You have a great new product or service to share with the world, but how do you drive traffic and convert visitors into customers? The key is creating an optimized landing page that captures attention and compels action. With the right landing page, you can turn casual browsers into engaged buyers in just a few minutes. If you're new to ecommerce web design, check out The Beginner's Guide to Ecommerce Web Design Services for tips and tricks to create a successful landing page.
What Is a Sale Landing Page?
A sale landing page is a web page designed specifically to convert visitors into customers or leads. It focuses on one particular product, service, or promotion. The goal of a sale landing page is to motivate visitors to take action, whether that's purchasing a product, signing up for a free trial, or providing their contact information.
To build an effective sale landing page, you'll need a few key elements:
- A concise headline that captures interest. Mention the key benefit or offer to grab attention, e.g. "50% off all products this weekend only!"
- Eye-catching visuals. Include professional photos of your product or service. Images help bring your offer to life and boost trust.
- A clear description of the offer. Spell out the details, terms, and conditions of your sale or promotion upfront. Be transparent and avoid hype.
- Social proof. Share reviews, testimonials, or media coverage from reputable publications. Build credibility and alleviate any concerns visitors may have.
- A prominent call-to-action button. Place a large, contrasting "Buy Now," "Sign Up," or "Learn More" button prominently on the page. Make it easy for visitors to take the next step.
- Minimal distractions. Remove navigation links and focus solely on the sale or offer. Don't confuse visitors or distract them from the CTA.
- Mobile-optimized. With more and more traffic coming from mobile devices, your landing page must display well on smartphones and tablets. Test how it appears across devices.
By including these key elements, you'll create a sale landing page that effectively motivates visitors, generates more leads, and boosts your sales and revenue. An optimized landing page is one of the most powerful tools in any digital marketer's toolkit.
Why You Need a Dedicated Sale Landing Page
A dedicated landing page for your sale or promotion is essential to converting visitors into customers. Here are a few reasons why:
Increased Focus
A landing page with a single focus - your sale offer - eliminates distractions and allows visitors to concentrate on the details of your promotion. With no navigation to other parts of your site, viewers can focus solely on your call-to-action.
Targeted Messaging
A tailored landing page allows you to craft messaging specifically geared toward your sale audience. You can highlight the key benefits, savings, and incentives of your promotion to motivate visitors to convert. Specific and compelling copy and visuals tailored to your offer will resonate most with visitors interested in that particular sale.
Optimized for Conversions
An effective landing page is optimized to convert visitors into customers. From concise copy and eye-catching headlines to persuasive visuals and a clear call-to-action, every element is designed to motivate the desired conversion. Things like social proof, scarcity, and urgency can be incorporated to give visitors a reason to act now.
Analytics
With a dedicated landing page, you can track how visitors interact with your sale offer. Analytics provide insights into how well your page is converting so you can make tweaks to improve performance. See which headlines, images, or calls-to-action are most effective so you can optimize your landing page and increase your sales.
A custom landing page focused on your promotion is the key to running a successful sale. Take the time to create a page tailored to your offer and optimized to turn visitors into customers. The results in increased conversions and sales will be well worth the effort.
Key Elements of a High-Converting Sale Landing Page
To create a high-converting sale landing page, focus on these key elements:
A Clear Value Proposition
State the key benefit or solution your product or service offers to capture visitors’ attention. For example, “Save 50% on your monthly web hosting bill.” Use a bold headline and bullet points to clearly articulate the value.
Strong Visuals
Feature high-quality images, graphics, or video to demonstrate your solution. Visuals allow potential customers to envision using your product or service. For a sale page, show before and after images or a product demo.
Urgency and Scarcity
Create a sense of urgency by emphasizing the limited time offer or quantity. For example, “Sale ends midnight tonight!” or “Only 5 memberships left at this price!” Use a countdown timer for added effect. This motivates visitors to take action quickly to get the deal.
Social Proof
Include testimonials, reviews, ratings or case studies from current satisfied customers. This builds trust in your solution and company. For a sale page, feature customers who took advantage of your promotion. Mention the savings or benefits they experienced.
A Clear Call-to-Action
Make it obvious what you want visitors to do, whether it’s to purchase, sign up for a free trial or contact you. Use an attention-grabbing button like “Buy Now” or “Get This Deal.” Place your CTA prominently on the page, repeating it in multiple locations. This gives visitors multiple opportunities to take action.
Optimized for Mobile
With more people accessing the web via smartphones and tablets, your sale landing page must display well on smaller screens. Use a responsive theme and large buttons that are easy to tap. Simplify the page layout with minimal columns for easier reading on mobile devices. Ensure your CTA buttons are prominently visible above the fold.
By focusing on these fundamentals, you can create a sale landing page that motivates visitors to take advantage of your limited- time offer. Well-optimized pages have been shown to generate more leads and higher conversion rates.
How to Create an Effective Sale Landing Page with Unicorn Paltform
To create an effective sale landing page with Unicorn Platform, follow these steps:
Choose a Template
Unicorn Platform offers pre-made templates for sale landing pages that you can customize to match your brand. Select a template that is clean and minimal, with an emphasis on your product images, copy, and call-to-action buttons. The template should have a logical layout that guides visitors through the key points of your offer and makes it easy for them to take action.
