Build a Skincare Landing Page in Minutes With Unicorn Platform

published on 13 July 2023

You have a skincare product or brand you want to sell online, but creating an effective landing page seems daunting. Luckily, with Unicorn Platform, you can create a professional skincare landing page in minutes without any technical skills. This user-friendly drag and drop builder provides pre-made landing page templates tailored for skincare brands. Simply pick a template, add your logo and product images, enter some details about your offerings and brand story, and your landing page will be live.

For even more inspiration and guidance, check out Unicorn Platform's article on how to build stunning beauty product landing pages in minutes. With these tips and tricks, you'll be able to create an even more effective and visually appealing landing page for your skincare brand. Start building your skincare landing page today and watch the conversions roll in.

Why You Need a Dedicated Skincare Landing Page

As a skincare brand, having a dedicated landing page for your products is crucial. Here are a few reasons why you need a skincare landing page:

  • Focus your messaging. A landing page allows you to craft content specifically geared toward promoting your skincare line. You can highlight your products’ key benefits and features to resonate with your target customers.
  • Build your email list. A landing page makes it easy to capture email addresses from visitors in exchange for a lead magnet like a discount code or free sample. Growing your email list is key to driving repeat sales.
  • Improve conversion rates. With a dedicated page, you can optimize the layout, copy, images, and calls-to-action to convert visitors into customers. Things like high-quality photos, minimal distractions, and a clear path to purchase can significantly impact your conversion rates.
  • Target paid ads. Landing pages give you a place to send traffic from social media ads, search ads, and other campaigns. You can then analyze how well those ads are converting to determine where to allocate your advertising budget.
  • Split test for optimization. Create multiple versions of your landing page to determine which layout, copy, images, or other elements resonate most with your visitors. Then make changes to continually improve results.
  • Build trust and authority. A professional, high-quality landing page helps to establish your brand as an authority in the skincare space. This makes visitors more inclined to buy from you versus competitors.

In summary, a skincare landing page is an extremely valuable marketing asset that can help boost your email list, conversions, and sales. For skincare brands, landing pages are well worth the investment. Crafting a dedicated page for your products is a key step to success.

How to Choose the Right Landing Page Skincare Builder

When choosing a landing page builder for your skincare brand, there are several factors to consider:

  • Ease of use. As a busy entrepreneur, you want a simple, intuitive solution. Look for a drag and drop builder with pre-designed templates to minimize the learning curve. Some good options for skincare brands include Unicorn Platform, Instapage, and Leadpages.
  • Mobile-friendly. Today, most web traffic comes from mobile devices. Ensure the landing page builder has fully responsive templates that look great on any screen size. Your potential customers will appreciate a seamless experience whether they're on a phone, tablet, or desktop.
  • Integrations. For the best results, you'll want your landing page builder to integrate with your customer relationship management (CRM) system, email marketing service, payment processor, and other tools. This allows you to capture lead information, send drip campaigns, take payments, and more without switching between platforms.
  • Customization. While pre-made templates can save time, you'll still want flexibility. Look for a builder that allows you to easily change colors, fonts, images, and text to match your brand. Options to add custom code or HTML/CSS are ideal for advanced customization.
  • Pricing. Landing page builder costs can vary but often have monthly subscription plans. Compare the features and limitations of different price points to find one suited to your needs and budget. Some offer free trials, discounts for annual billing, and options to upgrade or downgrade as required.
  • Support. Should you get stuck while designing your landing page, prompt and helpful support is essential. Check what type of help the builder offers, such as live chat, email support, video tutorials, and a knowledge base.

With the right landing page builder for your skincare brand, you'll be capturing more leads and sales in no time. Focus on a solution that balances ease of use with customization, integrates with your other systems, is mobile-friendly, and offers good support. Your perfect landing page builder is out there!

