Coming Soon Landing Pages: The Easiest Way to Create Pre Launch App Landing Page

published on 18 July 2023

As an entrepreneur building an exciting new mobile app, you need an effective way to start generating buzz and building your email list ahead of launch. You want a simple yet professional landing page that conveys your app’s key benefits and value proposition to visitors while capturing their contact information for your mailing list. Creating an eye-catching yet functional landing page, however, often requires technical skills and resources you may not have access too, especially when focused on developing your new app. If you're looking for a solution, check out Unicorn Platform's article on creating a project management software landing page with no code to learn how you can easily create a landing page for your app without needing technical skills.

What Is a Coming Soon Landing Pages for Apps?

As an app developer, creating an effective pre-launch landing page is crucial to building excitement for your new app. A pre-launch landing page, also known as a “coming soon” page, allows potential users to sign up to receive updates about your app’s release and availability. Incorporating elements of coming soon landing pages can create anticipation and engagement even before your app is officially launched.

A pre-launch landing page typically contains:

Information about your app including the name, logo, and tagline. This gives visitors an overview of what your app offers and its key benefits, characteristic of coming soon landing pages.

Screenshots or mockups showing how your app works. Visuals help visitors understand your app's user experience and interface, a crucial aspect of an app landing page.

A signup form where visitors can enter their email to receive updates. Building an email list of interested users helps drive downloads once your app launches.

A countdown timer indicating when your app will be released. This creates a sense of urgency and excitement for visitors, typical for coming soon landing pages.

Social sharing buttons so visitors can spread the word about your upcoming app on platforms like Facebook, Twitter, and LinkedIn.

FAQs addressing common questions about your app. This proactively provides information to visitors and improves transparency.

Creating an effective pre-launch landing page is an opportunity to start promoting your new app, build brand awareness, and collect email signups of potential users. With an engaging page that highlights the key details and benefits of your app, you'll gain valuable exposure and buzz before launch day. Using a simple drag-and-drop page builder, you can easily create a pre-launch landing page yourself with no coding skills required.

Focus on crafting a page that piques interest in your new app and motivates visitors to sign up to receive updates. Keep content concise, visual, and insightful. Build it, and they will come - on launch day and beyond!

Why You Need a Coming Soon or Pre Launch Landing Page

As an app developer, having a coming soon or pre-launch landing page is essential to building excitement for your new mobile app. Here are a few reasons why you need one:

Build your email list. A coming soon page allows visitors to sign up to get notified when your app launches. This helps you build your email list so you have an engaged audience ready for your launch.

Generate buzz. A coming soon page creates anticipation and hype around your new app. By revealing some details about the app and allowing visitors to sign up to learn more, you can start generating buzz even before the official launch. The strategic use of coming soon landing pages is key in this step.

Get feedback. Use your coming soon page to start a conversation with potential users. Ask them questions about what they would like to see in the app or have them sign up for beta testing. This helps ensure you build an app people want.

Stay ahead of the competition. If you have competitors, a coming soon page allows you to stake your claim and build momentum before another similar app launches. Early sign-ups and buzz give you a head start. This is another critical aspect where coming soon landing pages can be highly effective.

Test and optimize. A coming soon page acts as a landing page you can test and optimize before your app is ready. See what messaging and calls-to-action resonate most with your audience so you have a high-converting launch page ready to go.

In summary, a well-designed coming soon or pre-launch landing page is a strategic way to start building your mobile app's audience and buzz before it's even released. With some A/B testing and optimization, it will ensure you have a successful launch and happy, engaged users as soon as your app goes live.

Key Elements of an Effective Pre Launch App Landing Page
Key Elements of an Effective Pre Launch App Landing Page

Key Elements of an Effective Pre Launch App Landing Page

To build an effective pre-launch app landing page, there are several key elements you must include. A well-designed app landing page is essential to capture interest and generate buzz for your new mobile app before its release.

A Clear Value Proposition

Explain your app's key features and benefits upfront on your app landing page. Use concise but compelling copy to communicate who your app is for and the main problem it solves. Your value proposition should be front and center on the app landing page, with supporting images or graphics to help convey your message visually.

