As a business leader, you understand the importance of an effective project management strategy and tools to keep your team organized and productive. However, building custom software to support your processes requires technical resources and expertise that you may lack. Fortunately, there are options available that enable you to create a professional project management software landing page without code. For example, you can use Unicorn Platform's drag and drop builder to build high-converting landing pages for Salesforce in just minutes.
What Is a Landing Page?
A landing page is a webpage designed specifically to convert visitors into leads or customers. Unlike your website's home page, a landing page has a singular focus on getting users to take a specific action, such as signing up for a trial or buying a product.
To create an effective landing page for your project management software, you should:
- Have a clear call-to-action like "Start your free trial today" or "Buy now" prominently displayed at the top of the page. This tells visitors exactly what you want them to do.
- Focus on benefits and solutions. Explain how your product can help project managers and their teams in a few short paragraphs. Highlight key features and the problems they solve. Use headings and bulleted lists to make the information easy to scan.
- Include visuals like screenshots, graphics, and short videos to demonstrate how the software works. Visuals help visitors understand the product and see its value. They also make the page more engaging and scannable.
- Share social proof like testimonials, case studies, or logos of well-known customers. This builds trust in your product and brand. Mention any media coverage or industry awards as well.
- Keep the page uncluttered and concise. Remove any links or content that distract from your goal. Use plenty of white space to make the page inviting and the key elements prominent.
- Make it mobile-friendly. Optimize the page for mobile devices since many visitors will view it on their smartphones. Keep buttons and links large enough to tap, and ensure the content displays well on smaller screens.
- Drive visitors to sign up or purchase with a strong call-to-action. The CTA should be the focal point of your page, with a button that stands out and is hard to miss. Offer a free trial or discount to motivate visitors to take action.
With the right message, visuals, and clear path to conversion, a well-crafted landing page can be instrumental in gaining new customers for your project management solution. The key is to make it targeted, benefit-focused, and action-oriented.
Why You Need a Project Management Software Landing Page
As a project management software company, having an effective landing page is crucial to converting visitors into users. Here are a few reasons why you need a dedicated landing page:
- Focus the visitor's attention. A landing page allows you to focus the visitor's attention on your product or service. By removing navigation links and keeping content concise, you guide the visitor to take the action you want, like signing up for a free trial.
- Capture leads. The goal of a landing page is to capture contact information from interested visitors through a lead generation form. Whether it's an email signup, contact us form, or free trial sign-up, a landing page allows you to obtain leads you can then nurture through your sales funnel.
- Convey your value proposition. A landing page is the perfect platform to clearly articulate your value proposition to visitors. Explain exactly what your product does, who it helps, and the problems it solves. Use images, graphics, testimonials, stats, and benefits statements to demonstrate your value.
- Optimized for conversion. Landing pages are designed specifically to convert visitors, with compelling and concise copy, strong calls-to-action (CTAs), and mobile-optimized forms. By focusing the page around conversion, you can achieve significantly higher opt-in and sign-up rates compared to your website homepage.
- Improve search engine optimization. Having a separate landing page for your product allows you to optimize the content around important keywords, which helps improve your search rankings and visibility. The optimized content, internal linking, and consolidation of authority also provide SEO value for your overall website.
- Trackable metrics. With a dedicated landing page, you can implement tracking tools to monitor key performance indicators like impressions, clicks, opt-in rate, and conversion rate. Tracking metrics allow you to optimize your landing page for maximum effectiveness.
How to Create an Effective Project Management Software Landing Page With Unicorn Platform
To create an effective project management software landing page with Unicorn Platform, follow these steps:
Choose a Template
Unicorn Platform offers pre-made templates for project management software landing pages that you can customize to your needs. Select a template that aligns with your brand and the main features you want to highlight. Some recommended templates include:
- Project Roadmap Template: Focused on showcasing project timeline and key milestones. Useful for project management tools with Gantt chart features.
- Task Management Template: Emphasizes task lists, workflows and productivity. Ideal for project management software focused on task organization and delegation.
- Resource Planning Template: Displays team members, roles, skills and allocation. Perfect for solutions dealing with resource management and optimization.
