No matter how good your landing page is, there is always room for improvement.
These are 10 simple (and often overlooked) ways to boost a landing page performance. Each step is short, simple, and can be implemented right away.
1) Add a favicon
Favicons are the little icons that you see on each browser tab.
Having a custom favicon is crucial for a good user experience. It makes your website easy to recognize and access.
💡 To set up a favicon in Unicorn Platform, visit Website settings > General
2) Write meta titles and descriptions
Meta titles and descriptions are meant to summarize the content of your pages. They are displayed in search results.
Well-written metadata will greatly increase your SEO rankings.
💡 You can add meta info for every Unicorn Platform page by going to Page settings > SEO
3) Add an open graph image
An open graph image is displayed when you share your website on social networks.
Social media is a major source of traffic. And having an eye-catching thumbnail is a great way to stand out.
💡 Add an open graph image to your Unicorn Platform website in Website settings > General
4) Create a custom 404 page
404 "Not Found" error occurs when a user tries to access a page that doesn't exist. Usually, it happens when the page's URL is misspelled, or when the page was removed.
A default "Not Found" message may cause users to bounce off your website.
Instead, add a friendly message, cool graphics, and useful navigation links. This will allow you to reduce the user's frustration and inspire them to keep exploring.
💡 You can create a custom 404 page by simply changing any Unicorn Platform's page URL to /404
5) Move social proof higher
Social proof is evidence that people love your product and trust you. It includes testimonials, clients' logos, awards, and ratings.
Putting social proof above the fold (the first section that the visitors will see) will add instant credibility to your value proposition.
6) Reduce form fields
The goal of contact forms is to collect visitors' data. However, the more actions your users have to make, the less likely they are to finish submitting the form.
Consider sticking to one field only. It will make submitting the form as easy as possible.
7) Add FAQ
Your customers might have questions and objections. You can find out the most common ones and address them directly from your landing page.
Place a FAQ section to the bottom of your page to tie up loose ends.
8) Compress images
Avoid having lots of heavy images on a single page, as it will slow your page down. Slow loading speed causes visitors to bounce and reduces your SEO rankings.
By compressing images, you can reduce their size without any visible quality loss.
9) Install analytics
Knowing what's going on on your page allows you to optimize and improve it constantly. Use analytics tools to track user events, such as page views or button clicks.
The most popular (and free) solution is Google Analytics.
You can also use Fathom as a privacy-friendly alternative.
10) Use Google Search Console
Google Search Console is an extremely powerful collection of free tools by Google. It allows you to monitor your website's performance, find issues, and, eventually, rank higher in search results.
Here is a list of just a few things that you can do with GSC:
Submit a sitemap
A sitemap is a list of your website's URLs. After you create a sitemap, you can submit it manually to Google.
Submitting a sitemap will allow Google to index your website faster and more efficiently, which will boost your SEO rankings.
💡 Unicorn Platform generates a sitemap automatically for you, so you don't need to worry about creating it.
See performance reports
Learn which queries, pages, countries, and devices are driving the most of your traffic.
Make sure that all your pages are indexed properly and there are no errors.
There's a lot to cover in a single post. If you would like to learn more about the power of Google Search Console, check out this official beginner's guide by Google.
A well-performing landing page starts with the right tool. Sign up and create a website on Unicorn Platform for free. It is as easy as clicking a button ✌️