As an entrepreneur in the travel industry, you know how important it is to provide an exceptional experience for your customers at every touchpoint. Your tour or travel package landing page is one of the first impressions people will have of your brand, so it needs to capture attention, convey the key highlights of your offer, and motivate visitors to sign up or make a purchase. However, designing and building a customized landing page from scratch requires technical skills and can take weeks of work.
With Unicorn Platform, you can create a stunning, high-converting tour landing page in just minutes. Unicorn Platform is an easy to use drag and drop website builder with designer-made templates specifically tailored for travel companies and tour operators. With its intuitive interface, you don’t need any coding experience to build and customize your own landing page. Simply choose a template, drag and drop in images of your destination, add details about your tour itinerary and inclusions, set a call to action, and you’ll have a professional landing page ready to start generating more leads and sales for your business. Stop wasting time and money on complicated website builds and focus on what really matters: providing amazing travel experiences for your customers. Unicorn Platform gives you back the time to do what you do best.
If you're interested in creating a custom landing page for your dream cruise, check out Unicorn Platform's article on how to build your dream cruise landing page in minutes for more information.
Why You Need a Dedicated Travel Package Landing Page
A dedicated landing page for your travel package or tour is essential to converting visitors into customers. Here are a few reasons why you need one:
Having a separate page focused on a single offer allows you to tailor the content and design specifically to that product. You can highlight the key features, benefits, and details that would appeal to anyone interested in that particular tour or package. A generic page covering all your offers won’t have the same impact.
A landing page also gives you an opportunity to build excitement and convey the experience. Use stunning visuals like photos of destinations and activities to help potential customers visualize what they would gain from the trip. Share vivid descriptions to help them imagine sounds, scents, flavors, and the overall atmosphere. Build a sense of scarcity or exclusivity to motivate them to book.
An optimized landing page has a clear call-to-action, typically encouraging visitors to book or contact you for more details. Remove any distractions so people focus on that conversion goal. Keep forms short and simple to avoid frustrating visitors. Offer an incentive like a discount or freebie for booking to increase conversions.
With the right platform, creating an eye-catching landing page for your tour or travel package can take just a few minutes. Focus on highlighting the most appealing and memorable aspects of the experience, include a strong call-to-action, and your landing page will turn more visitors into customers in no time. A dedicated landing page is a small investment that can yield big rewards.
How to Choose the Right Builder for Your Tour Landing Page
When choosing a website builder for your tour landing page, there are a few key factors to consider:
Functionality. Ensure the builder offers elements essential for an effective tour landing page like:
- An eye-catching header image to showcase your location or experience.
- A prominent call-to-action button for visitors to book or inquire about your tour.
- Image galleries to display photos of your destination, guides, amenities, etc.
- Testimonial sections so you can show off rave reviews from past clients.
- FAQ sections to address common questions about your tour.
Ease of use. Pick a builder with an intuitive drag and drop interface so you can easily create an attractive page without needing advanced technical skills. Look for options with pre-designed templates for tour companies that you can customize to suit your needs.
Integrations. Choose a platform that integrates with your booking system or CRM. This allows visitors to book tours directly on your landing page and ensures their information is automatically captured for your records. Some builders also integrate with email marketing services, analytics tools, and more.
Affordability. Website builders range from free to over $100 per month. Compare options based on the features and functionality you need for your tour landing page. Some free and low-cost builders may lack certain integrations or design flexibility. But for a basic landing page, they can work well, especially when you're just getting started.
Using a specialized tour landing page builder can help you create a visually stunning page to promote your tours and start attracting more bookings in minutes. With the right platform, you'll have a professional page up and running without needing any technical expertise. Focus on what you do best - offering amazing travel experiences!
Introducing Unicorn Platform: The Simple Yet Powerful Landing Page Builder
Unicorn Platform is an intuitive yet powerful drag and drop website builder tailored for creating stunning landing pages in minutes. With a library of designer-made templates and elements, building a professional landing page for your tour or travel package has never been easier.
