Websites can be used for a huge variety of private and commercial projects. When you add in the power of artificial intelligence (AI), the possibilities are almost limitless. With the help of AI technology, you could, for example, create a website that analyses visitors' answers to carefully written questions and then recommends specific insurance products. Read our concise guide first, and you're sure to get off to a great start!
How to Get Started on Your AI-Powered, Insurance-Picking Website
If you’d like to help prospective clients choose insurance products from your range by providing them with an AI-powered online insurance selection tool, we recommend approaching the project as follows:
1. Set Your Primary Goals - Before you start designing and building any type of website, you must first define your goals. What do you wish to achieve with your website? What needs to happen for you to be able to pronounce the project a success? Only once you know what your goals are can you set about the task of designing and building your new website in earnest.
2. Collect Data - You will need to collect data on all the different types of policies your organisation offers, such as income protection insurance, life insurance etc. All relevant policy data will need to be gathered in one place and structured in a machine-readable format. This is so it can be used to train the AI model in the next step. It is crucial to check the accuracy of the collected data for obvious reasons and to ensure its completeness. Any errors or omissions could lead to serious issues with your AI model recommendations.
3. Develop AI Model - Now it’s time to train your model to suggest insurance policies based on user inputs. These inputs may include the user’s age, gender, location, profession and other pertinent information. Natural Language Processing (NLP) should then be used to develop a virtual assistant that can answer visitors’ questions in everyday language. Finally, don’t forget to include user review functionality so your AI model can gauge customer reactions to the insurance policies they are recommended and subsequently purchase.
4. Build Website and Integrate AI Model - Once you are happy with the performance of your AI model and its ability to suggest the right types of insurance policies to prospective clients, you can start to put all the different parts of your website together: the front end, the database and the AI model.
5. Test AI Recommendations - Before you launch your new AI-powered insurance selection website, you need to test the AI functionality and the recommendations it makes one last time. This is to ensure that nothing was broken during the building of the site and integration of the AI model.
Assuming the results of your testing are satisfactory, you can now put the finishing touches to your website, such as optimising the content for search engines and making sure that it complies with relevant regulations. After that, you’ll be ready to go live!