Add High-Quality Product Images
Feature large, eye-catching product images at the top of your page. Images should capture the design and key features of what you're selling. For a sale, focus on hero images of your bestselling or discounted products. Images help visitors visualize what they can purchase from you.
Write Compelling Copy
Describe the Sale and Savings
Explain the details and terms of your sale at the top of the page, including the percentage or amount off. Mention the original price and the sale price to demonstrate the value to customers.
Highlight Product Benefits
List the key features, specifications, and benefits of the products on sale. Focus on how the products can improve the lives or workflows of your customers. Your copy should motivate visitors to buy before the sale ends.
Add Urgency
Include text like "Sale Ends Soon" or "Limited Quantities Available" to create a sense of urgency. Mention the specific end date of your sale and that quantities are limited. Scarcity tactics encourage customers to buy right away before they miss out on the deals.
Optimize the Call-to-Action
Your call-to-action buttons should be prominently displayed, ideally above the fold, so visitors see them as soon as they land on your page. For a sale, use action-oriented text like "Shop the Sale" or "Get the Deals Now." The buttons should link directly to your sale items. Multiple CTAs can be effective to give customers options to shop all products on sale or specific categories.
Test and Optimize
Once your landing page is published, monitor how it's performing and make improvements. Look at metrics like conversion rates, time on page, and bounce rates. Get feedback from customers and colleagues. Make changes to your copy, images, layout, and CTAs to better appeal to your audience and increase sales. Continuous optimization is key to maximizing the results of your marketing campaigns.
Choose Eye-Catching Images That Stop Visitors in Their Tracks
When creating a landing page, images are one of the most important elements. Eye-catching, high-quality images stop visitors in their tracks and draw them into your page. Images should capture the essence of your product or service and convey the key benefits and value propositions you want to highlight for potential customers.
Carefully choose images that resonate with your target audience and the specific goals of your landing page. For a new product launch or feature announcement, use images that spotlight the product itself or demonstrate how customers will use and benefit from it. For a special offer or sale, choose images that convey excitement or urgency. When in doubt, simple photographs, graphics or lifestyle images of your product being used in context often work well.
Placement and Size
Place images prominently at the top of your page, just below the header. Large images, especially a “hero image” that spans the full width of the page, make a bold impact. As visitors scroll down the page, use a combination of medium and small-sized images to break up sections of text, demonstrate key points or features, and keep people engaged.
Ensure High Quality
Poor image quality reflects poorly on your brand and hurts credibility. Use high resolution photos with a minimum size of 1920 x 1080 pixels. For the best results, work with a professional photographer whenever possible. If sourcing stock photos, choose images from reputable sites and double check that the resolution and license allow for commercial use on landing pages.
Optimize Images
Take the time to optimize your images for search engines and faster page load times. Use descriptive filenames, alt text, and image captions. Save images in a format like .jpg or .png. Compress larger files to reduce size without sacrificing quality.
Eye-catching images are a key ingredient for landing page success. By choosing powerful, high-quality images, prominently featuring them on your page, and optimizing them for search, you'll capture visitors' attention, highlight the benefits of your offer, and keep people engaged from the first scroll to the final conversion.
Explain the Benefits of Your Sale Clearly and Concisely
To maximize the effectiveness of your sale landing page, clearly and concisely articulating the key benefits of your offer is essential.
Benefits
- Specify how your product or service can save the customer time. For example, highlight how your solution streamlines a tedious process or simplifies a complicated task. Time is a precious commodity, so emphasizing time-savings resonates with many audiences.
- Discuss how you can save the customer money. If your solution reduces costs or provides a greater return on investment, share concrete statistics and examples. Financial benefits are persuasive for both individuals and businesses.
- Explain how you can make the customer's life easier or solve a pressing problem. Identify any frustrations your target audience faces and specifically state how your offer alleviates them. Solving annoyances or difficulties is appealing to most consumers.
- Highlight any additional advantages like increased productivity, improved efficiency, better organization, etc. For example, note how your software boosts team collaboration or how your service enhances workflow. Secondary benefits strengthen your case.
- Use bullet points, numbered lists, bolding, or highlighting to draw attention to these benefits. Break up dense paragraphs to make your key points scannable and easy to digest. Images, graphics, or icons adjacent to benefit descriptions also help reinforce them visually.
- Repeat or rephrase some benefits if needed to reach the target word count. However, avoid being overly redundant, as this risks boring or annoying your reader. Repetition should be used judiciously.
An effective benefits section convinces potential customers why they need your offering in their lives. Succinctly and persuasively conveying the advantages of using your product or service will motivate visitors to convert into buyers. Carefully crafting this component can mean the difference between an underperforming and high-converting landing page.
Use Social Proof to Build Trust and Credibility
To build trust and credibility on your sale landing page, use social proof. Social proof refers to evidence that others have purchased or used your product. It can reassure visitors and convince them your product is worthwhile.
