As an entrepreneur launching a new product or service, you know that an effective landing page is crucial for capturing leads and driving conversions. However, creating a high-converting squeeze page that resonates with your target audience can be challenging without the proper tools and knowledge. This article on the simplest way to create a lead generation page design will walk you through the key elements of building a landing page that converts visitors into subscribers and customers. Using a simple yet powerful drag-and-drop builder, you'll learn how to choose an impactful template, write persuasive copy, include social proof, establish trust and credibility, and optimize your page for the best results. With the right techniques, you can build a squeeze page in under an hour that significantly boosts your email list and sales. The insights and strategies provided here will transform how you design landing pages and drive more conversions for your business.
Choose a High-Converting Page Template on Unicorn Platform
To create a high-converting squeeze page on Unicorn Platform, follow these steps:
First, select a template designed specifically for squeeze pages or lead capture. These templates are optimized to get visitors to take action by entering their email address or other contact information. Some of the best options for squeeze pages on Unicorn Platform include:
- The “Email Capture” template which prominently features an email signup form at the top of the page.
- The “Lead Magnet” template which showcases an offer like a free guide, checklist or video to capture leads.
- The “Webinar Registration” template for promoting an upcoming webinar and capturing registrations.
Next, choose a headline that speaks to your target audience and clearly states what the page is about. For example, “Get Our Ultimate Guide to [Topic] for Free!” or “Register Now for Our Exclusive Webinar on [Topic]!” Keep your headline to 60 characters or less for maximum impact.
In the body content, focus on the key benefits and value your audience will get by signing up. Explain exactly what they’ll receive, like a free ebook, video course, or webinar access. Use bullet points to highlight important points and make the content easy to skim.
Finally, place your email signup or registration form prominently on the page, above the fold so visitors see it as soon as they land. Keep the form simple by only asking for essential information like name and email address. Offer an incentive like a free resource to encourage signups.
With an optimized squeeze page template, compelling headline and content, and strategically placed signup form, you'll start converting more of your website traffic into leads and customers in no time. Success comes from continually testing and optimizing your pages to achieve the highest conversion rates possible. Keep at it and don't get discouraged if you don't get it right the first time. With regular tweaks and persistence, your squeeze pages can become lead-generating machines.
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Select a Persuasive Headline for Your High Converting Squeeze Page
A persuasive headline is the first thing visitors see on your squeeze page and it needs to capture their attention immediately. An effective headline clearly conveys the key benefit or solution offered, using compelling language. It should arouse interest and encourage the visitor to keep reading.
Choose a Benefit-Oriented Headline
Focus on the primary benefit or solution your offer provides. For example, “Discover the Secret to Losing 20 Pounds in 30 Days” or “Triple Your Sales in 6 Months or Less”. Benefit-oriented headlines resonate most with visitors and speak directly to their needs or desires.
Use Power Words and Phrases
Incorporate power words and phrases like “secrets”, “discover”, “revolutionary”, “amazing”, “breakthrough”, “never before revealed”. These create a sense of urgency and excitement. But only use them if you can substantiate the claims in your copy. Otherwise, you risk seeming misleading.
Keep it Short and Scannable
Aim for a headline of 60 characters or less, including spaces. Shorter headlines are more visible and grab attention faster. They are also more scannable, which is important since visitors often scan web pages quickly. Make the most important words and message stand out by using larger or bold text.
Test Multiple Options
Come up with 3 to 5 alternative headlines and track which one gets the most clicks. You can then optimize based on the data to improve your conversion rates. What works for one audience or product may not work for another, so ongoing testing is key.
With a compelling benefit-focused headline using power words, keeping it concise, and testing alternatives, you'll be well on your way to creating a high converting squeeze page. An effective headline can mean the difference between a visitor becoming a lead or bouncing from your page. So take the time to craft a persuasive one that speaks directly to your target audience.