Add Your Content
Once you have selected a template, you can easily add and edit the content using Unicorn Platform’s drag and drop builder. Some essential content to include:
- Hero Image: Select an eye-catching image to feature prominently at the top of your page. This could be a stock photo related to project management or a screenshot of your software interface.
2.Headline: Write a compelling headline highlighting the key benefit or feature of your product. For example, “Streamline Project Delivery” or “The All-in-One Project Management Solution”.
3.Subheading: Include a subheading below the headline with a strong value proposition. For example, “Plan, organize and deliver projects of any size with ease.”
- Key Features: Highlight the 3 to 5 most important features of your product. Explain how each feature benefits project managers and teams. Use bullet points for easy scanning.
- Testimonials: Add 2 to 3 testimonials from happy customers discussing specific ways your product has improved their project management and business. Testimonials build credibility and trust.
- Call-to-Action: End your page with a clear call-to-action, such as “Start your free trial today” or “Request a demo now”. Provide a button for visitors to get started.
Following these steps will allow you to quickly build an effective landing page for your project management software using Unicorn Platform. Let me know if you have any other questions!
Choose a Landing Page Template for Smartsheet Landing Page
To create an effective landing page for your project management software, choosing an appropriate template is key. Several options are available that can be customized to suit your needs.
Minimalist Template
For a clean, simple look, a minimalist template is ideal. It focuses on brevity with limited colors and a single call to action button. The uncluttered design helps highlight your product’s key features and direct visitors to sign up or request a demo.
Feature-Focused Template
If showcasing your software’s capabilities is a priority, a feature-focused template would be a prudent choice. It allows you to prominently display screenshots and descriptions of your major features, with images and videos to demonstrate how each one benefits users. Multiple call to action buttons can link to pages with further details on each feature.
FAQ Template
For a project management solution, an FAQ template can be extremely useful. It addresses common questions from your target audience about implementation, training, customization, security, and more. The questions and answers build confidence in your product and company, encouraging visitors to get started right away. You can also link to full support documentation for those wanting more information.
Case Study Template
To build credibility, a case study template highlights a customer success story. It describes how a company overcame challenges and achieved meaningful results using your project management platform. The case study template typically includes a quote from the customer, relevant metrics and statistics, and images to bring the story to life. For extra impact, a short video testimonial from the customer can also be embedded.
In summary, choosing a landing page template suited to your needs and product can help make a powerful first impression. With customization, it will convey your key messages and convert visitors into users. Select elements from multiple templates or start with a base template and adapt it to best represent your brand. The options are limitless for creating an impactful no-code landing page experience.
Add Striking Visuals and Graphics to Your Smartsheet Landing Page
To create an impactful landing page for your Smartsheet project management software, visually compelling graphics and images are essential. Studies show that visuals can boost engagement and understanding, so select eye-catching and informative images to include on your page.
Use Hero Images to Make a Strong First Impression
A large, high-quality hero image at the top of your page will instantly capture visitors’ attention. Choose an image that conveys the key benefits and purpose of your software, such as a screenshot of your interface or a photo of diverse, productive team members collaborating. For extra impact, use an image with a semi-transparent color overlay and large, bold text.
Include Informative Screenshots
Place several screenshots of your software interface on your page to give visitors a clear sense of your product’s functionality and design. Caption each screenshot with a brief description of the key features shown. Screenshots are especially compelling for SaaS companies and apps.
Add Supporting Graphics
Use additional graphics like icons, data visualizations, and logos throughout your page. Icons can draw attention to and visually represent features and benefits. Charts and graphs are ideal for displaying metrics, statistics, and trends. Your company logo adds brand recognition. For consistency, maintain the same graphic style across all images.
Keep Images High-Resolution and Optimized
With high internet speeds, high-resolution and retina images are expected. Ensure all images on your page are at least 1920px wide and optimally compressed. Lossy compression of 30-50% works well for most image types. Optimized images load faster, especially on mobile devices, keeping visitors engaged.
