As the founder of a startup, you need to focus your valuable time and resources on building your product, not on creating an effective landing page. However, an optimized landing page is essential to convert visitors into customers and scale your business. The solution is Unicorn Platform, the simplest way to create a high-converting SaaS landing page.
With Unicorn Platform, you can quickly build and customize a professional landing page without any coding experience required. Drag and drop website elements like text, images, videos, and forms. Choose from stylish templates designed specifically for SaaS companies and mobile apps. Then integrate your landing page with marketing and analytics tools to optimize conversions. If you're looking to create a landing page for your Power BI app, check out our article on the simplest way to create Power BI app landing pages. Stop wasting hours trying to design an impactful landing page yourself. Let Unicorn Platform do the work for you so you can get back to growing your business.
What Is a High Converting SaaS Landing Page?
A high converting SaaS landing page is a website page specifically designed to attract and convert visitors into customers or subscribers. As a SaaS company, your landing page is one of the most important aspects of your marketing. It is often the first impression you make and shapes how people perceive your product or service.
An effective SaaS landing page should:
- Clearly articulate your product or service. Succinctly explain what your SaaS offers and its key benefits. Use simple language and avoid technical jargon.
- Have a strong call-to-action (CTA). Place buttons encouraging visitors to sign up, subscribe, or purchase prominently on your page. Offer free trials or demos to entice new customers.
- Share social proof. Include testimonials, reviews, case studies, and statistics demonstrating your product’s effectiveness. Build credibility by highlighting well-known companies that use your SaaS.
- Have an optimized design. Use visuals like images, graphics, and videos to demonstrate how your product works. Arrange sections in a logical flow that leads visitors to convert. Ensure fast load times and mobile-responsiveness.
- Offer free resources. Provide downloadable content like ebooks, whitepapers, newsletters, and webinars. Capture visitor information in exchange for these resources so you can re-market to them.
- Be A/B tested. Continuously test different versions of your landing page to determine what resonates most with your target audience. Analyze click-through and conversion rates to optimize the page for the best performance.
With the right elements in place, your SaaS landing page can be a lead and customer generation machine. Take the time to craft a page that effectively conveys your product's value and you'll reap the rewards of higher conversions and sales.
Why You Need a Dedicated SaaS Landing Page
As a SaaS business, having a dedicated landing page for your product is key to converting visitors into customers. Here are a few reasons why you need a customized SaaS landing page:
- Focus the visitor on your solution. A dedicated landing page allows you to specifically highlight your software and how it solves your target customer's needs. By removing navigation to other content or services, you guide the visitor to focus on why your SaaS product is the answer to their problem.
- Build trust and credibility. A professional landing page helps to establish your brand as a reputable, trusted solution. Including customer reviews, testimonials, logos of companies you work with, awards, or certifications you have earned are excellent ways to build credibility.
- Capture leads with a call-to-action. The primary goal of any landing page is to capture leads, whether through a free trial signup, contact form, or demo request. Place an attention-grabbing call-to-action prominently on your page to convert visitors into leads.
- Optimize for conversions. Every element on your landing page should drive the visitor to convert. From impactful headlines to concise copy to an engaging design, a dedicated landing page allows you to optimize each component to achieve your conversion goals. Continually test and refine your page for the best results.
- Improve search engine rankings. By focusing your landing page on a specific keyword or phrase, you can optimize the content to rank well in search engines like Google. This will drive more organic traffic to your SaaS product page.
In summary, a customized SaaS landing page is a must-have for any software business. It allows you to highlight your solution, build trust, capture more leads, optimize for conversions, and rank higher in search results. Create a dedicated landing experience for your product and start converting more visitors into customers.
How to Design an Effective SaaS Landing Page with Unicorn Platform
Define Your Goals
The first step to designing an effective SaaS landing page with Unicorn Platform is to clearly define your goals. What do you want visitors to do on your page? Sign up for a free trial? Purchase a subscription? Contact your sales team? Consider outlining a SaaS implementation plan to help visitors understand how your solution will be adopted and utilized in their operations.