Add Succinct Bullets About the Offer
To create an effective squeeze page, you must clearly and concisely convey the value of your offer to visitors. One of the most compelling ways to do this is with a bulleted list of the key benefits and solutions your product or service provides. Keep these bullets succinct, around 2 to 3 short sentences or about 25 to 35 words each.
- Access our library of high-converting templates proven to generate leads. No design experience required to create stunning landing pages, so you can focus on your business.
- Build once, use everywhere. Our landing pages are fully responsive so you only have to create one for it to look great on all devices. This saves you valuable time that can be better spent optimizing your campaigns.
- Seamless integration with your favorite tools. Easily connect your landing page to marketing automation, email, and CRM platforms with our native integrations and open API.
- Get real-time insights to optimize your campaigns. Our built-in analytics provide key metrics like conversion rates, page views, and visitor details so you can make data-driven decisions to improve performance.
- Scale your campaigns with enterprise-level infrastructure. Our platform is built to handle huge volumes of traffic and conversions so you can grow your business without worrying about downtime or lagging page load speeds.
- Dedicated support to help you succeed. Our customer success team is here to help guide you through setup, provide optimization recommendations, and answer any questions you have along the way.
An effective list of bullets on your squeeze page, as demonstrated above, succinctly highlights the key benefits and solutions of your offer to capture the interest of visitors and motivate them to take action. Be sure to speak clearly to the needs and motivations of your target customers, focusing on how you can solve their problems and make their lives easier. With compelling copy and a strong call-to-action, these bullets can be a persuasive tool for converting visitors into leads.
Place an Eye-Catching Opt-in Form Above the Fold
To maximize conversions, place an eye-catching opt-in form prominently at the top of your squeeze page, above the fold. This is the portion of the page visible when it first loads, without scrolling. Studies show that placement above the fold receives the most attention and action.
Design an Attention-Grabbing Headline
Create an intriguing headline for your opt-in form that sparks interest and compels the visitor to take action. Mention the key benefit or transformation the offer will provide. For example, “Discover the Secrets to Building a High-Converting Landing Page in Under 1 Hour.” Use power words and numbers for impact.
Offer a Valuable Incentive
Give visitors an incentive to exchange their contact information, such as an ebook, video course, or resource kit. The incentive should be closely related to the offer and of high perceived value. For a landing page creation product, offer an ebook titled “23 Proven Tips for High Converting Landing Pages.”
Keep the Form Brief
The opt-in form should be short, around 1 to 3 fields at most. Only ask for information necessary to deliver the incentive and follow up, such as name and email. The less information requested, the higher the conversion rate.
Use an Attention-Grabbing Button
Place an action-oriented button below the form, such as “Download Now” or “Get Instant Access.” The button should stand out prominently using a contrasting color. Studies show that red and green buttons tend to have the highest click-through rates.
Offer Security and Privacy
Include a privacy statement below the form assuring visitors that their information will remain private and secure. For example, “Your information is kept private and never shared with third parties.” This helps build trust and alleviates concerns that may prevent them from opting in.
An eye-catching opt-in form placed prominently above the fold with a strong headline, valuable incentive, brief fields, actionable button, and privacy assurance will motivate visitors to exchange their contact information. With an effective form, you'll start building your email list and gain new potential customers.
Include Social Proof From Happy Customers
To build trust and credibility for your squeeze page, include social proof from satisfied customers. Feature authentic testimonials, case studies, or customer stories highlighting the benefits and results of using your product or service.
Testimonials
Obtain written or video testimonials from current happy customers explaining their experience with your company and product. Ensure testimonials specify the benefits and results achieved. Place 2-3 impactful testimonials prominently on your squeeze page, with a photo of the customer and their name, title and company for credibility.
Case Studies
Develop 1-2 case studies showcasing how a customer achieved remarkable results or overcame significant challenges using your solution. Outline the customer’s situation, the problems they faced, the steps taken, and measurable benefits gained. Include data and statistics. Place a summary of the case study on your squeeze page with a link to the full version.
Customer Stories
Feature stories of how your product or service positively impacted a customer’s business or life. Show how their situation improved as a result of using your solution through descriptive and emotive storytelling. Share their journey to raise interest and build a personal connection with visitors. Provide photos to enhance engagement.
