How to Build a Stunning Beauty Therapy Website Design in Minutes

published on 13 July 2023

As a beauty professional, you know that first impressions matter. Your website is the first thing clients see, and it shapes their perception of your services and expertise. Unfortunately, building a custom website can be expensive, time-consuming, and require technical skills you may not have. The good news is, there are now simple website builders that provide stunning templates tailored for beauty professionals. With an easy-to-use platform, you can create a gorgeous, professional website in minutes without any coding required. Check out Unicorn Platform's web design for beauty services to learn more on how to build an eye-catching beauty therapy website design quickly and affordably. You'll be attracting new clients in no time with a website that reflects your unique style and the high quality of your work.

Why You Need a Custom Website for Your Beauty Salon

As a beauty salon owner, having a custom website designed specifically for your business is essential. Here are a few reasons why:

  • Build your brand. A professional website allows you to showcase your salon's unique brand and style. You can include high-quality images of your space, team, and services to give potential clients a feel for your business before they even walk in the door.
  • Improve search engine optimization. When clients search online for "hair salons near me" or "best nail salons in [your city]," you want your salon to appear at the top of the results. An SEO-optimized website, with location-based keywords and meta descriptions, helps search engines understand your business so they can rank you higher in relevant searches.
  • Offer an easy booking experience. Today's clients expect to be able to book appointments instantly online. A custom website gives you the ability to offer online scheduling and save your clients time. Whether they book via your website, an embedded booking tool, or a link to your scheduling software, online booking is a must.
  • Stay open for business 24/7. Your website acts as a virtual storefront, open and ready to serve clients at any hour of the day or night. Even when your salon is closed, a website allows new clients to learn about your services, see your work, and book for a future appointment.
  • Provide a hub for all your marketing. From your website, clients can easily connect with you on social media, sign up for your email newsletter, read your blog, and more. Your site acts as a central hub, integrating all your marketing efforts into one place and allowing you to build stronger relationships with clients.

With the right design and features, a custom beauty salon website will revolutionize your business. Take the time to invest in a high-quality site—your clients and your bottom line will thank you.

How to Choose the Right Website Builder for Beauty Therapy Website Design

As a beauty therapist, choosing the right website builder is crucial to presenting your services professionally online. When evaluating options, consider the following:

  • Ease of use. Look for an intuitive drag and drop builder that requires no coding experience. This allows you to create an attractive site quickly and efficiently without relying on a web designer. Platforms like Unicorn Platform fit the bill perfectly.
  • Esthetic design templates. Select a builder offering templates specifically tailored for beauty and wellness businesses. These provide a stylish yet simple foundation you can customize to match your brand. Changing fonts, colors, and images should be straightforward.
  • Integrated booking system. An integrated booking or scheduling system allows clients to easily book appointments on your site. This convenience turns visitors into customers and streamlines your business operations. Ideally, the system should sync with your existing calendar and payment processor.
  • Affordability. Website builders range widely in cost. Compare options to find one fitting your budget that still provides the key features you need. Some worthy builders offer free basic plans, with paid upgrades available as your business grows.
  • Mobile responsiveness. In today's world, your website must be optimized for mobile devices. Choose a builder producing sites that automatically resize and reformat for optimal viewing on smartphones and tablets, ensuring the best experience for clients accessing your site on the go.
  • SEO-friendly. For maximum visibility, select a website builder that helps you rank in search engine results pages (SERP). Key factors include page load speed, meta tag and alt text support, SSL security, and blog or content creation tools. With the right on-page optimization, you'll drive more organic traffic to your new site.

By evaluating platforms based on these factors, you can find a DIY website builder perfect for crafting a professional and stunning beauty therapy website design. With an attractive online home base established, you'll be ready to build your business and clientele.

The Power of a Beautiful and Optimized Website
The Power of a Beautiful and Optimized Website

The Power of a Beautiful and Optimized Website

A Beautiful, Mobile-Friendly Design

Having an attractive yet optimized website design is crucial for any business today, especially in the beauty therapy industry. Your website acts as a digital storefront, so a stunning design with engaging visuals will capture visitors’ attention and leave a great first impression. Using a website builder with designer templates, you can create an eye-catching site in minutes without any coding required.

