As a business owner, you know that high-converting landing pages are essential to capturing leads and driving sales. Yet designing and building custom landing pages can be time-consuming and tedious. With so many other demands on your time, creating landing pages from scratch is often pushed down the priority list in favor of more immediate concerns.
Fortunately, there's an easy solution. Unicorn Platform is an intuitive drag and drop website builder that makes it simple to create high-converting landing pages in minutes. With Unicorn, you can choose from professionally designed templates, drop in your logo and brand colors, add images and text, connect your forms and payment systems, and publish — all without needing any coding experience. Whatever your business or industry, Unicorn has a template to match so you can build landing pages that resonate with your target audience. Stop wasting hours designing landing pages and start converting more leads with Unicorn today.
If you want to learn more about creating top-converting landing pages in 2023, check out our article: Create Top-Converting Landing Pages in 2023.
Why You Need a Landing Page
To convert visitors into customers, you need a dedicated landing page. A landing page is a web page that is designed specifically for a marketing campaign. It allows you to focus visitors' attention on one particular product, service, or offer.
Landing pages are essential for:
- Driving traffic from advertising campaigns like social media ads or email marketing. By directing people to a targeted landing page, you can optimize the message to match the specific campaign.
- Converting visitors into leads or customers. A well-designed landing page that matches your advertising message makes it easy for people to take the next step, like signing up or making a purchase.
- Testing different offers and messaging. Using a landing page builder tool, you can easily create multiple versions of a landing page and see which one has the highest conversion rate.
- Staying organized. Rather than sending all your traffic to your homepage, using landing pages helps keep your marketing campaigns separate and makes them easier to track and optimize.
To create an effective landing page:
- Choose a simple and clear layout. Remove all distractions and focus the page on one primary call-to-action.
- Match your ad creative. Use the same images, messaging, and offer that you presented in your ad campaign. This continuity will keep visitors engaged.
- Explain the benefits. Tell visitors exactly what they will get by signing up or making a purchase. Focus on the key benefits and features.
- Build trust. Include customer reviews, testimonials, guarantees, or security badges to help establish credibility.
- Make it easy to convert. Place your call-to-action prominently on the page, and make the sign-up or checkout process as simple as possible.
- Optimize for mobile. Your landing page should display well on both desktop and mobile devices. About half of all web traffic now comes from mobile, so your landing pages must be responsive.
With an effective landing page, you can turn more of your website visitors into real business opportunities. Take the time to create dedicated landing pages, and you'll start seeing higher conversion rates and a better return on your marketing efforts.
Build High Converting Landing Pages With Unicorn Platform
Unicorn Platform makes it easy to build high converting landing pages in just a few minutes. With its intuitive drag and drop builder, you can create an effective landing page tailored to your needs without any coding required.
To get started, select a pre-made landing page template that fits your purpose, whether it’s promoting an ebook, hosting a webinar, or selling a product. Then, customize the template by adding your own copy, images, videos, opt-in forms, and calls-to-action. You have full control over the layout and design.
Focus on Your Value Proposition
Your landing page should clearly articulate the value of your offer to visitors. Explain how your product or service will benefit them and solve their problems. Use persuasive yet honest copy and imagery to convey your key selling points. Keep your primary call-to-action prominent so visitors know exactly what to do next.
Choose an Effective Opt-In Form
If you’re offering a lead magnet like an ebook or coupon in exchange for an email signup, prominently feature an opt-in form above the fold. Select a simple form that only asks for essential information like name and email address. Clearly state what the visitor will receive in return for signing up to build trust and increase conversions.
Include Social Proof
Adding reviews, testimonials, case studies, or media mentions serves as social proof that builds credibility. Featuring real stories from happy customers is an ideal way to overcome objections and reassure visitors. Be sure to obtain permission before using someone’s name, photo, or company logo on your landing page.
With some time and testing, you'll have landing pages that generate high quality leads and move visitors down the funnel. Take advantage of Unicorn Platform’s landing page templates and easy-to-use builder to create high converting landing experiences for your business.