Use ALT Image Attributes
Include ALT attributes for all images, describing the image content. This helps with search engine optimization (SEO) and accessibility for visually impaired users. Keep ALT text short and concise, around 125 characters. For example, use “Screenshot of Smartsheet project timeline and Gantt chart views” as the ALT attribute for a timeline screenshot image.
Following these best practices for visuals and graphics will transform your Smartsheet landing page into an eye-catching, informative resource for potential customers. Visuals, combined with strong copy and a simple, intuitive design, create a winning landing page formula.
Focus on a Clear Call-to-Action
To maximize the effectiveness of your project management software landing page, a clear call-to-action (CTA) is essential. A CTA prompts visitors to take the next step in the conversion process, whether that is signing up for a free trial, requesting a demo, or purchasing your product.
Make the CTA Prominent
Place your CTA in a prominent position on the page, such as center page or in the upper right. Use a bold color like red or green to draw attention. The CTA should be one of the first things visitors see when the page loads.
Choose an Action-Oriented Phrase
For the CTA text, choose an active, action-oriented phrase like “Start your free trial today,” “Request a live demo,” or “Buy now.” Be specific in telling the visitor exactly what you want them to do. Avoid weak phrases like “Learn more” or “Click here.”
Highlight the Benefits
Explain how the visitor will benefit from clicking the CTA. For example, “Start your free 21-day trial and see how Smartsheet can streamline your project management.” Emphasize valuable features and outcomes to give the visitor incentive.
Make it Easy to Complete
The CTA should link directly to the next step in the conversion funnel, such as a signup form, contact form, or checkout page. Remove any obstacles or distractions that could prevent the visitor from completing that next action. The fewer clicks required, the more likely visitors are to convert.
Offer an Incentive (Optional)
Consider offering an incentive for clicking the CTA, such as a free resource download, discount, or trial extension. For example, “Start your free 21-day trial today and get a free project management toolkit with templates and best practices.” Incentives can increase conversion rates by up to 100% or more.
An effective CTA is essential for turning your project management software landing page visitors into leads and customers. Place prominence on the CTA, choose an action-oriented phrase, highlight key benefits, make the next step easy to complete, and offer an incentive when possible. With the right CTA, your landing page can become a lead generation machine.
Include Social Proof and Testimonials
To build credibility and trust in your project management software landing page, include social proof through customer testimonials and reviews. Studies show that over 70% of people read reviews before making a purchase, so they are critical for convincing potential customers.
Gather Genuine Customer Reviews
Reach out to current satisfied customers and ask them if they would be willing to provide a testimonial for your product. Offer an incentive like a discount on their next renewal to encourage participation. Request details on how they use your software, challenges it has helped solve, and what they like best about it.
Display Reviews Prominently
Place 2-3 of your best reviews prominently on your landing page, ideally at the top or in the middle. Use a combination of long and short format reviews. Longer reviews that highlight specific benefits and use cases help build credibility, while shorter ones are easier to read quickly. Include a photo of the reviewer and their name, title, and company to add legitimacy.
Share Reviews on Third-Party Sites
In addition to featuring reviews on your own website, share them on third-party review sites like Capterra, Software Advice, and G2 to increase exposure. These independent sites are commonly researched by buyers, so reviews here can significantly influence their opinion and purchase decision.
- Monitor new reviews as they are posted and reply to both positive and negative ones. Thank customers for their feedback and address any concerns that are raised.
- Continually request new reviews from happy clients to keep social proof content fresh. Aim for at least 2-3 new reviews per month.
- For an extra credibility boost, you can also display logos of well-known companies that use your software. However, only do so if you have their explicit permission.
Using social proof in the form of customer reviews and testimonials is an easy yet highly effective way to build trust in your product and increase conversions on your project management software landing page. Place them prominently, keep them genuine, and make the most of them by sharing on third-party sites as well. Combined with a compelling headline, benefits-focused copy, and a strong call-to-action, reviews can help you make a persuasive case to visitors and turn them into customers.
Keep Your Landing Page Copy Clear and Concise
To convert visitors into customers or subscribers, the copy on your landing page needs to be concise yet compelling. Keep the following tips in mind when crafting the content for your project management software landing page:
Focus on Benefits, Not Features
Rather than listing the features of your product or service, emphasize the key benefits to your target audience. For example, instead of "task management software with Gantt charts and time tracking," say "streamline your workflow and deliver projects on time." Features tell, benefits sell.
