As a busy entrepreneur or marketer, you need tools that can help you work more efficiently and reach your audience effectively. When it comes to creating landing pages, the last thing you want is a complicated, time-consuming process that requires technical skills or coding knowledge. With Unicorn Platform’s drag and drop builder, you can now create professional webinar registration landing pages in just a few minutes without writing a single line of code. Their simple yet powerful editor allows you to select pre-designed blocks, drag and drop them onto your page, and customize the content to match your brand in seconds. Whether you’re promoting an upcoming webinar, launching a new product, or driving email signups, Unicorn Platform gives you an easy way to build landing pages that convert. Stop wasting valuable time struggling with clunky page builders and start creating high-converting landing pages the fast, simple, and affordable way with Unicorn Platform.
What Is a Webinar Sign-Up Landing Page?
A webinar sign-up landing page is a dedicated web page created specifically to promote an upcoming webinar and collect registrations from interested attendees. It provides all the details about the webinar like the topic, date and time, featured speakers, and a registration form to sign up.
Creating an effective webinar landing page is key to generating interest and securing sign-ups for your event. Here are some best practices to keep in mind:
- Choose an compelling page title and headline that conveys the topic and purpose of your webinar. For example, “Scale Your Business With Our Growth Hacking Workshop.”
- Include an informative but concise description of the webinar content and what attendees will learn. Mention the key discussion points and actionable takeaways.
- Prominently feature the date and time of the webinar, including time zones. Also state the webinar duration and any replay availability.
- Highlight the speakers and their expertise. Share photos and short bios to build authority and trust.
- Embed a registration form above the fold to capture sign-ups easily. Ask for essential details only like name, email, and company name. Offer a call-to-action button like “Register Now.”
- List the webinar benefits and key learning objectives in bullet points. For example:
›Learn 3 proven growth hacking strategies to acquire 100 new customers
›Discover tools to optimize your sales funnel and increase conversions
›Connect with like-minded entrepreneurs and build your network
- Close with a strong call-to-action to register and any scarcity or urgency messaging if relevant, e.g. “Register now, spots are limited.”
- Include social sharing buttons so people can spread the word about your webinar on platforms like Twitter and LinkedIn.
By following these best practices, you'll create an irresistible webinar landing page and fill your virtual seats in no time. Success is just a few clicks away!
Why You Need a Dedicated Landing Page for Your Webinar
As an event host, you want to make it as easy as possible for attendees to sign up for your webinar. A dedicated landing page is key to achieving a smooth registration process for your audience and maximizing attendance.
- A customized landing page makes a professional impression. A generic webpage fails to showcase the event's significance and may confuse visitors. A tailored landing page demonstrates you value attendees' time and experience.
- Landing pages optimize conversion rates. With a focused call-to-action like a registration button, visitors immediately know the page's purpose and how to take action. This straightforward approach converts casual visitors into committed attendees at a higher rate than a generic site.
- Capture important details. A landing page allows you to gather essential information like names, email addresses, and any registration questions upfront. You'll have a complete list of attendees before the webinar even begins.
- Keep the conversation going. Once visitors register through your landing page, you now have a direct line of communication to send pre-event details and reminders. Engage with your audience ahead of time to build excitement and anticipation.
- Promote with confidence. When it's time to start promoting your webinar, you'll feel at ease directing traffic to your landing page. You know it will make a strong first impression and efficiently convert visitors into registrants.
A custom landing page is a small investment of time and resources that yields big rewards for your webinar success and attendee experience. With a user-friendly drag and drop builder, creating your landing page is simpler than you may expect. Give your next webinar the dedicated space it deserves.
How to Create a High-Converting Webinar Sign-Up Landing Page
To create an effective webinar sign-up landing page, follow these steps:
Choose a Catchy Headline
Your headline is the first thing visitors see, so make it attention-grabbing. Mention the topic and date of your webinar, and highlight the key benefits of attending. For example, “Learn the Top 5 Ways to Boost Lead Generation in Our Upcoming Webinar.”
