Create an Art Classes Landing Page in Minutes

updated on 14 May 2024

As an entrepreneur in the creative space, you want to attract new students and promote your art classes. But creating an eye-catching landing page can seem daunting if you lack technical skills. With Unicorn Platform, a simple yet powerful website builder, you can design a professional landing page for your art classes in minutes without coding. If you're working with online courses, you can also check out Unicorn Platform's course selling webpage template to help you create a stunning landing page for your courses.

Unicorn Platform provides an intuitive drag-and-drop interface to create your page. You have access to professionally designed templates tailored for creative businesses that you can customize to match your brand. Embed photos and videos, add colorful call-to-action buttons, and include details about your classes, schedules, and instructors. Your new landing page will be mobile-friendly and easy to update whenever needed.

Stop worrying about technical challenges and focus on what matters: growing your art business. With Unicorn Platform, you have a simple solution to spread the word about your classes and attract more students. Build your art classes landing page today in just a few clicks.

Why You Need a Landing Page for Your Art or Music Classes

As an art or music instructor, a customized landing page is essential for promoting your classes and driving enrollments. Here are a few reasons why you need a dedicated landing page:

  • It focuses on your specific offerings. A landing page tailored to your art or music classes allows you to highlight details about your curriculum, schedule, and pricing in one place. Potential students can easily find all the information they need to sign up.
  • It builds trust and credibility. A professional, well-designed landing page establishes you as an authority in your field and gives students confidence in your program. Share your experience, qualifications, and education to build trust.
  • It captures leads. With an email signup form on your landing page, you can capture leads and stay in touch with interested prospects. Nurture them with helpful content until they're ready to enroll.
  • It can be optimized for search engines. By including important keywords related to your classes, location, and offerings, you can optimize your landing page to rank higher in search results. This makes you more discoverable to local students searching online.
  • It supports your marketing efforts. A landing page works with your other marketing initiatives like social media ads, flyers, and word-of-mouth referrals. It gives interested prospects a valuable resource to learn more about your program and an easy way to sign up or get in touch.

With some time and effort, you can create an art or music classes landing page yourself or work with a designer to develop one customized to your needs. A dedicated landing page is a must for promoting your classes and turning interested students into enrolled students. Provide the information they need and make it easy for them to take the next step.

How to Choose a Color Palette for an Art Classes Landing Page

When creating an art classes landing page, choosing an appealing color palette is key to capturing interest and conveying your brand. As an art-focused business, the colors you select reflect your creative sensibility and the types of classes you offer.

To start, determine the overall mood you want to achieve. Bright, vibrant colors like reds, oranges and yellows evoke energy and excitement, ideal for kids’ art classes or lively workshops. More subdued shades of blue, green and violet suggest tranquility and imagination, suitable for watercolor or portraiture courses. For a versatile palette, combine complementary colors like blue and orange or purple and yellow.

Next, consider the types of art you specialize in. Warm sunset tones beautifully showcase painting or mixed media classes. Jewel-toned palettes complement craftsy mosaic or stained glass workshops. Simple but striking palettes with white or black space draw focus to drawing, calligraphy or photography courses.

Finally, ensure your color palette aligns with your brand identity. The colors you use on your website, business cards, flyers and more should be cohesive. For an art school targeting all ages and abilities, a balanced, inclusive palette with shades from across the spectrum works well. For a boutique studio focused on a specific style like abstract art or sculpture, a more tailored palette complements your niche.

With some thought about the mood, subject matter and brand you want to promote, choosing an artful color palette for your landing page can be a creative endeavor in itself. The colors you select will make a vivid first impression, so take the time to find a combination that showcases the unique spirit of your art classes. Your students will appreciate the artistic eye and care you put into representing your school.

If you're interested in building a stunning tutoring landing page, check out our article on how to build a stunning tutoring landing page in minutes with Unicorn Platform's drag and drop builder.

