Build a Dental Clinic Landing Page in Minutes With Unicorn Platform

published on 06 July 2023

As a dentist, you understand the importance of a strong online presence to build trust and attract new patients. However, creating an eye-catching yet professional website can be challenging and time-consuming without technical skills. Fortunately, platforms like Unicorn offer an easy way to design an effective landing page for your dental clinic in minutes.

With Unicorn's drag and drop builder, you have full creative control over the look and feel of your page without needing to know how to code. You can choose from stylish templates tailored for dentists and customize everything from colors and fonts to images and text to reflect your unique brand. The platform is also optimized for search engines and mobile devices so you can reach more potential clients.

While running a successful dental practice requires immense dedication, promoting it online doesn't have to be complicated. Unicorn gives you an simple solution to build a high-converting landing page that makes a stellar first impression. Focus on what you do best - caring for your patients' smiles - and let Unicorn take care of the rest. Your new landing page will be live in no time, allowing you to acquire more patients and grow your business.

If you're interested in learning more about how Unicorn can help you build a stunning medical website, check out their blog post on the best medical website builder for 2023.

What Is a Landing Page and Why Do You Need One?

As a dental clinic owner, creating an effective landing page for your website is crucial to attracting new patients and growing your business. A landing page is a standalone web page that is designed to convert visitors into leads or customers. It serves as the entry point to your clinic's online presence.

Why do you need a custom landing page? A landing page allows you to focus your marketing efforts on promoting a single offer or piece of content. It gives visitors a clear call to action to sign up for your email list, book an appointment, or purchase a product or service. An optimized landing page can increase your conversion rates and generate more qualified leads.

For a dental clinic, an effective landing page should:

  • Highlight your services like dental implants, cosmetic dentistry, teeth whitening, etc. Include eye-catching images of happy clients and your clinic.
  • Emphasize the benefits of your services, e.g. improved oral health, confidence with a bright smile, dental issues resolved.
  • Build trust and authority. Mention your qualifications, experience, affiliations, and patient reviews or testimonials.
  • Have a clear call-to-action like booking an appointment or joining your mailing list. Make it easy for visitors to contact you or sign up.
  • Be mobile-friendly. Over half of web traffic now comes from mobile devices so your landing page must display well on smartphones and tablets.
  • Load quickly. Visitors expect landing pages to load in 3 seconds or less. Optimize images and keep page elements minimal for faster load times.

With an attractive, benefit-focused landing page, you'll give your dental clinic the online presence it deserves and start attracting your ideal new patients. Building a custom landing page has never been easier with simple, no-code tools. Your new smiley clients will appreciate you for it!

Introducing Unicorn Platform: The Simple Landing Page Builder

As a dental clinic owner, you need an effective landing page to convert visitors into new patients. Unicorn Platform makes it easy to build a custom landing page for your practice in minutes.

With Unicorn Platform’s simple drag and drop builder, you don’t need any coding skills or web design experience. You can choose from professionally designed templates tailored for dentists and customize everything to match your brand. Add images, update colors, change fonts, rearrange sections—it’s all customizable.

Unicorn Platform’s landing page templates include:

  • An eye-catching header with space for your clinic logo and tagline.
  • A services section to highlight your dental specialties like implants, cosmetic dentistry, Invisalign, teeth whitening, etc. You can feature images of happy patients and include details on the latest techniques and technologies you offer.
  • A “Meet the Doctor” section to build trust by introducing your team. Share photos, credentials, experience, awards, and a personal message from the dentist.
  • An appointment form for visitors to easily schedule a consultation. The form is connected to your practice management software so new appointments go straight to your calendar.
  • Customer testimonials and case studies to demonstrate your results and quality of care.
  • FAQs, office hours, payment plans, and financing options to address common questions.
  • Footer with contact info, address, social links, and a subscription form.

With Unicorn Platform, you get a fully customized dental clinic landing page in minutes. Now that’s something to smile about! Start your free 14-day trial today. No credit card required.

