Medical Landing Page Templates Free to Convert Visitors

updated on 16 April 2024

As a medical practice, attracting new patients and converting visitors into leads is critical to your success. An effective landing page is key. However, creating an eye-catching yet professional medical landing page requires both design and technical skills that you and your staff likely don’t have the time or expertise to develop.

Medical Landing Page Templates Free on Unicorn Platform

To construct an effective and high-converting medical landing page, leveraging free medical landing page templates can be a smart and efficient strategy. Platforms like Unicorn Platform excel in providing these free, professionally designed templates that are tailor-made for the healthcare sector.

When you opt for a free medical landing page template, you're equipped with a customizable layout that includes:

A clean, minimal design that accentuates your call-to-action (CTA).

Relevant medical imagery, fostering trust and connection with your audience.

A concise, engaging headline coupled with a summary of what you offer.

Bulleted lists that spotlight the key benefits and features of your service or product.

Patient testimonials, a powerful tool to establish credibility and trust.

An intuitive contact form, making it easy for visitors to reach out.

Customization is a breeze: simply drag and drop elements, incorporate your branding elements like logos and colors, and personalize the text. The flexibility to modify or eliminate sections ensures your landing page effectively communicates your unique value proposition. Utilizing a pre-designed, free medical landing page template fast-tracks the launch of your page, while ensuring it retains a polished, professional look.

These templates are perfect for various healthcare-related entities, including private practices, telehealth services, medical devices, and health apps. Every template is mobile-responsive, ensuring your page is visually appealing and functional across all devices. Post-launch, you can utilize the integrated analytics to monitor and enhance your page's performance, optimizing for conversions.

In summary, employing a free medical landing page template is a straightforward and cost-effective solution for healthcare organizations of all sizes aiming to create a high-quality, lead-generating page. Customizing a proven template saves time and resources, allowing you to quickly establish a credible and professional online presence. So why start from zero when you can build upon a well-crafted foundation? Take advantage of these free medical landing page templates today and set your medical landing page on the path to success.

Medical Landing Page Template Free #1: The Clinic

To convert more visitors into leads and customers, you need an effective medical landing page. A professional, trustworthy design is essential for a medical practice. This free template provides a clean layout focused on building credibility and capturing contact information.

The Clinic landing page template features a minimal, modern design with plenty of white space. The header includes your practice name and a brief tagline describing your services. A large hero image shows smiling doctors and patients to visually convey your brand.

Below the fold, include details on your practice and services. For example:

  • Our medical team and their credentials to establish authority
  • An overview of your services, specializations, and treatment options
  • Patient testimonials and reviews to build trust
  • Your practice values and mission to align with visitors

A contact form allows visitors to request an appointment or get in touch with any questions. Be sure to include fields for basic information like name, email, phone number as well as symptoms or health concerns. You want to capture as much information as possible from interested visitors.

For an even more customized look, change the hero image, update the color scheme, add your logo, and include additional details specific to your practice. This versatile template provides an excellent starting point for any medical landing page.

With the right design and messaging, The Clinic landing page template can help convert more of your website traffic into new patients. Focus on building a relationship of trust and credibility, clearly stating how you can serve your visitors’ needs. A professional yet approachable tone and style will ensure an effective medical landing page.

You might also be interested in reading our article on how to build your healthcare product landing page in minutes, which provides more information on building a landing page for healthcare products.

Medical Landing Page Template Free #2: The Emergency Room

The Emergency Room Medical Landing Page

The emergency room medical landing page template is ideal for urgent care centers, walk-in clinics and emergency medical services. This bold design grabs attention with an illustrated emergency sign and vibrant call-to-action buttons.

Headlines That Create Urgency

The large headline, "Emergency? See a doctor now." conveys the immediacy of emergency medical care. Supported by subheadings like "No appointment needed" and "Open 24 hours", this page template establishes your emergency services are always available for those in need of urgent medical attention.

Visuals That Reinforce the Message

An illustrated emergency sign, large call-to-action buttons and an image of a stethoscope on an open hand reinforce the emergency medical theme. The color scheme of bright red, white and gray also reflect emergency and medical motifs. These visual elements work together to create a dramatic first impression that matches the urgency of your services.

Clear Calls-to-Action

Large, red call-to-action buttons inviting visitors to "Schedule a visit now" and "Check in online" make it easy for people to access your emergency services right away. The prominent placement and high contrast colors of these CTAs ensure they are the focal point of your page.

