Build a Conversion-Optimized Car Rental Landing Page in Minutes

published on 27 July 2023

As a car rental business owner, you know that an optimized landing page is key to converting visitors into customers. However, designing an effective landing page that drives sales can be time-consuming and require technical expertise that you may lack. With Unicorn Platform, you can easily build a high-converting car rental landing page in just minutes without any coding required.

Unicorn Platform provides a simple drag and drop interface so you can create your own customized landing page. Select from professionally-designed templates tailored for car rental companies and customize the layout, images, text, and more to match your brand. Embed booking forms, vehicle galleries, customer testimonials, and any other elements you need to capture leads and boost conversions.

In today’s digital world, your landing page is often the first interaction customers have with your brand. Make a great first impression and start optimizing your conversions with Unicorn Platform. Build your car rental landing page in minutes and watch the leads and sales start rolling in.

And if you're in the auto repair industry, check out our article on how to build an auto repair landing page in minutes to help you create a stunning website for your business.

Why You Need a Dedicated Car Rental Landing Page

A dedicated landing page for your car rental business is essential to converting visitors into customers. Here are a few reasons why:

Having a separate landing page allows you to optimize the content and design specifically for people interested in renting a vehicle. You can include details on your fleet, rental terms, locations, and special offers - all in one place. This focused approach is more likely to resonate with visitors and keep them engaged.

A tailored landing page also gives you an opportunity to capture leads. By offering a coupon or promotion in exchange for contact information, you can build your email list and market to potential renters directly. Email marketing has been shown to generate high conversion rates when done well.

Search engine optimization

With a dedicated landing page, you can optimize the content for relevant search terms like "car rentals in [location]" or "[vehicle type] rentals". By ranking in search engines like Google for these key phrases, you'll drive high-intent traffic to your site. Be sure to include important keywords in your page title, headings, content, image alt text, and meta description.

A landing page also makes it easy to test different offers and measure the results. You can try different headlines, images, or special deals and see which ones resonate most with your visitors by analyzing metrics like page views, time on page, and conversion rate. With data to support your optimizations, you'll create an increasingly effective landing page over time.

In summary, a well-designed landing page tailored to your car rental business and optimized for search engines and conversion can be an invaluable tool for lead generation and improving your bottom line. For the best results, keep your content focused, include a strong call-to-action, and build your email list to create a long-term channel for communication with customers.

Choose a Template on Unicorn Platform

To create a conversion-optimized car rental landing page on Unicorn Platform in minutes, follow these simple steps:

First, select the “Car Rental Landing Page” template from the template library. This pre-designed template provides an effective layout and structure for promoting your car rental business. You can then customize the template to match your brand.

Next, upload a high-quality hero image to make a strong first impression. Choose an image that showcases your rental fleet or portrays the experience of renting from your company. Add a bold headline and subheadline to capture interest.

Then, in the “Benefits” section, describe three or four of your key benefits or features using eye-catching icons. For example, you might highlight amenities like navigation systems, unlimited mileage, roadside assistance, etc. Keep descriptions concise, around 2 to 3 sentences each.

After that, display some of your most popular or affordable vehicles in the “Fleet” section. Include high-quality photos and a short blurb for each vehicle. Offering photos of your actual rental cars builds trust and gives customers an idea of what to expect.

In the “Call to Action” section, add a button for customers to “Check Rates and Reserve Now.” When clicked, this button should link to your online reservation form or booking engine.

Finally, include social proof like customer reviews and testimonials. Feature 2 to 3 reviews from happy customers describing their positive experiences renting from your company. Social proof helps to build credibility and reassure website visitors.

With an eye-catching design, compelling benefits, photos of your fleet, a strong call to action, and social proof, your new landing page is optimized to attract and convert more customers looking to rent vehicles from your car rental business. Success is now just a click away!

Customize Colors and Fonts on Your Car Leasing Web Design

To customize the appearance of your car leasing web design, you have full control over colors, fonts, and typography. Selecting an esthetically pleasing and consistent style will make your landing page more professional and help build trust with visitors.