Simple Page Creation
Creating a new landing page only takes a few clicks. Select a template from the library to get started, then drag and drop elements like image galleries, call to action buttons, and email opt-in forms onto the page. Use the visual editor to customize the design, fonts, colors and more without needing any coding experience.
Mobile-Friendly and Optimized
All landing pages are fully responsive, meaning they automatically adjust to fit any screen size for optimal viewing on mobile devices. Unicorn Platform also optimizes your page for search engines like Google to help improve ranking in search results related to things like “travel tour packages” or “Hawaii vacation deals.”
Integrations to Help You Convert
Integrate your landing page with email marketing, social media, and more to help capture leads and boost conversions. Connect to services such as Mailchimp, HubSpot, and Facebook Pixel with just a few clicks.
A/B Testing and Analytics
Not sure which page design will convert the most leads? Use the built-in A/B testing feature to compare two different versions of your landing page. See which one drives the most traffic and leads in real time. View key metrics and insights on page views, form submissions, bounce rates and more to optimize your landing page for the best results.
Affordable and Scalable
Unicorn Platform offers simple, flexible plans to fit any budget. Start for free and scale up as your needs change. With no long-term contracts, you can cancel at any time. Join over 50,000 businesses using Unicorn Platform to create high-converting landing pages and drive growth.
In summary, Unicorn Platform provides an easy to use yet powerful DIY landing page solution to help tour companies and travel brands boost traffic and capture more leads. With designer templates, seamless integrations and built-in optimization, you have everything you need to build stunning landing pages in minutes.
Using Unicorn Platform to Build Your Tour Landing Page in 3 Easy Steps
Using the Unicorn Platform, you can easily build a stunning tour landing page in just 3 simple steps.
1. Select a Template
To get started, browse the various responsive templates offered in the Unicorn Platform. Choose one that matches your tour’s style and branding. The templates are professionally designed and optimized for lead generation and conversions.
2. Customize the Page
Once you've selected a template, you can fully customize it to suit your needs. Add eye-catching images of destinations and activities, update the copy to describe your tour, modify or add sections like an about us or FAQ, and include social proof like reviews and testimonials. You have full control over the layout, content, styles, and more.
3. Connect a Booking Form
The most important part of any tour landing page is a booking or reservation form. With Unicorn Platform, you can easily connect a booking form to capture leads and reservations. Choose from basic contact forms to fully integrated booking systems that connect directly to your tour management software.
Using the Unicorn Platform to build your tour landing page provides significant benefits. The platform is extremely user-friendly, with an intuitive drag and drop interface, so you don’t need any technical skills. It’s also very budget-friendly, with plans starting at just $10/month.
Most importantly, Unicorn Platform landing pages generate results. The professionally designed templates, customizable features, and integrated booking forms have been proven to increase conversions, capture more leads, and drive direct bookings for tours and activities.
In just a few minutes, you can have a stunning, high-converting landing page for your tour business using Unicorn Platform. Why wait? Sign up for your free 14-day trial and start boosting your bookings today.
Selecting a Visually Appealing Template for Your Travel Package Landing Page
When building a landing page for your travel tour package, selecting an eye-catching yet professional template is key. The template sets the overall look and feel for your page, so choose wisely.
Focus on High-Quality Templates
Look for templates with modern and minimalist designs that subtly incorporate travel imagery. Avoid templates that are too flashy or cluttered, as this can distract from your tour package details. For the best selection, use a reputable landing page builder that offers templates created by professional designers.
Choose a Template that Fits Your Brand
If you already have an established brand, select a template that aligns with your brand style guide in terms of colors, fonts, and overall esthetic. For a new tour company, choose a timeless template in muted tones that you can customize as your brand evolves. In either case, the template should reflect the experience you want to convey to visitors. For an eco-adventure tour, an earthy template with nature photography may be fitting. For a luxury tour, opt for a sleek and polished template.
