Create a Stunning Jewelry Landing Page in Minutes

published on 06 July 2023

As a jewelry business owner, you know the importance of an eye-catching landing page. Your website is often the first impression for potential customers, and your landing page is their introduction to your brand. You want a page that dazzles visitors and makes them eager to explore your products. However, creating an attractive, high-converting landing page requires technical skills and time that you may not have.

Why You Need a Dedicated Landing Page for Jewelry

As an ecommerce jewelry retailer, having a dedicated landing page for your products is essential. A landing page allows you to highlight your offerings in an engaging way and convert visitors into customers. Here are a few reasons why you need a specialized landing page for your jewelry:

  • Focus the customer on your products. A landing page dedicated to your jewelry collection allows you to showcase photos of your pieces front and center. By limiting distractions from the rest of your website, you can draw the customer's attention directly to your products.
  • Build trust and authority. A well-designed landing page conveys a professional image and inspires confidence in your brand. This can help establish you as a reputable jeweler and make customers more comfortable purchasing high-value items from you.
  • Optimize for conversions. A landing page gives you an opportunity to optimize for sales conversions. You can include a strong call-to-action, customer reviews and testimonials, limited time offers, and other elements that motivate customers to make a purchase.
  • Improve search engine optimization. Having a separate landing page for your jewelry products gives you another opportunity to rank for relevant keywords and phrases. This can help bring in more organic traffic from search engines like Google.
  • Retarget visitors. If a visitor leaves your landing page without making a purchase, you can continue to retarget them with ads to bring them back to your site. The more exposure you gain, the more likely they are to convert.
  • Split test for the best results. A landing page allows you to easily test different versions to see which one has the highest conversion rate. You can experiment with different headlines, product photos, calls-to-action, and page layouts. Then implement the most effective combination.

Continuous testing and optimization of your jewelry landing page can significantly impact your online sales and revenue growth over time. Provide an exceptional experience for your customers and watch your success unfold.

Design Your Jewelry Landing Page in Just a Few Clicks

To create a stunning jewelry landing page in just a few clicks, simply follow these steps:

Select a template that is eye-catching and suited for showcasing jewelry products. Some excellent options include:

  • Minimalistic templates with clean lines that put the focus on high-quality product images. These convey a sophisticated feel that aligns well with fine jewelry.
  • Templates incorporating metallic colors and geometric shapes that evoke a sleek, modern esthetic. These types of designs work well for statement jewelry and gemstone pieces.
  • Vintage-inspired templates with ornate frames, scripts, and decorative elements. These convey a sense of craftsmanship and history that pairs perfectly with antique-style jewelry.

Upload high-resolution product images and videos to bring your pieces to life. Place these prominently at the top of the page to capture visitors’ attention immediately.

Write compelling product descriptions highlighting details like gemstones, precious metals, and artisanal accents. Mention the story or inspiration behind your designs to forge an emotional connection with customers.

Include customer reviews and testimonials discussing quality, beauty, and sentimental value. Social proof from real buyers builds trust and reassures new customers.

Offer special promotions and limited-time discount codes to encourage conversions. An incentive like free shipping or 10-15% off a first purchase can motivate customers to buy.

Place a call to action like “Shop Now” or “Start Building Your Collection” prominently on the page. Make it easy for visitors to browse products and proceed to checkout.

With an eye-catching template, stellar product images, compelling copy, social proof, promotions, and clear calls to action, you'll have a jewelry landing page that dazzles visitors and boosts sales in no time. Crafting a stunning landing experience for your jewelry brand has never been simpler.

For more inspiration on creating stunning landing pages, check out The Best Fashion Landing Pages of 2023: Examples & Inspiration.

Choose From Professionally Designed Templates on Unicorn Platform

Select From Pre-Designed Templates

To create a stunning jewelry landing page in minutes, start by selecting one of Unicorn Platform’s professionally designed templates. These mobile-optimized templates were created by designers specifically for jewelry brands and include:

  • Minimalist templates with clean lines and ample whitespace to showcase product images.
  • Elegant templates with metallic accents and geometric shapes inspired by jewelry designs.
  • Vintage-inspired templates with ornate frames and scrollwork.