Choose a Color Palette

Select 2-3 primary colors that match your brand and evoke the right emotions for a car leasing company. For example, shades of blue are associated with trust and security. You can also incorporate secondary accent colors for buttons and headlines. Use the color picker tool to find complementary shades.

Pick Easy-to-Read Fonts

For body text, choose a simple, sans-serif font like Arial, Helvetica or Verdana in size 12-14 px. These fonts have clean lines and are easy to read on screens. For headlines, you can use a serif font like Georgia or Times New Roman, or a display font with personality. Make sure any display fonts you use are still legible at larger sizes.

Format Headings and Subheadings

Use different sizes for your h1, h2 and h3 tags to create a clear content hierarchy. For example:

  • h1: 36-48 px
  • h2: 24-30 px
  • h3: 18-24 px

Format headings in your primary brand color or black. Add extra spacing before and after each heading for easy scanning.

Highlight Key Terms and Phrases

To improve search engine optimization (SEO), strategically bold or italicize important keywords, phrases and related terms throughout the content. For example: vehicle leasing, auto financing, short-term rentals. But don’t overdo it, only highlight 2-3 terms per paragraph.

By selecting complementary colors and fonts, formatting content clearly, and highlighting key terms, you'll give your car leasing landing page a professional look that is easy to read and optimized for search engines and conversion. Visitors will appreciate the esthetics and be more inclined to become customers.

Add Engaging Hero Images and Videos on Your Car Leasing Web Design

To create an engaging car rental landing page, visually compelling hero images and videos are essential. Hero images are the large banner images at the top of a webpage that capture attention and set the tone for the content. For a car rental company, images of luxury vehicles, scenic road trips, or exciting destinations are ideal.

Videos demonstrating the thrill of the open road or showcasing exotic cars will captivate visitors. Keep videos short, around 15 to 30 seconds. For search engine optimization, include keywords in image file names, alt text, and video titles and descriptions.

Choose High-Quality, Royalty-Free Media

Select high-resolution photos and videos that showcase your brand. For budget-friendly options, use stock media websites like Unsplash, Pexels or Pixabay. Verify the license allows commercial use. For a cohesive look, choose images and videos with similar style, color palette and subject matter.

Optimize Media for Mobile and Desktop

With more people accessing the web via mobile devices, media must be optimized for smaller screens. For photos, choose a 16:9 aspect ratio. For videos, select MP4 format and keep the file size under 5MB. Test how media displays on mobile and desktop to ensure the most engaging experience for all visitors.

Drive Action with Strategic Placement

Place hero images and videos in strategic locations to encourage a desired action like booking a reservation. A large, eye-catching photo at the top of the page with a strong call to action is very effective. Videos can also be placed at key conversion points to re-engage visitors. For example, include a video showcasing luxury sedans on the reservation page to motivate visitors to book.

Track Performance and Make Improvements

Use analytics tools to see how visitors interact with your media. Look at metrics like viewability, completion rate, and click-through rate. Make changes to under-performing media like using a different image or shortening a video. Regular updates to your library will also keep content fresh and visitors engaged.

With compelling and strategic hero images and videos, you can craft a car rental landing page that captivates visitors and drives more conversions. Curating high-quality, optimized media and placing it at key points in the customer journey will motivate visitors to complete a reservation on your site.

Highlight Your Unique Selling Proposition
Highlight Your Unique Selling Proposition

Highlight Your Unique Selling Proposition

To convert visitors into customers, your car rental landing page must clearly communicate your unique selling proposition (USP). Your USP highlights what makes your business and service offering distinct from competitors. It gives potential customers a compelling reason to choose you over other options.

Some examples of a strong USP for a car rental company include:

Lowest Prices Guaranteed

If you consistently offer the lowest rates, emphasize your affordable, budget-friendly options. For example, "We guarantee the lowest rental car prices or we'll match it and give you 10% off."

Largest Selection of Vehicles

Do you offer an extensive fleet of sedans, SUVs, trucks, and luxury vehicles? Promote the variety and options customers can choose from. For example, "We feature the largest selection of rental vehicles to suit any need."

