As an entrepreneur launching a new product or service, you know that a high-converting landing page is essential. However, creating an effective landing page that persuades visitors to sign up or make a purchase often requires technical skills and a significant time investment that many startups and small businesses simply don't have.
Unicorn Platform is here to change that. Their simple yet powerful drag and drop builder makes it possible for anyone to quickly create a professional landing page tailored to their needs. With an intuitive interface, stylish templates, and built-in elements like video, social proof, and a clear call-to-action, Unicorn Platform has everything you need to build your credit card landing page faster than ever before. Stop worrying about coding and design, and start focusing on what really matters: converting your visitors into customers.
If you're in the banking industry, you might be interested in checking out Unicorn Platform's banking landing page builder which provides an easy way to create a stunning landing page for your product or service.
Why You Need a Credit Card Landing Page
As an ecommerce business owner, if you want to increase sales and conversions, you need an effective credit card landing page. Here are some of the key reasons why:
- It gives visitors a clear call-to-action to complete their purchase. Without a dedicated landing page, customers may get distracted or lost trying to check out. A custom landing page streamlines the process and guides them directly to entering their payment info.
- It builds trust and credibility. A professionally designed landing page shows you are a legitimate business, and it gives important details about your brand, product, and checkout process to reassure customers.
- It optimizes for conversions. You can tailor the content and layout specifically for customers who are ready to buy. Include engaging copy, images of the product, social proof like reviews or testimonials, and remove any links or CTAs that navigate away from the page.
- It captures customer data and contact info. With an optimized landing page, you have an opportunity to get visitors to signup for your email list or other marketing channels before they complete their purchase. This allows you to re-engage them and market to them in the future.
- It provides an improved mobile experience. Roughly half of all ecommerce traffic now comes from mobile devices. A responsive landing page provides an optimized experience for mobile visitors and higher conversion rates.
If you want your ecommerce business to succeed, investing in a custom credit card landing page is essential. By providing a seamless experience for customers ready to buy, you will increase sales, build your contact lists, and gain valuable data to fuel future growth. The rewards of enhanced credibility and trust in your brand are well worth the effort.
How to Create a High-Converting Credit Card Landing Page
To create a high-converting credit card landing page on Unicorn Platform, follow these steps:
Focus on your offer and value proposition. Explain how your card benefits the customer, emphasizing rewards, rates, or perks. Use statistics and examples to demonstrate the value. For example, “Earn 3% cash back at restaurants and 2% at gas stations - over $500 in average rewards per year!”
- Use visuals to showcase your offer. Include eye-catching images of the physical card as well as infographics highlighting key benefits and how much customers can earn or save. Studies show using relevant visuals improves conversion rates.
- Build trust and social proof. Include credible trust badges, security guarantees, and testimonials from satisfied members. Mention how long you’ve been in business and the number of customers you serve. For example, “Over 1 million cardholders trust us - join them today!”
- Make it easy to sign up. Place an attractive call-to-action button above the fold on the page, such as “Apply Now” or “Get Your Card Today.” The application should be short, mobile-friendly, and only require basic information, with instant approval if possible.
- Focus on mobile optimization. With more people using smartphones to research and apply for credit cards, your landing page must display well on mobile devices. Use a simple layout with large text and buttons, avoiding clutter.
- Continuously optimize. Regularly test different versions of your page to improve click-through and conversion rates. Try varying the copy, visuals, call-to-action buttons, and page flow to see what resonates most with your target audience. With time and testing, you'll achieve the perfect credit card landing page.
By following these best practices, you'll be able to build a stellar landing page that converts casual visitors into loyal cardmembers and drives success for your program.
Choose a Template to Get Started Fast
To build your credit card landing page as efficiently as possible, start by choosing one of Unicorn Platform’s professionally-designed templates. These templates provide an effective framework with placeholder content and images you can easily customize to match your brand.
Elegant and Minimal
For a clean, simple look, select the “Elegant and Minimal” template. This template features a minimal header with your company logo, a hero image, and a form for visitors to enter their email address to sign up for your offer or service. The uncluttered design helps to focus maximum attention on your call-to-action.
Modern and Bold
If you prefer an edgier, high-impact style, consider the “Modern and Bold” template. It incorporates bold fonts, a striking hero image, and colorful accents to create a modern look. The prominent call-to-action button stands out, encouraging visitors to take the desired action.
- For credit card offers, the “Modern and Bold” template is an ideal choice. Its eye-catching design matches the urgent and compelling nature of credit card promotions.
- Replace the placeholder hero image with an impactful photo representing your credit card, like an extreme close-up of the card against a colorful background.
- Update the default text content with details about your promotional offer, including the introductory APR, rewards rate, and any sign-up bonus. Be specific and transparent about the terms.
- Test different button text like “Apply Now” or “Get Your Card Today” to determine which option receives the highest click-through rate.