How to Create a Dental Clinic Landing Page in 3 Easy Steps

To create an effective dental clinic landing page in just a few minutes, follow these simple steps:

Select a Template

Choose from Unicorn Platform’s gallery of professional dental website templates. Opt for a clean, minimal design with an image of smiling patients or dental equipment. These convey a modern, trustworthy practice.

Add Your Logo and Header

Upload your clinic’s logo to brand the page. Select a simple sans-serif font for the header. You might use something like: “Bright Smiles Dental Clinic: Affordable, High-Quality Care”. Keep the header clear and concise, focusing on your services and approach.

Highlight Your Services

List the treatments and procedures you offer using a bulleted list. Mention things like dental implants, cosmetic dentistry, teeth whitening, hygiene therapy, etc. You can also include images of happy clients next to each service. This visual reinforcement helps build trust and credibility.

Call the Visitor to Action

End your landing page with a strong call to action, inviting the visitor to schedule an appointment. For example, you might say: “Experience the Bright Smiles difference. Call our friendly staff today to book your appointment.” Place a phone number and contact form below the call to action for easy access.

Review and Publish

Proofread carefully to ensure there are no spelling, grammar or punctuation errors before publishing your page. Double check that all information like your clinic address, hours of operation and staff names are correct.

With a few simple steps, you can create an effective dental clinic landing page using a no-code website builder like Unicorn Platform. A professional design, compelling content highlighting your services, and a strong call to action can help convert more visitors into patients for your practice. Build your page today and start attracting new clients right away!

Choosing a Theme for Your Landing Page Dentist
Choosing a Theme for Your Landing Page Dentist

Choosing a Theme for Your Landing Page Dentist

When building a landing page for your dental clinic, selecting an appropriate theme is crucial. The theme establishes the overall look and feel of your page, conveying your brand image to visitors. For a dental clinic, an elegant yet friendly theme can highlight your professionalism and approachability.

Modern and Minimal

A clean, minimal design focuses attention on your content and call-to-action buttons. A mostly white background with minimal distractions allows your photos, text, and CTAs to pop. Subtle touches of color, like a teal accent, prevent an overly sterile feel. This sophisticated yet accessible style suits a contemporary dental practice.

Friendly and Welcoming

A theme incorporating warmer tones, rounded edges, and casual graphics creates an inviting atmosphere. For example, a theme with a parchment background, olive green accents, and leafy graphics presents an eco-friendly vibe. Large, prominent photos of smiling patients and staff build connection. This friendly style is well-suited to a family dental clinic.

Traditional and Timeless

For a long-established practice, a classic theme resonates with your history and experience. A navy blue color scheme with gold accents conveys tradition. Serif fonts like Georgia provide a polished yet familiar feel. A tasteful pattern, e.g. pinstripes or crosshatch, adds subtle texture. High-quality photos of your well-appointed office space further reflect your longevity and expertise.

Responsive and Mobile-Friendly

Whatever style you choose, ensure your theme is responsive — it must display attractively on mobile devices as well as desktop. More and more visitors access websites on the go, so a mobile-friendly theme is essential. View your landing page on multiple devices to confirm all elements scale appropriately and the user experience remains seamless. A responsive theme signifies your practice employs modern technology and convenience.

In summary, select a theme for your dental clinic landing page that aligns with your brand and appeals to your target patients. A professional yet friendly theme with responsive design will make a great first impression and encourage visitors to become new clients.

Adding a Hero Image to Your Dental Clinic Landing Page

Importance of a Hero Image

A hero image is one of the most important elements on your dental clinic landing page. It is the first visual your visitors will see and forms their initial impression. Choose an eye-catching, high-quality photo that showcases your practice, staff, and services.

For the best results, select an image that:

  • Depicts your actual clinic, equipment, staff, and patients (with proper consent). Stock photos appear inauthentic.
  • Focuses on your key services like dental implants, cosmetic dentistry, or family dentistry.
  • Features friendly staff smiling and engaging with patients. This portrays your caring approach.
  • Is high resolution, bright, and visually appealing. A blurry, dark image will not capture attention.

Placement of the Hero Image

The hero image should be the first main element at the top of your landing page, spanning the full width of the page. This prominent positioning immediately draws the visitor in and sets the tone for your practice.


