You want to capture leads and drive more traffic to your business, but building custom landing pages can be time-consuming and require technical expertise. As an entrepreneur focused on growth, you need a simple solution to create high-converting landing pages that generate more leads in less time. With Unicorn Platform, you can design and publish professional landing pages in minutes without any coding required. Drag and drop elements like headlines, images, buttons and more - then instantly preview and publish your page. And with Unicorn Platform's AI-powered design assistant, you can even get suggestions on how to optimize your page for maximum conversions. Stop wasting valuable time tweaking HTML and CSS. Unicorn Platform's intuitive design experience and pre-built templates make it easy to build landing pages that drive real results. Focus on growing your business instead of struggling with web design. Create your first landing page today.
Check out our article on 7 Secrets of Lead Generation Page Design to learn even more about optimizing your landing pages for maximum conversion rates.
Why You Need a High-Converting Landing Page
To generate more leads and sales, you need an effective landing page. A high-converting landing page allows you to:
- Capture visitors’ contact information through lead generation forms. Offer an incentive like a coupon, content upgrade, or free trial to increase conversion rates.
- Showcase your product or service to generate interest. Include images, videos, testimonials, and clear copy that highlight the key features and benefits.
- Guide visitors to a clear call-to-action (CTA) like signing up, buying now, or booking a demo. Place your CTA prominently on the page and make it easy to find and click.
- Provide relevant content for your target audience. Address their questions, concerns, and objectives to build trust in your brand and increase the chances of conversion.
- Optimize for mobile devices. Ensure your landing page displays well on smartphones and tablets since many people now access the web through mobile.
- Test and optimize. Try different headlines, copy, images, CTAs, and page layouts to see which combination yields the highest conversion rates. Make incremental improvements over time.
- Integrate with your marketing campaigns. Drive paid advertising or social media traffic to your landing page to generate leads and sales. Track the performance of different campaigns to allocate your marketing budget effectively.
Building a high-converting landing page may require an investment of time and resources upfront. However, the potential for generating more leads and revenue over the long run makes it worth the effort for any business. An optimized landing page is a proven strategy for growth and success.
Choose a Landing Page Template to Get Started with Unicorn Platform
To build a high-converting landing page in minutes with Unicorn Platform, follow these steps:
First, select a landing page template that matches your marketing goal. Unicorn Platform offers templates for lead generation, product launches, event promotion, and more. Choose one that aligns with your campaign objective.
Next, customize the template to your brand. Add your company logo, brand colors, and font. You can also modify or replace the template images. Ensure all branding elements are consistent to make a professional impression.
Then, write an impactful headline and subheadline. Your headline should capture attention and clearly state what your offer is, while the subheadline elaborates on the key benefits. Use power words and speak directly to your target audience.
After that, highlight your key features and benefits. Explain how your product or service solves customer problems or improves their lives. Use bullet points, images, stats, or screenshots to make this section visually compelling.
Also, include social proof like testimonials, customer reviews, media mentions, or case studies. Build credibility by showing how you have helped other clients achieve success.
Next, add a call-to-action like “Sign Up Now” or “Get Started Today.” Place your CTA prominently on the page, such as at the top and bottom. Link it to your signup or checkout form to facilitate conversion.
Finally, preview and test your landing page. Check that all elements are displaying properly on desktop and mobile. Get feedback from colleagues and make any necessary changes before publishing your landing page.
With an eye-catching design, clear messaging, social proof, and a strong call-to-action, your landing page created with Unicorn Platform will convert visitors into leads and customers in no time. Let your new landing page start generating results for your business today!
For even more efficiency, check out our article on how Unicorn AI can build you a website in minutes.
How to Use Unicorn Platform Landing Page Builder
To build a high-converting landing page using Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers professionally designed templates for landing pages, marketing sites, and blogs. Choose a template that suits your needs and brand. Some recommended options for landing pages include:
- Lead Generation Template: Optimize for collecting email addresses and contact information. Includes an email signup form.
- Coming Soon Template: Build buzz for an upcoming product launch or service. Include an email signup to get early access.