By selecting a pre-made template, you can build the foundation of an effective landing page in a matter of minutes. Then, with a few customizations to the content and design, you’ll have a high-converting page for promoting your exciting new credit card offer in no time at all. Focus on keeping your page clean, specific, and action-oriented for the best results.
Add Engaging Visuals and Graphics
To maximize engagement and drive conversions on your credit card landing page, visually compelling and informative graphics are essential.
Include High-Quality Hero Images
Feature a large, eye-catching hero image at the top of your page that conveys a sense of excitement or aspiration related to your card offer. For a travel rewards card, use an image of an exotic destination. For a cash back card, show someone making a purchase. Hero images should capture interest and set the right expectations.
Spotlight Your Card’s Benefits
Use bullet points, icons or graphics to call out the key benefits and rewards of your card like bonus points, cash back rates, airport lounge access or travel credits. Clearly highlighting these incentives motivates visitors to sign up to earn and redeem them.
Showcase Customer Testimonials
Add authentic customer reviews, ratings and testimonials discussing their experience with your card. Social proof like this boosts trust and confidence in your offer. You can source customer testimonials from your website, social media or by directly contacting happy customers.
Include Comparison Charts (if applicable)
If you offer multiple cards, a comparison chart allows visitors to easily evaluate the options based on factors like rewards rates, annual fees, and perks. Charts provide an simple visual representation to determine the best card for their needs.
Explain Fees and Rates
While focusing on benefits, also clearly disclose any annual, balance transfer or cash advance fees associated with your card. Explain your ongoing APRs for purchases and cash advances as well. Transparency builds goodwill and avoids confusion or frustration later on.
Using visuals and graphics strategically on your landing page will capture interest, highlight key points, build trust and ultimately convince more visitors to complete an application. With a compelling and informative design, you can turn curious visitors into loyal customers.
Write Persuasive Copy to Convert Visitors
To convert visitors into customers, you must craft persuasive copy for your credit card landing page. Follow these tips to write compelling copy:
Highlight the Benefits
Describe how your product or service will improve your customers’ lives. Focus on the key benefits and solutions you provide rather than just listing features. Use phrases like “save time”, “reduce costs”, or “improve productivity”.
Build Trust and Credibility
Share details about your expertise, experience, and successes. Mention any awards or media coverage you have received. Include client testimonials and case studies. Use language that conveys professionalism and authority like “industry-leading” or “trusted by thousands”.
Create a Sense of Urgency
Give visitors a reason to act now rather than later. Offer a limited-time discount or bonus for signing up. Use phrases like “for a limited time only” or “act now before it's too late”. The fear of missing out can be an effective motivator.
Call Them to Action
Once you’ve captured their interest, clearly tell visitors what you want them to do next. Use action-oriented words like “sign up today”, “get started now” or “apply here”. Make your call-to-action buttons prominent, noticeable and visually compelling.
Simplify the Process
The easier you make it for visitors to convert, the more likely they are to do so. Minimize the number of steps and required information. Offer a simple signup or checkout process. Use phrases like “quick and easy” or “hassle-free” to convey how simple the process is.
An effective landing page with persuasive copy and a clear call-to-action can significantly impact your conversion rates. Paying attention to benefits, building trust, creating urgency and simplifying the process will help motivate your visitors to become loyal customers. With some A/B testing, you'll determine the most effective copy and design for your audience.
Include Social Proof and Testimonials
To build trust and social proof on your credit card landing page, include testimonials and customer reviews. ###Testimonials from Satisfied Customers
Feature quotes from happy customers discussing their experience with your product or service. Keep testimonials concise, around 1 to 3 sentences, and include the customer’s name, title, and company for credibility.
- “Unicorn Platform allowed us to launch our new software in record time. Their easy-to-use tools made the development process simple and painless.” - John Doe, CEO, ABC Tech Company
- “I have no technical background, but was able to build a professional website for my business in just a few hours using Unicorn Platform. I highly recommend it for any entrepreneur looking to establish an online presence without the hassle.” - Jane Doe, Founder, Doe Consulting
Ratings and Reviews
In addition to testimonials, display your average star rating and number of reviews to demonstrate your reputation and product quality. You can pull ratings and reviews from review sites like G2 Crowd, Capterra, or Trustpilot, or allow customers to leave reviews directly on your website.
- 4.8 out of 5 stars (642 reviews)
- “Easy to use, visually stunning templates, and great customer support. Unicorn Platform is the best website builder we’ve used.”
Including authentic proof from satisfied customers builds credibility and trustworthiness to convince visitors your product is worth their investment. Be transparent and never falsify testimonials or reviews. With a proven track record of success and highly-rated solutions, visitors will feel confident moving forward in the purchasing process.
Keep Your Form Short and Simple
To convert more customers on your credit card landing page, keep your signup form simple and straightforward. Avoid including too many fields that could overwhelm visitors or cause them to abandon the page.
