As a tourism business owner, you understand the importance of an effective digital presence. Your website is often the first impression potential customers have of your company and the experiences you offer. Unicorn Platform provides an intuitive solution to build a stunning website for your travel or hospitality company without requiring any technical expertise.
With Unicorn Platform’s simple drag and drop interface, you can create a custom website in a matter of hours, not days or weeks. Choose from elegant templates designed specifically for the tourism industry or start from scratch using a blank canvas. Add enticing photos of your locations and amenities, share details of exciting activities and excursions, feature glowing testimonials from happy customers, and make booking and purchasing a seamless experience for visitors.
A website is one of the most powerful tools for promoting your business and attracting new customers in today’s digital world. Unicorn Platform gives tourism companies an easy and affordable way to establish an impressive online presence and start generating more bookings and sales. Let your creativity run free and build a website as unique as your company with Unicorn Platform.
For more inspiration, check out our article on 5 stunning travel page design inspirations built with Unicorn Platform.
Why Tourism Industry Needs Custom Website Design
As the tourism industry grows increasingly competitive, an eye-catching yet functional website is crucial for standing out. Custom website design tailored to the tourism industry can help your business attract more visitors and increase conversions.
Increased Credibility and Trust
A professionally designed website conveys your business's credibility and expertise to visitors. An attractive web presence with high-quality photos, easy navigation, and a mobile-friendly interface cultivates trust in potential customers. This first impression is essential for tourism companies.
Optimized for Search Engines
A custom website incorporates search engine optimization (SEO) best practices to help your site rank higher in search results. This includes using location-specific keywords, internal linking between relevant pages, fast loading times, and a mobile-friendly responsive design. Higher search rankings mean increased organic traffic and visibility.
Showcase Visual Media
Vibrant photos and videos are crucial for promoting travel destinations and experiences. A custom website provides the ideal platform to display high-resolution images, video reels, virtual tours, and more to give visitors a preview of what your company offers.
Streamlined Booking and Payments
An effective tourism website seamlessly integrates booking and payment features, making it easy for visitors to purchase your services. Options like online booking forms, integrated scheduling software, and secure payment gateways create a convenient booking experience for customers.
In summary, a custom website tailored to the tourism industry can set your business apart by building trust and credibility, optimizing for search engines, showcasing visual media, and facilitating streamlined bookings. Investing in professional web design pays off through increased traffic, higher conversion rates, and a stellar customer experience.
Essentials of Good Website Design Services For Travels
To design an effective website for the tourism industry, there are several essential elements to consider.
First, focus on high-quality visuals. For travel companies, eye-catching photos and videos are key to conveying the experience and attracting customers. Include stunning images of destinations, activities, accommodations and more. Videos can also help bring the locations and experiences to life for visitors.
An easy-to-use interface is also important. The site should be highly navigable, with clear menus, categories and calls-to-action. All information should be easy to find so visitors can explore destinations and offerings with a minimal number of clicks. Intuitive organization and navigation will lead to a better user experience.
Compelling and informative content is essential. Provide details on destinations, attractions, accommodations, travel packages and special offers. Share recommendations from industry experts and customer reviews. Content should highlight what makes the locations and experiences unique to entice visitors.
An effective booking system or reservation tool is necessary. Whether it’s a simple contact form or a full e-commerce checkout, visitors need an easy way to book or purchase offerings from the website. Integrating a high-quality booking platform will allow for a seamless reservation experience.
Finally, a professional, polished design establishes credibility. A clean layout, high-resolution photos, and stylish typography and color palette give the impression of a reputable, established company. Little details like easy-to-read text, balanced whitespace, and consistent branding also contribute to a professional look and feel.
With the right combination of visuals, interface, content, tools and design, a tourism website can capture the spirit of the destinations and experiences, and convert visitors into customers. By focusing on these essential elements, travel companies can craft a website that inspires wanderlust in all who visit.
Key Features to Focus on for Website Design For Tourism Industry
To design an effective website for the tourism industry, focus on a few key features.