Using social proof helps build trust in your brand by demonstrating your product or service delivers real value to customers. Combined with a professional yet friendly tone, clear and concise copy, an uncluttered layout, and a strong call-to-action, social proof elements will increase conversions on your high-performance squeeze page.
Continually gather new testimonials, case studies and customer stories to keep your social proof elements up-to-date and prevent repetition for repeat visitors. Refresh these components regularly to maintain high credibility and keep your squeeze page converting at peak levels. With real examples of success, you'll gain the confidence of visitors and persuade them to become customers.
Clearly State the Key Benefits
Clearly stating the key benefits of your squeeze page will motivate visitors to take the desired action, whether that is subscribing to a list, purchasing a product, or booking a consultation. Benefits should be specific and appealing to your target audience.
Focus on Your Audience's Key Goals and Pain Points
Consider what your specific audience wants to achieve or problems they need to solve. How will your offer help them accomplish their goals or relieve their pain points? For example, if your target market is business owners, emphasize how your product or service will help them save time, increase revenue, gain more customers, or reduce costs.
Use Powerful and Persuasive Language
Describe benefits using inspiring and emotive language to create a sense of urgency and highlight the value of taking action. For instance, say "skyrocket your sales in 30 days" rather than just "increase your sales." Mention how they will "revolutionize" their business or "dramatically improve" key metrics. Powerful language and superlatives can have a strong motivational effect.
Quantify the Benefits Whenever Possible
For maximum impact, put numbers, percentages, and statistics in your benefit statements. For example, say "Double your email subscribers in less than 6 months" or "Reduce customer churn by up to 50% annually." Quantifying benefits makes them more concrete and believable. Studies show that people find numbers and metrics highly persuasive.
Call the Visitor to Action Clearly and Prominently
After highlighting your key benefits, tell visitors exactly what they need to do next to enjoy those benefits, such as "Click here to start your free trial today!" or "Enter your email below to get instant access!" Place your CTA prominently on the page, using a bold font, button, or contrasting color to make it stand out. Repeat the CTA at the bottom of the page as well for the most effect.
Following these tips will help you create benefit statements and CTAs that tap into your audience's key motivations and prompt them to take the desired action. An effective squeeze page that clearly conveys benefits is essential for building your email list and maximizing conversions.
Keep the Page Simple and Remove Distractions
To maximize conversions, keep your landing page clean and minimal. Remove any elements that could distract visitors from the main call-to-action.
Remove navigation menus
Do not include links to other pages or sections of your website. The sole purpose of a squeeze page is to capture leads, so remove any navigational menus or links. All attention should be focused on convincing visitors to submit their email address.
Limit additional links
Only include links that direct visitors to the call-to-action form. Remove links to social media profiles, privacy policies or terms of service. While these are important for your overall website, they distract from the conversion goal of your landing page.
Use minimal design
Employ a simple yet visually appealing design. Limit the use of multiple fonts, colors, images and columns. An uncluttered page with plenty of white space is ideal for high conversion rates. All elements should draw attention to the opt-in form.
Highlight benefits
Use bullet points, numbers or icons to highlight the key benefits of your offer. Explain how your product or service solves customer pain points or improves their lives. Focus on benefits, not features. Share social proof like testimonials to build trust.
Prominent call-to-action
Place your call-to-action form in a prominent position, such as the center or at the top right of your page. Use eye-catching buttons, colors and wording to encourage visitors to take action. The call-to-action should be the most visually dominant element on your page.
Remove company branding
A squeeze page is designed for a single purpose: converting visitors into leads. Remove your company logo, tagline, mission statement or any other branding from the page. The only thing that matters is convincing people to sign up. Company information can be provided on subsequent pages after a lead has opted in.
Keeping your squeeze page simple, minimal and focused on the benefits and call-to-action is key to high conversion rates. Remove anything that could distract your visitors from the primary goal of your landing page. With a streamlined page dedicated solely to generating leads, you'll capture more email addresses and build your list faster.