Only Ask for Essential Information
Limit your form to the minimum details needed to start an application, such as:
- Full name
- Email address
- Home address
- Annual income
Do not request sensitive data like Social Security numbers or bank account numbers at this stage. Keep things basic so people feel comfortable providing the information to get started.
Streamline the Design
A clean, minimal form with ample white space will seem quick and easy to complete. Use a single column layout and make sure buttons, fields and text are clearly visible against the background. Group related questions together under section headings to make the form seem more digestible.
Offer Clear Instructions
Provide concise guidance above each section to explain what information is needed and why. For example, “Please enter your full legal name as shown on your government ID.” This helps set the right context and avoids confusion. You can also include inline help text within each field if needed.
Keep Options Simple
When offering multiple choice questions, limit the number of options to 3 to 5 at most. Too many choices becomes overwhelming and may lead to drop-off. Radio buttons are ideal for a short list of options. Use dropdown selects for longer lists.
Double Check for Errors
Have a few friends or colleagues test your form to identify any usability issues before launch. Check that all fields are functioning properly and required questions cannot be skipped. Fix any spelling, grammar or punctuation errors which undermine your professional image.
Keeping your credit card signup form simple, streamlined and easy to complete will maximize conversion rates and get more high-quality leads into your sales funnel. Strike a balance between collecting necessary information and avoiding overwhelm. With a short, optimized form, visitors will breeze through the application process and be one step closer to becoming your next customer.
Offer an Incentive or Bonus for Signing Up
To encourage signups for your credit card landing page, offer prospects an incentive for completing the application. People love getting something for nothing, so a reward or bonus can motivate them to take that final step.
Limited Time Offers
Creating a sense of urgency with a limited-time offer, like a discount or gift card, prompts visitors to act now rather than later. For example, “Sign up today and receive 50% off your first purchase.” The fear of missing out on a good deal will persuade many to submit their information right away.
Bonus Rewards Points
Offering bonus rewards points, miles or cash back for opening a new card account and meeting a minimum spend requirement is an appealing incentive. Many credit card companies provide this type of welcome offer to gain new customers. For example, “Open your card today and earn 50,000 bonus points after spending $3,000 in the first 3 months. That’s enough for a $500 travel credit!” This incentive, combined with your ongoing rewards program, gives people an immediate benefit for signing up.
Free Gift
A free gift, especially one related to the card’s rewards program or brand, makes for an attractive signup incentive. For example, “Open your travel rewards card and receive a free set of luggage tags.” Small gifts that provide real value at a low cost to you can be quite effective. The free gift gives people a tangible item they will use and remember, keeping your brand and card program top of mind.
Providing the right incentive for your target audience and credit card niche helps give prospects that final nudge to complete an application. An offer of bonus rewards, discounts, free gifts or other perks in exchange for signing up today rather than tomorrow can make all the difference in converting more of your landing page visitors into new cardmembers. With the proper incentive, you'll have people rushing to fill out your credit card application.
FAQs About Building a Credit Card Landing Page on Unicorn Platform
When building a credit card landing page on Unicorn Platform, you may have some questions about the process. Here are the most frequently asked questions and answers to help you get started.
What is a credit card landing page?
A credit card landing page is a webpage focused on promoting a credit card offer. It provides details about the card like rates, rewards, and benefits to convince visitors to apply. An effective landing page follows best practices for copy, design, and user experience to maximize conversion rates.
How do I create a landing page on Unicorn Platform?
Unicorn Platform makes it simple to build a professional landing page without any coding skills required. You can:
- Select a template optimized for credit card offers.
- Drag and drop sections like a hero banner, content blocks, images, and a form onto your page.
- Customize the content, colors, fonts, and more using the intuitive editor.
- Connect your form to a payment gateway to start accepting applications.
What should I include on my credit card landing page?
A high-converting credit card landing page typically includes:
- An eye-catching hero banner with a strong headline and CTA
- The most important card details like the APR, rewards rate, fees, and benefits
- Social proof from current customers
- A clear call-to-action like “Apply Now” linking to your application form
- FAQs or common questions about the card
- Optimized content for search engines with important keywords
How can I optimize my landing page?
To maximize conversions, be sure to:
- Focus on benefits to the customer like valuable rewards or low interest rates
- Use emotion-evoking images of people enjoying the rewards
- Place your CTA prominently above the fold
- Keep your page simple and avoid too many options or distractions
- Test different headlines, copy, images, and CTAs to find the best combination
- Review analytics to see how visitors are interacting with your page
With some time and testing, you'll be well on your way to building a high-converting credit card landing page on Unicorn Platform. Let me know if you have any other questions!
Conclusion
You now have all the tools you need to build an effective credit card landing page faster than ever before. With Unicorn Platform’s simple yet powerful drag and drop builder, anyone can create a professional landing page to start converting visitors into customers today. What are you waiting for? It’s time to stop dreaming about growing your business and start taking action. Sign up for your free Unicorn Platform account now and launch your credit card landing page. Watch as your conversions skyrocket and sales start pouring in. The only limit is your imagination.