Customize the Template

Once you’ve selected a template, you can easily customize it to match your brand. Options include:

  1. Uploading your logo to replace the default logo placeholder. Your logo is a visual representation of your brand, so make sure it is high-resolution and the correct size for your template.
  2. Choosing a color palette that complements your product line. Many jewelry brands use metallic hues like gold and rose gold or jewel tones like sapphire blue and emerald green. You can adjust the primary and accent colors for backgrounds, buttons, text, and more.
  3. Rearranging or resizing page sections as needed. For example, you may want to make the product gallery larger to showcase new pieces or move the contact form closer to the top of the page. Simply drag and drop sections to your desired position.
  4. Adding or removing page sections. All templates come with sections for a hero image, product gallery, about us content, and contact form, but you can add sections for promotions, social media, or blog posts or remove any unused sections.
  5. Updating text, images, and other media. Replace the generic sample text and images in your template with your unique brand story, product descriptions, high-quality photos, and any other visuals you want to include.

Review and Launch

Once your landing page design is complete, review how it looks on both desktop and mobile devices. Make any final edits needed, then launch your stunning new jewelry landing page! Your customers will appreciate how professional and stylish it looks.

Drag and Drop Your Favorite Sections

Select Pre-Built Sections

To create your jewelry landing page in minutes, start by selecting sections from the pre-built block options. Simply drag the blocks onto your page and drop them into place. Some recommended sections for a jewelry landing page include:

  • Product Showcase: Feature stunning product images of your pieces front and center. You can add multiple product showcase sections to highlight different categories or collections.
  • About Us: Share your brand story and passion for jewelry design. Keep this section concise while conveying your dedication to quality and craftsmanship.
  • Lookbook: Give visitors style inspiration by showing how your products can be worn in complete outfits. A lookbook helps customers envision your pieces as part of their everyday accessorizing.
  • Reviews: Build credibility and trust by displaying glowing reviews and testimonials from satisfied customers. Reviews reassure visitors about the premium quality and value of your products.

Customize With Ease

Unicorn Platform’s intuitive interface makes it simple to customize each section to match your brand. You can:

  • Change fonts, colors, and layouts with the click of a button. Choose from elegant serif fonts and a color palette of metallics, gemstones and neutrals.
  • Add eye-catching animations like fade-ins, zoom, and slide effects to make your page dynamic. Subtle animations draw attention and make the page come alive.
  • Include social media icons to build credibility and make it easy for visitors to connect with your brand on their favorite platforms. Link to your most active social profiles like Instagram and Pinterest.
  • Embed video and add CTAs (calls-to-action) to prompt visitors to shop or sign up for your newsletter. Videos and CTAs create a sense of urgency and motivate customers to take action.

With a user-friendly interface and powerful customization options, you can create a high-converting landing page for your jewelry business in virtually no time at all. Simply select your favorite sections, add your branding, products and messaging, then publish - it’s that easy! Your stunning new landing page will be ready to start attracting customers and driving sales.

Showcase Your Jewelry Styles
Showcase Your Jewelry Styles

Showcase Your Jewelry Styles

To create an effective jewelry landing page, prominently featuring the styles of pieces you offer is key. Potential customers will want to browse the selection and varieties available before making a purchase.

Display Product Images

Include high-quality photos of your pieces arranged attractively. Group together rings, necklaces, bracelets, earrings, etc. Zoom in on details to highlight craftsmanship. Photo galleries or slideshows allow viewers to cycle through many images.

Categorize by Metal Type

Organize your jewelry by the materials used, e.g. gold, silver, rose gold or gemstones like diamonds, rubies or emeralds. This makes it simple for customers to find pieces that match their preferences. Brief descriptions noting karats, gemstone cuts and other details help inform decisions.