Optimized for Search Engines

An optimized site means higher rankings in search engines like Google, leading to more organic traffic and visibility for your business. Things like fast page load times, mobile-friendliness, alt image tags, internal linking, and content optimization all improve your SEO. Choose a website builder with built-in SEO tools to help boost your rankings with little effort on your part.

Built for Conversions

A good website design intuitively guides visitors to take action, whether booking an appointment, purchasing a product, or signing up for your email list. Clear calls-to-action, minimal distractions, and a straightforward user experience all contribute to higher conversion rates. Analytics integration also allows you to see how visitors are interacting with your site so you can make improvements to better facilitate conversions.

Always Available

Unlike a physical storefront, your website is open 24 hours a day, 7 days a week. Even when you’re not working, potential new clients can still discover your services, read about your offerings, and book appointments or purchase products on your site. For the most flexibility, choose a website builder with ecommerce functionality so you can sell products, services, and gift cards directly on your site at any time.

In summary, investing in a professionally designed website optimized for search engines and conversions provides significant benefits for a beauty therapy business. With the right website builder, you can establish an impressive and impactful online presence in practically no time at all. Focus on what you do best—providing exceptional experiences for your clients—and let the website handle the rest.

Key Sections to Include in Your Hair Salon Web Designs

To build an effective beauty therapy website design, there are four key sections you should include:

About Us

This section should provide information on your business, your mission and values, as well as details on your team and their expertise. Share your business story and what makes your salon unique. Use visuals like photos of your space and staff.


Clearly list and describe all the treatments, therapies and packages you offer. Use images to showcase your services. Group similar services together and consider including pricing information. Offering a range of services at varying price points appeals to a wide audience.


Include a gallery page featuring photos of your salon, as well as before and after photos of clients. Obtain written consent from clients before using their photos. A gallery helps to build trust in your abilities and expertise.


Provide your salon’s address, phone number, email address, and hours of operation. Also include an embedded Google Map on your contact page showing your exact location. Make it easy for people to get in touch and book appointments.


A blog is a great way to establish your salon as an authority in beauty therapy. Post educational content on the latest trends, products, and techniques. Share success stories and behind-the-scenes details. Engaging content will attract new clients and keep existing clients coming back.

To summarize, the key sections to include in a professional beauty therapy website design are: an About Us page, a Services page, a Gallery, Contact information, and an informative Blog. By focusing your website around these elements, you will gain credibility, build trust, and effectively promote your business to attract new and repeat clients.

Gallery Page - Showcase Your Work

A gallery page on your beauty therapy website design allows you to showcase your work through high-quality images and videos. This page gives potential clients a visual representation of the services you offer and your skills. Carefully curating a gallery of your best work will build trust in your abilities and encourage new customers to book an appointment.

Choose High-Quality Media

Select images and videos that clearly demonstrate your talents. Close-up shots of nails, hair, makeup, and other treatments you provide are ideal. Ensure all media is high resolution, well-lit, and focused. Low quality or blurry visuals will not convey your abilities accurately and may appear unprofessional.

Categorize Your Work

Organize your gallery page with headings for each treatment type, such as nails, makeup, waxing, and hair extensions. This makes it simple for visitors to find examples of a particular service. You may want to break down categories even further into subsections like gel nails, acrylic nails, nail art, etc. Proper categorization and organization give an orderly, methodical impression.

Include Captions and Descriptions

For each image or video, include a caption briefly explaining the work shown. You may also want to add a longer description with more details on the products, techniques or styles used. Descriptions build familiarity by educating viewers on your process and skills. They also improve search engine optimization by including relevant keywords and phrases.