Use High-Quality Images That Reinforce the Benefits
Images on a landing page need to convey the key benefits of your offer in order to get visitors to convert. When choosing images for your high-converting squeeze page, consider the following factors:
High Resolution and Quality
For the best results, use images that are at least 1920x1080 pixels. Any lower resolution and the images will appear grainy, unprofessional, and detract from your page. Select photos that are clear, crisp, and visually appealing.
Relevance
The images you choose should directly relate to your offer or product. For example, if you are promoting a course on learning to code, you might use images of people working on laptops, snippets of code, or tech-related objects. For a B2B SaaS, professional images featuring your tool or dashboard are ideal. The images should complement the copy on your page and help to demonstrate the key benefits and solutions.
Emotion
Images that evoke emotion, whether through facial expressions, actions, or environments, help to capture attention and build a connection with visitors. Consider images of people who look happy, excited or focused. Images with natural, bright lighting also tend to feel more emotive. However, avoid choosing images that seem overly dramatic or unrealistic.
Consistency
Use the same filter and editing style across all images on the page so they appear cohesive. Images that are mismatched in style or quality will make your page seem unpolished and detract from your professional brand image. For the best results, work with a professional photographer to take custom images for your landing page. If sourcing stock photography, choose photos from the same collection.
Following these best practices for selecting high-quality, benefit-focused images that evoke emotion and match your brand will help transform your squeeze page into a high-converting lead generation machine. Keep images prominent on your page, in the header, content sections, and footer to ensure maximum visibility and impact.
Squeeze Page FAQs: How to Drive More Conversions
A squeeze page, also known as a landing page, is designed specifically to capture leads for your business. The main goals of a squeeze page are to grab the visitor's attention, clearly explain your offer, and motivate them to take action by providing their contact information. To build an effective squeeze page that converts, there are a few key points to keep in mind:
Clarity
Ensure your page is focused on one clear call to action, typically to capture an email address or phone number in exchange for something of value like a coupon, free report or webinar. Remove any links or buttons that may distract visitors from that primary goal. Keep your content concise and avoid long blocks of text. Use bullet points, images and videos when possible to communicate your key message quickly.
Credibility
Build trust and credibility to put visitors at ease sharing their contact details. You can do this through social proof like testimonials, customer reviews, media mentions or brand logos. Also highlight key benefits and any guarantee or refund policy. The overall professional design and copywriting style of the page also impacts credibility.
Urgency
Create a sense of urgency to motivate visitors to take action immediately rather than leaving to return later. You can do this through limited time offers, scarcity messages or by highlighting the benefits of acting now. For example, offer a limited number of free trials or first come, first served access to your offer.
Mobile-Friendly
With more and more people accessing websites through mobile devices, your squeeze page must be responsive and easy to view and navigate on any screen size. Use large buttons, minimal columns, and avoid complicated navigation menus which do not convert well on mobile.
Testing
Continuously test different versions of your squeeze page to optimize conversion rates. You can test things like headlines, calls to action, images, copy, button colors and more. Even small changes can lead to significant improvements. Use A/B testing to determine which page variation performs the best and make adjustments to maximize your results.
Building a high-converting squeeze page requires focusing on clarity, credibility, urgency and mobile-friendliness. By continuously testing and optimizing based on your analytics, you can create a landing page that captures more leads and drives your business growth.
Conclusion
As you have seen, creating a high-converting squeeze page that actually converts visitors into subscribers and customers does not have to be complicated. By focusing on a few essential elements - an attention-grabbing headline, a strong call to action, social proof through testimonials, an appealing design, and a simple one-field opt-in form - you can build a landing page that achieves your key goals. The tools and tips outlined here will allow you to get started right away crafting an effective squeeze page for your business. With some testing and optimization, you'll be well on your way to boosting your email list, sales, and revenue through the power of a high-performance landing page. The time to get started is now. Build your squeeze page today and start reaping the rewards.