Include an eye-catching call-to-action button, like “Schedule Your Appointment Today,” overlaid on the hero image. This prompts visitors to take action and converts them into leads.

Complementary Headline and Subheading

Place a compelling headline and subheading with the hero image to reinforce your main message. For example, the headline could read “Trusted Dental Implants and Cosmetic Dentistry” with the subheading “Over 20 years of experience and 5-star reviews.”

Additional Tips

  • Update your hero image regularly to keep your landing page looking fresh.
  • Test different images and calls-to-action to see which variation gets the best response.
  • Ensure your hero image is optimized for mobile devices since many visitors will view your page on their phones.

An impactful hero image, strategic placement, strong call-to-action, and complementary copy are key ingredients for an effective dental clinic landing page. Follow these best practices and your new patients will be scheduling appointments in no time!

Showcasing Dental Implants Landing Page

To showcase your dental implants services, create an informative yet visually compelling landing page. ###Focus on High-Quality Images

Include high-quality images of your clinic, staff, and the dental implants themselves. Show the entire process from consultation to final results. Images allow visitors to visualize your services and build trust in your expertise.

Explain the Dental Implant Process

Walk visitors through what they can expect. Explain the consultation, preparation, surgery, and recovery in a straightforward yet reassuring manner. Mention the latest techniques and technologies you utilize to put patients at ease. Discuss options for sedation and general anesthesia to alleviate any fears.

Highlight Your Credentials and Experience

Establish your authority in the field of dental implants. Spotlight your education, accreditations, years of experience, and patient reviews or testimonials. Discuss your commitment to continuing education and staying on the cutting edge of developments in implant dentistry.

Call Them to Action

Invite visitors to schedule a consultation to discuss their candidacy for dental implants. Provide an online contact form or scheduling widget to make it easy to get in touch and book an initial visit. Offer a special promotional incentive like a free X-ray or exam for new patients.

Keep the Page Simple and Scannable

A clean, uncluttered layout with plenty of white space is ideal for a landing page. Use clear section headings, bulleted lists, and short paragraphs to make information easy to scan. Prioritize only the most essential details about your services and practice. Remove any links or buttons that lead away from the page.

Following these best practices will allow you to craft a high-converting landing page for your dental implants practice. Keeping the content concise yet compelling, focusing on visuals, and issuing a strong call to action are key to capturing leads and converting visitors. With an effective landing page, you'll increase awareness, build trust, and gain new patients seeking dental implants.

Dentist Landing Page Design

To design an effective landing page for a dental clinic, there are several key elements to consider. Follow these best practices to create a page that will resonate with visitors and convert them into new patients.

Clean, Minimal Design

A cluttered page will only distract and confuse visitors. Opt for a clean layout with plenty of white space. Use a minimal color palette of 2-3 complementary colors. For images, include high-quality photos of smiling patients and your modern clinic facilities.

Clear Value Proposition

Express your unique value proposition prominently at the top of the page. What dental services do you offer that provide value to patients? For example, “Affordable family dentistry with the latest technology in a relaxing environment.” Use a large, eye-catching font for maximum impact.

Services Offered

Outline the services you provide, such as general dentistry, cosmetic dentistry, dental implants, teeth whitening, and pediatric dentistry. Use visuals like procedure photos or treatment graphics to show patients exactly what they can expect. Include details on the latest techniques and technologies used.

Meet the Dentists

Feature profiles of your experienced dentists and dental staff. Share their qualifications, credentials, experience, and personal philosophies of care. Photos of friendly staff will make a great impression on visitors.

Call the Patient to Action

The goal of your landing page is to convert visitors into patients. Include prominent calls-to-action like “Schedule Your Appointment Now” or “Click Here to Book Online.” Place these CTAs strategically near the top and bottom of your page for maximum visibility.

Reviews and Testimonials

Social proof from real patients builds trust and credibility. Share reviews and testimonials discussing your high quality of care, friendly staff, comfortable atmosphere and overall excellent experience. Potential new patients will appreciate hearing directly from satisfied patients.