Choose a Template
Unicorn Platform offers professionally-designed templates tailored for SaaS companies. Browse the options and select one that aligns with your brand and goals. The templates are fully customizable but provide a solid foundation so you can get started quickly.
Craft Your Headline and Subheadline
Your headline and subheadline are the first things visitors see, so make them count. Use compelling language that speaks to your target customers and their pain points. Mention your key benefits and value proposition. For a SaaS product, consider a headline like “The only tool you’ll need to optimize your entire customer journey.” Keep your subheadline short and benefit-focused.
Highlight Your Key Features
Use images, icons, and bullet points to showcase your most important features and functionality. Explain how each feature solves a specific problem for your customers. Use animation and interactive elements to bring your features to life. Place this section prominently on your page so visitors understand your value right away.
Share Customer Success Stories
Include authentic customer stories and testimonials on your landing page. Patient case studies, reviews, ratings, and video testimonials from current customers build trust and credibility for visitors. Share key stats and metrics to demonstrate the success and ROI your real customers have achieved using your SaaS solution.
Offer a Strong CTA
Your primary call-to-action (CTA) should be prominently featured on your landing page. For a SaaS product, a free trial, demo request, or subscription sign-up CTA typically works well. Use an eye-catching button and compelling copy to encourage visitors to take the next step. Offer a strong incentive, such as a discount or bonus, for those who sign up through your landing page.
A well-designed SaaS landing page, focused on your goals and customer needs, can be a game changer for your business. Unicorn Platform makes it easy to build high-converting landing pages without coding so you can start attracting and converting more customers today.
Key Elements of a High Converting Landing Page
To create a high converting SaaS landing page, there are four key elements you must include.
A Clear Value Proposition
Your value proposition should clearly convey what problem your product solves and the key benefits customers will receive. Keep this concise, around 2 short sentences. Use bold text and place it prominently on your page.
Social Proof
Include customer testimonials, case studies, media mentions, analyst reports, or customer logos to build credibility and trust. Social proof shows potential customers that others have found success and value with your offering.
A Strong Call-To-Action
A call-to-action (CTA) invites visitors to sign up for a free trial or demo. Place your primary CTA prominently above the fold on your page. Use an attention-grabbing button or link in a contrasting color. The copy should be compelling, around 3 to 5 words, e.g. "Start Your Free Trial" or "See it in Action."
Minimal Distractions
Remove any elements that distract from your key messaging and call visitors away from your CTA. Use plenty of white space. Keep your page design clean and simple. Only include additional sections or content if directly relevant to your product or value proposition.
An effective SaaS landing page is optimized to convert visitors into leads or customers. By focusing on these four essential elements, you can craft a page that is concise yet compelling, guiding visitors to take your desired action. Continuously test and optimize your page for the best results over time. Make incremental improvements to the copy, design, layout, or other factors that could enhance the user experience and increase your conversions.
For more information on creating a high-converting SaaS landing page the simplest way, check out this article on the Unicorn Platform blog: Unicorn Platform: The Simplest Way to a High-Converting SaaS Landing Page. This resource explores how Unicorn Platform simplifies the process of creating high-converting SaaS landing pages, providing valuable insights to enhance your landing page while improving SEO.
A/B Testing Your Landing Page for the Best Results on Unicorn Platform
To optimize your landing page and achieve the best results, you should conduct A/B tests on Unicorn Platform. A/B testing allows you to compare two versions of your page to determine which one performs better based on your key metrics like conversion rates, click-through rates, and bounce rates.
Choose Elements to Test
Select page elements you want to test, such as:
- Headline
- Hero image
- Bullet points
- Call-to-action (CTA) button color or text
- Page layout (e.g. 2 vs. 3 column)
Set Up Your A/B Test
On Unicorn Platform, you can easily set up an A/B test:
- Duplicate your landing page to create a variation.
- Make changes to the new page variation based on what you want to test. Keep all other elements the same.