Feature Collections

If you offer jewelry suites or themed collections, give each their own section. For instance, group together floral-inspired gemstone pieces or a series of initial necklaces. This shows cohesive and coordinated options for those seeking a curated look.

Describe Styles

Use headings like “contemporary,” “vintage-inspired” or “minimalist” to characterize your jewelry and give visitors a sense of your brand's esthetic. Mention hallmarks like geometric shapes, nature motifs or cultural influences. Compare pieces to well-known designers to convey your style.

Promote Sales or Coupons

Any current promotions, sales or coupons should be prominently announced at the top of the page. Time-sensitive deals especially motivate customers to make a purchase promptly before missing out.

Offer a Newsletter Sign-Up

A signup form for your mailing list gives visitors a chance to receive news of sales, new arrivals and promotions. Be sure to mention the benefits of subscribing to motivate signups.

An esthetically pleasing landing page that thoroughly exhibits your jewelry selection in an organized fashion, highlights your brand’s style and personality, and offers incentives for customers will convert casual viewers into devoted clients. Promoting a quality product and premium experience builds lasting relationships and repeat business.

Include High-Quality Product Photos

To create an eye-catching jewelry landing page, including high-quality product images is essential. Professional photos showcase your pieces in an appealing way and give potential customers a sense of your brand’s style and quality.

Choose a minimal yet complementary background

Select a simple backdrop that enhances your product without distracting from it. Common options include:

  • A solid color that matches your brand palette
  • A texture like wood, marble or linen
  • Natural lighting for an airy feel

Avoid busy patterns that compete for attention. For a cohesive look, use the same background across all photos.

Focus on details

Zoom in on the intricacies that make your pieces special. For example, capture the sparkle of a gemstone or the clasp of a bracelet. These types of detail shots give visitors an up-close view and highlight quality craftsmanship.

Photograph pieces on a model

Images of jewelry being worn help customers visualize how the items will look on them. For rings, hands and fingers make an ideal model. Necklaces and earrings suit a bare neck and ears. If using a full model, opt for minimal makeup and styling so the focus remains on your designs.

Use professional lighting

Invest in equipment like softbox lighting kits to properly illuminate your products. Harsh lighting creates shadows and glare, obscuring details. Diffused lighting, especially when combined with macro lenses for detail shots, will make your pieces shine. For the best results, consider hiring a professional jewelry photographer.

Include alternative angles and views

Feature each product from multiple sides to give the most comprehensive picture of what you’re selling. For example, show a ring from above, at an angle and head-on. The more angles provided, the less uncertainty about what a piece really looks like.

With high-quality, professional images as the centerpiece, your jewelry landing page is sure to capture interest and drive sales. Photographs bring your creative visions to life and forge an emotional connection between your brand and each visitor.

Share Your Brand Story
Share Your Brand Story

Share Your Brand Story

To build trust and connection with your customers, share the story behind your brand.

Your Brand's Origin Story

Describe how your business began. Share your inspiration and vision for creating unique, handcrafted jewelry. Discuss your passion for the craft and any interesting details about how you source materials or develop new designs.

Your Mission and Values

Explain your mission to create high-quality, affordable jewelry that makes people feel confident and beautiful. Discuss your commitment to excellence, customer service, and community involvement. Mention any sustainable, eco-friendly practices you follow. Aligning your brand with causes your target customers care about will make them more inclined to support you.

Meet the Team

Put a human face on your company by introducing your team of dedicated artisans and customer service specialists. Share photos and brief bios highlighting their experience, skills, and personalities. Customers will appreciate knowing the talented people behind your brand.

Giving Back

Discuss ways you give back to the community, whether through donating a portion of proceeds to charity, participating in mentorship programs, or organizing fundraising events. Giving back is an impactful way to spread goodwill and build a loyal customer base.

Sharing these types of details will allow customers to connect with the meaningful story and values behind your brand. They will understand your dedication to creating high-quality, handcrafted products and to making a positive difference. By embracing transparency and authenticity, you will build trust in your brand and keep customers coming back for years to come.