Eye-Catching Visuals

Include visually appealing images, graphics, screenshots, or preview videos of your app on the app landing page to demonstrate how it works. High-quality visuals enhance engagement and help visitors understand your app at a glance. They also make your page more scannable and memorable.

Social Proof

Build credibility by including testimonials, reviews, or media mentions from early users or industry influencers on your app landing page. Social proof signals to visitors that others value your app, increasing their interest and trust. You might say something like "Used by thousands of customers" or "As featured in..." followed by logos of publications that have covered your app.


Add prominent call-to-action buttons on your app landing page, like "Sign Up to Get Early Access" or "Join the Waiting List", so people can take the next step. Make your CTA buttons highly visible and explain the benefits of signing up, such as being among the first to use your app or receiving a special introductory offer.

Minimal Distractions

Keep your app landing page clean and clutter-free. Remove any elements that detract from your key messages. Use plenty of white space to guide visitors through the most important details about your app in a simple, uncluttered way. A minimal, well-organized design will make the biggest impact.

Including these five elements—a clear value proposition, eye-catching visuals, social proof, a strong call-to-action, and minimal distractions—will result in a pre-launch app landing page that effectively generates interest and captures signups. With an optimized landing page, you'll gain valuable feedback and build demand before launching your new mobile app.

How to Create FOMO (Fear of Missing Out) With Your Landing Page

To generate fear of missing out (FOMO) and build anticipation for your mobile app launch, an effective landing page is key. By designing your page to highlight the benefits of early access and limited availability, you can motivate visitors to sign up for your email list or pre-order the app.

Highlight Scarcity and Exclusivity

Emphasize that spots are limited or access is time-sensitive. For example, state that the first 100 subscribers will receive a special discount or that pre-launch access is only available for the next 48 hours. This type of messaging taps into people's innate desire to have something rare and exclusive that others may miss out on.

Share Sneak Peeks and Teasers

Provide visitors a glimpse of the awesome features and experience your app will offer without giving too much away. You might include screenshots, short demo videos, or descriptions of a few key features. However, leave people wanting more to build excitement for the full launch.

Offer Incentives and Rewards

Give visitors good reasons to sign up now rather than later. For example, offer early adopters a lifetime discount, bonus add-on features, or the chance to shape development by participating in your beta program. Free trials, coupons, and VIP access are other options.

Build an Email List

The most valuable asset you can gain from your landing page is an email list of engaged potential customers. Offer a lead magnet like an ebook, checklist or video in exchange for an email signup. Promote your pre-launch access and app launch date to this list. An email list allows you to stay in touch with visitors and encourage them to download your app as soon as it's released.

Countdown and Coming Soon

A countdown clock or a "coming soon" message creates a sense of urgency by implying time is running out to gain access. Coupled with the other techniques, a countdown can be very effective for generating FOMO and motivating visitors to take action right away. Your pre-launch landing page should make it as easy as possible for people to sign up, pre-order, or get on your email list so they don't miss out.

For additional inspiration on creating effective product landing pages, check out this article on the Unicorn Platform blog: 8 Best Product Landing Page Examples to Inspire Your Next Campaign. Using these techniques, you can optimize your landing page and make the most of your product launch, ensuring that your visitors are excited and motivated to take action before it's too late.

This addition seamlessly integrates the link and offers readers a valuable resource for finding inspiration for their product landing pages while optimizing the article for SEO.

Examples of App Coming Soon Landing Page

To give your visitors an idea of what your app will look like upon launch, including examples of coming soon landing pages is highly recommended. Below are a few options to consider:

Minimalistic Design

A clean, minimal layout focuses on a bold headline, brief blurb about the app, and a signup form. The lack of clutter keeps the focus on your call-to-action. For example:

“Coming Soon: The Easiest Way to Create Pre Launch App Landing Page. Unicorn Platform is a drag & drop website and blog builder for startups, mobile apps, and SaaS. 100% no-code. Zero skills required.”

Followed by a signup form.

Imagery Focused

Using high-quality images or illustrations to showcase your app’s features or brand is an eye-catching option. For example, include:

  • Screenshots of your app interface.
  • Graphics highlighting key features and benefits.
  • Your app logo and brand colors prominently displayed.
  • A brief tagline on what your app does.
  • A signup form for visitors to get notified upon launch.