Unicorn Platform: The Simple Yet Powerful Landing Page Builder

A Simple Yet Powerful Builder

Unicorn Platform provides an intuitive drag-and-drop builder to help you create beautiful landing pages with no coding required. You have access to 100+ mobile-friendly templates, 1,000+ fonts, and powerful design tools to customize your page. Some of the key features include:

  • Easy to Use Interface: The drag-and-drop builder is designed for simplicity. Just select a template, drag in elements like text, images, buttons and more. Then customize to your needs. No technical skills needed.
  • Mobile Responsive: All landing pages are fully responsive and look great on any device. No extra work required. Your contacts can view and fill out your forms on the go.
  • Integrations: Easily connect your landing page to email marketing, CRM and payment platforms like Mailchimp, ActiveCampaign, Stripe, and more. Capture leads and sell products directly on your page.
  • Analytics: Gain insight into how your page is performing with views, conversions, bounce rates and see what's working to optimize your page. Make data-driven decisions to improve results.
  • A/B Testing: Create multiple variations of your page and analyze which one performs better. Choose a winner with confidence knowing you have the data to back it up.
  • Custom Domain: Use your own domain name to brand your landing page and drive more traffic. Look professional and build trust with your audience.

Why Unicorn Platform?

Unicorn Platform is the perfect solution for creating high-converting landing pages. The simple yet powerful drag-and-drop builder, mobile responsiveness, integrations, and analytics provide everything you need to build an effective landing page—no coding or design skills required. Start creating your landing page today and see how easy it is to turn visitors into leads with Unicorn Platform.

Select a Pre-Made Skincare Landing Page Template
Select a Pre-Made Skincare Landing Page Template

Select a Pre-Made Skincare Landing Page Template

To build your skincare landing page in minutes, select one of Unicorn Platform’s pre-made templates designed specifically for skincare and cosmetic brands. These templates provide an esthetically pleasing layout, copy, images, and calls-to-action to get you started. All you need to do is customize the template with your brand’s information and products.

Choose a Template

Browse Unicorn Platform’s selection of skincare landing page templates to find one that aligns with your brand’s visual style and messaging. Options range from minimalist to bold, natural to scientific. Select a template that resonates most with your target audience.

Customize the Content

Once you choose a template, customize the content to reflect your brand. This includes:

  • Your company logo, tagline, and brand colors.
  • Product images, descriptions, and pricing. Include high-quality product photos and compelling copy highlighting key benefits and features.
  • Testimonials or customer reviews. Add social proof discussing how your products transformed customers’ skin.
  • Contact information. Provide your business's contact details, address, email, and social media links.
  • Calls-to-action (CTAs). Update the CTAs to link to your product pages, subscription options, or contact form. Clearly convey what you want visitors to do next.

Review and Launch

Double check that all content is accurate and aligned with your brand messaging before launching your landing page. Once published, start driving traffic to your new landing page through social media, email marketing, and search engine optimization (SEO). Monitor key metrics like page views, bounce rate, and conversions to see how your landing page is performing and make changes as needed.

With Unicorn Platform’s skincare templates and simple customization process, you can build a professional landing page for your skincare or cosmetic brand in a matter of minutes. Focus on what really matters—creating products that transform your customers’ skin and experiences. Let Unicorn Platform handle the technical details so you can get back to doing what you do best.

And for those in the spa industry, check out our article on how to build custom spa landing pages in minutes to learn how you can easily create a stunning landing page for your spa business.  

Best Skin Care Website Designs
Best Skin Care Website Designs

Best Skin Care Website Designs

To create an eye-catching skincare landing page, focus on a clean, minimal design with stunning visuals. Some of the best skincare website designs incorporate the following elements:

High-Quality Product Photos

Feature large, high-resolution photos of your star products prominently on the landing page. Close-up shots of ingredients, packaging, or product textures also help give visitors a sense of your brand’s quality and ethos.

Benefit-Focused Copy

Write copy that focuses on the key benefits and results of using your products, not just product features. Clearly communicate how your products will improve your customers’ skin and why they are superior to competitors’ offerings. Use descriptive yet concise language and an active voice.

Video Content

Include a short video, ideally less than 90 seconds, demonstrating how to use one of your products or sharing customer testimonials. Video is an engaging medium that helps bring your brand to life.

