 days a week for your convenience. Staffed hours are Monday to Friday, 6 am to 8 pm, and Saturday and Sunday, 8 am to 6 pm. After staffed hours, members can access the gym using their key fobs.

What kind of equipment and classes do you offer?

We offer a wide range of top-of-the-line strength and cardio equipment including:

  • Free weights: dumbbells, barbells, weight plates, benches, squat racks, etc.
  • Strength training machines: chest press, shoulder press, lat pulldown, leg press, etc.
  • Cardio equipment: treadmills, ellipticals, exercise bikes, rowing machines, etc.

We offer over 50 group fitness classes per week in various formats like yoga, Pilates, spin class, kickboxing, and more. Classes are included with your membership.

How much does a membership cost?

We offer memberships at different price points to suit your needs:

  1. Basic - $29.99/month. Access to gym and all equipment.
  2. Standard - $39.99/month. Access to all equipment, classes, and amenities like pool, sauna, etc.
  3. Premium - $59.99/month. Access to all equipment, classes, amenities, towel service, and guest privileges.

We frequently run special promotional offers for new members like waived enrollment fees or discounts on longer-term memberships. Please inquire about current offers.

Do you offer personal training?

Yes, we have certified personal trainers on staff to help you meet your fitness goals. Personal training sessions start at $50/hour. We also offer more affordable small group training options for 2-4 people at $25/person/hour. Our trainers can develop customized programs based on your needs and fitness level.

Please let us know if you have any other questions. We look forward to welcoming you as a new member!

Create Your Gym Landing Page in Minutes With Unicorn Platform

Create an Account

To get started with Unicorn Platform, you first need to create a free account. Go to and click “Sign Up” in the top right corner. Enter your email address and a password to set up your account. Once your account is created, you can log in and build as many landing pages as you like at no cost.

Choose a Template

Unicorn Platform offers designer-made templates to choose from so you can create a high-converting landing page in minutes. For a gym, select the “Fitness” category and you’ll find templates tailored for gyms, personal trainers, yoga studios, and more. Pick a template you like and click “Use Template” to customize it.

Edit the Content

The template will have placeholder content to get you started. You can easily edit the text, swap out images, and change page sections to match your gym’s brand and offerings. For example, update the hero banner image, headline, and call-to-action (CTA) button. List details about your location, equipment, trainers, classes, amenities, and pricing further down the page.

Add Media and Visuals

Include eye-catching visuals to engage visitors. Upload photos of your gym, members exercising, group classes, personal training, and amenities. Embed a video to give people an inside look at your facility and services. Add icons to call out important points. Use color blocks, dividers, and columns to visually organize different sections.

Set Up Lead Capture

Include a lead capture form on your landing page so people can sign up to become members. You can add a basic contact form for visitors to enter their name and email address. For more details, create a multi-field form to capture information like desired membership type, training interests, and availability. Set up automated email responses to engage new leads.

Preview and Publish

Once your landing page is complete, preview how it will appear on different screen sizes like desktop, tablet, and mobile. Make any final tweaks to the content or design. When you're satisfied, click "Publish" to make your landing page live. Your new gym landing page will be mobile-responsive and you can start driving traffic to turn visitors into new members.

Promoting your gym's services and amenities through a customized landing page is the perfect way to attract potential clients and increase membership. Unicorn Platform's simple yet powerful drag and drop builder makes creating an effective landing page for your gym both easy and affordable. Let us know if you have any other questions!


That covers the basics of creating an effective landing page for your gym using Unicorn Platform. You now have the tools and knowledge to build a customized landing page that will resonate with your target customers and drive more conversions. With a few clicks, you can choose a template, add images and text, connect your email marketing service, and publish - all without needing any technical skills. Unicorn Platform makes the process simple so you can focus on operating your business. What are you waiting for? Sign up for a free trial today and start building your gym's landing page. You'll be gaining new members and growing your business in no time.

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