Write an Engaging Subheadline
Elaborate on your headline to give more details about what attendees will learn. For example, “Join our free live webinar on Tuesday, April 20 at 2 PM EST. We’ll share proven strategies for finding new leads and converting them into customers.”
Highlight Key Details
- Date and time: Prominently display the date and start time for your webinar.
- Registration link: Include a bold call-to-action button or link for visitors to register.
- Topic and agenda: Briefly outline 2-3 of the main points or topics you’ll cover so people know what to expect.
- Speaker info: Mention the name and credentials of the speaker(s) to build credibility.
Use Visuals
- Photos of the speaker(s): A professional headshot makes a powerful impression.
- Graphics: Include images to reinforce key points or make the page more visually compelling. But don’t overload the page, as you want the text to remain the focus.
Offer an Incentive (Optional)
Consider offering a lead magnet, coupon code, or other bonus for those who register. For example, “Register today and receive a free copy of our guide with 10 lead generation strategies you can implement right away.”
Keep the Page Clean and Uncluttered
Stick to the essential information for your webinar to avoid overwhelming visitors. Use plenty of white space and group related chunks of content together. Your goal is to make the page as easy to read and navigate as possible.
One way to achieve this is by using a drag-and-drop landing page builder like Unicorn Platform. With its intuitive interface, you can quickly create a landing page that is tailored to your webinar's needs. For example, you can use Unicorn Platform to build a hybrid event landing page in just a few minutes, as described in this blog post.
With an optimized webinar landing page that is concise yet compelling, you'll capture more registrations and increase attendance and engagement for your event. Best of luck with your webinar!
Choose a Landing Page Template to Get Started Fast
Choose From a Variety of Pre-Built Templates
The Unicorn Platform drag and drop builder provides a selection of pre-built webinar landing page templates to choose from to help you get started quickly. Select a template that matches your brand and the specific webinar topic or theme. The templates are fully customizable, so you can modify colors, fonts, images and layout to suit your needs. However, beginning with a template will allow you to have a professional looking landing page up and running in a short amount of time.
Edit and Customize the Template
Once you have selected a template, you can easily edit and customize it using the intuitive drag and drop interface. Simply click on any element on the page including:
- Headlines
- Subheadings
- Paragraph text
- Bulleted lists
- Numbered lists
- Images
- Buttons
- Forms
- And more
Then you can modify or replace it with your own custom content by typing directly onto the page. Upload your own images or choose from thousands of free stock photos in the media library. Change font styles, sizes and colors with just a few clicks.
Add Interactive Elements
To make your webinar landing page as engaging and effective as possible, be sure to include interactive elements like:
- Eye-catching images of the webinar topic or presenter
- Videos explaining the value and benefits of attending the webinar
- FAQ sections to address common questions from visitors
- Countdown timers to create a sense of urgency
- Testimonials from past webinar attendees
- Social sharing buttons so visitors can spread the word
Including interactive and visual elements like these on your landing page has been shown to significantly increase conversion rates. Visitors are more likely to sign up for your webinar when they can get a feel for what it will be like through dynamic and engaging content.
If you're looking for an easy way to build a Zoom webinar landing page, Unicorn Platform has got you covered. Check out their blog post on how to build a Zoom webinar landing page in minutes with Unicorn Platform. The easy to use features of the platform make creating a high-converting webinar landing page a snap. In just a few minutes, you can have a professional and polished page that will start driving registrations and boosting attendance for your next webinar.
Add Your Webinar Details and Copy
To complete your webinar sign-up landing page, you'll need to provide details about the event and compelling copy to convince visitors to register.
Add Webinar Name and Description
Give your webinar a title that is both descriptive and enticing. Below the title, include a short paragraph with an overview of the webinar content and what attendees can expect to learn. Mention the key benefits and outcomes to capture interest.
Set a Date and Time
Select a date and time for your webinar and display it prominently on the page. Consider your audience's availability and time zones. For the widest reach, you may want to offer multiple live sessions or provide an on-demand recording option.
Feature an Engaging Image
Include an eye-catching image to help bring your webinar to life. You might use a stock photo or custom graphic related to the topic. For greater authenticity, feature a photo of the host or subject expert. Just be sure to obtain proper permissions first.