Clean Layout

A clean, uncluttered layout with plenty of negative space allows your visuals and copy to shine through. Use a minimal color palette, simple fonts, and eliminate any unnecessary or distracting elements. Leave enough whitespace between sections so the page is easy to navigate.

Strong Call to Action

Place a prominent call to action, like a “Buy Now” or “Learn More” button, both at the top and bottom of the page to capture visitors’ attention and encourage them to take the next step. If you're interested in learning how to create a beauty products website design using Unicorn Platform, our article provides valuable insights on this topic. Check out How to Create Beauty Products Website Design Using Unicorn Platform. The CTA should stand out from the rest of the page using color, size, or other visual cues.

In summary, the most compelling skincare landing pages feature stunning visuals, benefit-focused copy, video content, and a clean, minimal design with a strong call to action. By optimizing for these elements, you can create a high-converting landing page that resonates with your target customers and inspires them to take action.

Feature Your Skincare Products With Eye-Catching Images

To feature your skincare products effectively on your landing page, visually appealing and high-quality images are essential. Images allow visitors to see your products in detail and understand their benefits at a glance.

Choose Eye-Catching Skincare Product Images

Select images that highlight your products’ best features and the specific skin concerns they address. For example, show your moisturizer being absorbed into someone’s skin to demonstrate hydration, or your cleanser foaming up to illustrate deep cleaning. You want viewers to imagine using your products and achieveing similar results.

Use a Consistent Style

Maintain a consistent style across all your product images for a cohesive look. Use the same background, lighting, and camera angle for all photos. This helps to create flow between images and reinforces your brand identity. You may also want to consider including your product packaging in some images to make your brand more recognizable to visitors.

Include Explanatory Captions

Briefly describe what each product is and how it benefits skin in the image captions. Mention the key ingredients and skin types it is suited for. Keep captions concise but compelling, aiming for 3 short sentences or around 50 to 70 words. Captions allow you to highlight the most important details about each product without cluttering the image.

Arrange Images Strategically

Place your product images in a logical order on the page based on a typical skincare regimen - cleansers first, then toners, serums, moisturizers, treatments, etc. This makes it easy for visitors to find products for each step of their routine. You can also group images by skin concern if you offer targeted treatments. Strategic placement, along with consistent sizing and spacing, gives your gallery of product images a polished look.

Following these best practices for featuring eye-catching skincare product images on your landing page will allow visitors to fully understand your brand and the benefits of your products. Showcasing high-quality visuals and explanatory details about each item makes it more likely that viewers will become customers.

Engage Visitors With a Strong Value Proposition

To convert visitors into customers, you need to effectively communicate the value of your skincare products. A compelling value proposition on your landing page is key.

Focus on the Benefits

Rather than just listing product features, emphasize the benefits and outcomes for your customers. For example, say “Our moisturizer will give you soft, glowing skin” rather than just “Contains shea butter and vitamin E.” Help visitors visualize how your products can transform their skin health and appearance.

Solve a Problem

Explain how your products specifically solve common skincare problems like dryness, acne, aging, or sun damage. For example, “Our acne kit will clear your breakouts in days thanks to our medical-grade formula.” Identifying a problem you can solve will make your value proposition more persuasive.

Provide Social Proof

Include testimonials, reviews, case studies, or celebrity endorsements to build trust in your products. For example, “97% of customers said our eye cream reduced the appearance of wrinkles in just 2 weeks.” This social proof demonstrates real results and the effectiveness of your skincare solutions.

Offer a Guarantee

To alleviate any risk or doubt, provide a satisfaction guarantee. For example, “If you’re not 100% satisfied with your purchase within 60 days, return the unused portion for a full refund.” A strong guarantee shows you fully stand behind your products and the value they provide.

Call the Visitor to Action

End your value proposition with a clear call to action, such as “Order now to get clear, glowing skin in days” or “Start your skincare transformation today.” A compelling CTA will prompt visitors to make a purchase and experience the benefits for themselves.

An effective value proposition is essential for any skincare landing page. By focusing on benefits, solving key problems, providing social proof, offering a guarantee, and including a strong call to action, you can craft a persuasive message that inspires visitors to become lifelong customers. With the right approach, you'll be building a skincare landing page that leads to sales in no time.