Responsive Design
With more people accessing the web via mobile devices, a responsive design is essential. Your site should display properly on all devices, from desktop computers to tablets and smartphones. A responsive design will provide an optimal viewing experience for visitors no matter how they access your site.
Eye-Catching Images
High-quality images are key for travel and tourism websites. Feature stunning photos of destinations, accommodations, landmarks, activities, cuisine, and anything else visitors can experience. Images should capture the spirit of adventure and evoke a sense of wanderlust.
Easy Navigation
Your site should be intuitive to navigate. Include clearly labeled links and buttons for visitors to explore destinations, browse activities, check accommodation options, and more. consider adding dropdown menus, sidebars, and breadcrumb trails to make it easy for visitors to find information and delve deeper into your site. Keep your site map updated so visitors can quickly get an overview of your site's content and structure.
Optimized Content
To rank well in search engines and provide value to visitors, focus on optimized content. Use location names, activity names, and other relevant keywords in page titles, headings, and content. Write informative content, including details about destinations, activities, culture, cuisine, events, and travel tips. Content should be comprehensive but also concise and scannable.
Booking Functionality
The ability to book travel and accommodation directly through your site provides a convenient experience for visitors and an opportunity to generate revenue. Consider partnering with hotel chains, tour companies, and activity providers to allow booking on your site. Promote special offers and packages to make booking appealing.
By implementing these key features, you can design an attractive, user-friendly website to promote your tourism business or destination. Focus on visuals, intuitive navigation, optimized content, and booking functionality to create an experience that inspires people to travel.
How Unicorn Platform Can Help Build Your Tourism Website
Unicorn Platform provides website design and development services tailored for the tourism industry. Our drag and drop website builder is ideal for travel agencies, tour operators, hotels, and destination marketers looking to establish an online presence.
Custom Designs
Unicorn Platform offers professionally designed templates to choose from, all of which can be fully customized to match your brand. You have the option of selecting a template to get started and then customizing the layout, colors, fonts, and images to create a unique design. Our team of designers can also create a custom website from scratch based on your specifications.
Intuitive Interface
Our website builder is extremely easy to use, even if you have no coding experience. You can simply drag and drop different elements like text, images, galleries, contact forms, and more onto your page. We provide a live preview so you can see how your site will look on desktop and mobile as you build.
Powerful Features
Unicorn Platform includes many features useful for tourism websites like:
- Image galleries to showcase destinations and attractions
- An events calendar to promote tours, activities and seasonal events
- Contact forms to allow visitors to reach out and book services
- Blog hosting to publish articles on travel tips, experiences, and news
- Multi-lingual support to build websites in different languages
- SEO tools to help improve your search ranking and drive more traffic
Dedicated Support
Our support team is available 24/7 to help you with any questions you may have when building your site. We also provide ongoing maintenance and updates to ensure your website remains secure and continues functioning properly.
Unicorn Platform aims to make the process of creating a stunning, highly-functional tourism website as simple as possible. Our website design services provide beautiful, customized solutions to establish your online presence, attract more visitors, and boost your bookings and sales.
Unicorn Platform: A Powerful Yet Simple Website Builder
Unicorn Platform is an intuitive yet powerful website builder designed specifically for businesses in the tourism industry. With its drag and drop interface and library of professionally designed templates, you can quickly and easily build an attractive website to promote your travel company or destination.
Unicorn Platform provides everything you need to establish an online presence and connect with potential customers. Some of the key features include:
Elegant Templates
Choose from a variety of templates tailored for travel and tourism companies like tour operators, travel agencies, hotels, and tourist attractions. The modern and mobile-friendly designs help you make a great first impression.
SEO Tools
Unicorn Platform includes built-in SEO tools to help improve your search engine ranking and increase traffic to your site. Features like meta title and description, alt image attributes, and XML sitemaps make it easy to optimize your website for search engines like Google.