24/7 Customer Service and Roadside Assistance

Reliable, round-the-clock support and emergency help can be a key differentiator. Highlight your commitment to customer service and ensuring a stress-free experience. For example, "Our 24-hour customer service and roadside assistance team is here for you anytime you need it."

Free Additional Driver Fees and Unlimited Mileage

If you include extras like additional authorized drivers and unlimited miles at no extra cost, emphasize the added value and flexibility you provide. For example, "We never charge additional driver fees or limit the miles on your rental vehicle."

An effective USP helps establish your credibility, builds trust in your brand, and gives potential customers a reason to rent from you. Be sure to prominently display your unique selling proposition on your landing page, ideally near the top of the page, to capture visitors' attention immediately and convince them to convert. Keep your USP concise but compelling, focusing on the key benefits and value you offer to customers that competitors do not. With a persuasive unique selling proposition, you'll turn more website visitors into new customers.

Showcase Your Car Options With Dynamic Galleries

To showcase the variety of vehicles available for rental on your website, include dynamic image galleries. These galleries allow visitors to visually browse different car makes, models, and options.

Include Images of Multiple Vehicle Types

Include images of the various vehicle classes you offer, such as:

  • Compact or economy cars
  • Mid-size or intermediate sedans
  • Full-size or standard sedans
  • Luxury vehicles
  • SUVs
  • Minivans
  • Trucks

This demonstrates the range of options to meet different needs and budgets. For each vehicle type, include 3-5 images of different makes and models.

Highlight Key Features and Amenities

Call out important features and amenities for each vehicle with captions on the images or in a bulleted list below the gallery. This may include details such as:

  • Leather interior
  • Navigation system
  • Bluetooth connectivity
  • USB charging ports
  • Third-row seating
  • All-wheel drive
  • Fuel efficiency stats

Link to Reservation or Details Pages

Include links on the thumbnail images in the gallery or below to reservation request forms or vehicle detail pages. This allows interested visitors to easily get more information or book the vehicle that catches their eye.

Keep Galleries Updated

To provide an accurate representation of your current fleet, update the image galleries regularly as you add new vehicles for rental or retire older ones. Refreshing content and keeping details up to date builds trust in your brand and rental service.

Dynamic image galleries that showcase your available vehicles in an visually compelling way can help drive more reservations and conversions on your car rental landing page. By including options for different needs, highlighting key features, linking to more details, and keeping content fresh, your visitors will find it easy to find a rental car that suits them.

Include Persuasive Customer Testimonials

To build trust and social proof on your car rental landing page, include persuasive customer testimonials. Feature glowing reviews from real customers highlighting their positive experiences.

Collect Reviews From Satisfied Customers

Reach out to happy customers via email and ask them to provide a review of their experience renting a vehicle from your company. Offer an incentive like a discount on their next rental to increase participation.

Choose Reviews That Speak to Your Key Selling Points

Carefully curate which testimonials you feature on your landing page. Select those that specifically call out your most important benefits and value propositions like affordable pricing, quality vehicles, superior customer service or convenient locations. These social proof points will resonate most with visitors and help convince them to convert.

Use Pictures and Attributed Quotes

Include a headshot of the customer along with their full name and location. Attribute a direct quote from their review discussing a meaningful moment or interaction. For example:

“The affordable rates allowed my family to rent a spacious SUV for our road trip vacation. The staff were so friendly and helpful in getting us into the perfect vehicle for our needs. - Amanda T., New York, NY”

Place Testimonials Prominently on Your Page

Feature several testimonials together in a dedicated section of your landing page, such as below the fold but above your primary call-to-action. You may also want to include one or two testimonials on your page header or in your sidebar for added visibility. The more you incorporate social proof from real customers, the more compelling your offer will appear.

Using persuasive customer testimonials on your landing page, with pictures, names and quotes, is an effective way to build trust in your brand and increase conversions. Place them prominently on your page and choose those that highlight your most valuable benefits. Your happy customers will convince visitors better than any marketing claim you can make.