Include Client Testimonials and Reviews

To build credibility and trustworthiness for your skincare landing page, include authentic client testimonials and reviews. Social proof from real customers who have used your products or services is one of the most effective ways to convince visitors to convert into paying clients.

Gather Glowing Reviews

Reach out to your happiest clients and ask them if they would be willing to provide a short testimonial for your website. Offer an incentive like a discount on their next purchase in exchange for their feedback. Get reviews that speak to specific benefits and results to make them as persuasive as possible.

Feature Photos and Full Names

Testimonials and reviews are most impactful when they include a photo of the customer, their full name, and location. Visitors want to see real people just like them who have had success with your skincare solutions. Stock photos and anonymous reviews will seem inauthentic and less trustworthy.

Share the Reviews Prominently

Place your testimonials and reviews prominently on your landing page, such as at the top of the page just below your headline and subheadline. You want visitors to see the social proof immediately to build credibility right from the start. Repeat client reviews on other pages of your site as well for maximum impact.

  • “My skin has never looked better thanks to your custom skincare formulas. The products are so luxurious and really deliver visible results. I’m hooked for life!” —Jessica S., Los Angeles, CA
  • “After just 3 weeks using your skincare system, the dark spots on my face have faded and my skin tone looks brighter. My girlfriends keep asking what I’m doing differently. Thank you for restoring my confidence in my skin!” —Carla T., Austin, TX

Using authentic social proof from real clients is a must for any skincare landing page. Their powerful stories and praise for your products will convince visitors that your brand is reputable, effective and worth their investment. When combined with a strong headline, visuals and call-to-action, client testimonials will help take your skincare landing page from good to great.

Unicorn Platform: How to Create Skincare Landing Page?

Select a Template

To build your skincare landing page in Unicorn Platform, first select a template that suits your brand. Unicorn Platform offers minimalist, colorful and image-focused templates perfect for skincare brands. Choose one that aligns with your brand identity.

Add Your Logo and Images

Upload your company logo to brand your landing page. Select high-quality product and hero images to highlight your skincare offerings. For skincare, close-up product shots and lifestyle images work well.

Include an Eye-Catching Headline

Write a compelling headline highlighting your key product benefit or brand mission. For example, “Discover Natural Skincare That Nourishes Your Skin” or “Skincare Backed by Science.” Keep your headline centered and in a large, bold font.

List Your Products

Add images and descriptions of your skincare products in a grid or carousel format. Include details on natural ingredients, key benefits and what skin types they suit. Link each product to its page on your website so visitors can learn more.

Add Social Proof

Include testimonials from satisfied customers describing their experience with your products. Add Instagram posts or reviews discussing your brand. Quotes and social proof from industry experts or celebrities using your products can also build trust.

Offer an Incentive

Use an attention-grabbing call-to-action (CTA) button to encourage visitors to subscribe to your email list or make a purchase. Offer a discount, gift or free sample as an incentive. For example, “Subscribe and Save 15% on Your First Order.”

Ensure Mobile-Responsiveness

With Unicorn Platform, your landing page will automatically resize and reformat to fit any screen - desktop, tablet or mobile. Double check that all your content is still clear and concise for mobile viewers. Make any final tweaks to ensure an exceptional experience for all visitors.

In summary, Unicorn Platform makes creating a high-converting skincare landing page simple. Follow these steps to build a mobile-optimized landing page that aligns with your brand and highlights why customers will love your products.


In conclusion, with Unicorn Platform you can create a professional skincare landing page in minutes without any coding skills. Their simple yet powerful drag and drop builder provides you with designer-made templates, elements, and widgets to showcase your brand and products. Connect your payment gateway, mailing list, and social channels with just a few clicks. Your visitors will have a seamless experience on desktop and mobile. For skincare and beauty brands looking to increase online sales and capture more leads, Unicorn Platform offers an easy solution to launch a high-converting landing page and start growing your business today. The possibilities are endless when you have the freedom to build what you want without limitations.

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