Update Regularly

Continually add new media to your gallery page to keep content fresh and showcase your latest work. Aim for at least 2 to 3 new additions each month. An outdated gallery gives the impression your skills and techniques are not up to date. Staying on the cutting edge of trends in your industry will keep current clients coming back and attract new customers.

An attractive gallery page is a key part of any successful beauty therapy website design. Curating and regularly updating a gallery of your best work establishes your abilities, builds trust, improves search rankings and keeps clients coming back. With the right visuals and organization, your skills and services will shine through.

About Page - Establish Your Expertise and Personality

An engaging yet professional About page is crucial for establishing your expertise and personality. This page should give visitors an overview of your experience, qualifications, and passion for your work.

Focus on Your Background and Training

  • Mention any degrees, certifications, or specialized training you have received. For example, “I completed the XYZ Esthetics Program and am certified in microdermabrasion and laser hair removal.”
  • Highlight any industry awards or recognition you have earned. For example, “I was named ‘Esthetician of the Year’ by the ABC Association in 2021.”
  • Discuss your years of experience in the beauty therapy field. For example, “With over 10 years of experience as a licensed esthetician, I have provided thousands of professional treatments to clients.”

Share Your Specialities and Services

  • List the specific services you offer, such as facials, makeup application, waxing, spray tans, etc. For example, “I specialize in customized European facials, eyebrow shaping, full body waxing for men and women, and airbrush tanning.”
  • Discuss any areas of expertise or unique techniques you employ. For example, “My hydrating facials incorporate innovative ultrasonic technology to deeply infuse skin with vital nutrients and antioxidants.”
  • Highlight what sets you apart. For example, “What makes my services unique is the time I take to understand each client’s skin concerns and desired outcomes in order to develop fully customized treatment plans.”

Convey Your Personality and Mission

  • Share your philosophy or mission statement regarding beauty and wellness. For example, “My mission is to help people discover their unique beauty and radiate confidence from the inside out.”
  • Use a friendly and engaging tone to connect with readers. For example, “I believe that taking good care of your skin is one of the most empowering acts of self-care. My goal is to make professional skincare and beauty treatments accessible to people from all walks of life.”

An About page that effectively communicates your expertise, experience, services, and personality can build trust and rapport with potential clients. Be authentic and highlight what makes you uniquely poised to serve the needs of your target audience. With the right message, your About page can be a compelling reason for new clients to book their first appointment.

Services Page - Highlight Your Offerings
Services Page - Highlight Your Offerings

Services Page - Highlight Your Offerings

To effectively highlight your salon’s services on your website, you must showcase the treatments you offer in an engaging yet professional manner. The services page is one of the most important sections of your site, as it allows potential new clients to understand the scope of your business at a glance.


Group your services into logical categories to make them easy to navigate. Common groupings for beauty therapy websites include:

  • Hair services: Hair cuts, coloring, extensions, treatments, etc.
  • Nail services: Manicures, pedicures, nail extensions, etc.
  • Skincare services: Facials, peels, waxing, massages, etc.
  • Make-up services: Special occasion make-up, bridal make-up, lessons, etc.


For each service, include a brief yet compelling description highlighting what the treatment entails and its benefits. Mention the specific products, tools and techniques used to give potential clients a sense of the quality and experience. Use an enthusiastic and inviting tone to make the services appealing. For example, for a facial treatment you might write:

“Our signature Deep Pore Cleansing Facial uses therapeutic plant extracts and essential oils to detoxify, hydrate and rejuvenate your skin. After a double cleanse and exfoliation, a customized mask is applied while you enjoy a scalp and neck massage. Your skin will be left feeling fresh, glowing and rebalanced.”


Clearly state the price for each service so visitors know exactly what to expect cost-wise. If you offer package deals or memberships, highlight the options prominently with details on the potential savings. Transparent pricing helps build trust in your services and business.


Include high-quality images to give visual representations of your services. Close-up shots of nails, makeup, hair and skincare help clients imagine the end results. Images of your staff, salon and tools also help establish your expertise and the overall experience.