Selecting the Right Images and Graphics for Your Landing Page

Select High-Quality Images

When designing your art classes landing page, selecting visually engaging images is key. High-quality photographs of people participating in art activities, finished artworks, or art materials will capture visitors’ interest and convey your offerings. Stock photo sites offer affordable images, but for the most authentic feel, use photos of your actual instructors, students, classroom, and artwork.

Include Photos of Instructors and Students

Photos of instructors and students help to build trust and connection. Headshots of instructors, preferably smiling and engaged in teaching, allow potential students to put a face to the name and get a sense of their expertise, personality, and teaching style. Photos of students happily participating in classes or displaying their creations demonstrate the enjoyment and fulfillment students gain from your programs.

Showcase Examples of Student Artwork

Images of student artwork, whether paintings, drawings, pottery or other media, provide concrete examples of what students will learn and achieve in your classes. Photographs of artwork also give visitors visual inspiration and ideas for the types of creative projects your programs offer. For variety, include shots of artwork in progress as well as finished pieces.

Additional Graphics and Icons

Supplement photography with other visuals like graphics, icons, or illustrations. For example, include:

  • Graphics with statistics on your programs’ benefits or achievements
  • Icons representing different class subjects, skills, or mediums
  • Simple illustrations demonstrating art concepts or techniques
  • Diagrams of the creative process or how a particular art form works

The strategic use of images and visuals is instrumental in capturing interest, building trust, and conveying the value of your art education programs to visitors. With authentic, high-quality photographs and supportive graphics, you can create an visually compelling landing page that inspires visitors to sign up for your art classes.

Writing Compelling Headlines and Copy for Your Art Classes Landing Page

To create compelling headlines and copy for your art classes landing page, focus on clearly conveying your key messages and benefits while engaging your target audience.


Your headlines should capture attention and highlight the main benefits of your art classes, such as:

  • Learn a New Creative Skill in a Fun, Relaxed Environment
  • Express Yourself and Develop Your Talent with Our Expert Guidance
  • Find Your Inner Artist - Classes for All Levels and Interests

For best results, use headlines that are:

  • Benefit-focused: Highlight the key benefits and outcomes for students. For example, “Develop Your Talent and Unleash Your Creativity with Our Art Classes.”
  • Emotional: Tap into emotions and passions, not just logic. For example, “Ignite Your Imagination through the Joy of Art.”
  • Scannable: Use larger font sizes and keep headlines concise so they are easy to read quickly.


In your copy, expand on your key messages and benefits using a friendly, engaging tone. For example:

Our art classes provide a welcoming space for people of all skill levels to explore and develop their creativity. Learn new artistic techniques and mediums at your own pace with guidance from our experienced instructors. Unleash your imagination and see your inner artist come to life!

  • Focus on benefits like learning a new skill, creative expression, and personal growth.
  • Use an enthusiastic, encouraging tone to generate excitement about your classes.
  • Include testimonials or stories from happy students to build credibility and social proof.
  • Provide details on class topics, schedules, skill levels, and instructors to give readers a clear sense of what to expect.
  • Use words like “imagination,” “creativity,” “passion,” and “self-expression” to tap into your target audience’s motivations.
  • Keep sentences and paragraphs short and concise for easy reading.

Following these tips will help you create compelling headlines and copy that speak to your potential students and convince them your art classes are the perfect outlet for their creativity. With a persuasive landing page, you'll be teaching new artists in no time!

Choosing the Right Page Template on Unicorn Platform Your Art or Music Classes Business

To create an effective landing page for your art or music classes business on Unicorn Platform, selecting an appropriate page template is key. The template you choose will determine the overall look, feel and user experience of your landing page. Unicorn Platform offers visually appealing templates with a minimalistic design in a variety of column layouts (1-3 columns).

For an art or music classes business, a 2-column layout may be ideal, allowing you to showcase visual media like photos, graphics or videos on one side, with descriptive content on the other. A 3-column layout could also work well if you want to highlight different class offerings or teacher bios. If you're looking to build an e-learning landing page, check out Unicorn Platform's simplest e-learning landing page builder for more tips and tricks.