Choose an Eye-Catching Headline
To instantly grab your visitors’ attention, choosing an eye-catching headline is crucial. An effective headline should:
- Clearly convey the key benefit or solution offered on the page. For example, “Create High-Converting Landing Pages in Minutes.”
- Use power words like “Create,” “Build,” “High-Converting” to capture interest.
- Be short and scannable, around 6 words. Long headlines will not be read.
- Solve a problem or promise a desirable outcome. “Build High-Converting Landing Pages” implies a solution to increase conversions.
- Stand out using font styling like bolding to make it prominent on the page.
Once you have a headline, place it prominently at the top of your landing page. For maximum impact, use a large font size, around 30 to 40 points. You want it to be the first thing visitors see when they arrive on your page.
An alternative is to use a two-part headline, with a bold main headline followed by a subheadline or tagline. For example:
Create High-Converting Landing Pages in Minutes
The Simple Drag & Drop Builder For Startups and SaaS
The subheadline should provide additional context or benefits while remaining concise. Using a two-part headline allows you to include more persuasive messaging to convince visitors to keep reading.
Whichever style of headline you choose, be sure to include important keywords and phrases to rank well in search engines. The headline and subheadline are weighed heavily for search ranking, so including terms visitors are likely to search for will increase traffic to your landing page.
Continually test different headlines to determine which options resonate most with your target audience. Even small changes to a headline can significantly impact your click-through rate and conversion rate. Finding the right headline may take some experimentation but will be well worth the effort. An optimized headline can turn visitors into customers and maximize the success of your landing page.
Use an Engaging Hero Image
A compelling hero image is essential for capturing the attention of visitors and conveying the purpose of your landing page. The hero image is the first visual element that visitors see when they arrive on your page, so it must make a strong first impression.
Choose an image that is high quality, visually interesting, and aligns with your brand and the specific offer or product featured on the page. For example, if you are promoting an ebook on productivity tips, use an image of an organized workstation. If advertising a new software tool, incorporate a device displaying the tool.
Size and Placement
The hero image should be large enough to make an impact but not so large that it is difficult to view the entire image without scrolling. As a general rule, aim for an image that is at least 1000 pixels wide. The image should span the full width of the page for maximum effect.
Include Text Overlay
Place text over the top portion of the image to help convey your key message or value proposition. For example, “The All-in-One Project Management Solution” or “Learn Secrets of the Productivity Pros.” Keep the text short, around 3 to 5 words, and use a large, bold font that is easy to read over the image.
Call-to-Action Button
Add a prominent call-to-action button over the bottom portion of the image. Use an action-oriented button text like “Get Started Now,” “Learn More” or “Buy Now.” The CTA button should link to your product sign-up, contact, or sales page.
Additional Details
You may want to include additional details about the offer or product on the landing page below the hero image. Use bullet points or a short paragraph to highlight a few key benefits and solutions. Keep this text scannable by using plenty of whitespace and sizing elements appropriately.
A compelling hero image and strong CTA can significantly impact your landing page conversion rates. follow these best practices to create an engaging hero image in just a few minutes. Keep testing different images and text to see what resonates most with your target audience.
Share the Key Benefits
When building a landing page, be sure to clearly articulate the key benefits of your product or service. Benefits sell, not features. Share how your offering can positively impact your customers and help solve their problems.
Increased Conversions
An effective landing page focuses on benefits that drive conversions. Explain how your product or service will make your customers’ lives easier or help them achieve their goals. For example, highlight how much time they’ll save, how much money they’ll earn, how their productivity or efficiency will increase. These types of benefits resonate with visitors and compel them to take action.
Build Trust and Credibility
Share any awards, media mentions, or case studies that build your brand’s authority and credibility. For a SaaS, mention your uptime, security measures, and privacy policies. For an app, note how many users or downloads you have. Social proof like ratings, reviews, and testimonials from happy customers can also help establish trust in your offering.