Highlight the Host(s) and Their Credentials
Briefly introduce the individual(s) leading the webinar and their relevant experience, credentials, and subject matter expertise. This helps to build authority and trust in the event. You might say something like:
"Your webinar host is [name], a [title] with over [years of experience] helping [audience] [key outcomes]."
Call Visitors to Action
Finally, add clear calls-to-action at both the top and bottom of the page to prompt visitors to register for the webinar. Use compelling language, such as "Reserve your seat now!" or "Sign up today—spots are limited!" You want to create a sense of urgency and value. Include a registration form for people to fill out to sign up for the event.
With an enticing title, robust event details, engaging visuals, and a persuasive call-to-action, you'll have an effective webinar sign-up landing page in no time using Unicorn Platform. Visitors won't be able to resist registering for your must-attend event!
Include Social Proof to Build Trust
To build trust and social proof on your webinar sign-up landing page, include elements like testimonials, case studies, media mentions, and social media followers. Prospective attendees will feel more confident in the value your webinar will provide and be more likely to register.
Testimonials
Feature quotes from past webinar attendees highlighting the key benefits and outcomes they experienced. Keep these concise, around 1 to 2 sentences. Having 3 to 5 testimonials spaced evenly in a sidebar is ideal. For extra credibility, include headshots and the person’s name, title and company.
Case Studies
If you have conducted this webinar before, summarize the results and impact for 1 to 2 past attendees. Explain their challenges, how your webinar solved them, and the measurable outcomes. Keep these around 2 to 3 paragraphs with an optional headshot and quote. Case studies build a persuasive story to convince readers your webinar is effective.
Media Mentions
Has your company or past webinars been featured in any media publications, podcasts or other outlets? If so, include their logos on your page. Even if they did not directly cover that specific webinar topic, media features demonstrate your authority and expertise. Viewers will infer that level of recognition and trust would also apply to your webinar.
Social Proof
Prominently display your number of social media followers to demonstrate how many people find value in your content and community. While social proof works best when the accounts shown are directly related to the webinar topic, even followers of your overall brand or business social accounts can be persuasive. The more followers the better, so be strategic in which social networks you choose to feature.
Using these elements of social proof and credibility on your webinar sign-up landing page will give visitors the confidence to register for your webinar. When designed well, these components can be highly persuasive without coming across as salesy. Your attendees will thank you for the value they receive, likely joining your community and customer base as a result.
Add a Countdown Timer to Create Urgency
Add a Countdown Timer
Including a countdown timer on your webinar sign-up page creates a sense of urgency for visitors. They can see the time remaining to register, building FOMO (fear of missing out) and encouraging them to sign up before the timer runs out.
You have a couple options for adding a countdown timer to your Unicorn Platform page. For a simple countdown, use the Timer block. Enter the date and time your webinar will start, and the timer will automatically calculate the time remaining and count down for visitors. The Timer block is customizable so you can select colors, fonts and placement to match your page design.
For a more advanced countdown option, connect your Unicorn Platform page to a countdown app like Countdown Timer by Appsumo or Event Countdown Timer by Astra. These apps allow you to create an eye-catching countdown with animation and custom graphics. You can then embed the countdown directly into your Unicorn Platform page using the Embed block.
Whichever countdown method you choose, be sure to place it prominently at the top of your page so visitors see it as soon as the page loads. You might say something like “Only 3 days and 14 hours until this webinar starts!” to highlight the urgency. A countdown timer, especially an animated one, is a great way to create excitement for your webinar and motivate signups.
- Countdown timers boost urgency and encourage faster signups
- Simple Timer block or embed an advanced countdown app
- Place the timer prominently at the top of your page
- Highlight the countdown to draw attention, e.g. “Only X days and X hours left!”
- Creates FOMO and motivates visitors to register before time runs out
Using a countdown timer on your webinar registration page is an easy way to inspire visitors to sign up promptly so they don’t miss out on your event. Combined with an enticing headline, image, and call-to-action, a countdown timer can significantly improve your webinar signup conversion rates.