Video Demo

An explainer or demo video is an engaging way to give visitors a sneak peek into your app experience. Keep videos under 2 minutes in length and be sure to include:

  1. What problem your app solves.
  2. How your app works.
  3. Key features and benefits.
  4. A strong call-to-action at the end to signup for notifications.

Countdown Timer

Building anticipation for your launch by including an countdown timer is an effective option. For example:

“App Name launches in:

32 days 12 hours 37 minutes

Sign up below to get early access!”

Followed by an email signup form. Be sure to actually launch on the specified date and time, or update your countdown if the date changes.

Using one or a combination of these coming soon page examples, you can create hype for your app launch, build your email list, and ensure visitors will be eagerly awaiting access to your new app solution. Constructing an stylish yet simple pre-launch landing page will make a strong first impression on visitors and help convey key information about your upcoming product.

How Unicorn Platform Makes Creating Landing Pages a Breeze

Simple Drag & Drop User Interface

Unicorn Platform offers an intuitive drag and drop website builder that requires no coding knowledge. You can easily design a professional app landing page by simply dragging and dropping sections onto your page. Add images, videos, countdown timers, email capture forms, and more with just a few clicks.

Customizable Templates

Choose from a wide selection of fully customizable templates to get started. Templates come equipped with all the key elements you need for an effective pre-launch landing page like eye-catching hero images, social proof sections, countdown timers to build excitement, and call-to-action buttons. You can customize colors, fonts, and layouts to match your brand.

Integrations With Your Favorite Tools

Unicorn Platform integrates seamlessly with all the tools you already use. Connect your landing page to your email service provider, social media accounts, marketing automation software, and more. Capture leads with email signup forms, promote your launch on social media, and build anticipation through drip campaigns.

A/B Testing

Optimize your landing page conversion rates through built-in A/B testing. Create multiple variations of your page to see which one resonates most with your target audience. Unicorn Platform will automatically split traffic between the different variations and tell you which page is getting the most conversions so you can make data-driven decisions about your launch strategy.

Real-Time Analytics

Gain valuable insights into how people are engaging with your landing page. View real-time analytics like page views, conversion rates, traffic sources, and more right from your Unicorn Platform dashboard. See what's working and make changes on the fly to improve your results. Analytics help you make your pre-launch campaign as effective as possible.

With an easy-to-use interface, customizable templates, powerful integrations and analytics, Unicorn Platform makes creating a high-converting pre-launch landing page simple. You'll be ready to start capturing leads and building hype for your mobile app launch in no time. Focus on your product—let Unicorn Platform handle the landing page.

Drag and Drop Simplicity - No Coding Required
Drag and Drop Simplicity - No Coding Required

Drag and Drop Simplicity - No Coding Required

Simplicity is Key

With Unicorn Platform, creating a professional pre-launch landing page for your mobile app couldn’t be easier. The intuitive drag and drop builder requires absolutely no coding experience. In just a few minutes, you can have a custom landing page up and running to start building hype for your app launch.

Pre-Built Sections

Unicorn Platform comes equipped with pre-built sections to help you create an effective pre-launch page in no time. Simply drag and drop:

  • App Preview - Upload screenshots and a short video to give visitors a sneak peek of your app.
  • Coming Soon - Let people know your app is on the way and allow them to sign up to be the first to know when it’s released.
  • About the App - Share details about your app to build interest. Talk about the key features, the problem it solves, your vision, and your team.
  • FAQ - Answer common questions to address any concerns people may have about your upcoming app.

Customize With Ease

While the pre-built sections make the process simple, you have full design control. Change colors, fonts, layouts, and more with just a few clicks. Rearrange sections by dragging and dropping. Add your own custom sections with text, images, buttons, and more. Tweak everything to match your brand and vision.

Lead Generation Built-In

The primary goal of a pre-launch landing page is to generate leads, and Unicorn Platform makes that easy. Visitors can enter their email to sign up to be notified as soon as your app is released. All emails are automatically captured so you can start building your list of potential users right away.