With an organized, image-rich services page highlighting your offerings in an appealing, honest way, you'll turn interested website visitors into loyal clients in no time. Focus on showcasing how you provide premium, tailored treatments to meet each individual's needs.

Contact Page - Make It Easy for Customers to Reach You

To convert website visitors into customers, an easy way for them to contact you is essential. A dedicated contact page on your beauty therapy website is the perfect place to provide all the necessary information for getting in touch.

Contact Information

Include your business phone number, email address, contact form, and any social media links or profiles. Make these easy to find by listing them prominently at the top of the page. You may also want to mention your business hours and the best times to reach you.

Contact Form

A contact form allows visitors to send you a message directly through your website. Include fields for their name, email address, phone number, and a message box where they can specify the reason for contacting you. Double check that the form is working properly and all submitted messages are being received to avoid missing any important communications.

Business Location and Directions

For clients booking in-person services, providing your full business address and a map with directions to your location is helpful. You may also want to mention any nearby landmarks or parking options to make you easy to find. Don't forget to specify if you offer any mobile or outcall services in addition to your salon or spa location.

Response Times

Give visitors an idea of when they can expect a response from you. For email and contact form messages aiming for within 1 business day is a good rule of thumb. For phone calls, specify the hours when you are available to take calls directly. Letting people know your expected response times helps to set the right expectations and provide good customer service.

An effective contact page with all the necessary details will make connecting with you simple for your beauty therapy clients and help build good communication and relationships. Keeping your contact information up-to-date and responding to all messages promptly is key to providing a great customer experience.

FAQs for Beauty Therapists: Using Unicorn Platform to Build Your Dream Website

Will using Unicorn Platform affect my website's SEO?

No, Unicorn Platform is designed to optimize your website for search engines like Google. Our drag and drop builder creates clean HTML markup, semantic content, fast load times, and mobile-friendly responsive designs - all of which are factors used by Google to rank websites in search results.

How much does Unicorn Platform cost?

Unicorn Platform has a free plan that includes basic features to build a simple yet professional website. Paid plans start at $12/month and include additional functionality like ecommerce, memberships, and white label options. There are no long term contracts and you can cancel at any time.

Do I need to know how to code to use Unicorn Platform?

Absolutely not. Unicorn Platform is a 100% no-code solution. You can build a customized website by simply dragging and dropping elements onto the page - no technical skills required. We have an intuitive visual editor and designer-made templates to choose from.

How long will it take to build my website?

The time it takes to build your website depends on the complexity of your design and how much content you want to include. Using our designer templates and elements, you can have a basic landing page live in under an hour. A multi-page website with a blog may take a full day to set up. The key is to start simple and add on over time.

Can I migrate my existing website to Unicorn Platform?

Yes, we offer website migration services to help you move from another builder like Squarespace or WordPress to Unicorn Platform. Our team can import your content, images, products, members, and styles to recreate your current website within our system. Migrations typically take 3-5 business days to complete. Please contact our support team to inquire about migration pricing and timing.

What types of websites can I build with Unicorn Platform?

Unicorn Platform is suitable for all kinds of small business websites like:

  • Service-based: Salons, therapists, consultants
  • Retail: Online stores, boutiques
  • Professional: Portfolios, agencies, firms
  • Blog or informative: Magazines, news, resources
  • Non-profit or community: Fundraising, events, clubs

Whether you need a simple landing page, multi-page informational site, or full-blown ecommerce store - Unicorn Platform has the features and flexibility to create what you need. Your dream website is just a few clicks away!


In the end, creating an attractive beauty website design is about understanding your customers and conveying your brand message. With an easy-to-use platform like Unicorn, you have the power to build a stunning website in minutes that will impress your clients and drive more traffic and sales. By focusing on high-quality images, an intuitive user experience, and clear calls-to-action, you can achieve a professional, polished result without needing any technical skills. Your beauty business deserves an online home that is as captivating as your services. Using a simple yet powerful website builder, you can have a visually stunning website live today to help you achieve your dreams and build your empire. The possibilities are endless when beauty meets technology.

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