Include an Attention-Grabbing Headline
To capture attention and drive sign-ups for your webinar, an eye-catching headline is key. Crafting an compelling headline may take time, but it's worth the effort. Here are some tips for creating a headline that converts:
Keep it Short and Sweet
Aim for 6 words or less. Brevity is key for headlines, as readers will quickly scan and continue scrolling if it's too long. A short, impactful headline is ideal.
Highlight the Benefit
Focus on the primary benefit or key takeaway for attendees. For example, "The 3 Secrets to Doubling Your Webinar Registrations in 30 Days". This highlights a specific, quantifiable benefit that would appeal to the target audience.
Use Power Words
Words like "secrets", "shortcuts", "hacks", "revealed", or "blueprint" create a sense of exclusivity and urgency. For example, "The Blueprint for Building a 6-Figure Webinar Business".
Ask a Compelling Question
Pose an interesting question that your webinar will answer. For example, "What if You Could Fill Your Webinars Without Paid Ads?". This taps into the reader's curiosity and desire for the solution you'll provide.
Include Numbers
Headlines with numbers, stats or quantify benefits tend to attract more attention. For example, "The 7 Steps to Turning Your Passion into a $10K Per Month Webinar Business". The specific numbers make the headline more concrete and eye-catching.
Test Multiple Options
Creating several headline options and then testing them is the only way to know for sure which one resonates most with your audience. You can test headlines using social media ads or by including them on your landing page as alternate page titles to see which generates the most interest from visitors. The headline with the highest click-through and sign-up rate is your winner!
An attention-grabbing headline is the first step to converting visitors into webinar registrants. With some time and testing, you'll develop a headline that taps into your audience's key interests and motivations, driving sign-ups and boosting your webinar success. Focus on benefits, intrigue, social proof and quantifying the value you'll provide to land on a winning headline formula.
About Creating a Webinar Sign-Up Landing Page on Unicorn Platform
Creating an effective webinar sign-up landing page on Unicorn Platform is quick and easy. The drag and drop builder makes it possible to build a high-converting page in just a few minutes without any coding required.
Select a Template
Unicorn Platform offers multiple responsive templates optimized for webinar registration to choose from. Simply select one you like and customize it to match your brand. You can change fonts, colors, images and more with just a few clicks.
Add Your Content
- Enter your webinar title, subtitle and description. Share key details like date, time and what attendees will learn.
- Upload an eye-catching featured image or use one from the free stock photo library.
- Include bulleted or numbered lists to highlight important points about your webinar topic and what will be covered.
- Add social sharing buttons so people can spread the word about your webinar on social media.
Create a Sign-Up Form
- Easily build an email sign-up form with fields for name, email and any custom fields you need.
- Choose from a selection of form styles to match your template.
- Set up autoresponder email sequences to automatically send messages to registrants before and after the webinar.
- Integrate with your email service provider or webinar software to instantly sync registrant data and send reminders.
Preview and Launch
Review your landing page and make any final changes needed before publishing. Check for any spelling, grammar or punctuation errors. Ensure all links work properly.
- Click “Publish” to make your page live.
- Share your webinar registration page on social media, in email newsletters and anywhere else your audience will see it.
- Track page views, sign-ups and more with the built-in analytics to optimize your page for maximum conversions.
Using Unicorn Platform to create a customized webinar sign-up landing page is an easy, no-code way to start promoting your webinar and building your list. The simple yet powerful drag and drop website builder allows you to quickly launch a high-quality page that converts visitors into registrants.
Conclusion
In conclusion, Unicorn Platform's drag and drop builder allows you to easily create professional webinar sign-up landing pages to capture leads and grow your business. Their simple yet powerful page builder requires no coding skills so you can design high-converting pages in minutes. With beautiful templates, custom branding options and seamless integrations, Unicorn Platform is an ideal solution for small businesses, startups and entrepreneurs looking for an easy way to build lead generation landing pages. Give their free trial a shot today and see how fast you can create your next webinar registration page. The possibilities are endless with Unicorn's no-code platform.