Simple, Scannable Layout

With a clean layout, minimal text, and plenty of negative space, this medical landing page template has a simple yet polished design. The content is concise and scannable, with information organized into sections for quick comprehension. The uncluttered look and feel allows the important elements like the headline, subheadings and call-to-action buttons to shine through.

Overall, the emergency room medical landing page template is a smart choice if you want to convey the urgent, action-oriented nature of emergency medical services in a simple but compelling way. The bold visuals, clear messaging and prominent call-to-actions are designed to drive visitors to schedule appointments or check in for care as soon as possible.

Medical Landing Page Template Free #3: The Pharmacy

A Simple Yet Effective Design

A basic yet professional design is ideal for a medical landing page. This free template features a clean layout with plenty of white space, a centered content section, and minimal use of images. The template is highly customizable, but in its base form, it includes:

  • A large header image at the top of the page featuring a stock photo relating to medicine or healthcare. You can replace this with an image more closely related to your specific medical practice or service.
  • An attention-grabbing headline and subheadline describing what you offer. For example, “Trusted Doctors. Compassionate Care. State-of-the-Art Treatment.”
  • A brief paragraph elaborating on your services. Mention the types of conditions you treat, your experience and qualifications, your mission and values, etc.
  • Call-to-action buttons prompting visitors to “Schedule an Appointment” or “Learn More.”
  • Optional sections lower on the page for testimonials, your location and contact information, qualifications and certifications, insurance affiliations, and the like.

Streamlined for Conversions

The minimal, uncluttered design of this template helps eliminate distractions and make it easy for visitors to find the information they need and take the desired action. The prominent call-to-action buttons, in particular, make it simple for people to schedule an appointment or request more details about your practice.

When optimized for search engines and filled in with compelling content highlighting your medical services, expertise, and patient benefits, this free template can be very effective for generating new patient leads and consultations. The clean, contemporary style also helps convey your practice as professional, tech-forward, and dedicated to an optimal user experience.

For a medical organization, a landing page is often the first point of contact with potential new clients and patients. A template like this, which is specifically geared toward the healthcare field, can make a great first impression and set the right tone to build trust and confidence in your services. The template provides an ideal blank canvas to make your pitch, state your value, and motivate visitors to get in touch.

6 Medical Landing Page Examples
6 Medical Landing Page Examples

6 Medical Landing Page Examples

To effectively convert visitors into customers or subscribers on your medical website, an optimized landing page is essential. Here are six examples of medical landing pages you can use for inspiration:

Telehealth Services

A simple page focused on your telehealth or virtual care services. Include details on how patients can schedule video consultations, what conditions you treat via telehealth, insurance coverage, and testimonials from current patients. Keep the page clean and minimal, with a prominent call-to-action to schedule an appointment.

Health Education

Create a landing page centered around health education on a specific condition, treatment, or wellness topic. Provide an in-depth overview with statistics, symptoms to watch for, prevention tips, and the latest research or news on the subject. Include visuals like infographics, images, or video. Offer a free downloadable resource like an ebook, checklist, or toolkit to capture email subscribers.

New Patient Special

Promote a special offer for new patients on your landing page, such as a discounted first visit or package of services. Explain the details of the offer and emphasize the value to new patients. Include logos of insurance providers you accept and testimonials speaking to your quality of care. A strong call-to-action encourages new patients to take advantage of the special.

Meet the Doctors

An effective landing page option is an introduction to your physicians, nurse practitioners, and care team. Share photos, biographies, credentials, experience, treatment approaches, and patient philosophies for each provider. Allow visitors to get a sense of your practice culture and choose a doctor they connect with. Include options to request an appointment with a specific provider or the first available.

Services Overview

Create a landing page that provides an overview of the services, procedures, treatments, and specialties offered at your practice. Use visuals to demonstrate each offering and include details on conditions treated, technology or techniques used, insurance coverage, and patient benefits. Call out your areas of expertise and experience to establish credibility. Offer options to book an appointment or request more information on a service.

Patient Forms & Information

A landing page where patients can find and download necessary paperwork before their first appointment is a convenient resource. Include details on what information or forms to bring to appointments. You may also want to link to pages on your patient portal, insurance and billing, and frequently asked questions. Keep a simple layout with clear headings and links to each section.