Integrated Features

Look for a template with features suitable for promoting your classes, such as:

  • Image galleries to showcase student work or classroom environments
  • Pricing tables to display class fees in an organized manner
  • Contact forms so visitors can easily inquire about your programs
  • Social media icons to link to your profiles and build authority
  • Testimonial sections to display positive reviews from current or former students


Choose a flexible template that allows you to customize elements like:

  • Fonts, colors, and styling to match your brand
  • Section content (add, remove or reorganize sections as needed)
  • Page sections (modify width, add padding/margins, etc.)
  • Individual page elements (size, position and style buttons, images, text, etc.)

Unicorn Platform’s templates provide an excellent starting point, with the customizability to create a unique page tailored to your needs. With an attractive, user-friendly landing page, you'll be promoting your art or music classes in no time. Visitors will appreciate the experience and may be more inclined to sign up for your programs or services.

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Headlines and Copy for Your Music Lessons Landing Page
Headlines and Copy for Your Music Lessons Landing Page

Headlines and Copy for Your Music Lessons Landing Page

To create an effective landing page for your art classes, you’ll need compelling headlines and copy. The headlines should capture attention while the copy provides details about your offerings.

Main Headline

Choose a headline that speaks to your ideal customer. For art classes, something like “Unleash Your Creativity” or “Discover the Artist Within” works well. Keep it under 65 characters to optimize for mobile devices.


Use subheadings to highlight different class types, age groups, skill levels, or mediums. For example, “Classes for Kids”, “Beginner Painting Workshops”, or “Private Lessons in Drawing”. Subheadings should be larger than body copy but smaller than the main headline.

Benefits-Focused Copy

In 2-3 sentences under each subheading, describe the key benefits and outcomes of your classes. Focus on what students will learn or accomplish rather than just listing class details. For example, “Kids will learn fundamental art skills and explore their imagination in a fun, engaging environment. Classes provide an opportunity for creative expression and hands-on learning.”


Add buttons or links inviting visitors to sign up, enroll, or get more details. The CTA should stand out on the page and use an active verb like “Sign Up Now”. Offer an incentive like a free intro class or discount for early enrollment.

  • Class Details: Provide an overview of schedules, fees, mediums, and skill levels for each class type. Use numbered or bulleted lists to make the information easy to scan.
  • About the Instructor: Build credibility by highlighting the instructor’s experience, education, awards, and other qualifications. Share reviews or testimonials from happy students if possible.
  • FAQ: Include an frequently asked questions section to address common questions about materials, cancelations, age requirements or other concerns. The FAQ improves transparency and helps build trust.

Using compelling yet concise copy and calls-to-action, you can create an art classes landing page that captures interest and motivates visitors to sign up. Focus on benefits, outcomes and credibility to make an impact. Keep sentences straightforward and avoid being too salesy. Find the right balance of information to educate visitors without overwhelming them.

Driving Traffic to Your Music Lessons Landing Page
Driving Traffic to Your Music Lessons Landing Page

Driving Traffic to Your Music Lessons Landing Page

Once your music lessons landing page is built, it’s time to drive traffic to it so potential students can find your services. There are several effective ways to increase visibility and generate leads from your page.

Search Engine Optimization (SEO)

Optimizing your page for search engines like Google is key. Include important keywords in your page title, headers, content, image alt text, and meta description. Use synonyms and related terms as well. The higher your page ranks in search results, the more visitors you'll receive.

Pay-Per-Click (PPC) Advertising

Running PPC ads, like Google Ads, is an easy way to drive targeted traffic to your page. You only pay when someone clicks your ad. Focus your ads around key terms potential students would search for. Keep a close eye on your click-through rate (CTR) and cost per click (CPC) to maximize your return on investment.

Social Media Promotion

Don’t underestimate the power of social media. Promote your page on platforms where your audience spends time, e.g. Facebook, Instagram, and YouTube. Share blog posts, photos, videos, and ads linking to your landing page. Engage with followers by replying to their comments and messages. Build a social media following and you'll have a captive audience to market to.