Offer an Irresistible Promotion or Discount

To increase sales and conversions on your jewelry landing page, offering an irresistible promotion or discount is key. ###Provide a Limited Time Offer

Specify that your promotion is only available for a limited time, such as 24-48 hours. This sense of urgency will prompt visitors to take advantage of the savings before the offer expires.

Discount Popular or High-Value Products

Discounts on your best-selling or premium products will be most appealing to customers. You may consider:

  • Offering 10-15% off your top 3 highest-rated or most sought after pieces.
  • Bundling multiple products together at a bundled discount, such as “Buy 2 necklaces, get 15% off” or “Spend $200, get $25 off”.
  • Providing free shipping on orders over a certain threshold to increase the perceived value.

Clearly Communicate the Details

The specifics of your promotion should be prominently displayed on your landing page, including:

  1. The percentage or dollar amount off. For example, “15% off your entire order” or “$50 off purchases of $200 or more”.
  2. The start and end dates. For example, “Offer valid August 1-3 only”.
  3. Any restrictions or exclusions. For example, “Not valid on sale items or previous purchases”.
  4. A call-to-action button, such as “Shop Now & Save!” that links directly to your product collection.

Follow Up with an Email Campaign

To maximize the impact of your promotion, launch an email campaign to announce it to your current customers and email list subscribers. You can also include details of the offer in a pop-up or banner on your website. With an enticing discount and well-orchestrated marketing campaign, you'll drive more traffic and sales to your jewelry landing page during the promotional period.

Continually testing different types of offers and discounts will help you determine what resonates most with your target customers so you can refine and improve your landing page conversion rates over time. Providing a great experience and value will keep customers coming back again and again.

Landing Page for Jewelry FAQs: Get All Your Questions Answered by Unicorn Platform

Unicorn Platform’s landing page builder makes it simple to create a stunning jewelry website. Whether you want to highlight your latest collections, announce a sale, or drive newsletter signups, our drag and drop editor has everything you need.

Professional Designs

Choose from our library of mobile-responsive templates designed specifically for jewelry brands. Select a style that matches your brand esthetic, then customize the colors, fonts, and images as needed. Your new landing page will look professionally designed in minutes without any coding required.

Showcase Your Products

Upload high quality product images to create eye-catching galleries, carousels, and slideshows on your landing page. Our image editing tools allow you to adjust brightness, crop photos, and add text overlays. You can also link each product image to its listing on your website so customers can easily learn more and make a purchase.

Drive Conversions

A good landing page is optimized to convert visitors into customers. Unicorn Platform makes it easy to add calls-to-action like:

  • Email signup forms to grow your mailing list
  • Shop now buttons to direct people to your product catalog
  • Coupon codes and sale announcements to increase sales
  • Social media follow buttons to expand your audience reach

We provide conversion tracking to see which offers and content resonate most with your visitors so you can optimize your landing page for even better results.

Advanced Analytics

See how people are engaging with your new landing page using Unicorn Platform’s built-in analytics. View traffic sources to see where your visitors are coming from, how long they spend on your page, what they click, and more. Our reports provide actionable insights to improve page layout, content, product images, and calls-to-action for maximum impact and conversion.

With an easy-to-use landing page builder, professional templates, and powerful analytics, Unicorn Platform gives jewelry brands everything needed to create a high-converting landing page and drive more sales. Let us know if you have any other questions!


With its intuitive interface, stunning templates, and powerful features, Unicorn Platform makes designing a high-converting jewelry landing page a breeze. In just a few minutes, you can create an eye-catching page to showcase your jewelry collections, set up an email capture form, and start driving more traffic and sales. Whether you're launching a new collection or redesigning your website, Unicorn Platform gives you an easy and affordable way to create a professional landing page for your jewelry business. Start your free 14-day trial today and see how much Unicorn Platform can help your jewelry brand stand out.

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