Medical Landing Page Best Practices: 8 Tips to Boost Conversions
Medical Landing Page Best Practices: 8 Tips to Boost Conversions

Medical Landing Page Best Practices: 8 Tips to Boost Conversions

To optimize your medical landing page and boost conversion rates, follow these best practices:

Focus on Benefits

  • Highlight the key benefits of your medical services, treatments or products upfront. Focus on how you can improve patients’ lives and wellbeing. Use emotive language and visuals to connect with your audience.

Establish Trust and Authority

  • Build trust by prominently featuring credentials and accolades from medical organizations. List doctors’ experience, education, publications, and speaking engagements.
  • Include real patient testimonials and reviews. Video testimonials are especially persuasive.
  • Discuss how you use the latest medical technologies, techniques and treatments to provide the highest quality care.

Clear Call-to-Actions

  • Have a prominent call-to-action like “Book an Appointment” or “Request a Consultation” within the first few sections.
  • Repeat your CTA at multiple touchpoints down the page to capture visitors who scroll.

Mobile-Friendly and Fast Loading

  • Ensure your landing page is optimized for mobile devices. Over 60% of visitors will view on their smartphones.
  • Keep page load times under 2 seconds. Use compressed images and minimize redirects. Visitors will abandon slow loading pages.

Informative Content

  • Educate visitors about medical conditions, symptoms and treatment options. This builds trust and positions your practice as a helpful resource.
  • Discuss insurance plans you accept and affordable payment options to address cost concerns upfront.
  • Explain your approach to patient care and what sets you apart. Help visitors understand what to expect as your patient.

Search Engine Optimized

  • Use relevant keywords in your page title, headings, content and image alt text. This helps search engines determine what your page is about and rank you higher in results.
  • Include semantic keywords and synonyms. For a cardiologist, this could be “heart doctor,” “cardiovascular specialist,” “heart health practitioner.”
  • Make sure your page has a unique title and meta description. This is what shows up in search results and entices people to click through.

By following these best practices, you'll create a high-converting medical landing page. Be sure to continuously optimize based on analytics to improve your results over time.

How to Design an Effective Contact Form for Your Medical Landing Page

Include Name and Email Fields

The two most important fields on a medical landing page contact form are name and email. These allow potential patients to provide basic contact information so your practice can follow up.

Optional Phone Number Field

A phone number field is optional but can be useful for some medical practices. If your practice conducts a lot of communication over the phone or offers phone consultations, a phone number field allows potential patients to provide that contact method upfront. However, phone numbers are considered personal information, so only include this field if absolutely needed.

Brief Message Field

A message field should be open-ended, allowing potential patients to explain their medical concern or reason for contacting your practice in a few sentences. Specify that there is a maximum character limit of 200 to 500 characters to avoid receiving lengthy messages in this initial contact form. You can then follow up for more details.

Additional Information Checkboxes

Checkboxes or radio buttons can be added to your medical landing page contact form to capture useful information about prospective patients. Some options to consider are options like:

  • New patient or existing patient
  • Type of appointment needed: Consultation, procedure, check-up
  • Insurance carrier
  • How they heard about your practice: Website, social media, word of mouth, insurance provider list, etc.

GDPR Compliance and Captcha

To make your medical landing page contact form GDPR compliant and reduce spam submissions, include:

  • A checkbox for potential patients to consent to their data being stored and used to contact them.
  • A captcha verification to ensure submissions are from real people.

Using these techniques when designing an effective contact form for your medical landing page will streamline communication with prospective patients and capture useful information to help your practice provide the best service. An optimized contact form is a key element of an effective medical landing page.

Promote Your New Medical Landing Page and Drive More Traffic

Once your medical landing page is live, it’s time to drive targeted traffic to convert visitors. Here are some of the top ways to promote your new landing page:

Search Engine Optimization (SEO)

Optimize your page for search engines like Google to rank higher in organic search results. Use keywords in your page title, URL, headers, and content. Build internal links between relevant content on your site. Gain high-quality backlinks from authoritative sites in the medical field. SEO can take time but leads to sustainable organic traffic.

Pay-Per-Click (PPC) Advertising

Launch Google Ads and Microsoft Ads campaigns targeting your ideal audience. Choose relevant keywords and set a budget to pay only when people click your ad. PPC ads appear at the top of search results and on other websites. They can drive quick traffic but require ongoing spend.