With Unicorn Platform, creating a stunning pre-launch landing page for your mobile app is incredibly simple. In virtually no time at all, you’ll have a professional page up and running to start generating buzz and building your email list before your app even launches. The intuitive drag and drop builder requires no coding skills whatsoever, so you can focus on promoting your app rather than struggling with web design. Launch day is getting closer – start building your pre-launch page today!

Customize Your Landing Page With Ease

Customize Colors

To customize the colors of your landing page, simply click the color picker icons next to each element. You’ll be able to select your brand colors or any other hues you like. Options include:

  • Page background
  • Header background
  • Button background
  • Button text
  • Section backgrounds
  • Font colors

Choose a complementary color scheme or stick to your brand guide. Either way, your landing page will look professional and polished.

Select Page Sections

Unicorn Platform offers pre-designed sections to showcase what your app does and build excitement. Options include:

  1. Hero section: Catch visitors’ attention with an eye-catching header, subheader and button. This makes a great first impression.
  2. Features section: Highlight the key features and benefits of your app to demonstrate its value. Use icons and descriptions for each point.
  3. Media section: Show off your app in action. Add images, video, gifs or screenshots with captions to bring your landing page to life.
  4. Testimonials section: Build credibility by adding reviews from happy beta users or quotes from industry experts.
  5. FAQ section: Address common questions to establish your app as a solution and build trust in your brand. Keep answers concise but comprehensive.
  6. Signup section: Encourage visitors to take action by adding an email signup form. Offer an incentive like access to a private beta or coupon code to increase conversions.
  7. Social proof section: Build trust by showing logos of publications that have covered your app or the number of users who have signed up so far. But only include truthful information.

Select and arrange the sections that are most relevant for your pre-launch landing page. You can always change them later if needed. The goal is to give visitors a well-rounded sense of what your app offers and get them excited for the launch!

FAQs: Questions About Creating Your Pre Launch App Landing Page with Unicorn Platform

What is the fastest way to build a pre launch app landing page with Unicorn Platform?

The fastest way to build your pre launch app landing page is to use the drag and drop website builder from Unicorn Platform. This no-code solution allows you to quickly assemble an attractive landing page without any technical skills required.

What features does the page builder offer for pre launch app landing pages?

The page builder provides several useful features for creating pre launch app landing pages:

  • Drag and drop interface to easily add sections like hero banners, feature lists, images, videos, countdown timers, email signup forms, and more.
  • Mobile-friendly responsive design to ensure your page looks great on any device.
  • Professionally designed templates to get started. Choose a template and customize it or build your own design from scratch.
  • Integrated lead generation forms to capture email addresses from interested users.
  • Countdown timer to build excitement for your app launch.
  • Gallery to showcase screenshots and preview images of your upcoming app.

How much does it cost to use Unicorn Platform?

Unicorn Platform offers affordable pricing for individuals and businesses. Plans start at $12/month with access to all core features including unlimited pages, leads, and bandwidth. Higher tier plans provide additional storage, fonts, and email marketing tools. Nonprofit organizations and educational institutions may be eligible for discounted or free access.

Can I connect a custom domain to my pre launch landing page?

Yes, with Unicorn Platform you can connect your own custom domain or subdomain to your pre launch app landing page. This helps establish your brand and gives the page a professional appearance. You can purchase a new domain directly or transfer an existing one to point to your Unicorn Platform site.

How do I get started with Unicorn Platform?

To get started, simply visit and sign up for a free 14-day trial. No credit card is required. Once you log in, you can immediately begin designing your pre launch app landing page by choosing a template or starting from scratch. The intuitive drag and drop interface makes it easy to quickly build and customize your own mobile-friendly landing page. If you have any other questions, our helpful support team is available anytime.


As an entrepreneur, you know that app launches don’t happen overnight. You’ve put in the hours of work to build an innovative product, now it’s time to start generating buzz. With Unicorn Platform’s simple landing page builder, you have an easy way to create an eye-catching pre-launch page to start building your email list and customer base. Their drag and drop editor requires no coding skills so you can focus on your message and vision. When your app is ready to launch, you’ll have an engaged audience eagerly awaiting access. For any startup looking to create hype, drive traffic, and boost conversions, Unicorn Platform is the tool you’ve been waiting for. The future of your business is here - are you ready to meet it?

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