- Sales Page Template: Focus on highlighting product/service features and benefits to drive purchases. Include clear calls-to-action to buy now.
Edit Content
Replace the template content with your own custom content. Write an attention-grabbing headline, descriptive subheadings, and compelling copy to inform and persuade your visitors. Discuss how your offering solves customer pain points and improves their lives.
Add Media
Include supporting images, graphics, photos, icons, and videos to visually reinforce your key messages. Media makes your content more engaging and scannable for visitors. Keep file sizes optimized for fast page loading.
Insert Forms and CTAs
Place email signup forms, contact forms, and prominent calls-to-action (CTAs) like “Get Early Access” or “Buy Now” buttons in strategic locations. Make CTAs highly visible and help visitors take the desired action.
Preview and Launch
Preview how your landing page will appear on desktop and mobile devices. Check for any issues and make final tweaks. Then launch your page and start driving targeted traffic to it using social media ads, content marketing, email marketing, and search engine optimization.
Analyze and Optimize
Regularly review analytics to see how visitors are interacting with your landing page. Look at metrics like bounce rates, conversion rates, and traffic sources. Make changes to continually improve page performance and conversion rates over time through A/B testing different versions.
With some time and testing, you can build a high-converting landing page using Unicorn Platform. Paying close attention to design, content, CTAs, and optimization will help turn more of your website visitors into leads and customers.
Best Landing Pages For Lead Generation
To generate high-quality leads, you need a specialized landing page. A landing page is a standalone web page, separate from your main website, that is dedicated to converting visitors into leads for a specific campaign or promotion. The following elements are key to an effective lead generation landing page:
Clear Headline
The headline should capture attention and communicate your key benefit or offer. For example, “Get Leads in Minutes with Our Simple Landing Page Builder.” Keep headlines benefit-focused and scannable.
Strong Value Proposition
Clearly articulate your value proposition – what makes your offer unique and compelling. For example, “Build high-converting landing pages in minutes with our simple drag and drop builder. No coding required.” Your value proposition should be prominently featured at the top of the page.
Benefit-Focused Copy
Focus the body copy on key benefits and how you will solve the customer’s problems. Use simple language and short paragraphs for easy reading. Highlight main benefits with bullet points or numbered lists. For example:
- Drag and drop editor – No coding required. Easily build landing pages in minutes.
- Mobile responsive – Pages display beautifully on any device.
- High-converting templates – Use our pre-designed templates or create your own.
- Embedded forms – Easily add contact forms, email signup forms, and more.
- Real-time leads – Leads are delivered directly to your inbox so you can follow up quickly.
Strong Call-to-Action
The call-to-action (CTA) is the goal of your landing page. Make your CTA prominent with a noticeable button or link at the top and bottom of the page. For example, “Start your free 14-day trial today!” or “Request a live demo!”
Minimal Navigation
Remove the main website navigation from the landing page. The only links should be your CTA buttons. This helps ensure visitors stay focused on converting rather than navigating away.
Trust Builders (Optional)
You may want to include logos of companies you work with, testimonials from happy customers, or a privacy/security badge to help build trust. But keep these minimal so they do not distract from the CTA.
Following these best practices will allow you to create dedicated landing pages that generate high-quality leads. Continually test and optimize your landing pages to improve conversion rates over time.
Share the Key Benefits of Your Product or Service
To maximize the effectiveness of your landing page, be sure to clearly convey the key benefits of your product or service. Your visitors want to know how you can solve their problems or improve their lives. Focus on the most significant advantages and solutions you provide.
Increased Efficiency
Explain how your product or service can save customers time, money, or effort. For example, mention that your software automates a tedious manual process or that your online course provides a faster path to mastering a new skill.
Improved Productivity
Discuss how your offering helps customers accomplish more in less time or with less stress. For instance, note that your project management tool streamlines workflows and communication, allowing teams to complete projects 30% faster. Or explain that your health coaching services give clients the tools and motivation to establish life-changing habits.