- Choose the metric you want to measure to determine the winning page, such as conversion rate.
- Allocate traffic between the two pages, such as 50% to the original and 50% to the variation.
- Run the test for at least one week to get statistically significant results. The longer the test, the more confident you can be in the results.
Analyze the Results and Declare a Winner
Once your test has completed, analyze the results to see which page performed better for your selected metric. The page with the higher conversion rate is your winner! You can then:
- Make the winning page your primary landing page.
- Continue testing new variations of that page.
- Test additional page elements to further optimize your landing page.
A/B testing your landing page is key to improving your SaaS metrics over time through an iterative process of making incremental changes, measuring performance, and implementing what works. With the simple A/B testing capabilities in Unicorn Platform, you'll be optimizing your landing page and boosting conversions in no time.
Using Social Proof to Boost Conversions
To increase conversions on your SaaS landing page, leverage the power of social proof. Social proof refers to the psychological phenomenon where people assume the actions of others to reflect the correct behavior for a given situation. When visitors see social proof on your page, it builds trust and credibility in your product.
Customer testimonials
Include authentic customer testimonials discussing the benefits and results of using your product. Prospective customers will see that others have had success with your SaaS and be more inclined to sign up. Keep testimonials concise, highlighting key wins and transformations. For extra impact, include a photo of the customer.
Case studies
Publish in-depth case studies detailing how customers overcame challenges and achieved meaningful outcomes using your solution. Case studies build confidence in your ability to deliver results. They should discuss the customer’s situation before using your product, the problems they aimed to solve, how your product was implemented, key features used, and quantitative results or ROI achieved. Consider including images and data visualizations to strengthen your case.
Social media followers
Prominently display the number of followers or connections your company has on social platforms like Twitter, Facebook and LinkedIn. Large follower counts signal to visitors that many others are engaged with your brand, find value in your content and community. This peer validation encourages new signups. However, only showcase authentic follower numbers to maintain integrity.
Media mentions
Highlighting trusted media publications that have covered or featured your SaaS product builds instant credibility. Logos, images and links to the media coverage, especially on reputable industry publications, validate your solution in the eyes of potential customers. But again, only display coverage you have genuinely received.
Using multiple forms of genuine social proof on your landing page—customer testimonials, case studies, social followers and media mentions—establishes your solution as trusted and results-driven. This significantly boosts signups and conversions. With a strategic, honest implementation of social proof, you'll gain the validation and belief in your product needed to drive sales.
Offering a Free Trial or Demo
To convert visitors into customers, offering a free trial or product demo is key. This allows potential buyers to experience your SaaS firsthand before committing to a paid subscription.
Educate Visitors
Explain how your product solves their problems or meets their needs. Share details about key features and functionality. A product demo video on your landing page is an easy way to visually demonstrate the value of your offering.
Build Trust
Giving visitors access to a free trial establishes credibility and builds trust in your business. They can see that you fully stand behind your product and are willing to let them try before they buy. This transparency will alleviate any concerns about hidden fees or misleading marketing.
Qualify Leads
A free trial is an excellent way to qualify leads and determine who your best potential customers are. Visitors that sign up for a trial, engage with your product, and see real value from using it are much more likely to convert to paying subscribers. You can then focus your sales efforts on these qualified leads.
Make it Easy to Start
- Keep the signup process simple by only requesting essential information like an email address and password to get started. The easier you make it to sign up, the more trial users you will get.
- Offer a trial period of at least 14 days. This gives visitors enough time to fully explore your product, but is still short enough that they feel some urgency to subscribe before the trial ends.
- Send friendly reminders a few days before the trial period ends. Let trial users know how they can lock in a subscription to continue enjoying your product. Provide an easy call-to-action to sign up.
- Consider offering special incentives or discounts for trial users who convert to paid subscribers. This can motivate them to officially join your customer base.
A well-designed free trial or product demo is a proven way to turn curious visitors into long-term customers. Implementing the strategies above will help you maximize the success of your SaaS landing page and boost your conversion rates.