Booking Functionality
For companies offering tours, activities or accommodations, Unicorn Platform integrates with top booking engines to handle reservations and payments right on your website. Offer customers a seamless booking experience and save time handling inquiries and processing orders manually.
Blog Builder
Share stories, highlights, travel tips and news with an integrated blog builder. Build your credibility as an expert in the tourism industry and keep visitors engaged with fresh content. Unicorn Platform’s blog templates make it simple to create and publish blog posts with images, video, social sharing buttons and more.
Customer Support
Unicorn Platform provides helpful documentation and video tutorials to get you started. Friendly customer support is available via email and live chat in case you have any other questions about using the website builder.
With its balance of power and simplicity, Unicorn Platform is an ideal solution for tourism businesses ready to establish a professional web presence. Let the website builder handle the technical details so you can focus on what really matters: connecting with your customers and growing your business.
Drag and Drop Interface: Easy to Use, No Coding Required
Unicorn Platform provides an intuitive drag and drop interface, requiring no coding experience. This allows even novice users to easily build a professional website or landing page.
To get started, simply select a template that suits your needs. Unicorn Platform offers templates for a variety of industries, including travel and tourism. The template will provide a basic structure and design, which you can then fully customize to your brand.
Add Your Content
You can add text, images, photo galleries, contact forms, and more by simply dragging the elements onto your page. Each element can be resized or moved as needed. You have full control over the layout and design.
Style Your Site
Unicorn Platform makes it easy to change colors, fonts, and other design elements. You can select a complementary color palette or choose your own brand colors. There are multiple font options to suit different styles.
Preview and Publish
See how your page looks as you build by using the live preview option. Once you are satisfied with your design, simply publish your page with the click of a button. Your website or landing page will go live instantly.
Mobile-Friendly
Websites and landing pages built with Unicorn Platform are fully responsive, meaning they display beautifully across all devices, including mobile phones and tablets. You do not need to create a separate mobile version.
Unicorn Platform’s straightforward yet robust interface empowers users of all skill levels to create a professional digital presence. For travel and tourism businesses, the ability to quickly build an attractive, mobile-optimized website or landing page can help reach more potential customers and increase bookings. With no coding required, you can focus on what really matters: connecting with your audience.
100+ Mobile-Friendly Themes to Choose From
Unicorn Platform offers over 100 mobile-friendly themes for you to choose from to design your tourism website. These professionally designed themes cover various niches in the travel and tourism industry, including:
- Adventure travel
- Food and wine
- Nature and ecotourism
- Cultural tourism
- Beach and island
Easily Customizable Themes
Each theme can be easily customized to match your brand. You have full control over:
- Colors: Easily change theme colors to match your brand palette. Over 600 Google Fonts are available to choose from for headings and body text.
- Layout: Adjust column structure, add or remove sections, change sidebar position, etc. Sections include hero banners, service highlights, about us, contact forms, blogs, and more.
- Elements: Add, remove or reorganize elements like buttons, icons, image sliders, pricing tables, team profiles, and call to action sections.
- Responsiveness: Themes are built mobile-first so your site looks great on all devices. You can also adjust breakpoints to control how the layout changes on desktop, tablet and mobile.
Optimized For Conversions
The themes are designed to convert visitors into customers and leads. Elements that drive conversions include:
- Bold calls to action: Prominent buttons and links encourage visitors to sign up, book now or get in touch.
- Lead capture forms: Contact, newsletter and booking forms are prominently displayed to capture visitor information.
- Visual content: Hero banners, image sliders and icon sections capture attention and highlight your services or destinations.
- Clear navigation: Easy to use main menu, sidebar and footer links guide visitors to important pages and content.
Using one of the conversion-optimized themes, along with strong calls to action and lead capture forms, you'll turn more of your website visitors into customers and connections. Select a theme that matches your brand and niche, customize as needed, then launch your new tourism website!
Integrations Available to Enhance Your Website
Unicorn Platform offers several useful integrations to enhance your website’s functionality and user experience. Integrating third-party applications with Unicorn Platform is simple and provides powerful extensions to your site.