Customer Reviews and Testimonials
Feature authentic customer reviews and testimonials on your landing page. Keep reviews brief, highlighting how your product benefited the customer. Include a photo of the reviewer and their name for a personal touch. Aim for 3 to 5 reviews on your landing page.
Case Studies
For a B2B product, include 1-2 case studies showing how your product improved a client’s business. Explain the challenge, solution, and results. Case studies build trust by demonstrating real-world success.
Media Mentions
If your business or product has been featured in the media, display the logos on your landing page. Media mentions act as a third-party endorsement and add instant credibility. Briefly explain the media coverage with a headline and 1-2 sentence summary for context.
Social Media Followers
Prominently display the number of followers you have on major social networks like Facebook, Instagram and Twitter. Large follower counts signal you have an established presence and following. However, only showcase follower numbers if you have a sizable, engaged following.
Partnerships
Showcasing partner logos, especially well-known brands, builds trust through association. Explain your key partnerships in 1-2 sentences. For example, “We’ve partnered with X, the industry leader in X, to provide an integrated solution for our customers.” Establishing partnerships requires effort but the trust and credibility they provide is well worth it.
Using a variety of social proof elements tailored to your business establishes your credibility and expertise. Combined with a compelling offer and strong call-to-action, social proof helps motivate visitors to buy from you. Apply these social proof methods to your landing page and watch as more visitors turn into customers.
Make Your Call-to-Action Button Hard to Miss
To maximize conversions, your call-to-action (CTA) button should be highly visible and compelling. An effective CTA button encourages visitors to take the next step in the conversion process.
Size and Color
Make your CTA button large enough to easily click on mobile and desktop, usually around the size of a large button. Use a bold color like red, green or orange that contrasts well with your page background. This eye-catching color will draw attention and convey the level of importance.
Wording
Choose action-oriented text for your CTA button like “Buy Now,” “Subscribe Today” or “Start Your Free Trial.” The button text should be concise yet compelling, clearly conveying what the visitor will receive or accomplish by clicking. For a sales page, “Buy Now” or “Purchase” are direct calls to complete the sale.
Location
Place your CTA button prominently on the page, usually centered at the top or bottom. For maximum visibility, you can also include CTA buttons in the header, footer and sidebar areas. The button should be one of the first and last things visitors see to spur them into action.
Value Proposition
Reinforce the value of clicking the CTA button with a strong headline and bullet points above the button. Briefly reiterate the key benefits and features to motivate visitors and address any objections. This value proposition ties the CTA button directly to their needs and goals.
Single, Obvious Next Step
Have one primary CTA button that leads visitors to take a clear next action to move them through the conversion funnel. Don’t confuse them with too many options or links. Your CTA button should have a singular, compelling call to sign up, buy now or start today. Keep your page focused on guiding them to that single, obvious next step.
Following these best practices for your call-to-action button will make it nearly impossible for visitors to miss and help maximize your conversion rates. An eye-catching, prominently placed CTA button with a strong value proposition and concise, actionable text is key to building a high-converting landing page.
New Arrival Landing Pages FAQs: Common Questions Answered
When building a new arrival landing page, there are a few common questions that may come up. This section will address some of the most frequently asked questions to help you create an effective page.
What is a new arrival landing page?
A new arrival landing page is a page dedicated to featuring your latest products, collections or offerings. It allows customers to easily see your newest items in one place. An effective new arrival page will drive interest in your latest products and increase sales.
What elements should be included on the page?
Some key elements to include on a new arrival landing page are:
- High-quality images of your new products. Images are key to capturing interest and conveying details about each new item.
- Product descriptions with details like sizes, colors, materials, and pricing. Keep descriptions concise but comprehensive.
- Clear call-to-action buttons, like “Shop Now” or “Learn More”. Make it easy for customers to view or purchase your new products.
- An email opt-in. Offer customers the chance to sign up to receive notifications about your new arrivals and promotions. Build your email list and stay engaged with customers.
How often should I update the page?
You should update your new arrival landing page whenever you release new products or collections. For most ecommerce businesses, updating the page on a monthly or seasonal basis works well. Be sure to prominently feature your newest items at the top of the page to keep customers engaged.
What is the goal of the page?
The primary goals of a new arrival landing page are:
- Increase awareness of your latest products.
- Drive interest and traffic to your newest offerings.
- Boost sales and revenue from your new items.
- Grow your email list by offering an opt-in on the page.
By focusing on these key goals, you can create an effective new arrival landing page that highlights your latest products and spurs customer interest and action. Let me know if you have any other questions!
Conclusion
You now have the tools and knowledge to build an effective landing page in minutes. With Unicorn Platform’s intuitive drag and drop builder, you can select a pre-made template, customize it to match your brand, and have your page live in no time. Start converting more visitors into customers and grow your business. The possibilities are endless when you tap into the power of a simple yet impactful landing page. What are you waiting for? Get started today and watch your sales and signups increase exponentially. The next chapter of your company’s success story starts here. Build your landing page and open the door to new opportunities.