FAQs About Building a SaaS Landing Page with Unicorn Platform
What are the benefits of using Unicorn Platform to build my SaaS landing page?
Using Unicorn Platform to create your SaaS landing page offers many advantages over coding it from scratch. Our drag and drop builder is designed specifically for SaaS companies and startups to build high-converting landing pages without needing any technical skills.
How easy is it to use Unicorn Platform?
Unicorn Platform is extremely easy to use. You don’t need any coding experience or web design skills to build a beautiful landing page. Our intuitive drag and drop editor lets you add sections like hero banners, feature blocks, testimonials and more in just a few clicks. You can then customize the styling, content, images and call-to-action buttons directly in the visual editor.
What integrations does Unicorn Platform offer?
Unicorn Platform integrates seamlessly with many popular SaaS tools like:
- Email marketing services (Mailchimp, Drip, ConvertKit, etc.) to capture leads
- Payment processors (Stripe, PayPal, Braintree) to accept subscriptions
- Analytics tools (Google Analytics, Mixpanel) to track page views and conversions
- CRMs (HubSpot, Salesforce, etc.) to store lead and customer data
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Our plans start at just $29/month and include:
- Drag and drop page builder
- Unlimited pages and bandwidth
- 24/7 support
- Integrations with email, payment and analytics platforms
- No transaction fees
- 14-day free trial (no credit card required)
We also offer customized enterprise plans for larger SaaS companies. Contact our sales team for a demo and pricing details.
Unicorn Platform makes it easy to build a high-converting landing page for your SaaS business. With our simple drag and drop builder, useful integrations and affordable pricing, you'll have a professional landing page up and running in no time. Sign up for your free 14-day trial today!
How Unicorn Platform Makes High Converting Landing Pages Easy
Drag and Drop Editor
The Unicorn Platform landing page builder features an intuitive drag and drop editor, making it simple to create high-converting SaaS landing pages. With no coding skills required, you can easily:
- Add sections like headers, images, buttons, testimonials, and more by dragging components from the sidebar into your page.
- Customize the look and feel by changing fonts, colors, spacing, and other styling options.
- Rearrange sections by dragging and dropping them into your desired order.
- Hide or delete any sections you do not need.
Convert Creativity into Code
While the editor allows you to build your page visually, Unicorn Platform automatically converts your designs into clean HTML code. You get the best of both worlds: an easy to use interface and optimized code. The code is SEO-friendly, mobile responsive, and fast loading.
Pre-Built Templates
For those looking to get started even faster, Unicorn Platform offers beautiful pre-built templates created by SaaS conversion experts. You can select a template in your industry and customize it as needed. The templates follow best practices for SaaS landing pages, with sections for a hero image, key features, pricing, testimonials, and calls-to-action.
Integrations
Unicorn Platform integrates with popular SaaS tools like ConvertKit, Drip, Mailchimp, and Zapier. You can easily connect your email service to start collecting leads and build your mailing list. The Zapier integration allows you to automate workflows between Unicorn Platform and hundreds of other apps.
A/B Testing
To optimize your landing page conversion rates, Unicorn Platform provides A/B testing. You can create up to 5 variants of your page to see which one performs best. The platform will automatically analyze the data and determine a winner based on your conversion goals. You get data-driven insights to refine your page for the highest conversions.
With an easy to use interface, pre-built templates, and powerful features like A/B testing, Unicorn Platform makes it simple to create high-converting SaaS landing pages—no coding required. Give your startup or product the landing page it deserves. Sign up for Unicorn Platform today.
Conclusion
In conclusion, the Unicorn Platform offers you an intuitive yet powerful solution to creating an effective landing page for your SaaS business. With its simple drag-and-drop interface, you can build a professional landing page in minutes without any coding required. By leveraging Unicorn's pre-designed elements and templates, you'll have a high-converting landing page up and running to start generating more leads and sales for your business. If you're looking for an easy way to create an engaging landing page to promote your startup's offering, Unicorn Platform is the simplest solution to get you results.