Use Simple Language
Aim for an 8th to 12th grade reading level so your copy is easy to understand. Use simple words and short, compelling sentences and paragraphs. Your visitors should be able to scan the page quickly and grasp your key messages right away. Avoid overly technical terms and jargon.
Highlight Your USP
Your unique selling proposition or USP is what sets you apart from competitors. It could be a proprietary feature, a pricing model, or a guarantee. Prominently feature your USP on the page to give visitors a reason to choose you over other options. For project management software, a strong USP could be an intuitive interface, affordable pricing for small teams, or expert support.
Include Social Proof
Build trust by including testimonials, case studies, star ratings or reviews from your happy customers. For a new product, you can gather pre-launch reviews through a beta test group. Quotes from industry experts or media mentions also make great social proof.
Offer a Clear CTA
Your call-to-action or CTA should be prominently displayed on the page, above the fold so visitors see it right away. For a landing page, the CTA is usually a button to sign up for a free trial or product demo. The CTA text should be clear and benefit-focused, e.g. "Start Your Free Trial" or "See How It Works."
By following these best practices, you can create a landing page for your project management software that is clean, compelling, and primed for conversions. Keep your copy concise, focus on benefits, use simple language, highlight your USP, include social proof, and offer a clear call-to-action. With the right message, you'll turn your visitors into customers and grow your business.
Landing Page FAQs: Common Questions About Unicorn Platform and Project Management Software Pages
What is Unicorn Platform?
Unicorn Platform is an easy-to-use website builder that allows you to create customized landing pages for your project management software without needing any coding skills. It provides a simple drag and drop interface to add sections like:
- Hero images
- Call to action buttons
- Feature sections
- Pricing tables
- Testimonials
- FAQ accordions
- And more
You have full control over the design, layout, and content of your landing page. Unicorn Platform is ideal for startups, mobile apps, and SaaS companies looking to create high-converting landing pages to promote their project management solutions.
How much does Unicorn Platform cost?
Unicorn Platform offers affordable pricing plans for any business. There are three main plans:
- Free - Create unlimited landing pages and blog posts. Limited to 2,000 monthly visitors.
- Pro - $29/month. Unlimited landing pages, 10,000 monthly visitors, 24/7 support.
- Business - $99/month. Unlimited everything, 50,000 monthly visitors, priority support.
You can try any plan free for 14 days. Pricing is billed annually but you can cancel at any time. Bulk discounts are available for annual payments.
Can I create a custom domain with Unicorn Platform?
Yes, with all paid Unicorn Platform plans you can connect a custom domain to your landing pages. You have the option to:
- Use an existing domain you own
- Purchase a new domain directly through Unicorn Platform
- Set up domain forwarding to point your domain to your Unicorn Platform landing page
Connecting a custom domain allows you to brand your landing pages and make them look more professional. It also gives you more control and flexibility over your online presence.
Do you offer any integrations?
Unicorn Platform offers Zapier integration which allows you to connect with over 1,000 other web apps and services. Some useful integrations for project management software include:
- Email marketing services like MailChimp, Drip, and ConvertKit to capture leads
- Project management tools such as Asana, Trello, and Jira to pass on lead info
- Analytics platforms like Google Analytics, Mixpanel, and Amplitude to track landing page performance
- And many more! Integrating other services with Unicorn Platform can help streamline your workflow and optimize the impact of your landing pages.
Conclusion
As you've seen, creating an effective landing page for your project management software doesn't require advanced technical skills or coding knowledge. Using an intuitive drag and drop website builder like Unicorn Platform, you can build a sleek, professional landing page in a matter of hours. With eye-catching templates, integrated forms, and powerful customization options, Unicorn Platform gives you everything you need to start converting visitors into customers and growing your business. Stop wasting time struggling with complex web design and development. Focus instead on promoting your product and providing value to your customers. A optimized landing page is a crucial part of any marketing strategy, so take advantage of the no-code tools available and start boosting your conversions today.