Email Marketing

If you have an email list of potential students, send a campaign promoting your new landing page. Keep your message concise but compelling. Offer an incentive, like a free intro lesson or discounted first month, to encourage recipients to visit your page. Track open and click-through rates to see how engaged your list is.

Referral Programs

Word-of-mouth marketing is highly effective. Offer existing students a reward, such as a discount or free lesson, for referring new students. Make it easy for them to share your page on social media or via email. Personal recommendations from real students carry a lot of weight with potential customers.

Continuously improving and promoting your music lessons landing page will lead to more student signups and a thriving business. Keep experimenting with different techniques and find what works best for you.

A/B Testing Your Landing Page Design

To optimize your landing page and maximize conversions, it is important to conduct A/B testing to determine which design elements resonate most with your target audience.

Choose Design Elements to Test

Select two or three design elements you want to compare, such as:

  1. Headline - Try different headlines or call-to-action (CTA) text to see which one gets more clicks.
  2. Images - Test different images, photos or graphics to find out which selection captures more interest.
  3. Button color - See if a red, green or blue CTA button converts better.
  4. Page layout - Experiment with different content block placements or sidebar additions.

Set Up Your A/B Test

Using a landing page builder with built-in A/B testing capabilities, create two versions of your page with the different design elements. For accurate results:

  • Make only one variable change between the A and B versions. Keep all else the same.
  • Send an equal amount of traffic to each version.
  • Run the test for at least one week to get a large enough sample size.

Analyze the Results and Optimize

Once your test is complete, see which page had the higher conversion rate. The “winning” design is the one you should implement on your live landing page to maximize the number of leads or sales.

Continuously test and optimize your landing page by experimenting with content changes, layout variations or interactive elements. Even minor tweaks can lead to noticeable improvements in your conversion rates over time. With regular A/B testing, you will gain valuable insights into what your audience responds to best and be able to build the most effective landing page possible.

FAQs: How Do I Make an Landing Page on Unicorn Platform?

To create an art classes landing page on Unicorn Platform, follow these steps:

Select a Template

Unicorn Platform offers pre-designed templates for art classes landing pages that can be customized to your needs. Some recommended options include:

  • "Art Studio" - Clean, minimal design with large hero image.
  • "Creative Landing" - Colorful, fun template with animated elements. Great for kids' art classes.
  • "Canvas" - Elegant template with masonry-style gallery and contact form. Perfect for fine art classes.

Add Your Content

Once you select a template, you can easily add and edit text, images, buttons, and more using Unicorn Platform's drag and drop editor. Be sure to include details on:

  1. Class offerings - List types of classes like painting, drawing, pottery, etc. You can also highlight popular or new classes.
  2. Instructors - Feature your highly-skilled teachers and their experience/credentials. Build credibility and trust.
  3. Schedule - Provide an easy to read class schedule so visitors know days/times of classes. A table format works well for this.
  4. Location - Share your studio address, photos, and any details about amenities/resources. Offer a virtual tour if possible.
  5. Contact information - Prominently display your phone number, email, and any social media links for people to get in touch and register.

Preview and Publish

Use Unicorn Platform's preview feature to see how your landing page will appear on desktop and mobile devices. Make any final changes before publishing your page. Your art classes landing page will now be live and you can start driving traffic to it through marketing and advertising.

Additional Questions

If you have any other questions on how to make an art classes landing page with Unicorn Platform, contact our support team. We're happy to help you through the process and ensure you end up with a high-quality landing page to promote your business.


With Unicorn Platform, creating an art classes landing page has never been easier. In just a few minutes, you can design a customized landing page to promote your art classes and attract new students. Their simple drag and drop editor requires no coding experience, allowing you to add images, text, videos, contact forms, and more with ease. Best of all, you have full control and flexibility over the look and feel so you can showcase your unique artistic talents. Stop wasting valuable time on complicated website builders and start growing your art business today with this intuitive platform. Unleash your creativity and let your new landing page be a masterpiece that converts visitors into customers.

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