Cost Savings
Highlight any cost reductions or financial benefits your product or service offers. For example, specify that your solar panels can lower energy bills by up to 60% per month or that your business consulting services typically yield a 500% return on investment within the first year.
Enhanced Experience
Explain how your product or service improves your customers' experiences or quality of life in meaningful ways. For example, convey that your mobile app provides an intuitive user experience that makes it easy to track fitness goals or that your e-learning courses are professionally developed by industry experts to equip students with in-demand skills.
Increased Revenue
If applicable, note how your offering can boost your customers' sales, profits or income. For instance, mention that your social media advertising services help businesses increase revenue by an average of 35% annually or that your career coaching program has helped over 90% of clients secure higher-paying jobs within six months.
An effective landing page highlights the most significant benefits and solutions that your business provides. By clearly conveying how you can positively impact your visitors and customers, you will be well on your way to building a high-converting landing page. Focusing on benefits like increased efficiency, improved productivity, cost savings, an enhanced experience, and increased revenue can help clearly demonstrate your value to website visitors.
Include a Strong Call-to-Action
To maximize the effectiveness of your landing page, be sure to include a strong call-to-action (CTA). Your CTA should be prominently placed above the fold, in a location where visitors will see it as soon as the page loads.
Make your CTA a button that stands out, using a color that contrasts well with your page background. The button should contain an action-oriented phrase, such as:
- Sign Up Now
- Start Your Free Trial
- Buy Now
When a visitor clicks the CTA, the desired action should occur immediately. For example, if the CTA says "Sign Up Now", the visitor should be taken directly to your signup form. Do not make visitors click through multiple pages before they can complete the action.
Offer a Valuable Incentive
To encourage visitors to complete the desired action, offer them something of value, such as:
- A free trial of your software
- A coupon or discount
- A free resource like an ebook, checklist or video tutorial
The incentive should be closely related to your product or service. For a SaaS app, a free trial is ideal. For an ecommerce store, a first-time customer coupon is effective.
Use Social Proof
Include elements of social proof on your landing page to build trust and credibility. Examples of social proof include:
- Customer testimonials and reviews
- Case studies showcasing how you helped other customers
- A counter displaying the number of current customers or users
- Partner logos from well-known companies
Social proof signals to visitors that other people have tried your product or service and were satisfied with it. This significantly increases the likelihood of them completing your CTA.
Following these best practices will allow you to create a high-converting landing page that turns more of your visitors into customers. Continually test different CTAs, incentives and types of social proof to determine what resonates most with your target audience.
Optimize Your Landing Page for Mobile
To optimize your landing page for mobile devices, there are several best practices you should implement:
Responsive Design
Use a responsive design that automatically adjusts to different screen sizes. This provides an optimal viewing experience for visitors on any device. A responsive landing page is critical, as a large percentage of visitors will arrive on mobile.
Clear Call-to-Action Buttons
Include prominent call-to-action (CTA) buttons that are easy to tap on a mobile screen. Place the main CTA front and center, and make any secondary CTAs also visible above the fold. Use large font sizes, typically 16 pixels or more for CTAs.
Minimize Distractions
Remove any elements that could distract the mobile visitor or make the page difficult to navigate. This includes:
- Large images or sliders
- Excessive text
- Too many columns
Focus on a single clear message or conversion goal. Keep your page clean, concise, and clutter-free.
Fast Load Times
Optimize your page speed for mobile, aiming for load times under 2 to 3 seconds. Use compressed images, minify CSS and JavaScript, and reduce the overall page weight. Slow load times severely impact conversions, especially for impatient mobile users.
Clear Navigation
Include obvious navigation links or buttons to allow easy movement between sections. The navigation should be visible on all page views, so visitors can quickly access any content. Simple is best for mobile, with no more than 3 to 5 main navigation options.
Mobile-Friendly Forms
Use large form fields and buttons that are easy to tap on a touchscreen. Limit the number of form fields to only essential information. Auto-capitalize and auto-correct input for a smooth user experience. Offer clear form validation and error messaging.
By following these best practices, you can create a landing page optimized for high conversion rates across all devices, including mobile. Keep your page clean, concise, and focused for the best experience on any screen size.