Consider Mobile-Friendliness
With the majority of web traffic now coming from mobile devices, your landing page template must be fully responsive. This means it dynamically adapts to different screen sizes, displaying content in an easy-to-read format on both mobile and desktop. Test the mobile version of templates you’re interested in to ensure all elements scale well and the design remains visually cohesive across devices.
Allow for Customization
Look for a template that can be personalized to suit your unique needs. At a minimum, you should be able to easily modify elements like:
- Colors: Change template colors to match your brand palette.
- Typography: Select different fonts for headers, paragraphs and call-to-action buttons.
- Page sections: Add, remove or reorganize sections like hero banners, image galleries, pricing tables, etc.
- Content: Easily add your tour details, package inclusions, highlights, and more.
With a professional, mobile-friendly template that allows for customization, you can quickly build a stunning landing page to capture leads and drive bookings for your travel tour package. Selecting the right template is the first step to success.
Adding Striking Images and Videos to Your Tour Landing Page
Adding visual elements like striking images and videos are key to creating an engaging tour landing page. Images and videos help bring your tour to life, showcasing the experience and destinations. Here are some tips for incorporating visuals into your page:
Use High-Quality Photos
Include at least 3-5 high-quality photos of your tour locations and activities. Action shots of people enjoying the experience are ideal. Make sure photos are a minimum of 1920 x 1080 pixels in size for the best quality. Photos should capture the essence and highlights of your tour.
Include an Introductory Video
A short 1 to 2 minute video gives visitors an overview of your tour. Include footage of locations, activities, and enthusiastic testimonials from past customers. Videos help visitors visualize what the experience will be like and get them excited to book. Keep your video upbeat and fast-paced.
Embed a Video Gallery
For longer tours, include a gallery of 2 to 3 additional short videos highlighting specific locations or parts of the itinerary. Videos bring destinations to life in a way that photos alone cannot. A video gallery gives visitors a well-rounded sense of what to expect from your tour.
Optimize for Mobile
With so many people browsing on mobile devices, you need to optimize your visuals for smaller screens. Make sure photos and videos display well on mobile by choosing a simple, uncluttered layout with large text and buttons. Test how your page looks on actual mobile devices and make adjustments as needed.
Include Alt Text and Captions
For accessibility and SEO, be sure to add alt text to describe the content and subject of each photo. Use captions on photos and videos to provide more details and context for visitors. Alt text and captions also make your visuals more accessible for people with visual impairments who use screen readers.
By incorporating high-quality photos, videos, and optimizing for mobile, you can create visuals that captivate visitors and inspire them to book your tour. Striking images and videos are what will make your landing page truly stunning and effective.
Writing Persuasive Copy to Convert Visitors Into Customers
To convert visitors into customers on your tour landing page, persuasive copy is key. Well-written content convinces readers of the value in your tour and compels them to book. Focus on these elements in your page copy:
Benefits and Features: Highlight the key benefits and exciting features of your tour. For example:
- Experience the beauty of scenic vistas and majestic waterfalls as we hike through a lush rainforest.
- Learn about the local culture from our knowledgeable guides.
- Relax in eco-friendly cabins and enjoy farm-to-table meals.
Words that Sell: Use powerful words and phrases like “luxury,” “bucket list,” “once in a lifetime,” “exclusive access,” or “behind the scenes.” These types of words create a sense of desirability and scarcity.
Social Proof: Include reviews, ratings, and testimonials from satisfied customers. Mention media coverage or industry awards you’ve received. This social proof builds credibility and trust in your tour company.
Urgency and Scarcity: Note that spots are limited or that the promotional rate is for a limited time. Let visitors know they could miss out on this unique opportunity if they don’t book soon. This sense of urgency and scarcity compels them to take action.
Call-to-Action: Have a prominent call-to-action like “Book Now” or "Inquire Today” so visitors know exactly what to do next. Make it easy for them to contact you or complete a booking.