Email Marketing
Connecting an email service like Mailchimp, Aweber or ActiveCampaign allows you to capture email addresses from your website visitors and subscribers. You can then send automated email campaigns, newsletters and promotions to engage your audience. Integrating an email marketing platform is key to building an effective email list and staying in contact with your customers.
Live Chat
Adding a live chat feature to your Unicorn Platform website allows for real-time communication with your visitors. Services such as Intercom, Drift, and Zendesk Chat integrate seamlessly and provide an easy way for customers to get in touch with questions or for sales inquiries. Live chat software has been shown to improve conversion rates and customer satisfaction.
Form Builders
Form builders like Wufoo, Formspree, and Typeform provide an simple way to create contact forms, email signup forms, and surveys on your Unicorn Platform website. These services collect and organize the information from your forms, allowing you to view submissions, export to spreadsheets, and set up automations. Form integrations are essential for capturing leads and gaining valuable insights into your audience.
E-Commerce
If you have a product to sell, integrating an e-commerce platform like Shopify, WooCommerce or BigCommerce allows you to turn your Unicorn Platform website into an online store. You can add products, accept payments, manage orders and shipping as well as gain useful metrics and analytics to optimize your sales. For tourism companies, an e-commerce integration provides a convenient way for customers to book travel experiences, reserve lodging or purchase souvenirs.
In summary, Unicorn Platform offers a robust set of integrations with leading third-party services to help enhance your website and improve your business operations. The integrations are simple to set up and provide a seamless experience for both you and your customers.
FAQs: Website Design for Tourism Industry
When designing a website for the tourism industry, there are several frequently asked questions to keep in mind.
What should be included on the homepage?
The homepage is the first impression for visitors, so it should convey the overall theme and purpose of your tourism website. Include:
- Eye-catching images of destinations and activities
- A brief welcome message highlighting your services
- Links to major sections like destinations, tours, lodging, etc.
- Contact information and social media links
- A call to action like booking a tour or signing up for a newsletter
How many pages should the site have?
For a tourism website, aim for 10 to 30 pages to cover the necessary categories without overwhelming visitors. In addition to the homepage, include:
- A page for each major destination, tour, activity, etc. you offer with details and images
- An about us page with background on your company and services
- A contact page with phone, email, address and contact form
- A blog or news page to share updates and engage visitors
What features will enhance the user experience?
Several features can improve the user experience on a tourism website:
- An intuitive navigation menu that is consistent across pages
- Responsive design so the site displays well on mobile devices
- High-quality images to showcase destinations and tours
- Easy booking and payment options for tours and activities
- A blog or news section to provide the latest updates and travel tips
- Social sharing buttons so visitors can spread the word about your services
- Sign-up forms for newsletters to build your mailing list
What SEO practices should be implemented?
To rank well in search engines, implement these SEO best practices:
- Choose strategic page titles, URLs and headings with target keywords
- Include your keywords in the page content, meta descriptions and alt image attributes
- Build internal links between your pages and from other sites
- Create fresh and useful content on an ongoing basis like blog posts
- Optimize page loading speeds by compressing images and minifying code
- Submit your sitemap to search engines so they can crawl all of your pages
Following these guidelines will result in an effective, user-friendly website design for promoting your tourism business. Be sure to also review examples from competitors for additional inspiration and ideas.
Conclusion
As you have read, Unicorn Platform offers an incredibly simple yet powerful website builder tailored specifically for businesses in the tourism industry. With its drag and drop interface, pre-made templates, and integrations with booking platforms, you can have a professional website up and running to showcase your travel offerings in a matter of hours. Whether you operate tours, own a hotel, or run an adventure company, Unicorn Platform gives you an easy and affordable way to establish an online presence and start attracting new customers. Stop wasting time struggling with complex website builders or hiring expensive web designers. Sign up for a free trial of Unicorn Platform today and see how much it can simplify your website design needs. The opportunities to grow your tourism business are endless.