Clear Call-to-Action
A landing page without a clear call-to-action is like an open door with no welcome mat. Your CTA should be prominently placed at both the top and bottom of the page. Use an attention-grabbing button, graphic, or link that invites visitors to sign up, buy now, learn more, or whatever action you want them to take. The CTA text should be benefit-focused and action-oriented.
responsive Design
With more and more people accessing the web via mobile devices, your landing page must be fully responsive. If it isn’t mobile-optimized, you’ll miss out on conversions and frustrate visitors. Ensure buttons, forms, images, and text scale and resize properly based on the user’s screen size. Keep the mobile layout clean and clutter-free, with a simple yet compelling message focused on the primary benefits and call-to-action.
An effective landing page that articulates key benefits, establishes credibility, provides a clear call-to-action, and features a responsive design can significantly impact your conversion rates and ROI. Take the time to optimize your landing pages, and you’ll reap the rewards.
Include Social Proof
To boost the credibility and trustworthiness of your landing page, incorporate social proof. This refers to evidence from credible sources that helps validate your offer or product. There are several effective ways to do this:
Testimonials
Feature authentic testimonials from current, satisfied customers. Keep these brief, around 1 to 2 sentences, and include a photo of the customer along with their name and title. Place 2 to 3 of these in a visible area of your page, with the most compelling ones higher up.
Media mentions
If your business or product has been featured in reputable media publications, highlight this. You can include the publication’s logo and briefly mention the media coverage you have received. For example, “As featured in TechCrunch, Forbes and Inc.” with the logos displayed.
Partner logos
Showing logos of companies you have partnered or collaborated with instills confidence in your brand. Have 2 to 3 strategic partner logos at the bottom of your page, along with a brief line on your relationship or partnership with each company.
Case studies
For B2B products and services, publish 1 to 2 client case studies on your landing page. These should discuss the client’s challenge, how your solution helped solve it, and the results or ROI achieved. Keep case studies concise, around 150 to 300 words, with visuals to help break up blocks of text.
Awards and certifications
Tout any industry awards, certifications or accolades you have received. For example, “Voted Top Ecommerce Platform of 2020 by Capterra” or “PCI Compliant and SOC 2 Certified for Security and Availability.” List 2 to 3 of the most impressive achievements at the bottom of your landing page.
Including multiple forms of social proof helps establish expertise and trustworthiness. When potential customers see evidence from impartial third-parties that validates your product or service, they become more inclined to convert. Use a combination of the techniques outlined above to make your landing page as persuasive and impactful as possible.
Keep Your Copy Clear and Concise
To create effective landing pages, keep your copy clear and concise. Focus on simplicity and brevity to communicate your key message.
Use simple language
Aim for an 8th to 12th grade reading level. Write in a straightforward style using simple words and short sentences. This makes your copy easy to read and understand for the average visitor.
Highlight your value proposition
Clearly state your value proposition—what key benefit you offer to customers. Place this prominently at the top of the page to capture attention. Use bold text, larger font size, or a contrasting color to make it stand out.
List your main features and benefits
Use bulleted or numbered lists to highlight the main features and benefits of your product or service. Keep list items concise, around 2 to 3 short sentences. This type of skimmable content is perfect for landing pages.
Use visuals
Include images, icons, charts or graphics to visually represent information and make your copy more engaging. Well-placed visuals can capture attention and break up blocks of text, making them easier to read. They also allow visitors to quickly grasp your main message.
Call the visitor to action
The goal of your landing page is to prompt the visitor to take action, whether signing up for a free trial, scheduling a demo, or purchasing your product. Place prominent call to action buttons at multiple locations on the page, such as at the top, in the middle, and at the bottom. Use contrasting colors and wording like “Get Started Now” or “Buy Now” to capture attention.
Keep sections short
Use double spacing and subheadings to break your page into short, scannable sections. This makes the content appear more concise and less overwhelming. A good rule of thumb is to limit each section to 3 short paragraphs or less.