Social Media Promotion

Share your landing page on social networks like Facebook, LinkedIn, and Twitter. Write an eye-catching message highlighting the benefits and include images. Engage with comments and likes. Build your following by posting valuable health-related content. Promote to both public social audiences as well as targeted private groups and influencers in the medical community.

Email Marketing

If you have an email list of subscribers or patients, send a dedicated email campaign promoting your new landing page. Explain the key features and benefits to encourage click-throughs. Time the email for maximum open rates based on your audience. Email marketing to an engaged list often has high conversion rates due to built-in trust and relevance.

Influencer Outreach

Research medical influencers like physicians, nurses, health coaches and contact them to share your landing page with their followers. Provide sample social messages and images to make it easy for them to spread the word. Influencer mentions and endorsements build credibility and spur interest from their loyal audiences. Offer to also promote the influencers’ content or services in return.


Team up with other medical organizations, local healthcare providers, nonprofits or businesses to cross-promote to each other’s audiences. Co-host a webinar or event to launch the partnership and new landing page. Partnerships expand your reach and benefit all parties involved. Look for win-win opportunities with aligned brands that share your goals.

Promoting your medical landing page through multiple channels will maximize traffic and conversions. Track the performance of each method to optimize your efforts and spend for the best ROI. With regular promotion, you can build awareness, gain new patients or customers and grow your business.

Doctor Landing Page Templates Free

In an era where online presence is vital, doctor landing page templates free of charge provide an invaluable resource for medical professionals. These templates are specifically designed to cater to the needs of doctors, combining ease of use with professional aesthetics. With doctor landing page templates free for download, doctors can effortlessly establish a compelling online presence, showcasing their services, expertise, and patient testimonials in a well-organized layout.

The advantage of using doctor landing page templates free from any costs cannot be overstated. They allow for the creation of a customized and engaging landing page without the need for significant investment in web design. This is particularly beneficial for medical practitioners looking to attract new patients or highlight their services online without incurring high costs.

Furthermore, the flexibility and user-friendly nature of these free doctor landing page templates mean that doctors can maintain and update their websites without needing specialized technical knowledge. This ease of use ensures that doctors can keep their online content current and relevant, a critical factor in building and maintaining patient trust and engagement.

In summary, doctor landing page templates free of charge are a powerful tool for any medical professional seeking to enhance their online visibility. They provide a cost-effective, efficient, and customizable solution to create a professional and inviting online space for both existing and potential patients.

How to Build Medical Landing Page on Unicorn Platform

Building a Medical Landing Page

To create an effective medical landing page using the Unicorn Platform, there are several key steps you should follow:

Choose a Template

Unicorn Platform offers numerous templates specifically designed for medical practices and healthcare organizations. Select a template that aligns with your brand and the message you want to convey. Some options include:

  • General medical practice template
  • Dentist office template
  • Mental health professional template
  • Wellness center template

Add Your Content

Once you have chosen a template, you can easily add and edit the content to suit your needs. This includes:

  • Practice name and contact information
  • Services offered
  • Staff bios and credentials
  • Patient testimonials and reviews
  • Blog posts or health resources
  • Calls-to-action like booking an appointment or requesting a quote

Be sure to use an empathetic and inclusive tone in all content.

Optimize for Mobile

With more people accessing healthcare information from their mobile devices, it is crucial that your landing page is optimized for mobile viewing. Unicorn Platform's templates are fully responsive, but double check how the page appears on mobile to ensure all text is legible and calls-to-action are clearly visible. You may need to make some adjustments to the content width or font sizes.

Drive Traffic

Once your medical landing page is live, focus on driving targeted traffic to the page through social media marketing, search engine optimization, and advertising. Monitor analytics to see how visitors are interacting with your page and make improvements to increase lead capture and conversion rates.

With some time and testing, you can create a high-performing medical landing page using Unicorn Platform. The user-friendly interface and ready-made templates allow you to build a professional site without any coding required. By following the steps outlined here, your medical practice will have an effective landing page working to generate new patient leads in no time.


You now have access to free, customizable medical landing page templates that can help your practice attract more patients and boost conversion rates. With a few clicks, you can choose a template, edit the copy, swap out images, and have a high-converting landing page ready to go live. As you've seen, the templates offer contemporary designs, a simple yet compelling layout, and a clear call-to-action to schedule an appointment. They are also fully responsive so they display beautifully on any device. If you're looking for an easy, inexpensive way to create an effective landing page for your medical practice, these templates are ideal. Give one a try today and start reaping the benefits of a optimized landing page.

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