Following these best practices for persuasive copy on your tour landing page will convince visitors your experience is unforgettable and help turn interest into bookings. Keep your message clear, concise, and focused on the benefits to capture their attention and move them to action. With compelling copy and an effective call-to-action, you'll start generating more customer leads and sales.
Using Call-to-Action Buttons to Drive Conversions
To maximize conversions on your tour landing page, strategically place high-impact call-to-action (CTA) buttons. CTAs urge visitors to take the next step in the conversion funnel, whether it’s booking a tour, signing up for your email list or following you on social media.
Design Effective CTAs
When creating CTAs, follow these best practices:
- Choose an eye-catching color that contrasts with your page background, such as red, orange or green. This makes the CTA stand out and attracts attention.
- Use action-oriented text like “Book Now,” “Learn More” or “Sign Up.” This type of direct language motivates people to click.
- Place CTAs prominently on your page, such as at the top, centered or in multiple locations. Visitors should not have to hunt to find the next step.
- Vary the size and style of your CTAs for visual interest. For example, use a large button at the top of the page, a text link in the content and a pop-up CTA.
- Test different CTAs to optimize conversions. Try changing the color, text, size or location and see which variation performs the best.
- Make CTAs easy to click on mobile devices. Use a large button size and place CTAs at the bottom of the screen where they are most visible and accessible.
- Drive urgency when possible. Add text like “Limited Spots Available” or countdown timers to encourage people to take action quickly.
- Match the CTA text to the next intended step for the visitor. For example, use “Book My Tour Now” instead of a generic “Click Here.”
By following these tips, you can create high-converting CTAs that turn your landing page visitors into customers and clients. Place a strategic series of CTAs throughout your tour landing page to keep visitors engaged and moving smoothly through the conversion funnel.
Unicorn Platform FAQs: Commonly Asked Questions About Our Landing Page Builder
Unicorn Platform offers a simple yet powerful landing page builder with an easy to use drag and drop interface. Below are answers to some of the most frequently asked questions about our landing page creator.
What is a landing page?
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It allows you to capture leads by collecting visitor information through lead capture forms. Landing pages should be focused on one clear goal, such as promoting a product offer or event.
How does the Unicorn Platform landing page builder work?
Our landing page creator has an intuitive drag and drop interface, requiring no coding experience. Simply select pre-designed landing page templates and customize the content, images, forms, buttons, and more to match your needs. You have full control over the layout, content, and branding. Preview your landing page in real time and then publish with the click of a button.
What features does Unicorn Platform offer for building landing pages?
- Mobile-responsive landing page templates
- Drag and drop content editor
- Image editor and stock photo library
- Custom lead capture forms
- Integrations with email marketing and CRM software
- Real-time preview to see changes instantly
- Analytics to track views and conversions
- A/B testing to optimize your landing pages
- SSL security and hosting included
How much does Unicorn Platform cost?
Unicorn Platform offers a free 14-day trial to test the landing page builder. Paid plans start at $12/month, billed annually. Volume discounts are available for agencies and large businesses. All plans include unlimited landing pages, forms, images, and hosting.
Do I need coding or design skills to use Unicorn Platform?
No, the Unicorn Platform landing page creator is completely code-free and easy to use. While some knowledge of marketing and conversion optimization is helpful, the platform is intuitive enough for beginners to pick up quickly without any technical skills required.
Conclusion
Having seen how easy it is to create a stunning tour landing page with Unicorn Platform, you now have the opportunity to take your tour business to new heights. By spending just a few minutes customizing one of their professional templates with your business details and images, you can have a high-converting landing page up and running to start promoting your tour packages and generating more bookings. The simple drag and drop editor means you don't need any technical skills to build a beautiful page. And with powerful features like email capture forms, social sharing buttons, and the ability to start selling tickets right on the page, Unicorn Platform gives you everything you need to make your tour landing page a success. Start your free trial today and see how Unicorn Platform can transform your tour marketing.