In summary, optimize your landing page copy by keeping it clear, concise, and focused on your key message and call to action. Use simple language, highlight your value, list main benefits, add visuals, and keep sections short for the best results. This combination will capture attention, effectively communicate your message, and prompt visitors to convert.
Include a Strong Call-to-Action
A persuasive call-to-action (CTA) is essential for converting visitors into leads and customers. Your CTA should be prominently featured on the landing page, typically centered at the top or bottom. To maximize conversions, follow these best practices:
Keep It Simple
The CTA should be short, clear, and straightforward. Avoid verbose or confusing language. For example, “Start Your Free Trial” or “Buy Now” are concise yet compelling CTAs. Keep the CTA to one or two sentences at most.
Offer Value
Explain how the visitor will benefit by clicking the CTA. For example, “Get 50% Off Today Only” or “Download the Free Ebook Now.” This motivates the visitor by highlighting the value or incentive for taking action.
Use an Imperative Tone
Phrase the CTA as a command or call to action using an imperative verb like “buy,” “subscribe,” “register,” or “download.” This creates a sense of urgency and encourages the visitor to act now.
Make It Prominent
Place the CTA in a location that is highly visible and hard to miss, such as in the center or at the top of the page. Use a large font size, bold text, and contrasting colors to make it stand out. The CTA should capture attention and be one of the first things visitors see on the page.
Keep Consistency
Use the same CTA on all landing pages of your website so visitors become familiar with it. This also reinforces your brand and messaging. For example, if you use “Start Your Free Trial” on one page, use a similar CTA like “Begin Your Free Trial Now” on another page.
An compelling CTA is a key part of an effective landing page. By following these best practices, you can create a CTA that resonates with visitors and compels them to take the desired action. Continuous testing and optimization of your CTAs can lead to even higher conversion rates over time.
Create High Converting Landing Pages - Best Practices
To create high converting landing pages, focus on these best practices:
Clear Value Proposition
Begin by determining your clear value proposition or unique selling proposition (USP). This should convey what makes your product or service different or better than competitors. Place this prominently at the top of your page to capture visitors’ attention immediately.
Benefit-Focused Headlines and Copy
Write benefit-focused headlines and copy, not feature-focused. Explain how your offering will improve your customers’ lives or businesses. Use a compelling headline and subheadings, with short paragraphs focused on benefits and solutions.
Strong Visuals
Incorporate high-quality images, graphics, icons, and video to bring your page to life. Images of people using your product or service in a real-world setting are particularly effective. These visuals should further highlight the key benefits and solutions you provide.
Social Proof
Include testimonials, case studies, reviews, and ratings from current happy customers. This social proof builds credibility and trust, and shows potential customers the value others have gained from your offering.
Clear Call-to-Action
Have a clear call-to-action, like “Sign Up Now” or “Buy Today.” Place this prominently on your page, and reiterate it throughout. Make it easy for visitors to take the next step by including links and forms.
Mobile-Friendly and Easy to Navigate
Ensure your landing page is mobile-friendly and easy to navigate. Use a simple, uncluttered layout with plenty of white space. Place important information and your CTA “above the fold” so visitors see it as soon as they land on your page.
Continuous Optimization
Continuously test and optimize your landing page to improve conversion rates. Try different headlines, copy, layouts, images, and CTAs to see what resonates most with your target audience. Make data-driven decisions to optimize the page for the best results.
Following these best practices will help you build high-converting landing pages that turn more visitors into customers. But remember, the most effective landing pages are tailored to your specific audience and offering. Test different options to find what works for you.
Conclusion
You now have the tools and knowledge to create optimized landing pages that convert visitors into customers in just minutes. Unicorn Platform's simple drag and drop interface makes designing professional landing pages accessible for businesses of any size. By focusing your message, choosing an eye-catching template, adding social proof and a strong call-to-action, you'll turn more website visitors into subscribers and customers. With Unicorn Platform, you can build your online presence and grow your business faster than ever before. Stop wasting time and money on complicated website builders and get started creating high-converting landing pages today.