A/B Test Your Landing Page to Improve Conversions
To maximize the conversion rate of your landing page, conducting A/B tests is essential. By testing different versions of your page and analyzing how visitors respond, you can optimize the page for the best results.
Choose Elements to Test
Focus on areas that can significantly impact conversions, such as:
- Headline and subheadline: Test different wording, lengths, and styles to find the most compelling combination.
- Call-to-action (CTA) buttons: Vary the text, color, size, and placement of your CTAs. See which options receive the most clicks.
- Page layout: Try different configurations of elements, sidebars, image placements, and whitespace to determine the most user-friendly layout.
- Images: Swap out images or test the same image in different sizes and placements. Images can influence how people engage with your page.
- Copy: Rewrite sections of copy using different tones, lengths, and content to find what resonates most with your audience.
- Forms: Test different form lengths, field types, and positions on the page to minimize drop-off rates.
Set Up Your A/B Test
To run an effective A/B test on your landing page:
- Identify the page elements you want to test. Choose 2-3 variations for each element.
- Build the alternative versions of your landing page. Ensure all other elements remain the same between versions.
- Split your traffic evenly between the different page versions. Most website platforms and tools offer built-in A/B testing capabilities to easily set this up.
- Analyze the results and conversion rates for each page version after a few weeks of testing. The version with the highest conversion rate is your optimized page.
- Update your live landing page to the optimized version. Continue testing new elements to keep improving your page.
A/B testing your landing page, evaluating how site visitors respond, and optimizing based on data-driven insights is the best way to build a high-converting page. Keep testing and improving your page to boost lead generation and achieve your business goals.
Landing Page High Conversion FAQs: How to Achieve
To achieve a high-converting landing page, there are several key factors to consider. By optimizing these elements, you can significantly increase your conversion rates and generate more leads.
Clear Headline and Subheading
Your headline should capture attention and communicate your key benefit or value proposition. Use an interesting yet clear headline that addresses your target audience's needs or desires. Include a subheading that provides supporting details about what you offer.
Benefit-Focused Copy
Focus your copy on the benefits and solutions you provide to your customers. Explain how you can solve their problems or improve their lives. Use simple language and break up longer paragraphs into shorter ones for easy reading. Include bulleted lists when possible.
Strong Call-to-Action
Place your call-to-action prominently on the page, such as in the upper right. Use an active verb like “Get Started Now” or “Sign Up Today.” The CTA should stand out and encourage visitors to take the desired action.
Relevant Visuals
Include high-quality visuals like images, videos, graphs or screenshots that demonstrate your product or service. Visuals help to capture interest and break up blocks of text. They should be professionally designed and optimized for web use.
Credibility Builders
Add elements like customer testimonials, case studies, awards or certifications to build credibility. Back up any claims you make with facts, statistics and evidence. Credibility builders inspire trust in your brand and offering.
Optimized for Mobile
With more people accessing the web via mobile devices, your landing page must be optimized for smaller screens. Use a responsive design and large buttons that are easy to tap. Keep forms short and simple. Test the page layout and functionality on multiple mobile devices.
A/B Testing
Continuously test different elements on your page like headlines, CTAs or layouts to optimize conversion rates. A/B testing provides data on how you can refine and improve your landing page for the best performance. Monitor key metrics like click-through rates, time on page and conversion rates.
Following these best practices will allow you to build a high-converting landing page that turns more visitors into leads and customers. But always be testing and optimizing to further increase your conversion success.
Conclusion
In conclusion, a high-converting landing page is essential for any business looking to generate more leads and sales. With Unicorn Platform, you have an easy-to-use solution to build eye-catching and professional landing pages in just minutes without any coding required. The simple drag and drop interface allows you to choose from a wide range of pre-designed templates and elements to create a customized page that matches your brand. Whether promoting a new product launch or generating more newsletter signups, a dedicated landing page is a proven way to achieve your marketing and conversion goals. Give Unicorn Platform a try today and see how easy it can be to build landing pages that convert.