Add Clear and Compelling Call-to-Action Buttons

Once you have designed your car rental landing page and added images, text, and features, it’s time to drive conversions by including clear call-to-action (CTA) buttons. CTAs prompt visitors to take the next step in the conversion funnel, whether booking a rental, requesting a quote, or signing up for a newsletter.

To optimize your CTAs:

Make them highly visible.

Place CTAs prominently on your page, above the fold if possible. Use a bright color like red, orange or green to draw attention. Include an arrow or icon pointing to the button for extra visibility.

Choose an action-oriented phrase.

CTA copy should be compelling, using an active verb and concise phrasing like “Book Now,” “Get Quote,” or “Learn More.” Avoid weak phrases like “Click Here.”

Match CTA copy to page goals.

Ensure your CTA copy matches the goal or next step for visitors. If the goal is a quote, use “Get Quote.” If the goal is a booking, use “Book Now.” Matching copy and goals reduces confusion and boosts conversions.

Make CTAs large and mobile-friendly.

Use a button size that is easy to tap on mobile devices. Aim for at least 44 x 44 pixels. Also, ensure your CTAs remain visible and above the fold on mobile screens.

Include only one primary CTA.

While you can include secondary CTAs for less important actions, focus on one primary CTA that matches your main conversion goal. Too many calls to action can overwhelm visitors and reduce conversions.

Place CTAs appropriately.

The best place for a CTA depends on your page layout and content. It may be at the top, in the middle near your key selling points, or at the bottom. Test different placements to see which gets the most clicks and leads to the highest conversion rates.

By following these best practices, you can create CTAs that capture attention, motivate action, and drive more conversions on your car rental landing pages. Optimized CTAs, combined with a simple and compelling page design, will transform more visitors into customers.

Car Rental Landing Page FAQs: How to Build with Unicorn Platform

To build an optimized car rental landing page with Unicorn Platform, follow these steps:

When creating your car rental landing page, focus on including the information your potential customers will want to know. Some of the most frequently asked questions you should address on your landing page include:

What types of vehicles do you offer for rent?

List the makes, models, and vehicle classes available such as economy cars, mid-size sedans, minivans, SUVs, trucks, and luxury vehicles. Include high-quality photos of each vehicle type.

What are your rental rates?

Provide sample rates for different vehicle types during peak and off-peak seasons. State whether rates include mileage limits and insurance. List any discounts, coupons, or loyalty programs offered.

Do you have age requirements or restrictions?

Clearly state the minimum age to rent vehicles of different sizes and whether there are any underage surcharges. Also list any maximum age limits if applicable.

What forms of payment do you accept?

List all accepted payment methods including major credit and debit cards, prepaid cards, cash, wire transfers, PayPal, etc. State whether deposits or full payments are required at the time of booking.

Do you offer additional insurance or protection plans?

Explain options such as collision damage waivers, liability insurance supplements, personal accident insurance, and roadside assistance plans. Provide pricing details for each.

Where are you located and what are your hours of operation?

List your office locations, addresses, contact information, and hours including weekends and holidays. Mention whether after-hours vehicle pickup and drop-off are available.

Do you have any other important policies or terms and conditions?

Briefly summarize key policies regarding cancelations, no-shows, refueling, smoking, pets, out-of-country travel, etc. Provide a link to your full terms and conditions for customers to review.

Following these guidelines will help you create an informative car rental landing page that addresses your potential customers' most pressing questions and concerns. Be sure to also highlight what makes your company and services unique to build trust and set you apart from competitors.


In the end, creating a high-converting landing page for your car rental business does not have to be complicated or require advanced coding skills. With an intuitive drag and drop website builder like Unicorn Platform, you have all the tools you need to build a professional landing page in just a few minutes. Focus on choosing eye-catching images, an engaging headline, clear calls-to-action, and a simple layout. Keep your content concise while highlighting the key benefits of your service. With some basic design principles and A/B testing, you'll be optimizing your conversion rates in no time. Now you can get back to focusing on what really matters - providing great service and experiences for your customers.

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