Following these best practices will result in a high-converting landing page for your dental clinic. Keep your message clear, highlight your services and expertise, build trust, and motivate visitors to become new patients. With an effective page optimized for lead generation, you’ll gain quality new patients and boost your practice.

Building Trust With Testimonials
Building Trust With Testimonials

Building Trust With Testimonials

To build trust and credibility for your dental clinic landing page, including authentic customer testimonials is essential. Testimonials from real patients who have experienced your services firsthand are persuasive social proof that builds confidence in potential new customers.

Gather Glowing Reviews

Reach out to some of your happiest clients and ask if they would be willing to provide a short testimonial for your website. Offer incentives like a small gift card or discount on future services. Get reviews from a diverse range of clients representing different demographics. Keep the tone positive, authentic and enthusiastic.

Highlight the Most Compelling Stories

Choose 3-5 of the most compelling stories to feature prominently on your landing page. The reviews should highlight specific benefits and results the clients received. For example, “After years of avoiding the dentist due to anxiety, I finally found a clinic where I feel comfortable. The staff put me at ease and made my visit completely painless. I would recommend this clinic to anyone, especially those who feel nervous about going to the dentist.”

Include Photos and Full Names

Feature a photo of the client along with their full name and location. This adds to the authenticity and trustworthiness of the reviews. You can also include the date of their review or testimonial to demonstrate how recent the feedback is.

Place Strategically on Your Page

Position the testimonials in a prominent area of your landing page, such as next to your service offerings or in the header. This allows visitors to see the social proof immediately, which helps to strengthen your credibility and build trust before they even start reading about your services.

Using compelling testimonials from real patients is one of the most effective ways to build trust and reassure visitors to your dental clinic landing page. Their stories and recommendations serve as a powerful form of social proof that you provide high quality care and an excellent experience. Potential new patients will feel more confident contacting your clinic knowing you already have very satisfied clients.

Dental Clinic Landing Page: How to build with Unicorn Platform

Select a Template

When building your dental clinic landing page with Unicorn Platform, start by selecting an appropriate template. Choose from options like:

  • Dentist
  • Dental Clinic
  • Medical Practice

These templates provide a professional design with sections for services, about us, contact, and more. You can then customize the template by rearranging sections, changing colors, fonts, images and content.

Add Your Logo and Header Image

Include your dental practice logo and an attractive header image to make a good first impression. The header image should evoke feelings of health, hygiene and professionalism.

Highlight Your Services

Create a “Services” section to prominently feature the treatments you offer like dental implants, cosmetic dentistry, teeth whitening or pediatric dentistry. Use eye-catching icons and succinctly describe each service in 2-3 sentences.

Share Your Credentials and Experience

In an “About Us” section, build trust by highlighting your credentials, experience, qualifications, and team. Mention the year your practice was established, your mission and values. Include professional headshots of yourself and your staff.

Provide Contact Information

Make it easy for visitors to contact your practice by including your phone number, email address, practice address and an online contact form. Also embed a Google Map showing your exact location.

Optimized for Mobile and SEO

Unicorn Platform landing pages are fully responsive and optimized for mobile devices and search engines. Your page will rank higher in Google and convert mobile visitors into new patients.

Easy to Update

As your practice grows or offers new services, you can quickly update your Unicorn Platform landing page. Easily add new sections, update images, swap out content or change the design at any time with no technical skills required.

Unicorn Platform provides an easy, affordable way for dental practices to create a professional landing page and start attracting new patients. By selecting an industry-specific template, customizing the design and content, and optimizing for search, you can build an effective dental clinic landing page in just minutes.


You now have the tools and resources to build an attractive dental clinic landing page in minutes. Unicorn Platform provides an intuitive drag and drop interface so you can showcase your services and build trust with potential new patients with ease. Focus on what really matters - providing high quality dental care to your community. Let Unicorn Platform handle the rest. Your new landing page is ready to start converting visitors into loyal clients and helping your practice grow. The only thing left to do is share your new landing page far and wide. Start spreading the word about your amazing new online presence and watch the leads roll in.

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